Search Results - subject_exact:"Virtual reality"

The bright and dark side of metaverse marketing

Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; Singh, … - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 58-82

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332434

The virtual store : a new shopping channel that generates value and well-being for Gen Z customers

Lombart, Cindy; Untilov, Olga; Charton-Vachet, Florence; … - In: Journal of consumer behaviour 24 (2025) 3, pp. 1522-1540

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015456489

Psychological mechanisms behind the influence of immersive technologies on consumer well-being

Kim, Sungeun Ange; Yap, Sheau-Fen - In: Psychology & marketing 42 (2025) 11, pp. 2748-2766

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464212

"The Charismulator" - charisma simulator : a study of a new VR intervention to improve charisma

Shavit, Rotem; Katz-Navon, Tal; Delegach, Marianna - In: Journal of management & organization : JMO 31 (2025) 2, pp. 479-494

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015451723

Adoption of virtual reality headsets : the role of metaverse trials for consumers' usage and purchase intentions

Hennig-Thurau, Thorsten; Herting, Alina M.; Jütte, David - In: Journal of interactive marketing 60 (2025) 2, pp. 145-160

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015412920

Trusting the virtual : how virtual reality advertising influences customer decisions

Wang, Yang; Seuk Wai Phoong; Zhang, Qiuhan; Sedigheh … - In: Journal of tourism, sustainability and well-being 13 (2025) 4, pp. 251-268

This study aims to explore the impact of virtual reality, 360-degree video, static image advertisements on customer trust and their tendency to approach shared accommodations. A total of 306 questionnaires were collected through a within-subject field experiment and analysed using Smart PLS, to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015613836

Exploring work and organizational psychology in the metaverse : a critical research agenda

Tommasi, Francesco; Degen, Johanna L.; Orhan, Mehmet A.; … - In: Scandinavian journal of work and organizational … 10 (2025) 1, pp. 1-12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614386

Simulating virtual organizations for research : a comparative empirical evaluation of text-based, video, and virtual reality video vignettes

Zelderen, Anand van; Masters-Waage, Theodore C.; Dries, … - In: Organizational research methods : ORM 28 (2025) 3, pp. 457-486

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015574627

Working from the metaverse : a distraction management perspective

Marx, Julian; Mirbabaie, Milad; Rieskamp, Jonas - In: Journal of management information systems : JMIS 42 (2025) 1, pp. 206-237

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015533866

Can virtual reality enhance scope sensitivity? : experimental evidence from the Amazon rainforest

Chung, Vincent - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015534263

Teaching students about workplace harassment by letting them experience it in a virtual reality environment

Steinbauer, Robert - In: Journal of management education : the official … 48 (2024) 4, pp. 671-707

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324638

The behavioral intention of young travelers to use virtual reality technology in cultural tourism destinations : an application of technology acceptance model

Chee Hua Chin; Winnie Poh Ming Wong; Ek Tee Ngian - In: Pakistan journal of commerce and social sciences 18 (2024) 3, pp. 552-570

Technology plays a crucial role in safeguarding cultural and heritage assets for tourism destinations. Despite youths' apparent technological proficiency, there has been limited research on their intention to use virtual reality (VR) in such settings. This study stands as one of the pioneering...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015075872

The metaverse : a new digital frontier for consumer behavior

Hadi, Rhonda; Melumad, Shiri; Park, Eric S. - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 142-166

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014470780

Green tech and human dynamics : transforming Indonesia's waste industry with VR, AR, and renewable energy innovations

Manurung, John Sihar - In: International Journal of Energy Economics and Policy : IJEEP 14 (2024) 2, pp. 603-617

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014496887

The metaverse flywheel : creating value across physical and virtual worlds

Ritala, Paavo; Ruokonen, Mika; Kostis, Angelos - In: California management review 66 (2024) 4, pp. 80-101

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015178173

Mapping collective consciousness to consumer research : in-person to virtual social presence

Lee, Hyunjung Crystal; Broniarczyk, Susan M.; Zheng, … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 4, pp. 694-704

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144281

Getting the "why, what, and how" right about your metaverse strategy

Ruokonen, Mika; Ritala, Paavo - In: Research-technology management : RTM 67 (2024) 5, pp. 43-49

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015519801

Diversity representation in virtual environments : how brand motives mediate consumer perceptions

