On 5 June 2025, the Circular Cities and Regions Initiative (CCRI) and the European Circular Economy Stakeholder Platform (ECESP) joined forces to host a stakeholder event in Brussels and online. Part of EU Green Week 2025, the event offered insights into how circular strategies can be translated...

The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the...

Based on the concept of the experience economy, in this article we develop a framework for novel technologies (i.e., artificial intelligence, augmented reality, and virtual reality) that companies can use to shape customer experiences. This conceptual work addresses key concerns about ethics,...

A wedding is always a special event. The wedding experience, carved under the influence of environmental stimuli - servicescape or wedding-scape - and an antecedent of behavioural outcomes, as shared in online platforms, increasingly influences the decision-making of other couples. Adopting an...

Ergün Kalayci opens a window into wedding marketing in Turkish event halls in Germany in this book. He navigates the complex waters of service, ethnic, and event marketing to outline a marketing strategy aimed at increasing customer satisfaction and economic profitability. Through a carefully...

This study examines the relationships among festival success factors, festival satisfaction, destination image and des- tination loyalty. Based on the literature review, festival success factors were identified and a model was developed to measure the direct impact of these factors on...

Promises are often made to potential stakeholders in exchange for supporting the initiative to host an event. This creates high expectations, which often fail to materialise. A unique characteristic of event projects is that time is a more critical constraint than in most other types of...

Implementation of the European legislation on genetically modified organisms (GMOs) requires the monitoring of the presence of GMOs in food or feed by analytical tests. The analytical tests are carried out by laboratories designated for official controls by the EU Member States. In line with...

Implementation of the European legislation on genetically modified organisms (GMOs) requires monitoring their presence in food and feed by analytical testing. The analytical tests are carried out by laboratories designated for official controls by the EU Member States. In line with Regulation...

Objective: The objective of the article is to examine the catering challenges for hospitality workers versus ticket sales at the Melbourne International Comedy Festival (MICF) in terms of their entrepreneurial behaviour. Research Design & Methods: This qualitative conceptual paper is based on...

This paper proposes a novel conceptual framework to address the lack of sustainable consumption behaviors during live hedonic event experiences, such as music concerts or football games. The framework's rationale is founded on principles from the theory of planned behavior, theory of cognitive...

Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads. Guerrilla campaigns in public transport focus on creative tactics to surprise the public and generate buzz about the brand....

Chapter 1. Introduction -- Chapter 2. Co-creating Luxury Customer Experiences: Exploring the Superyacht Market -- Chapter 3. What Do Superyacht Guests Want? -- Chapter 4. Promoting the Luxury Experience: Media and Messages -- Chapter 5. Creating Authentic Luxury Experiences: a Crew Perspective...