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Year of publication
Subject
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Social Web 18,859 Social web 18,859 Online-Marketing 5,239 Internet marketing 5,182 Consumer behaviour 4,104 Konsumentenverhalten 4,104 Soziales Netzwerk 2,220 Social network 2,106 Viral marketing 2,008 Virales Marketing 2,007 Beziehungsmarketing 1,844 Relationship marketing 1,844 Markenführung 1,593 Brand management 1,592 E-Business 1,588 E-business 1,586 Social media 1,517 social media 1,467 E-commerce 1,279 Online-Handel 1,274 Internet 1,251 Digitalisierung 1,203 Digitization 1,179 Web 2.0 technologies 914 Web 2.0-Technologien 912 Markenimage 885 Brand image 882 Customer integration 788 Kundenintegration 788 Öffentlichkeitsarbeit 768 Digital platform 755 Public relations 754 Digitale Plattform 753 Wissensmanagement 727 Knowledge management 709 Deutschland 683 Germany 669 Marketingmanagement 615 Marketing management 609 Social relations 591
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Online availability
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Undetermined 7,637 Free 4,141
Type of publication
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Article 13,321 Book / Working Paper 5,680 Journal 6
Type of publication (narrower categories)
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Article in journal 10,562 Aufsatz in Zeitschrift 10,562 Aufsatz im Buch 2,776 Book section 2,776 Graue Literatur 1,010 Non-commercial literature 1,010 Working Paper 768 Arbeitspapier 759 Collection of articles of several authors 424 Sammelwerk 424 Hochschulschrift 413 Case study 339 Fallstudie 339 Aufsatzsammlung 268 Thesis 230 Conference paper 162 Konferenzbeitrag 162 Ratgeber 118 Guidebook 108 Konferenzschrift 89 Collection of articles written by one author 51 Sammlung 51 Conference proceedings 48 Lehrbuch 43 Dissertation u.a. Prüfungsschriften 31 Textbook 31 Amtsdruckschrift 27 Government document 27 Handbook 24 Handbuch 24 Glossar enthalten 18 Glossary included 18 Forschungsbericht 12 Interview 10 Reprint 9 Amtliche Publikation 7 Mehrbändiges Werk 7 Multi-volume publication 7 Systematic review 7 Übersichtsarbeit 7
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Language
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English 17,018 German 1,977 French 22 Polish 12 Spanish 7 Italian 3 Portuguese 3 Russian 2 Undetermined 2 Bosnian 1 Swedish 1
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Author
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Kuchler, Theresa 35 Stroebel, Johannes 35 Füller, Johann 30 Bailey, Michael 29 Qiu, Liangfei 29 Whinston, Andrew B. 28 Hajli, Nick 26 Dwivedi, Yogesh Kumar 23 Krcmar, Helmut 23 Law, Chun Hung Roberts 23 Leimeister, Jan Marco 23 Saxton, Gregory D. 23 Stephen, Andrew T. 23 Tan, Yong 23 Loureiro, Sandra Maria Correia 21 Martínez-López, Francisco J. 21 Ozuem, Wilson 20 Sabatini, Fabio 20 Filieri, Raffaele 19 Harrigan, Paul 19 Pitt, Leyland F. 19 Rita, Paulo 19 Flavián Blanco, Carlos 18 Kummer, Michael E. 18 Petrova, Maria 18 Allcott, Hunt 17 Gu, Bin 17 Kreutzer, Ralf T. 17 Ruyter, Ko de 17 Wirtz, Bernd W. 17 Hinz, Oliver 16 Walsh, Gianfranco 16 Xie, Tian 16 Bigné Alcañiz, J. Enrique 15 Enikolopov, Ruben 15 Gaudeul, Alexia 15 Haenlein, Michael 15 Hennig-Thurau, Thorsten 15 Laurell, Christofer 15 Meckel, Miriam 15
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Institution
