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Year of publication
Subject
All
Web analytics 280 Webanalyse 280 Social Web 115 Social web 115 Online-Marketing 79 Internet marketing 77 Consumer behaviour 60 Konsumentenverhalten 60 Website 33 Electronic Commerce 30 Data Mining 27 Internet 27 Web 2.0 technologies 26 Web 2.0-Technologien 26 Data mining 25 E-commerce 25 Online retailing 25 Online-Handel 25 Deutschland 20 Search engine 20 Suchmaschine 20 Germany 19 USA 18 United States 18 Beziehungsmarketing 17 Big Data 17 Relationship marketing 17 Data protection 16 Advertising effects 15 Datenschutz 15 Viral marketing 15 Virales Marketing 15 Werbewirkung 15 Big data 14 Marketing management 14 Marketingmanagement 14 Brand management 12 Internet usage 12 Internetnutzung 12 Markenführung 12
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Online availability
All
Undetermined 71 Free 45 CC license 1
Type of publication
All
Article 200 Book / Working Paper 95
Type of publication (narrower categories)
All
Article in journal 134 Aufsatz in Zeitschrift 134 Aufsatz im Buch 55 Book section 55 Graue Literatur 22 Non-commercial literature 22 Working Paper 22 Arbeitspapier 19 Hochschulschrift 16 Case study 13 Fallstudie 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 10 Aufsatzsammlung 4 Conference paper 4 Konferenzbeitrag 4 Ratgeber 4 Guidebook 3 Article 2 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 Amtsdruckschrift 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1
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Language
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English 249 German 47
Author
All
Peukert, Christian 11 Aguiar, Luis 9 Ullrich, Hannes 9 Duso, Tomaso 7 Hannane, Jonas 7 Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Mkono, Muchazondida 3 Vega, Clara 3 Askegaard, Søren 2 Batikas, Michail 2 Bechtold, Stefan 2 Bosangit, Carmela 2 Braun, Gabriele 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hai-Jew, Shalin 2 Harrigan, Paul 2 Hemann, Chuck 2 Hemetsberger, Andrea 2 Hoberg, Philipp 2
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Institution
All
Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Galileo Press 1 IGI Global 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
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HMD : Praxis der Wirtschaftsinformatik 7 Journal of advertising research 5 Research in consumer behavior 5 Technological forecasting & social change : an international journal 5 Consumer culture theory 4 International marketing in the fast changing world 4 Journal of business research : JBR 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Tourism sensemaking : strategies to give meaning to experience 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Discussion papers / CEPR 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 International journal of networking and virtual organisations : IJNVO 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 DIW Discussion Papers 2 Digitale Kommunikation 2 Discussion papers / Deutsches Institut für Wirtschaftsforschung 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 European journal of marketing : EJM 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of electronic business 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of management information systems : JMIS 2 Journal of vacation marketing : an international journal 2 MIT Sloan Research Paper 2
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Source
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ECONIS (ZBW) 290 EconStor 5
Showing 1 - 50 of 295
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Returns to data: Evidence from web tracking
Ullrich, Hannes; Hannane, Jonas; Peukert, Christian; … - 2024
Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014635081
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Returns to Data: Evidence from Web Tracking
Ullrich, Hannes; Hannane, Jonas; Peukert, Christian; … - 2024
Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015061967
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Big-Data-Einblicke in den Ausbildungsmarkt : eine Analyse von Mindest-Schulabschlüssen in Online-Stellenanzeigen für Ausbildungsplätze
Schnelle, Caroline - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076745
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Do financial advisors have different beliefs than lay people?
