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Year of publication
Subject
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Visuelle Wahrnehmung 421 Visual perception 402 Consumer behaviour 218 Konsumentenverhalten 215 Wahrnehmung 93 Perception 90 Werbewirkung 87 Advertising effects 86 eye tracking 80 Experiment 72 Eye tracking 69 Visualisierung 51 Visualization 48 Decision 39 Entscheidung 39 Internet marketing 36 Online-Marketing 36 Product design 34 Produktgestaltung 33 Werbung 32 Kognition 31 Cognition 30 Advertising 29 Visual attention 25 Online retailing 23 Online-Handel 23 Theorie 22 Theory 22 Brand image 21 Deutschland 21 Germany 21 Markenimage 21 Informationsverhalten 20 Kaufentscheidung 20 Purchase decision 20 Emotion 19 Information behaviour 19 Willingness to pay 19 Zahlungsbereitschaftsanalyse 19 Ästhetik 19
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Online availability
All
Undetermined 231 Free 74 CC license 11
Type of publication
All
Article 329 Book / Working Paper 139
Subcategories
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Article in journal 282 Book section 45 Working paper 13 Proceedings 8 Case study 4 Guidebook 2
Language
All
English 394 German 60 Undetermined 12 French 2 Italian 1 Polish 1
Author
All
Wedel, Michel 8 Ronft, Steffen 6 Dahl, Darren W. 5 Grebitus, Carola 5 Hoeffler, Steve 5 Yang, Liu 5 Zhao, Min 5 Behe, Bridget K. 4 Bigné Alcañiz, J. Enrique 4 Breuer, Christoph 4 Chandon, Pierre 4 Chen, Yasheng 4 Gerstenblüth, Mariana 4 Harris, Jeffrey E. 4 Hutchinson, J. W. 4 Jermias, Johnny 4 Jong, Martijn G. de 4 Kralj, Anna 4 Li, Yaoqi 4 Liu, Biqiang 4 Moyle, Brent 4 Palma, Marco A. 4 Panggabean, Tota 4 Qiuzhen, Wang 4 Rumpf, Christopher 4 Schröer, Carsten 4 Toubia, Olivier 4 Triunfo, Patricia 4 Beck, Jacob 3 Daugherty, Terry 3 Dinkel, Michael 3 Huddleston, Patricia 3 Hui, Sam K. 3 Meißner, Martin 3 Nayga, Rodolfo M. <Jr.> 3 Orth, Ulrich R. 3 Otterbring, Tobias 3 Pieters, Rik 3 Turow, Joseph 3 Van Loo, Ellen J. 3
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Institution
All
Springer Fachmedien Wiesbaden 5 Conference on Human and Machine Vision <1, 1981, Denver, Colo.> 2 Christian-Albrechts-Universität zu Kiel 1 Conference on Human and Machine Vision 1 Copenhagen Business School 1 Department of Economics and Business, Universitat Pompeu Fabra 1 Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft 1 Galeria Zachęta 1 INSEAD 1 International Conference on Pattern Recognition <7, 1984, Montréal> 1 Mediencolloquium <1, 2004, Halle, Saale> 1 National Bureau of Economic Research 1 Nomos Verlagsgesellschaft 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Technische Universität Hamburg-Harburg 1 Universität zu Köln 1 Verlag Dr. Kovač 1 kassel university press 1
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Published in...
All
Journal of business research : JBR 25 Journal of behavioral decision making 18 Journal of consumer research : JCR ; an interdisciplinary bimonthly 13 Journal of retailing and consumer services 9 The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology] 8 Eye Tracking in der Sport- und Veranstaltungsbranche 7 Industrial Robot: An International Journal 7 International journal of advertising : the review of marketing communications 7 Psychology & marketing 6 Journal of advertising : official publication of the American Academy of Advertising 4 Journal of marketing research 4 Management science : journal of the Institute for Operations Research and the Management Sciences 4 Tourism management : research, policies, practice 4 Asia Pacific journal of marketing and logistics 3 HEC Paris research paper series 3 Journal of advertising research 3 Journal of management information systems : JMIS 3 Journal of marketing 3 Journal of marketing research : JMR 3 SpringerLink / Bücher 3 Behavioral research in accounting 2 British journal of management 2 ERIM Ph. D. series research in management / Erasmus Institute of Management 2 European journal of marketing 2 Europäische Hochschulschriften / 5 2 Food policy : economics planning and politics of food and agriculture 2 Forschungs-/Entwicklungs-/Innovations-Management 2 Foundations and trends in marketing : FTMKT 2 Implementation strategies for improving diversity in organizations 2 Information systems research : ISR 2 Innovatives Markenmanagement 2 International journal of hospitality management 2 International journal of management practice : IJMP 2 International journal of product development : IJPD 2 Journal of agricultural & food industrial organization 2 Journal of agricultural and applied economics : JAEE 2 Journal of consumer behaviour 2 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 2 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 2 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 2
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Source
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ECONIS (ZBW) 387 USB Cologne (EcoSocSci) 51 Other ZBW resources 25 RePEc 4 EconStor 1
Showing 1 - 50 of 444
 
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How to accurately measure attention to video advertising
Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194220
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Operationalizing ad creativity and its effects in B2B advertising
Ferguson, Jodie L.; Brown, Brian P.; Swani, Kunal; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395408
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Choosing versus rejecting : the effect of decision mode on subsequent preferential choices
Yoon, Sangsuk; Venkatraman, Vinod - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015463066
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Visual formats in risk preference elicitation : what catches the eye?