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IGI Global 110 Springer Fachmedien Wiesbaden 73 National Bureau of Economic Research 46 Books on Demand GmbH <Norderstedt> 9 Nomos Verlagsgesellschaft 9 World Bank Group 8 American Marketing Association 7 Friedrich-Schiller-Universität Jena 7 OECD 7 Springer-Verlag GmbH 7 Verlag Dr. Kovač 7 Information Resources Management Association 6 Springer Gabler <Firma> 6 Universität <Kassel> / Fachgebiet Wirtschaftsinformatik 6 World Bank 6 Technische Universität Dresden 5 epubli GmbH 5 Edward Elgar Publishing 4 Springer International Publishing 4 Universität Mannheim 4 AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online> 3 AMA Winter Academic Conference <2023, Nashville, Tenn.> 3 AMA Winter Academic Conference <2023, Online> 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 3 FinanzBuch Verlag 3 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 3 Institut für Wirtschaftsinformatik <Siegen> 3 International Telecommunications Society 3 MITP Verlags-GmbH & Co. KG 3 Organisation for Economic Co-operation and Development 3 Peter Lang GmbH 3 Steria Mummert Consulting AG 3 Weltbank 3 Westfälische Wilhelms-Universität Münster 3 Wiley-VCH 3 BITKOM Servicegesellschaft 2 Bund-Verlag 2 Bundesverband Digitale Wirtschaft 2 Chartered Institute of Public Relations 2 De Gruyter Oldenbourg 2
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Published in...
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Journal of business research : JBR 422 Technological forecasting & social change : an international journal 218 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 203 Journal of retailing and consumer services 193 International journal of internet marketing and advertising : IJIMA 142 Information systems research : ISR 132 SpringerLink / Bücher 125 Journal of management information systems : JMIS 115 Tourism management : research, policies, practice 108 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 105 Business horizons 87 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 87 Springer eBook Collection 87 Industrial marketing management : the international journal for industrial and high-tech firms 86 International journal of business information systems : IJBIS 79 International journal of advertising : the review of marketing communications 78 International journal of hospitality management 77 Management information systems : mis quarterly 77 Management science : journal of the Institute for Operations Research and the Management Sciences 76 Journal of marketing communications 75 Electronic commerce research 73 Journal of internet commerce 72 Journal of marketing management : MM 71 Psychology & marketing 69 International journal of electronic commerce : IJEC 65 Journal of electronic commerce research : JECR 65 Journal of travel and tourism marketing 63 The journal of product & brand management 62 The journal of brand management : an international journal 61 International journal of electronic marketing and retailing : IJEMR 59 International journal of networking and virtual organisations : IJNVO 59 International journal of technology marketing : IJTMkt 58 Journal of marketing 57 Journal of promotion management : innovations in planning and applied research 57 Journal of information & knowledge management : JIKM 55 Journal of organizational computing and electronic commerce 55 Corporate communications : an international journal 52 Journal of advertising research 52 HMD : Praxis der Wirtschaftsinformatik 51 International journal of e-business research : an official publication of the Information Resources Management Association 51
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Source
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ECONIS (ZBW) 18,875 USB Cologne (EcoSocSci) 101 USB Cologne (business full texts) 16 EconStor 14 BASE 1
Showing 1 - 50 of 19,007
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023
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Social connectedness and well-being of elderly customers : do employee-to-customer interactions matter?