Rumpf, Matthias; Chaliasos, Michaēl; Kosyakova, Tetyana; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015079940
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Handwerk in regionalen Innovationssystemen : eine Webscraping-Analyse
Proeger, Till; Alhusen, Harm <Jr.>; Meub, Lukas; Bizer, … - 2024
Regionale Innovationssysteme (RIS) beschreiben das Zusammenwirken von Unternehmen, dem Hochschulsystem und staatlichen Akteuren, wobei die Innovations- und Wettbewerbsfähigkeit einer Region im Fokus steht. Dabei ist die Weitergabe innovativen Wissens aus dem Bereich von Forschung und...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015080972
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Returns to data : evidence from web tracking
Ullrich, Hannes; Hannane, Jonas; Peukert, Christian; … - 2024
Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014632288
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Cover Image
Returns to data : evidence from web tracking
Ullrich, Hannes; Hannane, Jonas; Peukert, Christian; … - 2024
Tracking online user behavior is essential for targeted advertising and is at the heart of the business model of major online platforms. We analyze tracker-specific web browsing data to show how the prediction quality of consumer profiles varies with data size and scope. We find decreasing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014632380
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Daten als Wettbewerbsvorteil: Regulierer und Wettbewerbsbehörden sollten aufmerksam bleiben
Ullrich, Hannes; Hannane, Jonas; Duso, Tomaso; Peukert, … - In: DIW Wochenbericht 90 (2023) 27, pp. 366-373
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014318948
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Daten als Wettbewerbsvorteil : Regulierer und Wettbewerbsbehörden sollten aufmerksam bleiben
Ullrich, Hannes; Hannane, Jonas; Duso, Tomaso; Peukert, … - In: DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft 90 (2023) 27, pp. 366-373
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014318597
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Content Aggregation by Platforms : The Case of the News Media
Chiou, Lesley; Tucker, Catherine - 2023
The digitization of content has led to the emergence of platforms that draw information from multiple sources. This paper investigates whether aggregation of content by a single platform encourages users to “skim” content or to investigate it in depth. We study a contract dispute that led a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014257093
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Understanding political news media consumption with digital trace data and natural language processing
Bach, Ruben L.; Kern, Christoph; Bonnay, Denis; Kalaora, Luc - In: Journal of the Royal Statistical Society: Series A … 185 (2022), pp. S246-S269
Augmenting survey data with digital traces is a promising direction for combining the advantages of active and passive data collection. However, extracting interpretable measurements from digital traces for social science research is challenging. In this study, we demonstrate how to obtain...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014503940
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Facebook shadow profiles
Aguiar, Luis; Peukert, Christian; Schäfer, Maximilian; … - 2022
Data is often at the core of digital products and services, especially when related to online advertising. This has made data protection and privacy a major policy concern. When surfing the web, consumers leave digital traces that can be used to build user profiles and infer preferences. We...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013164149
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Facebook shadow profiles
Aguiar, Luis; Peukert, Christian; Schäfer, Maximilian; … - 2022
Data is often at the core of digital products and services, especially when related to online advertising. This has made data protection and privacy a major policy concern. When surfing the web, consumers leave digital traces that can be used to build user profiles and infer preferences. We...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012816016
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Regulatory spillovers and data governance : evidence from the GDPR
Peukert, Christian; Bechtold, Stefan; Batikas, Michail; … - In: Marketing science 41 (2022) 4, pp. 318-340
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013363996
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Returns to data : evidence from web tracking
Ullrich, Hannes; Hannane, Jonas; Peukert, Christian; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014581720
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Digital Marketing : Tools, Techniques and Best Practices for Graduate Students and Managers
Solberg Søilen, Klaus - 2024
Understanding the Digital Environment -- Big Data and Data Mining -- Data Quality -- Customer Analytics: Profiles, Personas, Personalization -- Monitoring Performance and Crushing the Numbers, KPIs -- Search Engine Optimization (SEO) -- Click Analytics -- The Online Buying Process -- Checkout...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015147808
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Digital marketing
Charan, Ashok - 2024
"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014315995
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Phygital marketing and the pain of paying : an Amazon Go netnographic case study
Boudri, Rachid; Bentalha, Badr; Benjelloun, Omar - In: AI and data engineering solutions for effective marketing, (pp. 348-363). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015101085
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Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav; Miklosik, Andrej - In: Eurasian Business and Economics Perspectives : …, (pp. 101-112). 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014436512
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COVID-19 and telemedicine : a netnography approach
Arenas Gaitán, Jorge; Ramírez-Correa, Patricio E. - In: Technological forecasting & social change : an … 190 (2023), pp. 1-19
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014438912
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Learning Google analytics : creating business impact and driving insights
Edmondson, Mark - 2023 - First edition
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014375496
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Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 854-868
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014537411
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The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan; Kamasak, Rifat; Yalcinkaya, Baris - In: Analytics Enabled Decision Making, (pp. 245-264). 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014302901
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Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr; Mercanti-Guérin, Maria; Sabri, Ouidade - In: Technological forecasting & social change : an … 188 (2023), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014266452
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Demand for Information, Uncertainty, and the Response of U.S. Treasury Securities to News
Benamar, Hedi - 2020
We use clickstream data to show that investors' demand for information about macroeconomic factors affecting the path of future interest rates is a measure of their uncertainty about this path. In particular, an increase in information demand ahead of influential economic announcements affecting...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012852190
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Newspaper-based economic uncertainty indices for Poland
Hołda, Marcin - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012031340
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Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of services and operations … 41 (2022) 4, pp. 463-485
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013257550
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Detecting product adoption intentions via multiview deep learning
