Search Results - subject_exact:"Bottom of the Pyramid"

Entrepreneurship at the base of the pyramid : effectual logics and sustainable development

Rodrigues, Gisely Catarina de Souza; Sandes-Guimarães, … - In: World review of entrepreneurship, management and … 22 (2026) 1, pp. 1-21

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609255

Challenging the bottom-of-the-pyramid narrative in Africa : a cross-cultural management perspective on the impact of mobile money

Jackson, Terence; Osabutey, Ellis L. C. - In: Africa journal of management 11 (2025) 3, pp. 343-370

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546895

How can value-added intermediary service providers and exporting firms co-create value in bottom of the pyramid markets?

Khan, Huda; Zahoor, Nadia; Tarba, Shlomo Yedidia; … - In: Management international review : MIR ; journal of … 65 (2025) 3, pp. 513-537

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015458200

FinTech adoption : driving financial inclusion at the bottom of pyramid

Goswami, Shubham; Chouhan, Vineet; Saraswat, Pranav - In: Future business journal 11 (2025) 1, pp. 1-14

The rise of financial technology (FinTech) and mobile money services in developing economies like India presents a viable route to further improve financial inclusion, especially at Bottom of the Pyramid (BoP). This paper offers an empirical analysis of factors affecting FinTech adoption by BoP...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015613843

The role of multinational enterprises and formal institutions in BOP markets

Verbeke, Alain; Simoes, Sean; Grøgaard, Birgitte - In: Journal of international management 30 (2024) 4, pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015072222

Mobile money and financial inclusion in Africa : emerging themes, challenges and policy implications

Osabutey, Ellis L. C.; Jackson, Terence - In: Technological forecasting and social change : an … 202 (2024), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620140

Addressing bottom of pyramid through blockchain as a service application

Bishnoi, Malini Mittal; Ramakrishnan, Swamynathan; … - In: Unveiling Blockchain Enabled Business Applications, (pp. 33-53). 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015615630

Creation of shared value in cooperatives: Informal institutions' perspective of small-sized banana growers from Colombia

Maestre Matos, Marcela; Lombana, Jahir; Mesías, … - In: Journal of Economics, Finance and Administrative Science 28 (2023) 55, pp. 134-159

Purpose - This study aims to identify informal institutions for bottom-of-the-pyramid (BoP) business models in the agricultural sector through the case study of banana growers' cooperatives. Design/methodology/approach - A case study of six banana cooperatives from Colombia was conducted. The...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516455

Creation of shared value in cooperatives : informal institutions' perspective of small-sized banana growers from Colombia

Maestre Matos, Marcela; Lombana, Jahir; Mesías, … - In: Journal of economics, finance & administrative science 28 (2023) 55, pp. 134-159

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014339279

Decoding underperformance of entrepreneurship at the bottom of the pyramid : a literature review of the field

Chang, Amber Y.; Xu, Yalan - In: New England journal of entrepreneurship : NEJE 26 (2023) 2, pp. 88-106

Purpose - Driving economic development at the bottom of the pyramid (BOP) is an enduring global challenge. While the market-based approach places hope on entrepreneurship as a major impetus to drive the underdeveloped economy, the performance of entrepreneurial businesses and their impact on...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014496298

A field experiment on marketplace literacy and self-help group membership in subsistence marketplaces

Viswanathan, Madhu; Sreekumar, Arun; Jaikumar, Saravana; … - In: Journal of macromarketing 45 (2025) 1, pp. 6-21

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436510

White goods demand among bottom-of-the-pyramid consumers under urbanization

Zhang, He; Chen, Dingran; Xiao, Yang - In: International journal of market research 67 (2025) 6, pp. 745-769

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015573863

Beyond the pyramid : exploring consumer preferences in low-income markets

Karankot, Uttam; Thangeda, Rahul - In: Journal of consumer marketing 42 (2025) 7, pp. 1059-1073

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620349

Advancing service research at the Base of the Pyramid : a service ecosystems perspective

Valdés-Loyola, Ana; Reynoso, Javier; Edvardsson, Bo - In: Business transformation for a sustainable future, (pp. 123-140). 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014471041

Base of the pyramid markets in Latin America : innovation and challenges to sustainability

Rueda, Ximena (ed.); Arnold, Marlen (ed.); … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013176025

Base of the pyramid markets in Latin America : innovation and challenges to sustainability