Altinay, Levent; Alrawadieh, Zaid - In: Journal of hospitality marketing & management 32 (2023) 2, pp. 174-195
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Digital payment systems : state and perspectives
Radenković, Božidar; Despotović-Zrakić, Marijana; … - In: Digital Transformation of the Financial Industry : …, (pp. 203-216). 2023
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Confirmation bias in social networks
Fernandes, Marcos - 2023 - This version: January 2023
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Nordic news media in global competition : the conditions for news journalism in the digital platform economy
Lindberg, Tobias - 2023
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Electoral accountability and local support for national policies
Alabrese, Eleonora; Liberini, Federica; Porcelli, Francesco - 2023
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Risky combination : the role of managerial perceptions of social media use and entrepreneurial orientation on SME innovation
Brooks, Stoney; Sahaym, Arvin; Datta, Avimanyu; … - In: Management decision 61 (2023) 1, pp. 33-56
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Social isolation and social anxiety as drivers of Generation Z's willingness to share personal information on social media
Lyngdoh, Teidorlang; El-Manstrly, Dahlia; Jeesha, Krishnan - In: Psychology & marketing 40 (2023) 1, pp. 5-26
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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
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Don't downsize this! : social reactions to mass dismissals on Twitter
Bassanini, Andrea; Caroli, Eve; Ferreira, Bruno Chaves; … - 2023
We study social reactions to job destructions on Twitter. We use information on large-scale restructuring events announced in the United Kingdom over the period 2013-2018. We match it with data collected on Twitter regarding the number and sentiments of the tweets posted around the time of the...
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Creating effective visuals for destination marketing videos : scenery vs people
Alamäki, Ari; Rhee, Cheul; Suomala, Jyrki; Kaski, Timo; … - In: Journal of vacation marketing 29 (2023) 1, pp. 141-157
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Emojis to conversion on social media
Mladenović, Dušan; Koštiál, Kamil; Ljepava, Nikolina; … - In: International journal of consumer studies 47 (2023) 3, pp. 977-994
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The influence of social media addiction on compulsive buying behaviour : a comparative analysis of LGBT+ and heterosexual consumers
Maccarrone-Eaglen, Agata; Schofield, Peter - In: Journal of consumer behaviour 22 (2023) 1, pp. 98-121
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Digital Hermits
Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - 2023
When a user shares multi-dimensional data about themselves with a firm, the firm learns about the correlations of different dimensions of user data. We incorporate this type of learning into a model of a data market in which a firm acquires data from users with privacy concerns. User data is...
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Facebook Ratings of Hospitals in Switzerland - Coverage of Hospitals, Rating Scores, and Factors Influencing Them
Beier, Michael - 2023
Background: Facebook ratings provide relevant information and data on hospital quality for individual patients, the hospitals themselves and the institutions responsible for the quality assessment of hospitals. However, there are still considerable doubts in the healthcare sector about the...
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How Social Media Live Streams Affect Online Buyers : A Uses and Gratifications Perspective
Bawack, Ransome Epie; Bonhoure, Emilie; Kala Kamdjoug, … - 2023
Social media live streams (SMLSs) are becoming mainstream e-commerce platforms, especially for direct selling, offering online retailers (e-tailers) immense consumer interaction and engagement levels. Despite their growing prevalence, e-tailers face difficulties capitalising on this platform to...
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The Role of Social Media in Product Innovation : A Survey of Small and Medium-Sized Manufacturing Firms
Haug, Anders; Jensen, Kent; Stentoft, Jan; Philipsen, … - 2023
In this study, we develop a model that explains the value of social media in innovation processes where technological focus and abilities are converted into product innovations. We test our model in a survey of 305 manufacturing SMEs. Findings show that increased technological orientation (TO)...
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New Digital Rights : Imagining Additional Fundamental Rights for the Digital Era
Custers, Bart - 2023
The increasing use of digital technologies by governments and companies raises numerous questions regarding the regulation of these technologies, particularly regarding the rights and legal protections citizens are entitled to. The focus is mostly on the application and potential modification of...
Persistent link: https://ebtypo.dmz1.zbw/10014263081
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The Effect of Reputation Concerns on the Conjunction Fallacy : A Field Experiment on Facebook
Devetag, Giovanna; Calluso, Cinzia - 2023
This paper reports the results of experiments designed to test whether individuals interacting on Facebook are more likely to succumb to the conjunction fallacy when they post their answers publicly and are exposed to the answers of others. Using the experimental design in Kahneman and Tversky...
