Bridal boutiques quickly became the most popular bridal business as bridal dress is considered the biggest priority for any bride. To capture this market, many locally-owned bridal boutiques were established within U.S. local communities, subsequently becoming integral to the economic fabric by...

Vorwort -- 1. Das Internet -- 2. Grundlagen des E-Business -- 3. Einführung E-Commerce -- 4. Marktplätze als Erweiterung des E-Commerce -- 5. Online-Marketing -- 6. Web-Controlling -- 7. Rechtliche Rahmenbedingungen.

Retail management is a crucial element affecting customers buying decision and a vital factor in creating mall image. A good retail management is vital because it prevents unnecessary crowd, chaos in malls, and results in better efficiency. When some malls are not reliable, customers would leave...

1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...

Dieses Whitepaper befasst sich mit den Auswirkungen der Corona-Krise auf den Einzel- bzw. Detailhandel. Die lang andauernde Corona-Pandemie sowie deren grosse Tragweite für die Wirtschaft lassen die Auswirkungen nur allmählich abschätzen. Etwas mehr als ein Jahr nach dem ersten Lockdown im...

This paper aims to present a review of the current COVID-19 pandemic impact on the retail sector in India. It aims to demonstrate how facilities management (FM) in shopping malls can evolve towards achieving virus free built environment

"The eleventh edition of Retailing Management builds on the basic philosophy of the previous ten editions. It continue to focus on both strategic and tactical issues, with an emphasis on financial considerations and implementation through merchandise and store management"--

Grundlagen des Handels und der Handelsbetriebslehre -- Zur Geschichte des Großhandels -- Rahmenbedingungen -- Betriebstypen -- Rechtsformen des Unternehmens -- Unternehmenszusammenschlüsse -- Leistungsfaktoren -- Marketing -- Der Kaufvertrag -- Logistik -- Digitale Geschäftsprozesse --...

Among about 993 universities and approximately 50,000 higher education institutions (HIEs) in India, the Government of India (GoI) has identified a few institutes and accorded them an Institutes of National Importance (INI) status. The key assumption was that these institutes would set higher...

"This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the...