We test the effectiveness of different AI-delivered conversation protocols to increase people' motivation for change. In a large-scale experiment with 2,719 social media users, we randomly assign participants to a control conversation or one of three treatment arms: two Motivational Interviewing...

Does the outbreak of a major international war change political discourse? Drawing on theories of political communication and elite cueing, identity salience, and threat perception, we hypothesize that the outbreak of a war of aggression by a major power increases the use of nationalist rhetoric...

Numerous empirical studies indicate that social media use is correlated with, and sometimes might be causing, mental harms like addiction, anxiety and depression, or lowering of cognitive abilities. In 2023, the European Parliament called on the European Commission to introduce new rules to...

Current consumption patterns in the Global North are unsustainable across environmental, social, and economic dimensions. To promote more sustainable consumer behavior, emotional priming on social media has become an increasingly popular tool. In this paper, we mimic social media content to test...

In today's world, the increasing significance of social media as a news outlet has brought its benefits and drawbacks for brands and companies. One such drawback is individuals sharing fake news about brands and organizations. While existing research offers essential insights into sharing...

In today's "knowledge societies," solutions to local and global emergencies like energy crises, climate change, and public health risks increasingly depend on the public's engagement with scientific knowledge and expertise. With people increasingly using social media to engage with scientific...

Social networking sites are becoming an increasingly important channel for the transnational transmission of information. However, their role as intermediaries of autocratically controlled information environments reaching audiences outside the autocratic country's borders has not been...

The Digital Services Act (DSA) marks a paradigmatic shift in platform governance, introducing mechanisms like the Statement of Reasons (SoRs) database to foster transparency and observability of platforms' content moderation practices. This study investigates the DSA Transparency Database as a...

This research aims to examine whether employer branding (EB) activities are related to the ranking of the Most Desirable Employer in Bosnia and Herzegovina (BiH), and to explore the correlation between EB, corporate social responsibility (CSR), and organisational representation on social media....

In today's online world, where all information is available to users with just one click, it is challenging to determine their credibility. Given the fact that there are almost 5 billion social media users, it is safe to say that social media has become an essential part of everyday life for...

This work introduces a novel method for sentiment analysis in the stock market by combining Deep Neural Networks (DNN) and an improved Firefly Algorithm (FA). It is essential to comprehend investor sentiment in financial markets in order to forecast stock price movements and make wise investment...

Digital transformation has re-engineered tourism marketing and how destination branding competes for tourist attention, yet scholarship offers little systematic quantification of these changes. Drawing on 160 peer-reviewed studies published between 1990 and 2025, we combine grounded-theory...

Transport emissions play a crucial role in the accumulation of greenhouse gases (GHG) and the progression of climate change. Electric vehicles (EV) present a viable solution to this issue, aligning with the sustainable development goal through affordable and clean energy. However, in numerous...

This study examines the willingness to pay (WTP) for fully-simulated virtual reality (VR) concerts. The results indicate that the intention to purchase (IP) concert tickets is strongly influenced by payment attitudes, followed by perceived behavioral control (PBC) and subjective norms (SN)....

In an increasingly interconnected global landscape, diaspora communities maintain complex transnational ties with their homelands, influencing local religious practices and institutions. This study examines how UK-Bangladesh diaspora connections shape religious identity formation and social...

Artificial intelligence (AI) has become a game changer for Instagram influencers. AI assists influencers in refining their attributes by providing insights into the latest trends and enables influencers to create tailored content that engages audiences at a profound level. Despite such...

Shared mobility services - including car-sharing, bike-sharing, and scooter-sharing - have surged in popularity but face persistent challenges. Many providers fail after pilot phases, due not only to technical and managerial issues but also to a reluctance to embrace openness. This paper...

The investigation into sharia hotel websites is highly relevant for Muslim tourists, particularly because the strict regulations governing their choices necessitate detailed information to aid in their decision-making when renting hotels online. The aim of this study is to examine the impact of...

As digital technologies reshape the global economy, fostering digital entrepreneurial intention (DEI) among university students has become an urgent educational goal. However, empirical research on how entrepreneurship education promotes DEI, particularly through creativity and digital literacy,...

This study analyses how brands' content marketing strategies on social networks influence electronic word of mouth (eWOM), a major predictor of business success that reflects consumer engagement and shapes behaviours such as increased purchase intention, willingness to pay more, reduced...

This research investigates the impact of exposure to the social media platform Twitter on son-biased fertility preferences for women in India, using information from over a million Tweets, combined with Demographic and Health Survey (DHS) data on more than a million respondents. We apply an...

Kidfluencing, a social media business in which children serve as primary influencers of audience opinions or behavior, is a rapidly growing entrepreneurial phenomenon where parents build enterprises around the likability and antics of their children. Proponents argue that kidfluencing is simply...

This study addresses the growing importance of peer influence in digital marketing by examining how various forms of social interaction affect Generation Z's purchase intentions, particularly in relation to newly launched technological products. As digital natives, Gen Z consumers navigate...

Massive Open Online Courses (MOOCs) and the broad adoption of distance learning over the past few years have caused a remarkable shift in the educational landscape. However, the vast majority of available MOOCs often challenge learners in selecting courses that align with their academic goals,...

Social networks are becoming vital for people to interact with each other, which in turn represent the production of a huge amount of information that can be useful in many contexts (e.g., medicine, natural disasters, commercial purposes, tourism). Nevertheless, analyzing such Big Data for...

Social media has permeated everyday life, providing platforms for information dissemination, personal sharing, and maintaining interpersonal connections. Its role in the business domain has become equally pivotal, serving as a vital conduit for corporate communication, consumer engagement, and...