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  • Search: subject_exact:"Bottom of the Pyramid"
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Year of publication
Subject
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Developing countries 89 Entwicklungsländer 86 bottom of the pyramid 75 Bottom of the pyramid 72 Low income 53 Niedrigeinkommen 53 Armutsbekämpfung 45 Poverty reduction 45 Bottom of the Pyramid 39 India 38 Business model 35 Consumer behaviour 34 Geschäftsmodell 34 Indien 34 Konsumentenverhalten 34 Corporate Social Responsibility 31 Corporate social responsibility 31 Innovation 31 Poverty 25 Target group 23 Zielgruppe 23 Multinationales Unternehmen 21 Transnational corporation 21 Armut 20 Microfinance 19 Social economy 18 Sozialwirtschaft 18 Entrepreneurship 16 Emerging economies 15 Schwellenländer 15 Sustainability 12 Emerging markets 11 Globalization 11 Mikrofinanzierung 11 Subsistence economy 11 Subsistenzwirtschaft 11 Betriebliche Wertschöpfung 10 Entrepreneurship approach 10 Marketing 10 Sustainable development 10
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Online availability
All
Undetermined 110 Free 57 CC license 4
Type of publication
All
Article 168 Book / Working Paper 38
Subcategories
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Article in journal 150 Working paper 32 Book section 14 Case study 3 Proceedings 3 Review 1
Language
All
English 175 Undetermined 30 German 1
Author
All
Chikweche, Tendai 5 Herstatt, Cornelius 5 Tiwari, Rajnish 5 Duysters, Geert 4 Fletcher, Richard 4 Gupta, Shruti 4 Netessine, Serguei 4 Popescu, Ioana 4 SadreGhazi, Shuan 4 Uppari, Bhavani Shanker 4 Agarwal, Nivedita 3 Dembek, Krzysztof 3 Lowe, Ben 3 Omar, Maktoba 3 Singh, Ramendra 3 Viswanathan, Madhu 3 AVINA, Fundación 2 Adebayo, Nathaniel Adeyemi 2 Albert, Martin 2 André, Thomas 2 Angot, Jaques 2 Arnold, Marlen 2 Bass, A. Erin 2 Basu, Shubhabrata 2 Baumüller, Heike 2 Beninger, Stefanie 2 Borchardt, Miriam 2 Brem, Alexander 2 Cervantes, Mauricio 2 Chakrabarti, Ronika 2 Chakrabarty, Subrata 2 Desroches, Gilles Vermot 2 Gold, Stefan 2 Gulrajani, Nilima 2 Hasan, Md. Rajibul 2 Huerta-Estevez, Antonio 2 Jackson, Terence 2 Jaikumar, Saravana 2 Jaiswal, Anand Kumar 2 Jose, Saju 2
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Institution
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Inter-American Development Bank 4 United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT) 4 University of Western Sydney 4 Inter-American Development Bank (IDB) 3 United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology 3 HAL 2 Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg 2 Netherlands Development Organization (SNV) 2 William Davidson Institute, University of Michigan 2 World Resources Institute (WRI) 2 Banco Interamericano de Desarrollo (BID) 1 College of Business 1 EconWPA 1 Fakulteta za Management, Univerza na Primorskem 1 Institut de Préparation à l'Administration et à la Gestion (IPAG) 1 School of Marketing 1 University of Stellenbosch. Faculty of Engineering. Dept. of Industrial Engineering. 1 World Institute for Development Economic Research (UNU/WIDER), United Nations University 1 World Scientific Publishing Co. Pte. Ltd. 1 Zentrum für Entwicklungsforschung (ZEF), Rheinische Friedrich-Wilhelms-Universität Bonn 1
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Published in...
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Conversations and Empirical Evidence in Microfinance 5 Technological forecasting & social change : an international journal 5 Faculty & research / Insead : working paper series 4 IDB Publications (Working Papers) 4 MERIT Working Papers 4 Marketing theory 4 Industrial marketing management : the international journal for industrial and high-tech firms 3 International journal of business and emerging markets : IJBEM 3 Journal of Business Ethics 3 Journal of business ethics : JOBE 3 Journal of business logistics 3 Journal of business research : JBR 3 Journal of global marketing 3 Journal of international consumer marketing 3 UNU-MERIT Working Paper Series 3 African journal of science, technology, innovation & development : AJSTID 2 Asian journal of management cases : AJMC 2 Business & society 2 Business horizons 2 IEEE transactions on engineering management : EM 2 Innovation and sustainability in base of the pyramid markets 2 International Journal of Services, Economics and Management 2 International journal of business and globalisation : IJBG 2 International journal of market research 2 Journal of Consumer Marketing 2 Journal of macromarketing 2 Journal of macromarketing : examining the interactions among markets, marketing, and society 2 Journal of marketing management : JMM ; journal of the Academy of Marketing 2 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 2 Qualitative Market Research: An International Journal 2 Small enterprise research 2 The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI) 2 The journal of consumer marketing 2 Universal issues and the Chinese perspective 2 William Davidson Institute Working Papers Series 2 Working Paper 2 Working Papers / Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg 2 Africa journal of management 1 African journal of business and economic research : AJBER 1 African journal of economic and sustainable development 1
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Source
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ECONIS (ZBW) 137 RePEc 35 Other ZBW resources 19 EconStor 10 BASE 5
Showing 1 - 50 of 187
 
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Entrepreneurship at the base of the pyramid : effectual logics and sustainable development
Rodrigues, Gisely Catarina de Souza; Sandes-Guimarães, … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609255
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Challenging the bottom-of-the-pyramid narrative in Africa : a cross-cultural management perspective on the impact of mobile money
Jackson, Terence; Osabutey, Ellis L. C. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546895
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How can value-added intermediary service providers and exporting firms co-create value in bottom of the pyramid markets?
