This systematic review synthesizes empirical applications of the theory of planned behavior to employee green behavior, including only studies that are consistent with the theory's assumptions and methodological requirements. In doing so, the review reconciles a fragmented, discipline-specific...

Literature supports the notion that green human resource management (HRM), an emerging and effective HRM strategy, leads to superior environmental performance. Yet, insufficient attention has been paid to whether green HRM can improve organisations' green innovation, and on the impact that...

Green technology innovation (GTI) is crucial for enhancing the resource utilization of construction and demolition waste (CDW). However, consumer resistance to products made from recycled CDW significantly constrains their advancement. Existing studies largely emphasize government policies and...

This study investigates how entrepreneurial orientation (EO) influences firm performance, focusing on both environmental and financial performance. Drawing on the resource-based view (RBV) and knowledge-based view (KBV), the study develops an integrative framework in which green product and...

This study investigates the impact of green agriculture product brand image and blockchain-based food traceability systems on enhancing product trust and its subsequent effects on online agriculture product purchase intention. As consumer demand for transparency and sustainability rises,...

This study examines how the integration of corporate social responsibility (CSR) criteria in executive compensation can improve green innovation performance in European countries. Using agency theory and stakeholder theory, and a database of 5,603 firm-year observations from European companies...

Decisions about what we consume have environmental repercussions and, therefore, implications for future generations. Consumers' ability to pay more for sustainable food stimulates production strategies, like circular agriculture, aiding the European Green Deal's sustainable food system. With...

Purpose - Over energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-efficient appliances is crucial for long-term sustainability. This study...

Purpose - This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sales model approach for implementing green marketing under uncertainty about...

This paper examines the determinants of individuals’ awareness of EU Energy Labels and the extent to which these labels influence their purchase decisions for electric appliances. The analysis is based on Eurobarometer survey data from 27,438 individuals across 28 EU Member States in 2019....

Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...

Research background: Growing global concerns about pollution and environmental degradation have heightened interest in eco-friendly, sustainable, and green consumption. As individuals become more environmentally conscious, they adopt "green" lifestyles as part of their responsibility toward...

China's shift toward electric mobility presents an important opportunity to address environmental challenges. Through various demonstration programs and incentive-driven transportation policies, the government is actively promoting electric vehicle (EV) adoption. This study investigates the...

Global concerns over rising carbon emissions emphasize the critical role of individual actions in mitigating climate change. Technology provides a powerful means to support sustainable behavior, offering tools that help individuals monitor, manage, and reduce their carbon footprints effectively....

As the world becomes more conscious of sustainability issues, businesses are progressively adopting green marketing tactics to attract environmentally aware customers. The emergence of artificial intelligence (AI) has significantly transformed green marketing, opening up novel avenues for...

This study examines three key research questions related to altruistic and egoistic motivations for sustainable behavior. It explores whether altruism is an intrinsic characteristic or context-dependent, if the distinction between altruism and egoism should be modeled as a binary or a continuum,...

The intensive use of plastics, especially single-use packaging, in the food industry significantly impacts the environment. Reducing conventional food packaging is, therefore, a global challenge. While consumers drive market acceptance, it is essential to better understand their decision-making...

In recent years, the fashion industry invested a reasonable amount of resources into sustainable processes and marketing. However, among consumers, questions persist about the credibility of sustainability communication in online fashion retail. Third-party certification offers a way for fashion...

Sustainability is imperative today, where climate change and environmental degradation pose existential threats. The United Nations' Sustainable Development Goal (SDG) 12 identifies that a large share of the world population consumes too little to meet their basic needs. Also, two-thirds of...

Green innovations (GI) are rapidly becoming one of the most sought-after solutions to issues related to the depletion of natural resources, climate change, and biodiversity loss. A corresponding exponential growth is witnessed in academic publications related to GI, from 111 publications in 2019...

This systematic literature review investigates how marketing strategies focused on sustainability affect consumer trust and sustainable branding in emerging economies, where environmental regulations are often weak or inconsistently enforced. Although interest in green business practices is...