Search Results - subject_exact:"Werbung"

Long-term consumer selection strategies for a heterogeneous consumer base when demand depends on purchase and advertising histories

Nordemann, Oliver; Schlosser, Rainer - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015459135

Hemp for health : a historical perspective on the marketing of cannabis-based foods in Sweden

Runefelt, Leif; O'Hagan, Lauren Alex - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015594929

Can destination marketing capitalise on health management?

Volgger, Michael; Taplin, Ross - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015585111

Utility and democracy in political campaign advertising : toward a rule-utilitarian ethic for political marketing and the ethics of meddling in the other party's primary

Reed, Joel - 2026

Political advertising ethics has long been dominated by an adherence to the norms of democratic idealism or the highly situational ethics of act utilitarianism. This article proposes an alternative system of political advertising ethics grounded in Brandt’s ideal moral code theory, a form of...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015586950

Clash between law power and code power : the case of Norway vs. Meta

Spilker, Hendrik Storstein; Reppen, Maria - 2026

In this article, we analyse the controversies leading up to and following Meta's introduction of the infamous "pay or okay model" for Facebook and Instagram users in the European Union/European Economic Area (EU/EEA) region. In particular, we focus on the central role of the Norwegian data...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015607278

Pharmaceutical advertising in dynamic equilibrium

Dubois, Pierre; Pakes, Ariel - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015637921

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Pharmaceutical Advertising in Dynamic Equilibrium

Dubois, Pierre; Pakes, Ariel - 2026

Book / Working Paper

Pharmaceutical advertising in dynamic equilibrium

Dubois, Pierre; Pakes, Ariel - 2026

Book / Working Paper

A two-sided model of television competition with advertising pricing and endogenous reinvestment

Bardey, David - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015637958

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A two-sided model of television competition with advertising pricing and endogenous reinvestment

Bardey, David - 2026

Book / Working Paper

A theory of dynamic product awareness and targeted advertising

Cavenaile, Laurent; Çelik, Murat Alp; Perla, Jesse; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015656667

Generative AI-enabled music generation in marketing and consumer response

Iversen, Philipp - 2026

Generative AI is revolutionizing the marketing industry by producing high-quality, cost-effective and time-efficient content. This study investigates the potential of AI-generated music in digital advertising. Two studies, a survey and a real-world A/B test, evaluate the different songs on...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015650957

Philanthropic practice on consumer attitude mediation of CRM campaign and CRM purchase intention

Durgha Devi, L.; Arumugam, Thangaraja - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015651511

The strategic use of microtargeting : the case of the German Federal Elections of 2025

Repp, Stefan - 2026

Political microtargeting (PMT) is often associated with data-intensive voter profiling and the Cambridge Analytica scandal. This paper argues that such a framing is increasingly outdated, particularly in tightly regulated contexts. Drawing on expert interviews, social media content analysis and...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015652099

Generative artificial intelligence-powered approach to multiple criteria selection of advertising 4.0 services suppliers : case of sustainable fashion industry

Sorooshian, Shahryar; Syed Radzi Rahamaddulla; Ahmad, … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015653437

Can facebook ads prevent Malaria? : two field experiments in India

Donati, Dante; Rao, Nandan; Orozco-Olvera, Victor H.; … - 2026

This study evaluates a nationwide malaria prevention campaign delivered through social media in India using a district-level cluster-randomized controlled trial. We combine two survey samples(N = 8,253) with administrative health records to assess effects on offline malaria-related behaviors and...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015666595

The power of the unspoken : how brands implicitly reference specific brands in indirect comparative advertising

Kauz, Janina Rebecca; Gollnhofer, Johanna - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015666155

Opinion dynamics in a social conflict

Mellacher, Patrick; Lackner, Teresa - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015667337

Fairness and politics of digital advertising

Lee-Makiyama, Hosuk; Lozano Rodriguez, Claudia - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015667302

From conversations to mechanisms: aligning advertiser incentives in AI-powered product recommendations

Bergemann, Dirk; Bojko, Marek; Dütting, Paul; Paes … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015669110

Cultural value adaptation in advertising is effective, but not dependable : a meta-analysis of 25 years of experimental research

Hornikx, Jos; Janssen, Anne; O'Keefe, Daniel J. - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015668870

Picture perfect : engaging customers with visual generative AI

Heitmann, Mark; Jansen, Tijmen P. J.; Reisenbichler, Martin - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670277

In-store advertising with digital signage

Herhausen, Dennis; Jong, David de; Grewal, Dhruv - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015670289

Information to the wife, action by the husband$bspousal exposure to a public health railway ad and men's preventive behavior

Kato, Hiroki; Nakayama, Hidetoki; Sasaki, Shusaku; … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015669215

"I like, comment and share social media fashion innovators' content" : investigating millennial consumers' engagement with native advertising of Facebook brand pages

Ghosh, Mollika; Islam, Abm Shahidul - 2026

Purpose - This study aims to investigate the effects of fashion innovators or micro-social media fashion influencers' (SMFIs) sponsored content characteristics posted from Facebook brand pages (FBPs) in native advertising (NAD) on millennial consumers' engagement (CE) levels by drawing on the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015675518

Automated comment moderation enhances social media advertising performance

Park, Jiwoon; De Freitas, Julian - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016062016

From story to action : affective pathways to engagement in tourism video advertising

