Search Results - subject_exact:"Interne Markenführung"

Integrated community-based internal branding : a holistic approach to internal branding for B2B organizations

Prashar, Atul; Maity, Moutusy - In: Industrial marketing management : the international … 120 (2024), pp. 62-77

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116901

The effect of internal branding on organisational financial performance and brand loyalty : mediating role of psychological empowerment

Soleimani, Maryam; Dana, Leo Paul; Aidin, Salamzadeh; … - In: Journal of Asian business and economic studies : JABES 30 (2022) 2, pp. 143-163

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014287976

Identity-based effect of internal branding on brand performance : the contingent role of co-worker support

Kashyap, Sonia; Kang, Lakhwinder Singh - In: Asia-Pacific journal of business administration 17 (2025) 1, pp. 46-69

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015326664

An exploration of internal branding at the National Treasury of South Africa

Thokoa, Refiloe L.; Nadioo, Vinessa; Herbst, Tessie - In: South African journal of business management 53 (2022) 1, pp. 1-15

Purpose: National Treasury plays a significant role in the country's branding, and its employees are responsible for carrying out its functions. Internal branding empowers management to appropriately manage employee performance. The study aimed to determine whether internal branding practices...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014234535

Organizational resilience and internal branding : investigating the effects triggered by self-service technology

Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 420-433

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013270451

Brands in the labor market : how vertical and horizontal brand differentiation impact pay and profits through employee-brand matching

Moorman, Christine; Sorescu, Alina; Tavassoli, Nader T. - In: Journal of marketing research 61 (2024) 2, pp. 204-224

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584189

Building employee commitment through internal branding : a meta-analytic study

Prashar, Atul; Maity, Moutusy - In: European journal of marketing 58 (2024) 5, pp. 1241-1274

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047511

Finding brand values that matter to employees

Xiong, Lina; King, Ceridwyn; Du, James; Murillo, Enrique - In: Services marketing quarterly 45 (2024) 3, pp. 342-360

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015049450

Internal branding of a university business through building and gaining from employee-based brand equity

Duh, Helen Inseng; Wara, Helen Uzezi - In: Journal of African business 25 (2024) 3, pp. 427-444

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015049505

What about context in internal brand management? : understanding employee brand commitment in the public sector

Leijerholt, Ulrika - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1243-1266

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012695264

Internal corporate responsibility as a legitimacy strategy for branding and employee retention : a perspective of higher education institutions

Ikram, Amir; Fiaz, Muhammad; Mahmood, Asif; Ahmad, Ayyaz; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/52, pp. 1-12

Branding activities provide space to create internal culture, processes and a kind of organizational system which allows employees to use their abilities to their maximum. Internal corporate social responsibility (CSR) activities of an organization increase employee commitment, which ultimately...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012427760

Developing internal marketing strategies for measuring and managing employee-based brand equity

Baca, Granit; Reshidi, Nail - In: Qualitative market research : an international journal 26 (2023) 5, pp. 687-704

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014430706

A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism

Lee, Sang Bong; Liu, Shih Hao; Maertz, Carl P.; Singh, … - In: The journal of product & brand management 32 (2023) 7, pp. 1123-1138

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014334407

Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis

Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014305061

Dimensions of Internal Branding – A Conceptual Study

Simi. A.H, Prof. Jasmine - 2020

Brands are treated as a critical success factor for generating competitive advantage. Hence brand building efforts are keen to adopt unique ways of value creation process and to deepen the brand-customer relationship. A shift in the focus of organizations to customer- centric perspective from...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012842964

The Effects of Internal Branding on Employee Brand Commitment : In Case of University of Gondar, Ethiopia

Tibebe, Gashaw - 2019

The practice of internal branding has become vital for several strategic concerns being formulated and implemented especially by convinced service organizations and its effect on employees brand commitment has been found out of the ordinary. Researchers identified this dexterously as a pertinent...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012865536

Markenorientiertes Human-Resource-Management als Instrument der Internen Markenführung : Experimentelle Untersuchung zur Effektivität und Effizienz von Maßnahmen

Krol, David - 2022

Im Zusammenhang mit dem demographischen Wandel und dem sich verschärfenden Fachkräftemangel sind Mitarbeitende ein zentrales Differenzierungskriterium. Neben dem Arbeitgebermarketing (Employer Branding) kommt einer modernen und professionellen Internen Markenführung (Internal Branding) eine...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013287759

Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context

Binu Raj, Asha - In: Asia-Pacific journal of business administration 14 (2022) 3, pp. 285-308

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013288049

How posting in social networks affects employee-based brand equity

Hesse, Andreas; Schmidt, Holger J.; Bosslet, Ronja; … - In: European journal of marketing 56 (2022) 7, pp. 1907-1925

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013352656

Employee-based brand equity and factors of employee-brand association

Bari, Muhammad Waseem; Shahzadi, Irum - In: Antecedents and outcomes of employee-based brand equity, (pp. 1-15). 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336125

