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Year of publication
Subject
All
Werbeträger 407 Advertising media 335 Werbung 108 Werbewirkung 107 Advertising effects 102 Advertising 90 Werbeplanung 87 Advertising planning 81 Deutschland 74 Germany 58 Online-Marketing 50 Internet marketing 46 Consumer behaviour 42 Konsumentenverhalten 42 USA 41 Communication media 39 Kommunikationsmedien 39 United States 39 Theorie 37 Marketing management 36 Marketingmanagement 36 Theory 35 Mediensektor 32 Media industries 31 Brand management 29 Markenführung 29 Marketing 26 Mediennutzung 25 Media usage 24 Zielgruppe 21 Target group 20 Celebrity endorsement 18 Celebrity-Werbung 18 Computerspiel 18 Internet 16 Mediaplanung 16 Video game 15 Advertising industry 14 Markenimage 14 Psychology of advertising 14
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Online availability
All
Undetermined 43 Free 31
Type of publication
All
Article 215 Book / Working Paper 179 Journal 13
Type of publication (narrower categories)
All
Article in journal 132 Aufsatz in Zeitschrift 132 Aufsatz im Buch 81 Book section 81 Graue Literatur 37 Non-commercial literature 37 Hochschulschrift 26 Working Paper 26 Arbeitspapier 20 Thesis 13 Ratgeber 11 Case study 9 Collection of articles of several authors 9 Fallstudie 9 Sammelwerk 9 Guidebook 8 Konferenzschrift 6 Lehrbuch 6 Market information 6 Marktinformation 6 Statistik 6 Textbook 6 Dissertation u.a. Prüfungsschriften 5 Statistics 5 Conference proceedings 3 Glossar enthalten 3 Glossary included 3 Handbook 3 Handbuch 3 Annual report 2 Aufsatzsammlung 2 Bibliografie enthalten 2 Bibliography included 2 Conference paper 2 Jahresbericht 2 Konferenzbeitrag 2 Mehrbändiges Werk 2 Multi-volume publication 2 Article 1 Datensammlung 1
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Language
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English 223 German 171 Undetermined 9 French 2 Dutch 1 Swedish 1
Author
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Budzinski, Oliver 7 Jugenheimer, Donald W. 7 Eisend, Martin 6 Huber, Frank 6 Kelley, Larry D. 6 Pepels, Werner 5 Blakeman, Robyn 4 Gierl, Heribert 4 Jürgens, Alexander 4 Lindstädt-Dreusicke, Nadine 4 Pagel, Sven 4 Pusler, Michael 4 Schweiger, Günter 4 Steffenhagen, Hartwig 4 Esch, Franz-Rudolf 3 Katz, Helen E. 3 Klucharev, Vasily 3 Lindstädt, Nadine 3 Meyer, Frederik 3 Rijpkema, Mark 3 Ruland, Josef 3 Sarstedt, Marko 3 Segijn, Claire M. 3 Sheehan, Kim Bartel 3 Smit, Gitty 3 Stallen, Mirre 3 Streich, Michael 3 Unger, Fritz 3 Voorveld, Hilde 3 Baetzgen, Andreas 2 Baron, Roger B. 2 Barros, Pedro Pita 2 Bauer, Hans H. 2 Berndt, Ralph 2 Brasel, S. Adam 2 Broadbent, Simon 2 Bruhn, Manfred 2 Böcker, Franz 2 Chang, Chingching 2 Dabic, Marina 2
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Institution
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Institut für Demoskopie Allensbach 3 Springer Fachmedien Wiesbaden 3 European Society for Opinion and Marketing Research 2 Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern 2 Organisation der Media-Agenturen 2 Berliner Wissenschafts-Verlag 1 CentERdata 1 Communication, Advertising and Marketing Education Foundation 1 Deutschland / Bundeswehr / Universität Hamburg 1 Duncker & Humblot 1 Esomar 1 Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency 1 Europäische Kommission / Generaldirektion Justiz und Verbraucher 1 Gesamtverband Kommunikationsagenturen GWA 1 GfK Consortium 1 Hamburger Forum Medienökonomie 1 Hamburger Verkehrsmittel-Werbung GmbH 1 ICORIA <13., 2014, Amsterdam> 1 Institutt for Samfunnsøkonomi <Bergen, Norwegen> 1 NetLibrary, Inc 1 Rand Europe 1 Seminar on Media Research 1 Seminar on the Expansion of Broadcast Media: Does Research Meet the Challenges? <1991, Madrid> 1 Seminar on the Quality of Media Information <1990, Copenhagen> 1 Springer International Publishing 1 Symposium Stars in Film und Sport <2000, Hamburg> 1 Verband Deutscher Zeitschriftenverleger 1 Wageningen Universiteit en Researchcentrum 1 Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden> 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig> 1 Zentralausschuss der Werbewirtschaft 1
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Published in...