Rueda, Ximena (ed.); Arnold, Marlen (ed.); … - 2022

"This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. Deep inequalities, violence and urbanization characterize the region. Despite the reduction of poverty...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012547813

Ideating a framework for sustainable livelihood of handicraft producers at the bottom of the pyramid : a mix-method study from India

Dalal, Arunava; Bhattacharya, Subhajit; Chattopadhyay, … - In: Journal of enterprising communities : people and places … 18 (2024) 3, pp. 701-723

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555468

The launch of a local spice brand : Fortune at the bottom of the pyramid

Bukhari, Faheem; Hussain, Saima; Rashidi, Muhammad Zaki; … - In: Asian journal of management cases 21 (2024) 2, pp. 183-192

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015149422

Disruptive customer value propositions in the global health and medical tourism industry

Balasubrahmanyam, S.; Kaipa, Prasad - In: International journal of business and globalisation : IJBG 37 (2024) 2, pp. 258-282

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015063817

Behavioural intention to adopt mobile wallets at the bottom of the pyramid : a developing economy perspective

Sodhay, Sumit; Kathuria, Lalit Mohan; Kaur, Tanveen; … - In: International journal of quality and service sciences 16 (2024) 3, pp. 345-371

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078741

On subsistence-type rural independent retailers and crowdfunded microfinance : prosocial lending, nudges, and unintended consequences

Yamalakonda, Siddhartha; Nilakantan, Rahul; Iyengar, Deepak - In: Journal of business logistics 45 (2024) 1, pp. 1-27

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014477717

Connecting BOP consumers and retailers : what drives small-time retailing through social media?

Kumar, Jitender; Katiyar, Gagan; Mehrotra, Ankit; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462294

Demystifying the engagement process : a BoP perspective toward social media engagement

Tuli, Nikhita; Kumar, Harish; Srivastava, Ritu; Gupta, Parul - In: Journal of international consumer marketing 36 (2024) 1, pp. 1-20

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515004

On tariff elimination, trade harmonization, and household well-being : a study of the GST rollout in India

Nilakantan, Rahul; Yamalakonda, Siddhartha; Morgan, Tyler R. - In: Journal of business logistics 45 (2024) 2, pp. 1-23

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014540289

Consumer behavior from the lens of bottom of the pyramid : literature review and future agenda

Uttam, K.; Rahul, T. - In: Management review quarterly 74 (2024) 4, pp. 2183-2213

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194645

Resolving the base of the pyramid inclusion paradox through supplier development

Brix‐Asala, Carolin; Seuring, Stefan; Sauer, Philipp C.; … - In: Business Strategy and the Environment 30 (2021) 7, pp. 3208-3227

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014485875

The hybridity of inclusive innovation narratives between theory and practice : a framing analysis

Opola, Felix Ouko; Klerkx, Laurens; Leeuwis, Cees; W. … - In: The European journal of development research 33 (2021) 3, pp. 626-648

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012547274

Business in the base of the pyramid: A literature review and directions for future research

López-Morales, José Satsumi; Rosario-Flores, Felipe … - In: Organizations and Markets in Emerging Economies 11 (2020) 2, pp. 327-347

The base of the pyramid (BoP) is the lower-income segment of the population. It represents an important market that is often disregarded by companies as a source of economic benefit. For this reason, scholars have gained interest in this topic since the early 21st century. The main objective of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015401297

Business in the base of the pyramid : a literature review and directions for future research

López-Morales, José Satsumi; Rosario-Flores, Felipe … - In: Organizations and markets in emerging economies 11 (2020) 2, pp. 327-347

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012421985

Consumption at the bottom of the pyramid : current state of research and suggestions for future study

Campos, Alyce Cardoso; Rezende, Daniel Carvalho de; … - In: Emerging Markets Journal : EMAJ 10 (2020) 1, pp. 40-49

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012491729

Adoption of mobile banking by microentrepreneurs at the bottom of the pyramid

Ruano-Arcos, Leidi; Rodríguez-Orejuela, Augusto; … - In: Cuadernos de administración : quarterly publication of … 36 (2020) 67, pp. 79-92

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012613274

Reaching out to the bottom of the pyramid to achieve financial inclusion

Shankar, Amit - In: Journal of Global Responsibility 15 (2023) 2, pp. 179-192

Purpose This study aims to explore the factors influencing the bottom of the pyramid (BOP) consumers’ adoption and usage intention towards mobile payment (m-payment) to achieve financial inclusion and sustainable development goals. Design/methodology/approach A qualitative research design is...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015350698