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Utilizing Social Media For Agricultural Information Dissemination : The Role of Informant-Recipient Homogeneity
Takahashi, Ryo; Todo, Yasuyuki; Kim, Yu Ri; Kashiwagi, … - 2023
Using a randomized experiment targeting wheat producers in Ethiopia, this study examines the impact of providing market price information through Facebook on farmers’ selling prices of wheat. In addition, to identify how homogeneity of informant affects the information use provided via social...
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Using Consumer-Generated Social Media Posts to Improve Forecasts of Television Premiere Viewership : Extending Diffusion Of Innovation Theory
Goodman, Casey; Donthu, Naveen - 2023
This research investigated how social media can be quantified and used as an input to improve audience forecasts for television show premieres. There were two key findings. First, Twitter activity (volume of tweets and retweets) drives viewership of shows that are unscripted (i.e., reality or...
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Accessible Virtual Health Care
Roberts, Jessica L.; Penner, Tiffany - 2023
Implemented properly, virtual health care—like online appointments, patient portals, and remote patient monitoring—has tremendous potential. These technologies can reduce costs and improve efficiency. They can also eliminate access barriers, streamline communication, and improve the...
Persistent link: https://ebtypo.dmz1.zbw/10014263837
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100 Lawyers but No Trial : Attorney Appearances in Twitter v. Musk
Jennings, Andrew - 2023
100 lawyers is a lot, especially for a case that never went to trial or saw a dispositive motion filed. Although Twitter v. Musk did not pan out as the corporate trial of the century, the attorney-appearance record it set still merits some moment. Twitter was a strange case across many...
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Emotional Intelligence in Social Network Consumers
Gkintoni, Evgenia; Halkiopoulos, Constantinos; … - 2023
Emotional intelligence is both characteristic of personality and intellectual capacity, which a person inherits from the genetic material of its parents and evolves - develops throughout lifetime. It refers to information processing capacity arising from the emotions and their utility to guide...
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Symptom or Culprit? Social Media, Air Pollution, and Violence
Du, Xinming - 2023
This paper provides the first causal evidence that hostile activities online lead to physical violence. Given the recently documented relationship between pollution and social media, I exploit exogenous variation in local air quality as the first step to instrument for online aggression. In an...
Persistent link: https://ebtypo.dmz1.zbw/10014259933
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Online Disinhibited Contracts
Barnes, Wayne - 2023
There have been at least two dominant forces at work in the realm of consumer contracting over the past several decades. One has been the rise and domination of the standard form contract, whereby merchants contract with consumers via the use of standardized, boilerplate terms and conditions...
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A Web-Based Online Shoe Store
Ullah, Subhan; Ullah, Farman; Jan, Saeed Ullah - 2023
Online shoe store, E-commerce is electronic commerce, buying and selling products and services, transmitting budgets and facts over digital networks. These transactions occur from commercial enterprise to enterprise, business to a buyer, purchaser to a customer, and the client to commercial...
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Corporate Branding and Social Media
Chakladar, Amit - 2023
Today Companies are getting desperate to grab the attention of consumers. Competition has forced both marketers and companies to seek new unconventional ways to get their message across to their audience. The innumerous bombardment of information with regard to any product or services has made...
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Reducing Misinformation on Social Media : An Experimental Evaluation of Two Policy Interventions
Samad, Zeeshan; Rentschler, Lucas - 2023
The prevalence of false and misleading news has become an issue of great concern in recent years. Academic researchers, policy makers, and social media firms all continue to seek effective solutions to reduce the sharing of misinformation. In this paper, we evaluate the effectiveness of two...
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Researchers Perceptions of Academic Social Networking Sites : A Study
Shettar, Iranna M.; Angadi, Mallikarjun - 2023
The emergence of Academic Social Networking Sites (ASNS) has changed the way of scholarly communication. Each of these ASNS brings unique feature for the researchers. The authors study the awareness and use pattern of full-time research scholars of NITK through a survey-based study. The present...
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Investigating Churn in Online Wellness Programs : Evidence from a U.S. Online Social Network
Zhu, Yi; Mani, Ankur - 2023
Online wellness and fitness platforms are increasingly utilizing social support in their wellness programs to motivate healthy activities and improve user engagement. However, many wellness programs suffer from high churn rates that discount their expected efficacy. This introduces negative...
