Search Results - subject_exact:"Demarketing"

Harmony amidst dissonance : unveiling the power of open communication in resolving demarketing dilemmas

Kigen, Fiona; Venter de Villiers, Marike - 2025

Cognitive dissonance (CD) is a well-established concept in marketing literature, particularly within consumer behavior contexts. This study extends its application to the underexplored domain of demarketing in the banking sector, specifically addressing the challenges banks face in managing loan...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607739

Perceived greenwashing and employee non-green behavior : the roles of prevention-focused green crafting and work alienation

Elshaer, Ibrahim A.; Azazz, Alaa M. S.; Mansour, Mahmoud A. - 2025

This research examines the influence of perceived greenwashing on employee non-green behavior, highlighting the key mediating roles of both prevention-focused green crafting and work alienation. Greenwashing has been progressively acknowledged as detrimental to corporate morales and sustainable...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607685

Green Marketing : empirische Erkenntnisse zur Konsumentenwahrnehmung von Ökologie-orientierten Repositionierungsversuchen etablierter Marken

Hesse, Andreas - 2022

Der vorliegende Beitrag präsentiert empirische Erkenntnisse zu Konsumentenwahrnehmungen von sogenannten Green-Marketing-Aktivitäten. Dabei wird bewusst ein Fokus auf Aktivitäten von etablierten Marken gelegt, die nach einer Ökologie-orientierten Auffrischung ihres Images streben. Dabei...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013279291

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Green Marketing: Empirische Erkenntnisse zur Konsumentenwahrnehmung von Ökologie-orientierten Repositionierungsversuchen etablierter Marken

Hesse, Andreas - 2022

Book / Working Paper

Decoding demarketing advertising effects through the IMC lens : the role of earned and paid media

Yoon, Hye Jin; Lee, Yoon-Joo; Sun, Shuoya - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194158

Please do not buy our brand : how consumers respond to green-demarketing messages

Herm, Steffen; Möller-Herm, Jana; Wache, Catalina; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014276969

Demarketing for sustainability : a review and future research agenda

Lawrence, Jeevan; Mekoth, Nandakumar - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014427267

Signaling nothing : motivating the masses with status signals that encourage anti-consumption

Armstrong Soule, Catherine A.; Sekhon, Tejvir Singh - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013257882

"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign

Hesse, Andreas; Rünz, Sofie - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013371012

Marketing, congestion, and demarketing in Utah's National Parks

Drugova, Tatiana; Kim, Man-Keun; Jakus, Paul M. - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012794880

Selektives Demarketing : partielle Explikation kundenseitiger Verhaltenweisen und marketingethischer Reflexion

Qushta, Jassir - 2021 - 1. Auflage

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012586387

A digital response system to mitigate overtourism : the case of Dubrovnik

Camatti, Nicola; Bertocchi, Dario; Carić, Hrvoje; … - 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012415310

Matching green messages with brand positioning to improve brand evaluation

Luz, Victoria Vilasanti da; Mantovani, Danielle; … - 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012416925

Resolving the jeopardies of consumer demand : revisiting demarketing concepts

Chaudhry, Peggy E.; Cesareo, Ludovica; Pastore, Alberto - 2019

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012118527

Why broadened marketing has enriched marketing

Kotler, Philip - 2018

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011919210

Up in smoke : demarketing and consumer smoking cessation

White, Christopher J.; Thomas, Harrison - 2016

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011539779

Materialism and the boomerang effect of descriptive norm demarketing : extension and remedy in an environmental context

Yakobovitch, Nadav; Grinstein, Amir - 2016

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011506044

Inter-market variability in CO2 emission-intensities in tourism : implications for destination marketing and carbon management

Gössling, Stefan; Scott, Daniel; Hall, Colin Michael - 2015

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010486231

World Heritage site as a label in branding a place

Hassan, Azizul; Rahman, Mizan - 2015

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014847775

Less in more : is a green demarketing strategy sustainable?

Armstrong Soule, Catherine A.; Reich, Brandon J. - 2015

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011405575

Demarketing

2014

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010204535

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Demarketing

2014

Book / Working Paper

Selektives Demarketing : wie werden Unternehmen unerwünschte Kunden wieder los? : how companies get rid of unprofitable customers

Mai, Robert; Hoffmann, Stefan; Schmidt, Daniel - 2014

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010413302

Toward sustainability : public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world

Varadarajan, Rajan - 2014

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010382165

Demarketing und Desinvestition als strategische Option für Unternehmen : Management eines strategischen Rückzugs

Matthiessen, Nils - 2013

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009748051

Has marketing come full circle? Demarketing for sustainability

Sodhi, Kamaljit - 2011

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014689462

Factors affecting the demarketing of cigarette smoking in Palestine

Salem, Mohammad Zedan Yehia - 2010

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008825835

Ethical Issues Related to the Mass Marketing of Securities

Coyne, Michael; Traflet, Janice - 2008

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10005719487

Benefit Segmentation of Gutkha Market: A Study in the State of Gujarat

Panwar, J. S. - 2008

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011137578