Bottom of the Pyramid (BOP) younger consumers' perspective of service industries : a qualitative exploration of Nigeria

Savas-Hall, Selen; Hall, Justin R.; Gresham, George - In: Journal of African business 24 (2023) 4, pp. 580-596

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014372893

Logistics and supply chain management in base of the pyramid projects

Oke, Adegoke; Maltz, Arnold; Goentzel, Jarrod - In: Journal of business logistics 44 (2023) 3, pp. 323-344

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014343143

Entrepreneurial supply chain strategies at the bottom of the pyramid : a supply chain resource orchestration perspective

Agrawal, Bindu; Jenkins, Matthew; Cadotte, Ernest - In: Journal of developmental entrepreneurship : JDE 28 (2023) 1, pp. 1-38

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014304542

Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021

Escandon-Barbosa, Diana; Castro Aristizabal, Geovanny; … - In: Journal of global marketing 36 (2023) 2, pp. 127-140

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014321500

Fairtrade and Illycaffè

Ims, Knut Johannessen; Zsolnai, László - In: Value Creation for a Sustainable World : Innovating for …, (pp. 119-132). 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014431004

Rethinking marketing mix strategies for the bottom of the pyramid : unveiling challenges and opportunities

Jan, Sumaira; Sisodia, Swati - In: Sustainable marketing, branding, and reputation …, (pp. 328-343). 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014414266

Sustainable women empowerment at the bottom of the pyramid through credit access

Pal, Mukesh; Gupta, Hemant - In: Equality, Diversity and Inclusion An International Journal 42 (2022) 1, pp. 157-171

Purpose The importance of gender in inclusive economic growth has been a growing area of research. Finance is seen as an efficacious instrument for social inclusion, and sustainable women empowerment (SWE). The lack of credit access often constrains women to scale up. The objective of this study...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014720191

Understanding small business entrepreneurial activity in the Nigerian bottom of the pyramid and informal economy

Uba, Chijioke Dike; Igudia, Eghosa; Wale-Oshinowo, Bamidele - In: International journal of entrepreneurship and small … 46 (2022) 3, pp. 353-375

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013455274

Same, same but different! : new service development in the context of emerging markets : a review

Dubiel, Anna; Mukherji, Prokriti - In: International marketing review 39 (2022) 5, pp. 1226-1251

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013455462

Constructively engaging exploitive waste management in India : the case of Paryavaran Mitra and its justice motivated effort at empowering rag-picking women

Jagadale, Sujit Raghunathrao; Santos, Nicholas J. C. - In: Journal of macromarketing 42 (2022) 2, pp. 191-213

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013257860

Segmenting the bottom of the pyramid consumers : theoretical approach

Singh, Devinder Pal; Paul, Justin; Sharma, Pooja - In: International journal of market research 64 (2022) 3, pp. 397-419

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013257993

Driving social impact at the bottom of the Pyramid through the internet-of-things enabled frugal innovations

Park, Sukyung; Rosca, Eugenia; Agarwal, Nivedita - In: Technovation : the international journal of … 118 (2022), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014249398

Taking the time to understand time at the bottom/base of the pyramid

Beckett, Jennifer R.; Chmielewski, Danielle A.; Dembek, … - In: Business & society 61 (2022) 8, pp. 2038-2069

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013472219

Reimagining an experiential learning exercise in times of crisis : lessons learned and a proposed framework

Satyam; Aithal, Rajesh K. - In: Journal of marketing education : JME 44 (2022) 2, pp. 191-202

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013473696

Marketing at the bottom of the pyramid : literature review and future research agenda

Vishnoi, Prama; Bhardwaj, Neha; Vohra, Anupama - In: International journal of consumer studies 46 (2022) 5, pp. 1517-1536

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013411948

Selling off-grid light to liquidity constrained consumers

Uppari, Bhavani Shanker; Popescu, Ioana; Netessine, Serguei - 2017 - Revised version of 2016/35/DSC/TOM

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011695131

Consumer Education and Regret Returns in a Social Enterprise

Calmon, Andre P.; Rajasingh, Diana J.; Romero, Gonzalo; … - 2017 - Revised version of 2016/88/TOM

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011695292

Selling off-grid light to liquidity constrained consumers

Uppari, Bhavani Shanker; Popescu, Ioana; Netessine, Serguei - 2017 - Revised version of 2017/13/DSC/TOM

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011704306