Modern tourists are looking for rural destinations that provide various 'anti-stress' services, compatible with the wellness philosophy. The present study examines the complex relationship of the dry spa - Sofia's springs and its tourism potential for rural destination development assessment,...

Wellness tourism has emerged as a thriving sector in Kerala, India, renowned for its Ayurveda treatments, yoga, and holistic well-being offerings. However, a comprehensive framework capturing the key dimensions of wellness tourism experiences remains underexplored. This study aims to validate...

Smart, sustainable, and climate-conscious health tourism provides a comprehensive analysis of health tourism in the context of ecological practices, medical advancements, and climate change. It examines the impact of climate change on healthcare, with particular attention on how it affects...

"The book explores how digital marketing can effectively promote medical tourism while integrating strategies that prioritize the mental health and emotional well-being of travelers"-- Provided by publisher.

This research article contributes to the advancement of the medical and wellness tourism supply chain through the development of a robust mathematical model aimed at optimizing profitability. Rooted in the principles of open innovation, our study delves into innovative avenues to enhance the...

An emerging field, wellness tourism can reduce stress levels and foster positive emotions, leading to a healthy balance of body, mind, and spirit and satisfying consumer experiences that enhance personal well-being. As a distinct subcategory of health tourism, it is often erroneously...

This study sought to provide a comprehensive analysis of the medical tourism supply chain (MTSC) in Shiraz, Iran, to improve the city’s potential tourism market share in the post-COVID-19 future. The study relied on a mixed research methodology. Primarily, semi-structured interviews were...

Over the last decades there has been a growing concern about health, mainly from the population of more developed countries. Health and wellness tourism are growing exponentially and show a great potential worldwide, having also become a strategic product in Portuguese tourism. This study...

Health and wellness tourism had a growing interest in the Portuguese population until 2019. However, with the ap-pearance of Covid-19, several establishments had to close over these two years, this segment being one of the most affected areas. Many water users looked forward to the opening of...

"This book provides a thorough examination of the significance of digital orientation in the quickly changing field of medical tourism. The book is specifically designed to cater to a wide range of individuals, including professionals in the tourism business"-- Provided by publisher.

Chapter 1: Mıddle-Class Consumers Seekıng Health, Rejuvenatıon, And Relaxatıon In Asıan Regıons -- Chapter 2: A Study on Development of Wellness Tourism Market in Asia -- Chapter 3: What Motivates Tourists to visit South Asian Wellness Tourism Destinations? An Application of the Analytical...

This academic analysis explores the dynamic landscape of wellness tourism from 1998 to September 2021, emphasizing the surge in scholarly publications post-2010, primarily contributed by the United States. Key findings identify major authors, significant papers, and evolving trends while...

India has emerged as a major destination for medical tourism, attracting many international patients seeking high-quality medical treatment at lower costs. The growth in the health tourism sector in India has been significant, with the country's top-notch medical facilities, skilled healthcare...

Organizational climate and its influence on organizational stress and affective well-being: evidence from hospitality employees -- Strategic Drivers of Global Tourism Development: A Logistic Regression Approach to the Travel & Tourism Development Index (TTDI) -- Improving visitor experience in...

Strategic Management Structure of an Eco-Destination -- From Settlement to Movement: Understanding Perpetual Tourism among Retirees in Mazatlán -- Vilcabamba: An Exotic Destination for Retirees in the Global Era -- Physical or online travel agencies? Exploring consumer preferences of Portuguese...

Medical Tourism is also referred to as health tourism and even wellness tourism. Medical Tourism refers to allopathic treatment and wellness tourism refers to indigenous and unique treatments offered by that location. Goodrich and Goodrich (1987) defined health tourism as ‘The attempt on the...