Ferraro, Carla; Sands, Sean; Demsar, Vlad; Cohen, Justin - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 239-249

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137991

Virtual reality : a review and a new framework for integrated adoption

Fares, Omar H.; Aversa, Joseph; Lee, Seung Hwan Mark; … - In: International journal of consumer studies 48 (2024) 2, pp. 1-26

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531682

Virtual front and educational impact : virtual reality effects in war tourism

Popescu, Delia; Militaru, Ionut-Andrei; Bulin, Daniel; … - In: Amfiteatru economic : an economic and business research … 26 (2024) S18, pp. 1160-1176

To better understand the factors influencing technological adoption and the benefits it offers for education, this study looks at the use of Virtual Reality (VR) in war tourism. To comprehend how social influence, effort expectations, performance expectancy, and facilitating conditions influence...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015401021

Changing bodies changes minds-and behavior? : an economist's guide to embodiment interventions

Rapoport, Nina - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614358

Den Weg zur Haltestelle mit Virtual Reality erlebbar machen: Digitaler Taktischer Urbanismus

Marquart, Heike; Mesenbrock, Jan-Philipp; Heldt, Benjamin; … - In: Raumforschung und Raumordnung / Spatial Research and … 84 (2026) 1, pp. 41-56

In der Stadt- und Verkehrsplanung spielt die Neuverteilungdes Straßenraums eine zentrale Rolle. In diesem Kontext bietet Taktischer Urbanismus einen flexiblen und partizipativen Ansatz, Straßenraumgestaltung auszutesten. Umgestaltungensind jedoch oft mit langwierigen Verwaltungsprozessen und...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015612541

Psychologische und leistungsbezogene Effekte von AR- und VR-basiertem Training in der manuellen Montage

Daling, Lea M.; Schlittmeier, Sabine J.; Isenhardt, Ingrid - In: Zeitschrift für Arbeitswissenschaft 80 (2026) 1, pp. 104-116

Augmented (AR) und Virtual Reality (VR) werden zunehmend in der manuellen Montage eingesetzt, um Menschen sicher, flexibel und effektiv auf ihre Aufgaben vorzubereiten. Die vorliegende Arbeit fasst Kernergebnisse eines Scoping Reviews vorliegender empirischer Befunde und einer experimentellen...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616777

Virtual (additional) IBANs : opportunities and money laundering risks

Manna, Michele - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015605057

Den Weg zur Haltestelle mit Virtual Reality erlebbar machen : digitaler Taktischer Urbanismus

Marquart, Heike; Mesenbrock, Jan-Philipp; Heldt, Benjamin; … - In: Raumforschung und Raumordnung 84 (2026) 1, pp. 41-56

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609247

Integrating the physical and digital strategies for supplier : the role of offline showroom and augmented reality experiences

Li, Zhitang; Lev, Benjamin - In: Computers & operations research : an international journal 185 (2026), pp. 1-19

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015552367

The effect of consumer inspiration on experience extension in augmented reality marketing

Dağ, Kazım; Çavuşoğlu, Sinan; Akçacı, Taner - In: Spanish journal of marketing 30 (2026) 2, pp. 214-236

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639143

Augmented reality vs. monetary rewards : which drives pro-environmental behavior more effectively among the Indonesian workforce?

Herlina, Maria Grace; Ozgen, Eren; Iskandar, Karto - In: Business, mangagement and economics engineering : BMEE 24 (2026) 1, pp. 57-78

urpose - This study examines how augmented reality-based green training influ-ences pro-environmental behavior among employees in Greater Jakarta, Indonesia. It also examines the role of green commitment in shaping employees' environmentally responsible actions. In addition, the study...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015644336

VR and AR in Vietnam : theoretical foundations and marketing applications

Vo Xuan Vinh - In: The Vietnamese economy and the Fourth Industrial Revolution, (pp. 269-286). 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620639

Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls

Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023

Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale das Metaverse bietet. Es besteht jedoch noch große Unsicherheit über effektive Strategien in dieser neuen "Welt". Da die Forschung noch am Anfang steht, möchten wir zu einem...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516198

Development of guiding virtual reality at the Sultanate Palace in North Maluku as cultural tourism content

Marasabessy, Fachria Yamin; Effendi, M.; Zainuddin; … - In: International Journal of Research in Business and … 12 (2023) 8, pp. 541-551

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014468057

Digital touch in sponsorship : getting closer to the brand through virtual reality

Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014335634

Are we there or do we have more to do? : metaverse in facility management and future prospects

El Jaouhari, Asmae; Arif, Jabir; Samadhiya, Ashutosh; … - In: International journal of strategic property management 27 (2023) 3, pp. 159-175

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014427142

A magic leap in tourism : intended and realized experience of head-mounted augmented reality in a museum context

Bird, Jonathan M.; Smart, Philip A.; Harris, David J.; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 7, pp. 1427-1447

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014368588

Making emergent technologies more tangible : effects of presentation form on user perceptions in the context of automated mobility

Janotta, Frederica - In: Journal of service management research : SMR 7 (2023) 1, pp. 7-22

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015168417

Towards assisting the decision-making process for content creators in cinematic virtual reality through the analysis of movie cuts and their influence on viewers' behavior

Marañes, Carlos; Gutierrez, Diego; Serrano, Ana - In: International transactions in operational research : a … 30 (2023) 3, pp. 1245-1262

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013472995

Virtual is so real! : consumers' evaluation of product packaging in virtual reality

Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290771

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290859

Embodiment, immersion, and enjoyment in virtual reality marketing experiences

Leveau, Pierre-Henry; Camus, Sandra - In: Psychology & marketing 40 (2023) 7, pp. 1329-1343

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014291912

Technology readiness and technology acceptance in virtual reality tourism : an integration of TOE and TAM frameworks

Tuyen Tran; Nguyen Thi Van Hanh - In: Pakistan journal of commerce and social sciences 19 (2025) 1, pp. 102-125

Virtual reality (VR) tourism presents a creative way to improve travel experiences and offers smart travel. On the other hand, compared to wealthy nations with sophisticated information infrastructure and smart tourism support, the exploitation of VR tourism in emerging tourism economies looks...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376596

Decoding millennials and Generation Z consumers' brand behaviors in the metaverse : the relationships among avatar identification, self-presence, and psychological dynamics

Kim, Mikyoung; Oh, Hyun Jung; Choi, Ji Hye; Jung, Yumi - In: Journal of consumer behaviour 24 (2025) 1, pp. 44-57

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333896

Psychological ownership of avatars in the metaverse : its key antecedents and outcomes

Park, Jinsu; Kim, Hye-yŏng - In: Journal of consumer behaviour 24 (2025) 1, pp. 332-346

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333931

How virtual are we? : introducing the team perceived virtuality scale

Handke, Lisa; Costa, Patricia; Feitosa, Jennifer - In: Journal of business and psychology 40 (2025) 2, pp. 455-478

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015339810

Can improving climate change perception lead to more environmentally friendly choices? : evidence from an immersive virtual environment experiment

Luzzati, Tommaso; Baraldi, Stefano; Ermini, Sara; … - In: Ecological economics 229 (2025), pp. 1-9

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015183318

Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age

Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-17

The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192343

Can a 2D shark girl be an influencer? : uncovering prevailing archetypes in the virtual entertainer industry

Tan, Yee Heng; Greene, Barbara R. - In: Journal of business research : JBR 186 (2025), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015157993

Holistic augmented reality brand equity (HARBE) model : building customer-based brand equity through augmented reality

Lambrecht, Anja; Baumgarth, Carsten; Henseler, Jörg - In: The journal of brand management : an international journal 32 (2025) 4, pp. 298-314

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015486092

Consumer emotions and personality traits in augmented reality

Soon, Pei-Shan; Lim, Weng Marc - In: Journal of consumer behaviour 24 (2025) 5, pp. 2214-2250

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457484

Logging in and staying on : exploring immersive virtual influencers and how they drive consumers' immersive time

Batinovic, Henrietta; Tingelhoff, Fabian; … - In: Journal of consumer behaviour 24 (2025) 5, pp. 2597-2624

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457563

Virtual reality for sustainable and responsible pedagogy in art and design education : a systematic review of motivation and digital leadership

Zhang, Yuxin; DeWitt, Dorothy; Kenny Soon Lee Cheah - In: Cleaner and responsible consumption 18 (2025), pp. 1-11

This systematic review examines the role of Virtual Reality (VR) in advancing sustainable and responsible pedagogical innovation in art and design education. Drawing on 52 peer-reviewed studies published between 2015 and 2025, it synthesizes evidence across educational technology, leadership,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015461812