Segovia, Michelle S.; Palma, Marco A.; Lusk, Jayson L.; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591695
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Incorporating visual attention measures to reveal homeowners' preferences for environmentally friendly urban landscapes
Zhang, Xumin; Khachatryan, Hayk - 2025
Sustainable urban planning practices can help reduce the urban heat island effect, promote green roofs and walls, and encourage the preservation of natural habitats within urban areas. Cities can enhance their resilience to climate change and create healthier, more attractive living spaces for...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015604308
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Surprise me with the visual representation of the brand in social commerce! : an eye-tracking study based on user characteristics
Muñoz-Leiva, Francisco; Herzallah, Doaa; … - 2025
Purpose This study examines the role of logotypes in advertising effectiveness on s-commerce platforms by analyzing the visual attention paid by the consumer to fashion branding - wordmarks or combination marks - and their subsequent recall. Design/methodology/approach The study examines the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015414943
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Virtuelle und reale Prototypen im Vergleich : Unterschiede in Wahrnehmung und Beurteilung von Produktentwürfen
Stubbemann, Lena - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415539
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Bottom-up and top-down factors influencing consumer responses to food labels : a scoping review of eye-tracking studies
Proi, Migena; Cubero-Dudinskaya, Emilia; Gambelli, Danilo; … - 2025
Eye-tracking technology has become vital for exploring consumers' preferences for food labels. This paper carried out a scoping literature review to comprehensively summarize the main findings in the food labelling research from 1999 to 2023. We selected 52 studies conducted using eye tracking...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015574373
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Mixed signals : the effects of online rating discrepancy on user trust
Schneider, Florian; Dykmann, Pavel; Teubner, Timm - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015533977
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Overview of the use of eye-tracking technology for monitoring consumer views
Peša, Anita; Valčić, Marko; Smokrović, Ana Maria; … - 2024
Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of the marketing research area. The paper highlights the importance of eye tracking in the study of consumer behavior including the use of eye tracking in virtual reality...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014529961
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Choosing to discover the unknown : the effects of choice on user attention to online video advertising
Luo, Cheng; Jiang, Zhenhui; Li, Xiuping; Yi, Cheng; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015142204
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Does banner advertising still capture attention? : an eye-tracking study
Simonetti, Aline; Bigné Alcañiz, J. Enrique - 2024
Purpose The purpose of this study is to investigate how much visual attention is given to banner ads embedded in Web page content dependent on whether the user’s task is goal- or not goal-oriented, as well as the interplay between attention, banner location, banner click and banner...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190139
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Applying eye-tracking technology in the field of entrepreneurship education
Kaminskiene, Lina; Horlenko, Kateryna; Chu, Ling Yi - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013548117
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Enriching product exposure in e-commerce through a hedonistic and utilitarian cue
Szymkowiak, Andrzej; Garczarek-Bąk, Urszula; Faganel, … - 2023
With the projected growth in the global wine market, the ongoing impact of the COVID-19 pandemic, and the increasing prevalence of e-commerce, a pressing need arises to devise unique and engaging ways to present product offerings. While prior research has shed light on the potential of online...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057539
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Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences
Barbierato, Elena; Berti, Danio; Ranfagni, Silvia; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014335883
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Order in multi-attribute product choice decisions : evidence from discrete choice experiments combined with eye tracking
Zuschke, Nick - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014337218
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Keeping an eye on cost : what can eye tracking tell us about attention to cost information in discrete choice experiments?