Khan, Huda; Zahoor, Nadia; Tarba, Shlomo Yedidia; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015458200
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FinTech adoption : driving financial inclusion at the bottom of pyramid
Goswami, Shubham; Chouhan, Vineet; Saraswat, Pranav - 2025
The rise of financial technology (FinTech) and mobile money services in developing economies like India presents a viable route to further improve financial inclusion, especially at Bottom of the Pyramid (BoP). This paper offers an empirical analysis of factors affecting FinTech adoption by BoP...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015613843
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The role of multinational enterprises and formal institutions in BOP markets
Verbeke, Alain; Simoes, Sean; Grøgaard, Birgitte - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015072222
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Mobile money and financial inclusion in Africa : emerging themes, challenges and policy implications
Osabutey, Ellis L. C.; Jackson, Terence - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620140
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Addressing bottom of pyramid through blockchain as a service application
Bishnoi, Malini Mittal; Ramakrishnan, Swamynathan; … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015615630
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Creation of shared value in cooperatives: Informal institutions' perspective of small-sized banana growers from Colombia
Maestre Matos, Marcela; Lombana, Jahir; Mesías, … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516455
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Decoding underperformance of entrepreneurship at the bottom of the pyramid : a literature review of the field
Chang, Amber Y.; Xu, Yalan - 2023
Purpose - Driving economic development at the bottom of the pyramid (BOP) is an enduring global challenge. While the market-based approach places hope on entrepreneurship as a major impetus to drive the underdeveloped economy, the performance of entrepreneurial businesses and their impact on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014496298
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Creation of shared value in cooperatives : informal institutions' perspective of small-sized banana growers from Colombia
Maestre Matos, Marcela; Lombana, Jahir; Mesías, … - 2023
Purpose - This study aims to identify informal institutions for bottom-of-the-pyramid (BoP) business models in the agricultural sector through the case study of banana growers' cooperatives. Design/methodology/approach - A case study of six banana cooperatives from Colombia was conducted. The...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014339279
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A field experiment on marketplace literacy and self-help group membership in subsistence marketplaces
Viswanathan, Madhu; Sreekumar, Arun; Jaikumar, Saravana; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436510
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Beyond the pyramid : exploring consumer preferences in low-income markets
Karankot, Uttam; Thangeda, Rahul - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620349
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White goods demand among bottom-of-the-pyramid consumers under urbanization
Zhang, He; Chen, Dingran; Xiao, Yang - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015573863
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Base of the pyramid markets in Latin America : innovation and challenges to sustainability
2022
"This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. Deep inequalities, violence and urbanization characterize the region. Despite the reduction of poverty...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012547813
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Base of the pyramid markets in Latin America : innovation and challenges to sustainability
2022
Book / Working Paper
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Advancing service research at the Base of the Pyramid : a service ecosystems perspective
Valdés-Loyola, Ana; Reynoso, Javier; Edvardsson, Bo - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014471041
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Disruptive customer value propositions in the global health and medical tourism industry
Balasubrahmanyam, S.; Kaipa, Prasad - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015063817
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Behavioural intention to adopt mobile wallets at the bottom of the pyramid : a developing economy perspective
Sodhay, Sumit; Kathuria, Lalit Mohan; Kaur, Tanveen; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078741
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Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender; Katiyar, Gagan; Mehrotra, Ankit; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462294
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Demystifying the engagement process : a BoP perspective toward social media engagement
Tuli, Nikhita; Kumar, Harish; Srivastava, Ritu; Gupta, Parul - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515004
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The launch of a local spice brand : Fortune at the bottom of the pyramid
Bukhari, Faheem; Hussain, Saima; Rashidi, Muhammad Zaki; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015149422
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Reaching out to the bottom of the pyramid to achieve financial inclusion
Shankar, Amit - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015350698
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Consumer behavior from the lens of bottom of the pyramid : literature review and future agenda
Uttam, K.; Rahul, T. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194645
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On tariff elimination, trade harmonization, and household well-being : a study of the GST rollout in India
Nilakantan, Rahul; Yamalakonda, Siddhartha; Morgan, Tyler R. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014540289
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On subsistence-type rural independent retailers and crowdfunded microfinance : prosocial lending, nudges, and unintended consequences
Yamalakonda, Siddhartha; Nilakantan, Rahul; Iyengar, Deepak - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014477717
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Ideating a framework for sustainable livelihood of handicraft producers at the bottom of the pyramid : a mix-method study from India
Dalal, Arunava; Bhattacharya, Subhajit; Chattopadhyay, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555468
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Resolving the base of the pyramid inclusion paradox through supplier development
Brix‐Asala, Carolin; Seuring, Stefan; Sauer, Philipp C.; … - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014485875
