Search Results - subject_exact:"Virtual reality"

The bright and dark side of metaverse marketing

Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; Singh, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332434

Psychological mechanisms behind the influence of immersive technologies on consumer well-being

Kim, Sungeun Ange; Yap, Sheau-Fen - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464212

"The Charismulator" - charisma simulator : a study of a new VR intervention to improve charisma

Shavit, Rotem; Katz-Navon, Tal; Delegach, Marianna - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015451723

Adoption of virtual reality headsets : the role of metaverse trials for consumers' usage and purchase intentions

Hennig-Thurau, Thorsten; Herting, Alina M.; Jütte, David - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015412920

The virtual store : a new shopping channel that generates value and well-being for Gen Z customers

Lombart, Cindy; Untilov, Olga; Charton-Vachet, Florence; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456489

Trusting the virtual : how virtual reality advertising influences customer decisions

Wang, Yang; Seuk Wai Phoong; Zhang, Qiuhan; Sedigheh … - 2025

This study aims to explore the impact of virtual reality, 360-degree video, static image advertisements on customer trust and their tendency to approach shared accommodations. A total of 306 questionnaires were collected through a within-subject field experiment and analysed using Smart PLS, to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015613836

Exploring work and organizational psychology in the metaverse : a critical research agenda

Tommasi, Francesco; Degen, Johanna L.; Orhan, Mehmet A.; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614386

Simulating virtual organizations for research : a comparative empirical evaluation of text-based, video, and virtual reality video vignettes

Zelderen, Anand van; Masters-Waage, Theodore C.; Dries, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015574627

Working from the metaverse : a distraction management perspective

Marx, Julian; Mirbabaie, Milad; Rieskamp, Jonas - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015533866

Can virtual reality enhance scope sensitivity? : experimental evidence from the Amazon rainforest

Chung, Vincent - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015534263

The behavioral intention of young travelers to use virtual reality technology in cultural tourism destinations : an application of technology acceptance model

Chee Hua Chin; Winnie Poh Ming Wong; Ek Tee Ngian - 2024

Technology plays a crucial role in safeguarding cultural and heritage assets for tourism destinations. Despite youths' apparent technological proficiency, there has been limited research on their intention to use virtual reality (VR) in such settings. This study stands as one of the pioneering...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015075872

Virtual reality : a review and a new framework for integrated adoption

Fares, Omar H.; Aversa, Joseph; Lee, Seung Hwan Mark; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531682

The metaverse : a new digital frontier for consumer behavior

Hadi, Rhonda; Melumad, Shiri; Park, Eric S. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014470780

Green tech and human dynamics : transforming Indonesia's waste industry with VR, AR, and renewable energy innovations

Manurung, John Sihar - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014496887

Diversity representation in virtual environments : how brand motives mediate consumer perceptions

Ferraro, Carla; Sands, Sean; Demsar, Vlad; Cohen, Justin - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137991

Mapping collective consciousness to consumer research : in-person to virtual social presence

Lee, Hyunjung Crystal; Broniarczyk, Susan M.; Zheng, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144281

Teaching students about workplace harassment by letting them experience it in a virtual reality environment

Steinbauer, Robert - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324638

The metaverse flywheel : creating value across physical and virtual worlds

Ritala, Paavo; Ruokonen, Mika; Kostis, Angelos - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015178173

Getting the "why, what, and how" right about your metaverse strategy

Ruokonen, Mika; Ritala, Paavo - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015519801

Virtual front and educational impact : virtual reality effects in war tourism

Popescu, Delia; Militaru, Ionut-Andrei; Bulin, Daniel; … - 2024

To better understand the factors influencing technological adoption and the benefits it offers for education, this study looks at the use of Virtual Reality (VR) in war tourism. To comprehend how social influence, effort expectations, performance expectancy, and facilitating conditions influence...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015401021

Den Weg zur Haltestelle mit Virtual Reality erlebbar machen: Digitaler Taktischer Urbanismus

Marquart, Heike; Mesenbrock, Jan-Philipp; Heldt, Benjamin; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015612541

Psychologische und leistungsbezogene Effekte von AR- und VR-basiertem Training in der manuellen Montage

Daling, Lea M.; Schlittmeier, Sabine J.; Isenhardt, Ingrid - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616777

Towards inclusionary future imaginaries : extended reality technologies (XR) for marginalized groups