Genie, Mesfin G.; Ryan, Mandy; Krucien, Nicolas - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014278032
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Investigating the effects of product popularity and time restriction : the moderating role of consumers' goal specificity
Yi, Cheng; Jiang, Zhenhui; Zhou, Mi - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014369446
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Eye-tracking in advertising research : an investigation among generation Z and Y of shock tactics' effectiveness
Gaugas, Tatiana - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399374
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Through a child's eyes : eye tracking to study children's consumer behavior
Huddleston, Patricia; McAlister, Anna R.; Alade, Fashina - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205258
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Countdown timers improve online video advertising effectiveness : evidence from eye-tracking data
Su, Song; Guo, Xueli; Tang, Honghong; Huang, Silin - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015549061
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The role of recency bias and price salience in insurance take-up decisions
Huseynov, Samir; Boyer, Chris; Martinez, Charles; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655539
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Visual attention differences toward football stadium's naming rights : an eye tracking study
Lyu, Dongye; Mañas-Viniegra, Luis; Xu, Ziyuan - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211050
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Information search within a web page : modeling the full sequence of eye movement decisions, subjective value updating, and first clicks
Lu, Joy; Hutchinson, J. W. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015412169
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Triangulating decision-making via choices, eye fixations, and reaching trajectories
Fisher, Geoffrey - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438739
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Information search patterns in intertemporal choice do not always reflect decision strategies : an eye-tracking study
Chen, Weina; Dai, Junyi - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015463080
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Integrated reporting business models and the role of presentation format : insight from an eye tracking study
Steenkamp, Natasja; Fisher, Richard - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427349
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Effect of product placement labeling on visual product and brand reception : an empirical eye tracking study
Ronft, Steffen; Friedrich, M. G.; Sofiullah, Md - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015552413
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How product display orientation affects customers' choice satisfaction in online purchase : a choice closure perspective
Jia, Yanli; Fang, Yulin; Ouyang, Jun - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015553889
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How visual and textual information influences repeat tourists : insights from self-report data and an eye-tracking experiment
Wu, Xiaohong; Lai, Ivan Ka Wai - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015585381
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Understanding the captivating power of online scarcity messages : an eye-tracking study
Pal, Anjan; Banerjee, Snehasish; Kapetanaki, Ariadne … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376470
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Do green employer labels matter? : a study of the impact of advertising environmental responsibility on recruitment
Pfiffelmann, Jean; Pelsmacker, Patrick de; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015531753
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Subjektive Rationalität : Die Suche nach visuell wahrnehmbaren Ordnungsprinzipien in der Stadtforschung bis 1975
Brünenberg, Stefanie - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013479445
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Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - 2022
As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013166612
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Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.; Müller, Céline M. - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013167377
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Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios; Florack, Arnd; Diamantopoulos, Adamantios - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013331130
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Neuromarketing and eye tracking in women's fashion buying decision making
Andrade, Norberto de Almeida; Rainatto, Giuliano; … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013532232
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What do you see and what do you recall? : using eye tracking to understand product placement
Jittima Kongmanon; Phallapa Petison - 2022
Since 1982, when one of the most successful product placements appeared in the movie ET, marketers have continued adopting this strategy in various media channels. Among those, research studies indicated that product placements in situation comedies (Sitcoms) are the most effective. This study...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014436286
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Infographics and financial decisions : an eye-tracking experiment
Hong Phuoc Vo; Cozijn, Reinier; Goeij, Peter de - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012939436
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Chapter 20 Eye-Tracking in Tourism
Liu, Biqiang; Moyle, Brent; Kralj, Anna; Li, Yaoqi - 2024
Abstract Visual stimuli are integral for the destination selection process, as well as for the delivery of unique, novel and compelling tourist experiences. Emerging techniques, such as eye-tracking, are effective for mapping tourists' visual interests and paths, presenting an opportunity to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015488408
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The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.; Hulland, John; Sevilla, Julio; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584162
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Intelligent neuromarketing framework for consumers' preference prediction from electroencephalography signals and eye tracking
Mashrur, Fazla Rabbi; Rahman, Khandoker Mahmudur; Miya, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014575570
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Towards a typology of virtual tourists : efficacy of visual patterns and attentional cues
Liu, Biqiang; Moyle, Brent; Kralj, Anna; Li, Yaoqi - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015072988
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Developing 360-degree stimuli for virtual tourism research : a five-step mixed measures procedure
Liu, Biqiang; Kralj, Anna; Moyle, Brent; Li, Yaoqi - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015080443
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More than words : rethinking sustainability communications through neuroscientific methods
Ćirović, Marko; Dimitriadis, Nikolaos; Janić, Milan; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014468163
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Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao; Liu, Xinyi; Li, Zhiyong - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014457535
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Product, advertising, biometrics, price and promotion
Charan, Ashok - 2024
"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014315994
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Metaphorical effects of advertising in different types of hotels : evidence from eye-tracking
Chen, Xianglan; Xiang, Bingqing; Bilgihan, Anil - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015145522
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Prior information and consumer search : evidence from eye tracking
Ursu, Raluca Mihaela; Erdem, Tülin; Wang, Qingliang; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015145605
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In-vehicle displays for driving automation : a scoping review of display design and evaluation using driver gaze measures
Kanaan, Dina; Powell, Mattea; Lu, Michael; Donmez, Birsen - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015051640
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