Zhang, Zhu; Wei, Xuan; Zheng, Xiaolong; Li, Qiudan; … - In: INFORMS journal on computing : JOC ; charting new … 34 (2022) 1, pp. 541-556
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Web mining of firm websites : a framework for web scraping and a pilot study for Germany
Kinne, Jan; Axenbeck, Janna - 2018
Nowadays, almost all (relevant) firms have their own websites which they use to publish information about their products and services. Using the example of innovation in firms, we outline a framework for extracting information from firm websites using web scraping and data mining. For this...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011892694
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Predicting the financial growth of small and medium-sized enterprises using web mining
Te, Yiea-Funk - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012013720
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Demand for information, macroeconomic uncertainty, and the response of US treasury securities to news
Benamar, Hedi; Foucault, Thierry; Vega, Clara - 2018
We use clickstream data to show that investors' demand for information about macroeconomic factors affecting the path of future interest rates is a measure of their uncertainty about this path. In particular, an increase in information demand ahead of influential economic announcements affecting...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012117503
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Open source platform for big data exploration and analysis
Almeida, Fernando; Kovalevski, Pavel; Sakalauskas, Dovydas - In: International journal of business information systems : … 38 (2021) 3, pp. 418-434
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012695269
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Demand for information, uncertainty, and the response of U.S. Treasury securities to news
Benamar, Hedi; Foucault, Thierry; Vega, Clara - In: The review of financial studies 34 (2021) 7, pp. 3403-3455
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An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia; Rossi, Claudio - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 534-549
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012607677
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Negative customer experience in lifestyle hotels : a netnography perspective
Santos, Manoel Vitor; Brandão, Amélia Maria Pinto da Cunha - In: Building consumer-brand relationship in luxury brand …, (pp. 126-157). 2021
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On latency of e-commerce platforms
Basalla, Marcus; Schneider, Johannes; Lukšik, Martin; … - In: Journal of organizational computing and electronic commerce 31 (2021) 1, pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012500812
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Internetbasierte Nachhaltigkeitsberichterstattung in der exportorientierten Bekleidungsindustrie Bangladeschs
Kierspel, Simon - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013172959
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Content Aggregation by Platforms : The Case of the News Media
Chiou, Lesley; Tucker, Catherine - 2017
The digitization of content has led to the emergence of platforms that draw information from multiple sources. Policymakers are concerned that these new platforms threaten incentives for the production of original content. As a result, policymakers are contemplating regulations that would force...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014043268
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Nowcasting Prices Using Google Trends : An Application to Central America
Seabold, Skipper - 2017
The objective of this study is to assess the possibility of using Internet search keyword data for forecasting price series in Central America, focusing on Costa Rica, El Salvador, and Honduras. The Internet search data comes from Google Trends. The paper introduces these data and discusses some...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012971173
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The new intermediaries of tourist distribution : analysis of online accommodation booking sites
De Carlos, Pablo; Araújo, Noelia; Fraiz, José Antonio - In: The international journal of management science and … (2016) 19, pp. 39-58
Distribution is a key variable in any industry because it ensures the delivery of products and services to consumers. However, over the years businesses have increasingly implemented information and communication technology; this has triggered profound changes in distribution channels. A number...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011450602
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A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui; Urban, Glen; Dellaert, Benedict; Tucker, … - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011643144
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Effective Use of Marketing Technology in Eastern Europe : Web Analytics, Social Media, Customer Analytics, Digital Campaigns and Mobile Applications
Jayaram, Dureen; Manrai, Ajay; Manrai, Lalita A. - 2016
The transition economies of Eastern Europe present both the opportunities and challenges for companies operating in these markets. On one hand, these countries have a large number of technology savvy young consumers, and on the other, the markets must also take into consideration the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014130418
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European privacy law and global markets for data
Peukert, Christian; Bechtold, Stefan; Batikas, Michail; … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012214135
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(R)evolution? - Wie die Digitalisierung die Unternehmenskommunikation verändert
Hüttmann, Andrea; López Rosa, Tania - In: Facetten der Digitalisierung : Chancen und …, (pp. 55-72). 2020
Vorliegender Beitrag entwirft einen Leitfaden für eine "State-of-the-Art"-Unternehmenskommunikation in einem digitalen und digitalisierten Kontext. Mehr und mehr Grenzen verschwimmen, mehr und mehr Möglichkeiten tun sich auf, und eine ohnehin noch junge Disziplin findet sich in einer ungeahnt...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012249863
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Scenario development using web mining for outlining technology futures
Kayser, Victoria; Shala, Erduana - In: Technological forecasting & social change : an … 156 (2020), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012514540
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Evolution of higher education institution websites in India : a longitudinal study
Tripathi, Rakhi - In: International journal of management concepts and … 13 (2020) 4, pp. 319-331
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Netnography as a marketing research tool in the fashion industry in Southeast Europe
Xharavina, Natyra; Kapoulas, Alexandros; Miaoulis, … - In: International journal of market research 62 (2020) 4, pp. 499-515
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012308951
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Der Einsatz von Google Analytics in Marketing und Vertrieb
Mandalka, Jill; Georg, Stefan - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012230521
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Empirical analysis of consumers' concerns about privacy through using the internet
Koguchi, Teppei; Kuroda, Toshifumi; Ida, Takanori - 2015
In this research, an empirical analysis based on a questionnaire survey was carried out on these sorts of factors on the user side, and the effects that individual attributes and usage conditions have on concerns about privacy and on awareness and understanding of privacy policies were...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011526765
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Exploring mobile market research : the impact of SMS and e-mail invitations on outcome rates of stationary and mobile web surveys
Dziewięcki, Daniel Grzegorz - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011385843
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