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Year of publication
Subject
All
Werbeträger 398 Advertising media 330 Werbewirkung 106 Werbung 102 Advertising effects 101 Advertising 86 Werbeplanung 77 Advertising planning 71 Deutschland 68 USA 64 United States 62 Online-Marketing 54 Germany 53 Internet marketing 51 Consumer behaviour 38 Konsumentenverhalten 38 Theorie 33 Marketing management 31 Marketingmanagement 31 Theory 31 Brand management 27 Communication media 27 Kommunikationsmedien 27 Markenführung 27 Mediennutzung 27 Media usage 26 Marketing 24 Mediensektor 23 Media industries 22 Zielgruppe 22 Target group 21 Computerspiel 16 Internet 16 Advertising industry 15 Celebrity endorsement 15 Celebrity-Werbung 15 Mediaplanung 15 Werbewirtschaft 15 Psychology of advertising 13 Video game 13
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Online availability
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Undetermined 36 Free 30
Type of publication
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Article 225 Book / Working Paper 159 Journal 14
Type of publication (narrower categories)
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Article in journal 141 Aufsatz in Zeitschrift 141 Aufsatz im Buch 82 Book section 82 Graue Literatur 36 Non-commercial literature 36 Working Paper 26 Hochschulschrift 23 Arbeitspapier 20 Thesis 13 Ratgeber 11 Case study 9 Collection of articles of several authors 9 Fallstudie 9 Sammelwerk 9 Guidebook 8 Konferenzschrift 6 Market information 6 Marktinformation 6 Statistik 6 Dissertation u.a. Prüfungsschriften 5 Statistics 5 Lehrbuch 4 Conference proceedings 3 Glossar enthalten 3 Glossary included 3 Handbook 3 Handbuch 3 Annual report 2 Aufsatzsammlung 2 Bibliografie enthalten 2 Bibliography included 2 Conference paper 2 Jahresbericht 2 Konferenzbeitrag 2 Mehrbändiges Werk 2 Multi-volume publication 2 Article 1 Datensammlung 1 Flugblatt 1
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Language
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English 221 German 164 Undetermined 9 French 2 Dutch 1 Swedish 1
Author
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Budzinski, Oliver 7 Eisend, Martin 5 Jugenheimer, Donald W. 5 Pepels, Werner 5 Gierl, Heribert 4 Huber, Frank 4 Jürgens, Alexander 4 Kelley, Larry D. 4 Lindstädt-Dreusicke, Nadine 4 Pagel, Sven 4 Pusler, Michael 4 Schweiger, Günter 4 Steffenhagen, Hartwig 4 Blakeman, Robyn 3 Esch, Franz-Rudolf 3 Katz, Helen E. 3 Lindstädt, Nadine 3 Pelsmacker, Patrick de 3 Ruland, Josef 3 Sarstedt, Marko 3 Segijn, Claire M. 3 Streich, Michael 3 Aleksandrovs, Leonids 2 Baetzgen, Andreas 2 Baron, Roger B. 2 Barros, Pedro Pita 2 Basuroy, Suman 2 Bauer, Hans H. 2 Berndt, Ralph 2 Brasel, S. Adam 2 Bruhn, Manfred 2 Böcker, Franz 2 Chang, Chingching 2 Dabic, Marina 2 Dahlén, Micael 2 Davis, Martyn P. 2 Dens, Nathalie 2 Dreyer, Axel 2 Dukes, Anthony 2 Erdogan, B. Zafer 2
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Institution
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Institut für Demoskopie Allensbach 3 Springer Fachmedien Wiesbaden 3 European Society for Opinion and Marketing Research 2 Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern 2 Organisation der Media-Agenturen 2 Berliner Wissenschafts-Verlag 1 CentERdata 1 Duncker & Humblot 1 Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency 1 Europäische Kommission / Generaldirektion Justiz und Verbraucher 1 Gesamtverband Kommunikationsagenturen GWA 1 GfK Consortium 1 Hamburger Forum Medienökonomie 1 Hamburger Verkehrsmittel-Werbung GmbH 1 ICORIA <13., 2014, Amsterdam> 1 Institutt for Samfunnsøkonomi <Bergen, Norwegen> 1 NetLibrary, Inc 1 Rand Europe 1 Seminar on the Expansion of Broadcast Media: Does Research Meet the Challenges? <1991, Madrid> 1 Seminar on the Quality of Media Information <1990, Copenhagen> 1 Special Libraries Association 1 Springer International Publishing 1 Symposium Stars in Film und Sport <2000, Hamburg> 1 Verband Deutscher Zeitschriftenverleger 1 Wageningen Universiteit en Researchcentrum 1 Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden> 1 Zentralausschuss der Werbewirtschaft 1
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Published in...