Santos, Sara; Santo, Pedro Espírito; Ferreira, Sónia; … - 2026

Tourism destination marketers increasingly rely on video advertising, yet the psychological mechanisms linking perceived advertising design and destination familiarity to engagement remain underspecified in tourism contexts. Drawing on narrative transportation and advertising stimulation...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016072320

FDZ data description: Real-estate data for Germany (RWI-GEO-RED v14) - Advertisements on the internet platform ImmobilienScout24 2007-12/2025

Heuer, Felix; Thiel, Patrick - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016072569

FDZ data description : real-estate data for Germany (RWI-GEO-RED v14) : advertisements on the internet platform ImmobilienScout24 2007-12/2025

Heuer, Felix; Thiel, Patrick - 2026

The FDZ Ruhr provides a dataset on private real estate advertisements in Germany from 2007 onwards. The data are based on information from the internet platform ImmobilienScout24 and covers both apartments and houses for sale and for rent. The data are available for scientific research only. The...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016062834

Price discrimination under minimum advertised price restriction

Asmat, Danial; Kramer, Jake; Yang, Chenyu - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016083425

Convergence and divergence in digital game-based advertising : a systematic review of advergames and ingame advertising

Zagni, Luca Matteo; Baima, Gabriele; Do Binh; Nguyen, … - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016062525

Consumer neuro-emotional and cognitive reactions to digital game advertisements

Kiliçer, Mesut; Akbiyik, Ferdi; Kraujalienė, Lidija; … - 2026

The primary aim of this study is to examine consumers' neuro-emotional and cognitive responses to digital game advertisements using EEG. Within this framework, 18 visual stimuli, totaling 150 seconds, were selected from five publicly accessible online advertisements for PUBG, one of the leading...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016088749

The Facebook-Giphy merger

Spiegel, Yossi - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016086266

Feeding the goose? : the DMA and the economics of digital advertising

Hey, Florian - 2026

The European Union's Digital Markets Act (DMA) introduces significant transparency obligations regarding price and performance measurement for digital gatekeepers. This paper provides a theoretical economic analysis of these provisions, evaluating them against the ongoing debate on whether...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016082070

Rational and normative advertising in ecological purchasing : a quasi-experimental analysis of persuasion on consumption and attitudes

Marroquín-Ciendúa, Fernando; Medina-Labrador, Manuel; … - 2026

Environmental degradation has spurred growing interest in research on ecological consumption. In this context, ecological advertising plays a key role in shaping strategies that promote sustainable consumption, given its influence on human behavior. This study explored the persuasive effects of...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016084291

The impact of trademark protection on online keyword advertising in the UAE

Rababa, Mohammad; Nomani, Sumaiya Firzo - 2026

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016085658

Personalized but valued? : how AI-driven advertising shapes perceived trust and purchase intention : a cross-national comparison

Dia, Soha; Harb, Hadi; Khreis, Malak; Taskiran, Meliha … - 2026

AI-driven personalization has become a defining feature of digital advertising, yet whether it drives purchase intention directly or depends on other underlying mechanisms remains insufficiently understood, particularly in under-studied emerging markets. This study investigates how perceived...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10016073364

Advergames : Chancen und Herausforderungen für Spieler, Entwickler und Werbende

Burbach, Jörg - 2025

In diesem Paper untersuchen wir die besonderen Potenziale und Herausforderungen von Advergames - digitalen Spielen mit primärer Werbefunktion. Im Fokus stehen die Auswirkungen auf Spieler:innen, die Anforderungen an Entwickler:innen sowie die strategische Nutzung durch Werbetreibende. Neben der...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015401913

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Advergames: Chancen und Herausforderungen für Spieler, Entwickler und Werbende

Burbach, Jörg - 2025

Book / Working Paper

Paradoxe Werbung - Eine Analyse zum bewussten Einsatz von Widersprüchen in der Werbung - Teil 1

Daube, Carl Heinz; Loewen, Howard - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015448192

What you see is not what you get : food advertising amidst the global overweight and obesity pandemic

Ocokoljic, Marija - 2025

The tandem issue of obesity and overweight is a serious global issue that has attained pandemic scale. Media, particularly advertising, plays an active role in shaping perceptions and behavioural patterns, influencing both how and what people eat. This paper analyses food advertising in Serbia...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015655159

"Beat the market!" or "Take care of your savings" : can language in bank advertisements influence women's attitudes towards finance? : an experimental comparison of different - inclusive - languages to counter the gender gap in finance

Giannella, Valeria Amata; Manzi, Claudia; Crapolicchio, … - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015485762

On the interaction between cheap-talk advertising and credible product reviews

Jia, Xue; Suijs, Jeroen - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015485769

Psychological reactance in assertive green advertising : addressing the role of individual values

Freudenreich, Thomas; Penz, Elfriede - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015205248

Downstream cross-holdings and upstream advertising

Hu, Qing; Mizuno, Tomomichi - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015207087

On a class of state-redundant differential games

Lambertini, Luca; Palestini, Arsen - 2025

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015549171

Stop hate for profit : evaluating the mobilisation of advertisers and the advertising industry to regulate content moderation on digital platforms

Hill, Steph - 2025

This article compares the goals and outcomes of industry- and activist-led efforts that leverage advertisers to influence platform content moderation, and considers how these efforts fare as governments intervene more strongly in platform governance. It draws on contemporary documents and...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015372932