Tarı Kasnakoğlu, Berna; Özegen, Esma Betül - In: Istanbul business research 54 (2025) 3, pp. 390-407
This study investigates gift giving, reciprocity expectations, and how 'success' in gift giving may be achieved. It is discussed in the literature that the success of gift-giving may depend on the ongoing relationship between the gift partners, the gift itself, and the gift-giving context,...