Search Results - subject_exact:"Erweiterte Realität"

Zur Nutzung von Digitalen Zwillingen zur Entwicklung von Metaverse-Anwendungen

Rührlinger, Christian; Stary, Christian; Jost, Thomas Ernst - In: HMD : Praxis der Wirtschaftsinformatik 61 (2024) 6, pp. 1554-1566

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015196740

The next dimension : how to use augmented reality for business growth in the era of spatial computing

Emrich, Tom - 2025

"Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales. Ready to revolutionize your business? The Next Dimension, by Tom Emrich, explores the power of augmented reality (AR) to propel...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015123367

Enhancing educational sustainability : the role of artificial intelligence and augmented reality

Berisha Kida, Edona; Rakipi, Ali; Zenuni, Anita - In: Sustainable perspectives in business, economics and …, (pp. 419-431). 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015403842

Web 3.0 unleashed : transforming experiences with AR, AI, and immersive technologies

Verma, Balraj (ed.); Mittal, Amit (ed.); Raman, Murali (ed.) - 2025

Discover how the internet's next evolution is reshaping the world of business. The first of two volumes, Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies explores the groundbreaking technologies that define Web 3.0--blockchain, decentralized finance (DeFi),...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015613374

AR- und Holografie-gestütztes Netzwerken als Alternative zum traditionellen Netzwerken vor Ort : ein multiperspektivischer Einblick

Kreuels, Cindy; Stelter, Aida; Zeuge, Anna; Oschinsky, … - In: HMD : Praxis der Wirtschaftsinformatik 59 (2022) 1, pp. 226-245

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013170010

Immersive media technologies : the acceleration of augmented and virtual reality in the wake of COVID-19

Chen, Pearly; Griswold, Mark; Li, Hao; Lopez, Sandra; … - Weltwirtschaftsforum - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014245137

Mobile Assistenzsysteme in der Intralogistikplanung der Automobilindustrie - Gestaltung, Nutzen und Akzeptanz Augmented Reality-basierter Mensch-Maschine-Schnittstellen

Hafner, Anke - 2022

Steigende Herausforderungen, wie z.B. ein intensiver Wettbewerbsdruck hinsichtlich Innovationen und eine damit einhergehende Individualisierung der Produkte sowie eine steigende Internationalisierung führen zu einem Wandel in der Automobilbranche. Die Kombination der Faktoren führt zu einem...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015200787

From interaction to immersion : exploring AR and VR's transformative role in consumer engagement

Jayawardena, Nirma Sadamali; Bandyopadhyay, Chinmoy; … - In: Improving service quality and customer engagement with …, (pp. 143-166). 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015328767

The role of artificial intelligence in regenerative tourism and green destinations

Chew, XinYing - 2024 - First edition

Tourism is a huge economic driver for most countries, and for some parts of the world it is their main source of income. Despite this economic strength, tourism can be a fragile and volatile industry, as recent natural disasters and pandemics have shown. Regenerative tourism was founded on...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015060679

Smart tourism narratives : maturity matrix and digital transformation

Sandhya, H.; Varghese, Bindi - In: AI and data analytics applications in organizational …, (pp. 203-214). 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014562981

The transformation of healthcare marketing in the new digital era : a comprehensive analysis with reference to China

Zreik, Mohamad - In: Modern healthcare marketing in the digital era, (pp. 42-60). 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014636359

Marketing applications of emerging technologies : a systematic literature review

Aarabe, Mourad; Ben Khizzou, Nouhaila; Alla, Lhoussaine; … - In: AI and data engineering solutions for effective marketing, (pp. 23-47). 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015100928

A systematic review of augmented reality experiential marketing : conceptual framework and research agenda

Irgui, Aya; Qmichchou, Mohammed; El Haraoui, Ilham - In: AI and data engineering solutions for effective marketing, (pp. 87-113). 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015101010

Smart VR/AR/MR systems for professionals

Subburaj, Karupppasamy (ed.); Singh, Sunpreet (ed.); … - 2024 - First edition

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515385

A comprehensive examination of mobile augmented reality in tourism (MART) Adoption : using the UTAUT2 framework

Sankar, Jeganathan Gomathi; David, Arokiaraj - In: Contemporary trends in innovative marketing strategies, (pp. 241-262). 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519905

Applications of augmented reality in industrial unit processes

Farinha, João; Thomaz, João; Ramos, Pedro; Coelho, Bruno - In: Business continuity management and resilience : …, (pp. 162-198). 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014535872

Crafting sustainable brand narratives through immersive technologies : the role of virtual reality (VR) and augmented reality (AR)

Khanal, Krishna - In: Compelling storytelling narratives for sustainable branding, (pp. 134-144). 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193547

Immersive advertising : a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements

Sands, Sean; Ferraro, Carla; Demsar, Vlad; Cohen, Justin; … - In: Journal of advertising research 64 (2024) 3, pp. 284-300

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015071676

How virtual mirrors in advertising influence attitudes about beauty products : consumer viewing perspectives, beautification, and endorsement in ar advertising

Lin, Hui Fei; Yeo, Benjamin; Lu, Tsai-Yi - In: Journal of advertising research 64 (2024) 3, pp. 372-392

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015071683

AR- und Holografie-gestütztes Netzwerken als Alternative zum traditionellen Netzwerken vor Ort – ein multiperspektivischer Einblick

Schaefer, Cindy; Stelter, Aida; Zeuge, Anna; Oschinsky, … - In: HMD Praxis der Wirtschaftsinformatik 59 (2021) 1, pp. 226-245

Virtuelles Netzwerken ist seit Beginn der Corona-Pandemie ein zentrales Mittel geworden, um sich zu vernetzen. Mit dem einschneidenden Ereignis von COVID-19 sind zahlreiche Alternativen zu traditionellen Netzwerkveranstaltungen wie Messen, Abendessen etc. entstanden. Hierbei traten jedoch auch...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014501289

Enriching retail customer experience using augmented reality

Vaidyanathan, Nageswaran - 2020 - 1st edition

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012405588

Immersive Unternehmenswelten : wie Virtual, Augmented und Mixed Reality die Wirtschaft verändern können

Dalton, Jeremy; Acker, Olaf - 2023 - 1. Auflage

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013201840

Kundenwirkung von "Holographic Shopping", "Augmented Reality" und "Embodied Robots" im Handel

Swoboda, Bernhard; Fränzel, Nils - In: Marketing und Innovation in disruptiven Zeiten, (pp. 249-278). 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013555066

Handbook of research on consumer behavioral analytics in Metaverse and the adoption of a virtual world

Pantea Keikhosrokiani (ed.) - 2023

"The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013462585