Search Results - subject_exact:"Influencer"

Exploring the influence of social media on sustainable fashion consumption : a systematic literature review and future research agenda

Vladimirova, Katia; Henninger, C. E.; Alosaimi, S. I.; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014530013

How social media influencer collaborations are perceived by consumers

Thomas, Veronica L.; Fowler, Kendra; Taheran, Faegheh - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014467483

Exploring the use of strategic influencer leadership (SIL) in health communication : a cross-cultural, multi-case study

Wolf, Katharina; Archer, Catherine; Assegaff, Syafiq B.; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015610237

The impact of social media influencers on customers' perceived brand equity in the Bahraini automobile industry

Abdulla, Anas; Saberi, Maria - 2026

Purpose - Social media has transformed brand communication and how consumers perceive brands. While social media influencers (SMIs) have emerged as key players in digital marketing, their impact on brand equity within the automobile sector remains underexplored. This study examines the impact of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015592496

Storytelling in travel vlogs : scale development, validation, and application

Li, Max Wenliang; Kim, Yoo Ri; Liu, Anyu; Scarles, Caroline - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595523

Power of social media influencers on brand awareness, value, and consumer purchases

Munir, Tanya; Watts, Sean - 2026

This study aims to examine the influencer power in shaping consumer purchase intentions. It revolves around the impact of social media influencer (SMI) endorsements on purchase intentions by undertaking the mediating effects of brand awareness and perceived value and the moderating effect of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639175

Investigating the role of influencer marketing in shaping luxury brand perceptions

Akter, Salma; Khan, Raihan Ahamed - 2026

This study aims to determine how influencer marketing affects consumer perceptions of luxury brands. It investigates how social media influence customer perception, paying special attention to how exclusivity, desirability, and authenticity are important factors in consumers' perceptions of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653884

The economics of influencers and socialmedia stardom

Gänßle, Sophia; Budzinski, Oliver - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014538942

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The economics of influencers and social media stardom

Gänßle, Sophia; Budzinski, Oliver - 2023

Book / Working Paper

An influencer like me : Examining the impact of the social status of Influencers

Kim, Do Yuon; Park, Minjung; Kim, Hye-Young - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014414321

Commercialization of influencer content on social media : the roles of parasocial relationships and sponsorship disclosures

Lim, Weng Marc; Koay, Kian Yeik; Cheah, Chee Wei - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015547062

Predictors of social media influencer marketing effectiveness : a comprehensive literature review and meta-analysis

Spörl-Wang, Katja; Krause, Franziska; Henkel, Sven - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015154429

Can a 2D shark girl be an influencer? : uncovering prevailing archetypes in the virtual entertainer industry

Tan, Yee Heng; Greene, Barbara R. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015157993

Typology of trust in micro-health and fitness influencers

Schultz, Carsten D. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205261

The health paradoxes of social media influencers

Mileros, Martin; Norrman, Charlotte; Öberg, Christina - 2025

This paper describes and discusses social media infuencers' health-related costs of keeping traction as infuencers. The paper is based on interviews and social media posts. Four paradoxes highlight the social media infuencers' contradictory circumstances: (1) the social media infuencer's...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324668

A bibliometric analysis of virtual influencers in the Web of Science

Vila-López, Natalia; Küster, Inés; Mora-Pérez, Elisabet - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371497

Influencer activism : insights for effective partnership with brands and organizations

D'Arco, Mario; Branca, Generoso; Marino, Vittoria; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373254

Self-comparing with virtual influencers : effects on followers' wellbeing

Nasr, Lina I.; Mousavi, Sahar; Michaelidou, Nina - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373257

The dark side of social media influencers : a research agenda for analysing deceptive practices and regulatory challenges

Ekinci, Yuksel; Dam, Shubhankar; Buckle, Georgia - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373346

How does Humanoid Virtual Influencers' appearance convey social presence? : the underlying process and path to purchase intention

Zourrig, Haithem; Park, Jeongsoo; Becheur, Imene - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333792

The impact of social media influencers on the financial market performance of firms

Keasey, Kevin; Lambrinoudakis, Costas; Mascia, Danilo V.; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338131

Influencer marketing unlocked : understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192976

Influencer marketing effectiveness : a meta-analytic review

Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192980

How does persuasion knowledge differ between humanlike virtual influencers and human influencers?

Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194217

Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers

Mucundorfeanu, Meda; Balaban, Delia Cristina; Mauer, Marius - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194218

Acting real : a cross-cultural investigation of finfluencer strategic authenticity

Zhu, Lin; Wang, Yan - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194219

Unfaithful brands : how brand attachment can lead to negative responses to influencer marketing campaigns

Bentley, Kara; Rajagopal, Priyali; Kulow, Katina - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358369

Virtual influencers in consumer behaviour : a social influence theory perspective

Davlembayeva, Dinara; Chari, Simos; Papagiannidis, Savvas - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359508

Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour

Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015327218

Influencer marketing : how to be successful in the age of chronically online consumers

Drenten, Jenna - 2025

Influencers have been navigating the front lines of chronically online consumer culture. They've mastered the art of engaging with hyper-specific audiences, responding to fleeting trends with agility and maintaining relevance in a constantly shifting landscape. The influencer marketing strategy...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417031

Unwanted social media comments? : the tricky business of managing online hostility in influencer marketing

Daniels, Michelle; Wu, Freeman - 2025

Influencers need to balance their tolerance for negative and even insulting comments with followers' expectation of being approachable. When they decide to disable their comment section, they effectively prevent cyberbullying but also cut off consumers' highly valued method of voice expression....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417039