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Impact of Social Media on Knowledge of the COVID-19 Pandemic on Bangladeshi University Students
Chowdhury, Shanjida; Rahman, Md. Mahfujur; Doddanavar, … - 2023
This study aimed to examine the role and impact of social media on the knowledge of the COVID-19 pandemic in Bangladesh through disseminating actual changes in health safety, trust and belief of social media’s coverage statistics, isolation, and psychological numbness among students. This...
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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
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Consumers' online purchasing intentions post COVID-19 : evidence from Lebanon and the Kingdom of Bahrain
El Khoury, Charbel M.; Choudhary, Mrinalini; Al Alam, … - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-19
The future of consumers' online shopping trends post COVID-19 remains among the contemporary topics that necessitate further explorations. The aim of this research is to explore the intention of Lebanese and Bahraini consumers to shop online in the post pandemic era. This study extends the...
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Online social integration of migrants : evidence from Twitter
Kim, Jisu; Wang Sonne, Soazic Elise; Garimella, Kiran; … - 2023
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Investigating the effect of motives, social capital, and human capital on commercialization of self-developed products by user innovators : a study of a crowdfunding platform
Ahvari, Hooman; Ekhlassi, Amir; McDonagh, Joe - In: International journal of innovation and technology … 20 (2023) 1, pp. 1-22
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Pervasive signaling
Bernheim, Bert Douglas; Bodoh-Creed, Aaron L. - In: Theoretical economics : TE ; an open access journal in … 18 (2023) 1, pp. 163-196
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Fashion industry's environmental policy : social media and corporate website as vehicles for communicating corporate social responsibility
Quiles-Soler, Carmen; Martínez-Sala, Alba-María; … - In: Corporate social responsibility and environmental management 30 (2023) 1, pp. 180-191
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Social media
Leonardi, Paul M. - In: Journal of management inquiry 32 (2023) 1, pp. 17-20
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Coping with digital market re-organization : how the hotel industry strategically responds to digital platform power
Balsiger, Philip; Jammet, Thomas; Cianferoni, Nicola; … - In: Competition & change : the journal of global business … 27 (2023) 1, pp. 163-183
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The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara; Marciniak, Ruth; Carey, Lindsey Drylie - In: Journal of international marketing 31 (2023) 1, pp. 32-48
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Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; … - In: Journal of international marketing 31 (2023) 1, pp. 106-123
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Disinformation and echo chambers : how disinformation circulates on social media through identity-driven controversies
Diaz Ruiz, Carlos; Nilsson, Tomas - In: Journal of public policy & marketing 42 (2023) 1, pp. 18-35
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Knowledge brokering in an era of communication visibility
Zoonen, Ward van; Sivunen, Anu - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 313-330
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Adoption factors in digital lending services offered by FinTech lenders
Adamek, Jacek; Solarz, Małgorzata - In: Oeconomia Copernicana 14 (2023) 1, pp. 169-212
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Social bots' role in online political communication : evidence from German Federal Election 2021
Aziz, Abeer Ibtisam - 2023
In 2016, the US elections and Brexit changed the perception and understanding of how social media platforms could influence political outcomes. This has been complemented by the advancement in automation and data processing. This paper studies the influence of bots on online information...
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Digital financial inclusion : visualizing the academic literature
Gallego-Losada, María-Jesús; Montero-Navarro, Antonio; … - In: Research in international business and finance 64 (2023), pp. 1-15
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The influencers’ world of "make-believe"
Kets de Vries, Manfred F. R. - 2023
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"I will always hate you"! : an investigation of the impact of anthropomorphism in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha; Popoli, Paolo - In: European business review 35 (2023) 3, pp. 444-466
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Exploring the drivers of brand loyalty in a digitized world
In: The Lahore journal of business 10 (2022) 2, pp. 109-140
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