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Journal of advertising research 13 Journal of advertising : official publication of the American Academy of Advertising 6 Media-Perspektiven 6 Journal of marketing communications 5 Journal of promotion management : JPM 5 Journal of media business studies 4 Kellogg on advertising & media : the Kellogg School of Management 4 Leitfaden Online-Marketing ; [Bd. 1] 4 Breaking new ground in theory and practice 3 Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 3 International journal of industrial organization 3 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 3 Journal of marketing 3 Marketing intelligence & planning 3 Psychology & marketing 3 The journal of brand management : an international journal 3 Theorie und Praxis der Werbung in den Massenmedien 3 Working paper 3 Young consumers : insight and ideas for responsible marketers 3 Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken 2 Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen 2 Brand Planning : starke Strategien für Marken und Kampagnen 2 Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011] 2 Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 2 Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre 2 Düsseldorf Working Papers in Applied Management and Economics 2 Düsseldorf working papers in applied management and economics 2 European journal of marketing : EJM 2 Faculty & research / Insead : working paper series 2 Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf 2 Gabler Edition Wissenschaft 2 Group decision and negotiation 2 Handbuch Kommunikationsmanagement 2 Handbuch der Marktforschung 2 IME Working Paper 2 International advertising and communication : current insights and empirical findings 2 International journal of advertising : the quarterly review of marketing communications 2 International journal of sport management and marketing : IJSMM 2 JMM : the international journal on media management 2 Journal of marketing research : JMR 2
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Source
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ECONIS (ZBW) 353 USB Cologne (EcoSocSci) 36 EconStor 7 ArchiDok 1 RePEc 1
Showing 1 - 50 of 398
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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
Persistent link: https://ebtypo.dmz1.zbw/10012813533
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022
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Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos; Herman, Daniel - In: Handbook of research on IoT, digital transformation, …, (pp. 272-301). 2021
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Productmarkt van advertentieruimte : eindrapport
Rosenboom, Nicole; Behrens, Christiaan; Brouwer, Erik - 2018
Persistent link: https://ebtypo.dmz1.zbw/10012198014
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Tool for analyzing YouTube audience behavior in Indonesia
Indrawati; Herbawan, F. - In: Managing learning organization in industry 4.0 : …, (pp. 8-14). 2020
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Descriptive analysis : perception index for measuring variables in e-commerce domination
Komariah, S. H.; Arumsari, R. Y. - In: Managing learning organization in industry 4.0 : …, (pp. 105-108). 2020
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Digitales Bewegtbild im Media-Mix : Grundlagen, Herausforderungen und Planungsbeispiele
Henkel, Almudena; Merheim, Jens - 2020
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Communication preferences of business-to-business buyers for receiving initial sales messages : a comparison of media channel selection theories
Anders, Abram D.; Coleman, Joshua T.; Castleberry, … - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 370-400
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Media and Advertising Preferences of Nepalese Audiences
Thapa, Dr. Gopal - 2017
No one can escape from death, tax and advertising. There are various media available for advertising. Advertising is used by different organization in different ways. Different customers response differently, to the different message and media. This article highlights on the consumers'...
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Practitioners' view of the role of OOH advertising media in IMC campaigns
Roux, A. T. - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 181-205
Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to...
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Reinventing the business model for local newspapers by building walls
Olsen, Ragnhild Kristine; Solvoll, Mona Kristin - In: Journal of media business studies 15 (2018) 1, pp. 24-41
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Drifting between counting atoms and telling stories : quantitative and qualitative ambient ooh media planning guidelines for emerging economies
Roux, Thérèse - In: Journal of global marketing 32 (2019) 1, pp. 49-63
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A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms
Segijn, Claire M.; Eisend, Martin - In: Journal of advertising 48 (2019) 3, pp. 313-332
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On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart; Weibull, Lennart; Melesko, Stefan - In: Journal of media business studies 16 (2019) 2, pp. 153-161
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Behavioural Study on Advertising and Marketing Practices in Online Social Media : Final Report
GfK Consortium - 2018
The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could...