Kowalski, Jacqueline; Bork-Hüffer, Tabea - 2026

Rather than tackling the fundamental divides faced by contemporary societies, many of the latest advancements in digital technologies seem to exacerbate them. The failure to prioritize accessibility and inclusivity risks perpetuating inaccessible spaces, exclusionary digital citizenship, and new...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015654549

Den Weg zur Haltestelle mit Virtual Reality erlebbar machen : digitaler Taktischer Urbanismus

Marquart, Heike; Mesenbrock, Jan-Philipp; Heldt, Benjamin; … - 2026

In der Stadt- und Verkehrsplanung spielt die Neuverteilungdes Straßenraums eine zentrale Rolle. In diesem Kontext bietet Taktischer Urbanismus einen flexiblen und partizipativen Ansatz, Straßenraumgestaltung auszutesten. Umgestaltungensind jedoch oft mit langwierigen Verwaltungsprozessen und...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609247

Changing bodies changes minds-and behavior? : an economist's guide to embodiment interventions

Rapoport, Nina - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614358

Integrating the physical and digital strategies for supplier : the role of offline showroom and augmented reality experiences

Li, Zhitang; Lev, Benjamin - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015552367

Virtual (additional) IBANs : opportunities and money laundering risks

Manna, Michele - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015605057

The effect of consumer inspiration on experience extension in augmented reality marketing

Dağ, Kazım; Çavuşoğlu, Sinan; Akçacı, Taner - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639143

Augmented reality vs. monetary rewards : which drives pro-environmental behavior more effectively among the Indonesian workforce?

Herlina, Maria Grace; Ozgen, Eren; Iskandar, Karto - 2026

urpose - This study examines how augmented reality-based green training influ-ences pro-environmental behavior among employees in Greater Jakarta, Indonesia. It also examines the role of green commitment in shaping employees' environmentally responsible actions. In addition, the study...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015644336

A new frontier for higher education : exploring the metaversity and immersive virtual reality foronline education

Kucinski, Nancy; Burton, Brian; Darby, Doug; Hamm, Scott; … - 2026

This paper aims to discuss the potential for developing an educational campus in the metaverse, provides a demonstration of an immersive virtual learning environment, and presents a description of the interdisciplinary collaboration focused on incorporating immersive serious game development in...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015652781

VR and AR in Vietnam : theoretical foundations and marketing applications

Pham, Thuy Trang Thi; Vo Xuan Vinh - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620639

Web-Based Virtual Reality : Creating Virtual Business Environments with A-Frame

Sause, William - 2026

Part I: Background -- Chapter 1: History of Web-Based VR -- Chapter 2: Virtual Reality in Business -- Part II: A-Frame Fundamentals -- Chapter 3: Preparing the Development Workspace -- Chapter 4: Getting Started with A-Frame -- Part III: Advanced A-Frame Development -- Chapter 5: Integrating...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015650385

Towards assisting the decision-making process for content creators in cinematic virtual reality through the analysis of movie cuts and their influence on viewers' behavior

Marañes, Carlos; Gutierrez, Diego; Serrano, Ana - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013472995

Development of guiding virtual reality at the Sultanate Palace in North Maluku as cultural tourism content

Marasabessy, Fachria Yamin; Effendi, M.; Zainuddin; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014468057

Digital touch in sponsorship : getting closer to the brand through virtual reality

Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014335634

Virtual is so real! : consumers' evaluation of product packaging in virtual reality

Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290771

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290859

Embodiment, immersion, and enjoyment in virtual reality marketing experiences

Leveau, Pierre-Henry; Camus, Sandra - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014291912

Are we there or do we have more to do? : metaverse in facility management and future prospects

El Jaouhari, Asmae; Arif, Jabir; Samadhiya, Ashutosh; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014427142

A magic leap in tourism : intended and realized experience of head-mounted augmented reality in a museum context

Bird, Jonathan M.; Smart, Philip A.; Harris, David J.; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014368588

Making emergent technologies more tangible : effects of presentation form on user perceptions in the context of automated mobility

Janotta, Frederica - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015168417

Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls

Wannow, Stefanie; Beck, Chiara - 2023

Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale das Metaverse bietet. Es besteht jedoch noch große Unsicherheit über effektive Strategien in dieser neuen "Welt". Da die Forschung noch am Anfang steht, möchten wir zu einem...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516198