When fans become anti-fans : how to navigate negative influencer-follower relationships

Mardon, Rebecca; Cocker, Hayley; Daunt, Kate L. - 2025

The nature of influencers' relationships with their followers is attractive to brands. However, consumers' positive feelings for their favorite influencers are not cast in stone. If influencers become more secretive and less responsive, relationships can quickly sour and fandom can turn into...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417040

When the product is you : the (not so) glamorous life of an influencer

Duffy, Brooke Erin - 2025

Despite the seductive promises of freedom, flexibility and creative autonomy, influencer careers are beset with challenges and risks. Influencers' status as independent contractors means they lack many of the safeguards associated with formal employment, such as a stable income or paid leave....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417044

Designing influence : how cartoonish and humanlike characters shape consumer decisions

Kaiser, Carolin; Manewitsch, Vladimir; Schallner, Rene - 2025

Virtual influencers have become a growing phenomenon in the digital marketing landscape. They can exist in any form-robots, animals, cartoon figures, human avatars or even aliens -and are tailored with specific personalities that emulate human traits, behaviors and interactions. This research...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417047

Leveraging livestreaming to enrich influencer marketing

Buckley, Oliver; Ashman, Rachel; Haenlein, Michael - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422348

When AI meets influencers: role of AI-powered instagram influencers driving consumers' purchase intentions : an integration of SMIV & SOR framework

Dhiman, Rohit; Bhati, Narender Singh - 2025

Artificial intelligence (AI) has become a game changer for Instagram influencers. AI assists influencers in refining their attributes by providing insights into the latest trends and enables influencers to create tailored content that engages audiences at a profound level. Despite such...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015471454

Blurred lines? : disentangling the roles of consumers’ influencer- and brand engagement in shaping brand performance

Weiger, Welf; Giertz, Johann N.; Hammerschmidt, Maik; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432134

From tweets to trades : a bibliometric and systematic review of social media's influence on cryptocurrency

Sundarasen, Sheela; Saleem, Farida - 2025

The rise of social media has significantly influenced the cryptocurrency market, driving volatility through sentiment-driven trading. This study employs a bibliometric and content analysis approach to examine how social media, particularly Twitter, impacts cryptocurrency price movements. Using...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435510

Manipulation : an integrative framework of unethical influence in marketing

Arango-Kure, Maria; Garz, Marcel - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436072

The influence of celebrity credibility, attractiveness, and social media influence on trustworthiness, perceived quality, and purchase intention for natural beauty care products

Hossain, Md Shamim; Islam, Tarannum; Babu, Md Asaduzzaman; … - 2025

The growing importance of natural beauty care products among consumers is increasingly driven by social media networks, which play a substantial role in promoting sustainable consumption. This study examines the influence of Celebrity Credibility, Celebrity Attractiveness, and Social Media...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455939

Delight my brain and my eyes : credibility and aesthetic judgments of endorsers

Volkmer, Sara Alida; Meißner, Martin - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441682

Engagement that sells : influencer video advertising on TikTok

Yang, Jeremy; Zhang, Juanjuan; Zhang, Yuhan - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441727

Consumer reactions to the use of sex appeals in influencer vs brand social media marketing

Hosen, Nurul; Demsar, Vlad; Ferraro, Carla; Wheeler, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446602

Under the influencer : participatory culture and the rise of the viratoid

Jones, Scott; Moorlock, Emily; Dempsey, Elizabeth - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446606

Is it real or not? : construction of meaning and identity in virtual influencer marketing

Thompson, Jamie; Igarashi, Reika; Krowinska, Agata; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425672

Can('t) touch this : the effect of form realism and product domain in virtual influencer endorsements

Ozdemir, Ozan; Karabulut, Feyzan; Messinger, Paul R. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427559

The role of social media influencers in influencing consumers' imitation intentions

Chaichana Ampornklinkaew - 2025

Given the proliferation of social media influencer marketing, companies are increasingly collaborating with social media influencers (SMIs) to shape consumer decision-making. This study examines how food-related content created by SMIs can influence consumers' imitation intentions. This paper...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015564634

Cognitive and affective factors in AI virtual influencer marketing : a stimulus-organism-response and pleasure-arousal-dominance model approach

Gan, Chin Lay; Lee, Yi Yong; Liew, Tze Wei; Tan, Su-Mae; … - 2025

Despite the exponential rise of AI-powered virtual influencer (VI), the role of user-centric elements, particularly experiential content and emotional factors in shaping consumer decision-making remains underexplored. This study adopts the Stimulus-Organism-Response (S-O-R) framework and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015564652

The impact of influencer marketing on the behavior of Generation Z consumers

Župan, Tihana; Bognar, Zrinka Blažević; Sesvečan, Ema - 2025

Research background: Influencers create a powerful influence and attract a wide audience through their presence on social media. The impact of influencer marketing on the behavior of Generation Z consumers is extremely effective. Generation Z stands out for its digital skills and enormous...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607931

Wanted : social media campaign support! : a principal-agent study on the management of influencer collaborations by political parties in three EU countries

Borchers, Nils S.; Reinikainen, Hanna; Mucundorfeanu, Meda - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015610221

The convergence of promotion and politics : how influencers curate their self-presentations through political talk

Reinikainen, Hanna; Pöyry, Essi; Pelevina, Nuppu; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015592544