Nguyen, Tran Le; Sipko, Juraj; Kien, Pham Van - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-19
While traditional behavioral finance theories such as the TRA, TPB, and TAM have provided substantial insights, their application to the rapidly evolving digital finance sector, particularly cryptocurrency markets, has been limited. Addressing this gap, our study integrates Digital Trust Theory...