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn - 2018 - Third edition
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Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney; Luo, Lan; James, Gareth M. - In: Journal of marketing research : JMR 55 (2018) 4, pp. 489-506
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Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der; Rozendaal, Esther; Opree, … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 289-308
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How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287
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When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page; Gangwar, Manish; Grewal, Rajdeep - In: Journal of marketing 82 (2018) 3, pp. 70-86
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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24
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Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia - In: Journal of promotion management : JPM 24 (2018) 2, pp. 198-214
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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
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Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2005-2009
Gambaro, Marco; Puglisi, Riccardo - 2013
During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and public entities) that were active on the Italian national...
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Media Multiplexing Behavior : Implications for Targeting and Media Planning
Chen, Lin - 2013
There is a growing trend among consumers to serially consume small, incomplete "chunks" of multiple media types — television, radio, Internet, and print — within a short time period. We refer to this behavior as media multiplexing and note that key challenges for integrated marketing...
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Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne; Lichtlé, Marie-Christine - In: Bridging the gap between advertising academia and practice, (pp. 133-150). 2017
Persistent link: https://ebtypo.dmz1.zbw/10011540335
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2017 - 6th edition
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Grundzüge der Markt- und Unternehmenskommunikation : Wirtschaftsskripte
Pepels, Werner - 2017
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Die 4 P im Marketing
Pepels, Werner - 2017
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Analyst's ability, media selection and investor interests : evidence from China
Yin, Yugang; Tan, Bin - In: China finance review international 7 (2017) 1, pp. 67-84
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How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.; Voorveld, Hilde; Smit, Edith G. - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 455-472
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The perception of media messages by preschool children
Šramová, Blandína; Pavelka, Jirí - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 121-140
Persistent link: https://ebtypo.dmz1.zbw/10011748441
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The emergence of Generation Z and its impact in advertising : long-term implications for media planning and creative development
Southgate, Duncan - In: Journal of advertising research 57 (2017) 2, pp. 227-235
Persistent link: https://ebtypo.dmz1.zbw/10011709414
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Are online and offline advertising substitutes or complements? : evidence from U.S. food industries
He, Xi; Lopez, Rigoberto A.; Liu, Yizao - In: Journal of agricultural & food industrial organization 15 (2017) 2, pp. 1-10
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The journey of business model innovation in media agencies : towards a three-stage process model
Jensen, Henrik; Sund, Kristian J. - In: Journal of media business studies 14 (2017) 4, pp. 282-298
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Newspaper and internet display advertising: Co-existence or substitution?
Lindstädt, Nadine; Budzinski, Oliver - 2012
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...
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Election marketing to young voters : which media is most important?
Ormrod, Robert P.; Savigny, Heather - 2012
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Newspaper and internet display advertising - co-existence or substitution?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...
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Newspaper vs. online advertising - is there a niche for newspapers in modern advertising markets?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012
Newspapers have been experiencing declining circulation figures and advertising revenues for several years. Declining advertising figures, in particular, pose a threat to newspapers - this is especially severe in the U.S. where 73 per cent of newspapers’ revenues are generated through...
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Newspaper and internet display advertising : co-existence or substitution?
Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2012
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...
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Preview
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Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2004-2009
Gambaro, Marco; Puglisi, Riccardo - 2012
Persistent link: https://ebtypo.dmz1.zbw/10011759948
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Newspaper and Internet Display Advertising – Co-Existence or Substitution?
Lindstädt, Nadine - 2012
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years – both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint...
Persistent link: https://ebtypo.dmz1.zbw/10013113423
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Geschäftsbericht ... / IVW
Informationsgemeinschaft zur Feststellung der … - Berlin : IVW; -2003: Bonn : IVW - 1992/93(1993)-2015/2016
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Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse; Van der Waldt, De la Rey - In: Journal of promotion management : JPM 22 (2016) 3, pp. 386-402
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Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard - In: Journal of advertising research 56 (2016) 1, pp. 25-38
Persistent link: https://ebtypo.dmz1.zbw/10011486036
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Second screen advertising : a typology of multiscreening
Segijn, Claire M. - In: Advertising in new formats and media : current research …, (pp. 77-96). 2016
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Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie (ed.); Schunk, Holger (ed.);  … - 2016
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Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver (ed.) - 2016
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Persistent link: https://ebtypo.dmz1.zbw/10011384197
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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146
Persistent link: https://ebtypo.dmz1.zbw/10011625870
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Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper; Garcia-Garcia, Manuel - In: Journal of advertising research 56 (2016) 4, pp. 352-367
Persistent link: https://ebtypo.dmz1.zbw/10011628613
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