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Journal of advertising research 13 SpringerLink / Bücher 7 Journal of advertising : official publication of the American Academy of Advertising 6 Journal of marketing communications 6 Media-Perspektiven 6 Journal of promotion management : JPM 5 Kellogg on advertising & media : the Kellogg School of Management 4 Leitfaden Online-Marketing ; [Bd. 1] 4 Breaking new ground in theory and practice 3 Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 3 International journal of industrial organization 3 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 3 Journal of media business studies 3 Marketing intelligence & planning 3 Psychology & marketing 3 The journal of brand management : an international journal 3 Theorie und Praxis der Werbung in den Massenmedien 3 Working paper 3 Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken 2 Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen 2 Brand Planning : starke Strategien für Marken und Kampagnen 2 Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011] 2 Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 2 Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre 2 Düsseldorf Working Papers in Applied Management and Economics 2 Düsseldorf working papers in applied management and economics 2 European Advertising Academy 2 European journal of marketing : EJM 2 Faculty & research / Insead : working paper series 2 Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf 2 Gabler Edition Wissenschaft 2 Group decision and negotiation 2 Handbuch Kommunikationsmanagement 2 Handbuch der Marktforschung 2 IME Working Paper 2 International advertising and communication : current insights and empirical findings 2 International journal of sport management and marketing : IJSMM 2 JMM : the international journal on media management 2 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 2 Journal of marketing 2
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Source
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ECONIS (ZBW) 362 USB Cologne (EcoSocSci) 36 EconStor 7 ArchiDok 1 RePEc 1
Showing 1 - 50 of 407
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A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary; Estiri, Mehrdad; Janmohammadi, … - In: Oeconomia Copernicana 13 (2022) 1, pp. 109-150
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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
Persistent link: https://ebtypo.dmz1.zbw/10012813533
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Advertising media planning : a brand management approach
Kelley, Larry D.; Sheehan, Kim Bartel; Dobias, Lisa; … - 2023 - Fifth edition
"Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organised into...
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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51
Persistent link: https://ebtypo.dmz1.zbw/10012821108
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Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022
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Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo; Buzeta, Cristian; Manzur, Enrique; … - In: Academia : revista Latinoamericana de administración 35 (2022) 3, pp. 281-302
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Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath; Makhija, Mayank - In: Journal of marketing communications 27 (2021) 2, pp. 176-206
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Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos; Herman, Daniel - In: Handbook of research on IoT, digital transformation, …, (pp. 272-301). 2021
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Productmarkt van advertentieruimte : eindrapport
Rosenboom, Nicole; Behrens, Christiaan; Brouwer, Erik - 2018
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Digitales Bewegtbild im Media-Mix : Grundlagen, Herausforderungen und Planungsbeispiele
Henkel, Almudena; Merheim, Jens - 2020
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Tool for analyzing YouTube audience behavior in Indonesia
Indrawati; Herbawan, F. - In: Managing learning organization in industry 4.0 : …, (pp. 8-14). 2020
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Descriptive analysis : perception index for measuring variables in e-commerce domination
Komariah, S. H.; Arumsari, R. Y. - In: Managing learning organization in industry 4.0 : …, (pp. 105-108). 2020
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Practitioners' view of the role of OOH advertising media in IMC campaigns
Roux, A. T. - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 181-205
Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to...
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A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del; Kamakura, Wagner A.; … - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 1-15
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On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart; Weibull, Lennart; Melesko, Stefan - In: Journal of media business studies 16 (2019) 2, pp. 153-161
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Drifting between counting atoms and telling stories : quantitative and qualitative ambient ooh media planning guidelines for emerging economies
Roux, Thérèse - In: Journal of global marketing 32 (2019) 1, pp. 49-63
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A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms
Segijn, Claire M.; Eisend, Martin - In: Journal of advertising 48 (2019) 3, pp. 313-332
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Werbeträgereigenschaften als Basis der Werbefinanzierung verschiedener Medien : Analyse des branchenspezifischen Werbeverhaltens in Deutschland von 1991 bis 2010
Mellmann, Ulrike - 2015
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Behavioural Study on Advertising and Marketing Practices in Online Social Media : Final Report
GfK Consortium - 2018
The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could...
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn - 2018 - Third edition
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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24
Persistent link: https://ebtypo.dmz1.zbw/10011917615
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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
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Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2005-2009
Gambaro, Marco; Puglisi, Riccardo - 2013
During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and public entities) that were active on the Italian national...
