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Pharmaceutical promotion : a literature review and research agenda

Harindranath R.M; Sivakumaran, Bharadhwaj - In: New techniques for brand management in the healthcare sector, (pp. 44-63). 2021

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Sachzuwendungen im Geschäftsleben - Missstände der einkommensteuerrechtlichen Behandlung und Reformvorschläge

Wolfersdorff, Janine von - 2018

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Die Warenkorbanalyse im Absatzmarketing des Lebensmitteleinzelhandels

Senkler, Heike - 2014

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Improving on-shelf availability of promotional products at a Malaysian department store

Lee, Kuang Siew; Ling, Tan Cheng - In: Global business and organizational excellence : a … 36 (2017) 4, pp. 24-32

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Decision making under parity : an experimental examination of retailers' choice among parity trade promotions

Poddar, Amit; Donthu, Naveen; Bello, Daniel C.; … - In: Journal of marketing theory and practice 25 (2017) 2, pp. 105-124

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Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value

Hanner, Nicolai - 2017

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Picture-based persuasion in advertising : the impact of attractive pictures on verbal ad's content

Kergoat, Marine; Meyer, Thierry; Merot, Alain - In: The journal of consumer marketing 34 (2017) 7, pp. 624-635

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Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 28 (2016), pp. 263-273

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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability

Montoya, Ricardo; Netzer, Oded; Jedidi, Kamel - In: From Little's law to marketing science : essays in …, (pp. 175-209). 2016

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Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness

Simon, Françoise - In: Journal of retailing and consumer services 29 (2016), pp. 12-21

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Digital Signage

Drees, Norbert (ed.) - 2016

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Das Corporate Publishing der Zukunft : eine Trendprognose für gedruckte und digitale CP-Produkte der kommenden 20 Jahre

Knapp, Felicitas - 2016 - 1. Auflage

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The battle for health and beauty : what drives supermarket and drugstore category-promotion lifts?

Lin, Arjen van; Gijsbrechts, Els - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 557-577

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Essays on sales promotion management in retailing

Königsfeld, Jerome Alexander - 2015

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Efficient representation of captured geometry and reflectance

Nöll, Tobias - 2015

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Sensory identity : the impact of olfaction on consumption

Cross, Samantha N. N.; Lin, Meng-Hsien; Childers, Terry L. - 2015

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Nontraditional media in marketing and advertising

Blakeman, Robyn - 2014

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Profiling the flyer-prone consumer

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 966-975

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Understanding sample usage and sampling as a promotion tool : state of industry practice and current research

Dong, Xiaojing; Li, Michael; Xie, Ying - In: Innovation and marketing in the pharmaceutical industry …, (pp. 507-530). 2014

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Einführungswerbung

Pepels, Werner - In: BWL-Wissen zur Existenzgründung, (pp. 349-392). 2014

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Steuerung im Direktmarketing und Cross Media-Response Messung

Helmke, Stefan; Uebel, Matthias - In: Effektives Customer Relationship Management : …, (pp. 95-117). 2013

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An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts

Laran, Juliano; Tsiros, Michael - In: Journal of marketing 77 (2013) 2, pp. 112-123

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Eye-Tracking im Werbemittel-Consulting

Holst, Christian - In: Dialogmarketing im Dialog : Festschrift zum …, (pp. 223-237). 2013

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Die Optimierung der Gestaltung von Zeitschriftensupplementen in Bezug auf die Werbeeffizienz : der Einfluss von Gestaltungsmerkmalen auf die Attraktivität und den Informationsgrad

Iuliano, Pasquale - 2013 - 1. Aufl.

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The role of product-premium fit in determining the effectiveness of hedonic and utilitarian premiums

Palazon, Mariola; Delgado-Ballester, Elena - In: Psychology & marketing 30 (2013) 11, pp. 985-995

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Portrayals of the poor on the cusp of capitalism : promotional materials in the case of Heifer International

Clair, Robin Patric; Anderson, Lindsey B. - In: Management communication quarterly : an international … 27 (2013) 4, pp. 537-567

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Factors influencing consumer evaluations of gift promotions

Buil, Isabel; De Chernatony, Leslie; Montaner, Teresa - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 574-595

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Die Wirkung rhetorisch gestalteter Werbemittel unter dem Einfluss des "Need for Cognition" der Werbeadressaten : theoretische Überlegungen und experimentelle Prüfung

Corsten, Thomas Johannes Walter - 2013

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Hedonic or utilitarian premiums : does it matter?