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The hybridity of inclusive innovation narratives between theory and practice : a framing analysis
Opola, Felix Ouko; Klerkx, Laurens; Leeuwis, Cees; W. … - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012547274
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Business in the base of the pyramid: A literature review and directions for future research
López-Morales, José Satsumi; Rosario-Flores, Felipe … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015401297
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Business in the base of the pyramid : a literature review and directions for future research
López-Morales, José Satsumi; Rosario-Flores, Felipe … - 2020
The base of the pyramid (BoP) is the lower-income segment of the population. It represents an important market that is often disregarded by companies as a source of economic benefit. For this reason, scholars have gained interest in this topic since the early 21st century. The main objective of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012421985
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Adoption of mobile banking by microentrepreneurs at the bottom of the pyramid
Ruano-Arcos, Leidi; Rodríguez-Orejuela, Augusto; … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012613274
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Consumption at the bottom of the pyramid : current state of research and suggestions for future study
Campos, Alyce Cardoso; Rezende, Daniel Carvalho de; … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012491729
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Sustainable women empowerment at the bottom of the pyramid through credit access
Pal, Mukesh; Gupta, Hemant - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014720191
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Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana; Castro Aristizabal, Geovanny; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014321500
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Entrepreneurial supply chain strategies at the bottom of the pyramid : a supply chain resource orchestration perspective
Agrawal, Bindu; Jenkins, Matthew; Cadotte, Ernest - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014304542
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Fairtrade and Illycaffè
Ims, Knut Johannessen; Zsolnai, László - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014431004
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Bottom of the Pyramid (BOP) younger consumers' perspective of service industries : a qualitative exploration of Nigeria
Savas-Hall, Selen; Hall, Justin R.; Gresham, George - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014372893
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Logistics and supply chain management in base of the pyramid projects
Oke, Adegoke; Maltz, Arnold; Goentzel, Jarrod - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014343143
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Rethinking marketing mix strategies for the bottom of the pyramid : unveiling challenges and opportunities
Jan, Sumaira; Sisodia, Swati - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014414266
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Constructively engaging exploitive waste management in India : the case of Paryavaran Mitra and its justice motivated effort at empowering rag-picking women
Jagadale, Sujit Raghunathrao; Santos, Nicholas J. C. - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013257860
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Segmenting the bottom of the pyramid consumers : theoretical approach
Singh, Devinder Pal; Paul, Justin; Sharma, Pooja - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013257993
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Taking the time to understand time at the bottom/base of the pyramid
Beckett, Jennifer R.; Chmielewski, Danielle A.; Dembek, … - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013472219
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Reimagining an experiential learning exercise in times of crisis : lessons learned and a proposed framework
Satyam; Aithal, Rajesh K. - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013473696
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Understanding small business entrepreneurial activity in the Nigerian bottom of the pyramid and informal economy
Uba, Chijioke Dike; Igudia, Eghosa; Wale-Oshinowo, Bamidele - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013455274
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Same, same but different! : new service development in the context of emerging markets : a review
Dubiel, Anna; Mukherji, Prokriti - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013455462
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Marketing at the bottom of the pyramid : literature review and future research agenda
Vishnoi, Prama; Bhardwaj, Neha; Vohra, Anupama - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013411948
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Driving social impact at the bottom of the Pyramid through the internet-of-things enabled frugal innovations
Park, Sukyung; Rosca, Eugenia; Agarwal, Nivedita - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014249398
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Selling off-grid light to liquidity-constrained consumers
Uppari, Bhavani Shanker; Popescu, Ioana; Netessine, Serguei - 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012099477
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Selling off-grid light to liquidity constrained consumers
Uppari, Bhavani Shanker; Popescu, Ioana; Netessine, Serguei - 2017 - Revised version of 2016/35/DSC/TOM
Edition: Revised version of 2016/35/DSC/TOM
Book / Working Paper
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Selling off-grid light to liquidity constrained consumers
Uppari, Bhavani Shanker; Popescu, Ioana; Netessine, Serguei - 2017 - Revised version of 2017/13/DSC/TOM
Edition: Revised version of 2017/13/DSC/TOM
Book / Working Paper
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Consumer Education and Regret Returns in a Social Enterprise
Calmon, Andre P.; Rajasingh, Diana J.; Romero, Gonzalo; … - 2017 - Revised version of 2016/88/TOM
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011695292
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Overcoming barriers to technology adoption when fostering entrepreneurship among the poor : the role of technology and digital literacy
Neumeyer, Xaver; Santos, Susana C.; Morris, Michael H. - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013185156
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Investigating the causal configurations of cost-efficient firms at the bottom of the pyramid
Basu, Shubhabrata; Munjal, Surender; Malik, Ashish; … - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013192846
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