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Die 4 P im Marketing
Pepels, Werner - 2017
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The emergence of Generation Z and its impact in advertising : long-term implications for media planning and creative development
Southgate, Duncan - In: Journal of advertising research 57 (2017) 2, pp. 227-235
Persistent link: https://ebtypo.dmz1.zbw/10011709414
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Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne; Lichtlé, Marie-Christine - In: Bridging the gap between advertising academia and practice, (pp. 133-150). 2017
Persistent link: https://ebtypo.dmz1.zbw/10011540335
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2017 - 6th edition
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How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.; Voorveld, Hilde; Smit, Edith G. - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 455-472
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Grundzüge der Markt- und Unternehmenskommunikation : Wirtschaftsskripte
Pepels, Werner - 2017
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Newspaper and internet display advertising: Co-existence or substitution?
Lindstädt, Nadine; Budzinski, Oliver - 2012
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...
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Election marketing to young voters : which media is most important?
Ormrod, Robert P.; Savigny, Heather - 2012
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Newspaper and internet display advertising : co-existence or substitution?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...
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Newspaper and internet display advertising - co-existence or substitution?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...
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Newspaper vs. online advertising - is there a niche for newspapers in modern advertising markets?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012
Newspapers have been experiencing declining circulation figures and advertising revenues for several years. Declining advertising figures, in particular, pose a threat to newspapers - this is especially severe in the U.S. where 73 per cent of newspapers’ revenues are generated through...
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Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2004-2009
Gambaro, Marco; Puglisi, Riccardo - 2012
Persistent link: https://ebtypo.dmz1.zbw/10011759948
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Newspaper and Internet Display Advertising – Co-Existence or Substitution?
Lindstädt, Nadine - 2012
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years – both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint...
Persistent link: https://ebtypo.dmz1.zbw/10013113423
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Kommunikationscontrolling von Digital Signage: Wahrnehmung, Nutzung und Wirkung von Point-of-Sale-Bildschirmmedien
Pagel, Sven; Jürgens, Alexander; Günther, Janina; … - 2011
Einkauf ist Erlebnis. Nicht nur in Flagship-Stores, sondern auch im klassischen Supermarkt stehen dem Handel digitale Instrumente zur Verfügung, um die Sinne der Kunden vielfältig anzusprechen. So auch mittels Digital Signage. Vermehrt finden sich derartige Monitore in den Märkten. Oft werden...
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Newspaper vs. online advertising: Is there a niche for newspapers in modern advertising markets?
Lindstädt, Nadine; Budzinski, Oliver - 2011
Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their revenues are generated through advertising. On the...
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Kommunikationscontrolling von Digital Signage : Wahrnehmung, Nutzung und Wirkung von Point-of-Sale-Bildschirmmedien
Pagel, Sven; Jürgens, Alexander; Günther, Janina; … - 2011
Einkauf ist Erlebnis. Nicht nur in Flagship-Stores, sondern auch im klassischen Supermarkt stehen dem Handel digitale Instrumente zur Verfügung, um die Sinne der Kunden vielfältig anzusprechen. So auch mittels Digital Signage. Vermehrt finden sich derartige Monitore in den Märkten. Oft werden...
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Newspaper vs. online advertising : is there a niche for newspapers in modern advertising markets?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2011
Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their revenues are generated through advertising. On the...
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Persistent link: https://ebtypo.dmz1.zbw/10009388219
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Celebrities and Shoes on the Female Brain : The Neural Correlates of Product Evaluation in the Context of Fame
Stallen, Mirre - 2011
Celebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous endorsers. The present study investigates which processes underlie the effect of fame on product memory and purchase intention by the use...
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Geschäftsbericht ... / IVW
Informationsgemeinschaft zur Feststellung der … - Berlin : IVW; -2003: Bonn : IVW - 1992/93(1993)-2015/2016
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The digital, the classic, the subtle, and the alternative
Verlegh, Peeter (ed.); Voorveld, Hilde (ed.);  … - 2016
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Rural marketing, media planning and consumer protection
Agrawal, Meenu - 2016
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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146
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Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami; Aghdaie, Mohammad Hasan; … - In: Group decision and negotiation 25 (2016) 5, pp. 1021-1048
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Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper; Garcia-Garcia, Manuel - In: Journal of advertising research 56 (2016) 4, pp. 352-367
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Svensk reklam : annonser, varumärken och marknadskommunikation 1975-2012
Broberg, Oskar; Gianneschi, Marcus; Jonsson, Sverker - 2016 - Första upplagan, första tryckningen
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Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse; Van der Waldt, De la Rey - In: Journal of promotion management : JPM 22 (2016) 3, pp. 386-402
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