Palazon, Mariola; Delgado-Ballester, Elena - In: European journal of marketing : EJM 47 (2013) 8, pp. 1256-1275

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Stadtslogans zur Umsetzung der Markenidentität von Städten : eine theoretisch-konzeptionelle und empirische Untersuchung

Radtke, Bernd - 2013

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Do managers reciprocate? : Field experimental evidence from a competitive market

Maréchal, Michel André; Thöni, Christian - 2007

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Die Zugabe als Werbung in der Entwicklung der europäischen Rechtsvereinheitlichung

Wagner, Saskia - 2006

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Die Aktivierungskraft von Guerilla Produktinszenierungen : ein Vergleich von Guerilla Marketing und klassischer Plakatwerbung mittels Aktivierungsindikatoren im EEG

Krieger, Kai Harald; Esch, Franz-Rudolf; Osinsky, Roman; … - In: Marketing : ZFP ; journal of research and management 34 (2012) 3, pp. 196-212

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How we make donors feel : the relationship between premium benefit level and donor identity esteem

Sargeant, Adrian; Shang, Jen - In: International journal of nonprofit & voluntary sector … 17 (2012) 3, pp. 157-171

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35

Real-Time-Bidding und die Entwicklung des datengetriebenen Dialogmarketings

Ceyp, Michael H.; Guhlke, Tobias - In: Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …, (pp. 183-192). 2012

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Internet promotional material and conservation volunteer tourist motivations : a case study of selecting organizations and projects

Grimm, Kerry E.; Needham, Mark D. - In: Tourism management perspectives : TMP 1 (2012), pp. 17-27

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37

Aufstand der Verkäufer. : Abhilfe für die notorische Unentschlossenheit potentieller Kunden

Gebhardt-Seele, Stephan - 2011 - 1. Aufl.

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Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...

Schneider, Helmut; Engelmann, Jens; Luksch, Alexa - In: Journal of business economics : JBE 81 (2011) 6, pp. 629-655

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Improving the attention-capturing ability of special displays with the combination effect and the design effect

Nordfält, Jens - In: Journal of retailing and consumer services 18 (2011) 3, pp. 169-173

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Benchmarkanalyse klassischer Medienproduktionen : Schwachstellen im Herstellungsprozess erkennen, Optimierungspotenziale ausschöpfen

Heidinger, Albrecht; Bierbaum, Nadine - 2011

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Tourist brochures as a means to convey corporate image : the analysis of a case study in a rhetorical perspective

Santulli, Francesca - In: Discourse, communication and the enterprise : genres …, (pp. 371-389). 2011

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Tourism policy and destination marketing in developing countries : the chain of influence

Kokkranikal, Jithendran; Cronje, Paul; Butler, Richard W. - In: Tourism planning & development 8 (2011) 4, pp. 359-380

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Analysis of free gift card program effectiveness

Khouja, Moutaz; Pan, Jingming; Ratchford, Brian Thomas; … - In: Journal of retailing 87 (2011) 4, pp. 444-461

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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability

Montoya, Ricardo; Netzer, Oded; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 909-924

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Werbemixplanung bei mehrfacher, psychographischer Zielsetzung : eine modellorientierte Analyse des Entscheidungsprozesses und Entwicklung von Entscheidungshilfen zur Werbemixplanun...

Piechatzek, Raoul - 2010 - 1. Aufl.

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Product effects on endorser image : the potential of reverse image transfer

Charbonneau, Jan; Garland, Ron - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 101-110

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No-Budget-Marketing : die besten Werbemittel für leere Kassen

Gmeiner, Alois - 2010

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Werbung des Versandhandels - Zielsetzungen und abgeleitete Handlungsempfehlungen

Tunder, Ralph; Gresel, Ronja - In: Versandhandelsmarketing : marktorientiertes Management …, (pp. 315-340). 2010

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The influence of promotional activity and different electoral systems on voter turnout : a study of the UK and German Euro elections

Whitelock, Amy; Whitelock, Jeryl; Heerde, Jennifer van - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 401-420

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Visibility and involvement in effective arts marketing

Lange, Candy - In: Marketing intelligence & planning 28 (2010) 5, pp. 650-668

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