Impact of employee-based brand equity on customer-based brand equity

Abrar, Muhammad; Khan, Ahmad Sohail; Xiang, Li - In: Antecedents and outcomes of employee-based brand equity, (pp. 16-30). 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336128

Employee-based brand equity and competitive advantage

Safeer, Asif Ali; Khuhro, Saima - In: Antecedents and outcomes of employee-based brand equity, (pp. 54-71). 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336132

Employee-based brand equity : a literature review and a way forward

Ahmad, Bashir; Göç, Kubilayhan; Yin, Xiaohong - In: Antecedents and outcomes of employee-based brand equity, (pp. 72-80). 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336134

Knowledge-hiding behaviors and employee-based brand equity

Shahnawaz, Saqib; Rubab, Azha; Chatchai Pitsaphol - In: Antecedents and outcomes of employee-based brand equity, (pp. 81-89). 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336136

Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership

Fatima, Afsheen; Nasir, Hafsa; Noor, Azeema Azeema; … - In: Antecedents and outcomes of employee-based brand equity, (pp. 90-105). 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336146

Knowledge-sharing culture and employee-based brand equity

Bashir, Mohsin; Bhutta, Mohammed Khurrum; Shahi, Saman Goher - In: Antecedents and outcomes of employee-based brand equity, (pp. 119-137). 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336150

Reviewing the employee branding process to gain firm competitive advantage

Shabbir, Rizwan; Gulzar, Muhammad Awais; Samin, Tanzila - In: Antecedents and outcomes of employee-based brand equity, (pp. 168-185). 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336157

Linking psychological contract with employee-based brand equity

Chaman, Seemab; Shaheen, Sadia - In: Antecedents and outcomes of employee-based brand equity, (pp. 186-197). 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336169

Mind anchors and heart grips : the role of HRM and LMX in internal branding

Dahle, Dag Yngve; Urstad, Sivert Skålvoll - In: International journal of human resource management 33 (2022) 18, pp. 3736-3764

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013419001

Employer and internal branding research : a bibliometric analysis of 25 years

Saini, Gordhan K.; Lievens, Filip; Srivastava, Mukta - In: The journal of product & brand management 31 (2022) 8, pp. 1196-1221

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013429181

Aligning employees' work engagement and behavioral performance with internal branding : the missing link of employees' perceived brand authenticity

Sultan, Abdullah J. - In: Journal of financial services marketing 27 (2022) 1, pp. 52-64

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013170448

Antecedents and outcomes of employee-based brand equity

Bari, Muhammad Waseem (ed.); Abrar, Muhammad (ed.); … - 2022

The impact of brand experience, service quality and perceived value on word of mouth and repurchase intentions / Umair Manzoor, Abdul Sami, Sajjad Baig, Ifrah Sajjad -- Impact of leader member exchange on innovative work behavior, role of employee based brand equity, humor and humble leadership...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013173612

The impact of internal branding on employees' brand supporting behaviour in banking

Taku, Basetsana; Saini, Yvonne Kabeya; Abratt, Russell - In: Services marketing quarterly 43 (2022) 2, pp. 166-182

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013178031

Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions

Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter - In: Public management review 24 (2022) 3, pp. 442-465

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013164681

Internal branding and job satisfaction : investigating the roles of brand individuality and personality-brand fit

Knop, Sebastian - In: Industrial marketing management : the international … 107 (2022), pp. 70-81

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014230257

The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes

Carlini, Joan; Grace, Debra - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 732-760

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012584564

Effects of internal branding management in a hospital context

Huang, Ching-Ying; Lai, Chia-Hsien - In: The service industries journal 41 (2021) 15/16, pp. 985-1006

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012695306

Effects of internal branding and brand-oriented leadership on work-related outcomes

Ayrom, Shabnam; Tumer, Mustafa - In: The service industries journal 41 (2021) 15/16, pp. 1097-1117

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012695315

Internal branding and intention to stay : an empirical study of Indian business process outsourcing sector

Kaur, Prabhjot; Kaur, Guneet - In: South Asian journal of management : SAJM 28 (2021) 2, pp. 30-55

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012628020

Employee engagement and internal branding : two sides of the same coin?

Suomi, Kati; Saraniemi, Saila; Vähätalo, Mervi; … - In: Corporate reputation review 24 (2021) 1, pp. 48-63

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012433560

The impact of airline internal branding on work outcomes using job satisfaction as a mediator

Sung, Yung-Kun; Hu, Hsin-Hui Sunny - In: Journal of air transport management 94 (2021), pp. 1-10

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012591796

Internal branding : conceptualization from a literature review and opportunities for future research

Barros-Arrieta, David; García-Cali, Ernesto - In: The journal of brand management : an international journal 28 (2021) 2, pp. 133-151

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012487209

Feeling trusted and taking-charge behaviour : an internal branding perspective based on self-categorization theory

Rouzi, Abudoukadierjiang; Wang, Yongli - In: International journal of hospitality management 94 (2021), pp. 1-11

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012495027

Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis

Boukis, Achilleas; Khanyapuss Punjaisri; Balmer, John M.T. - In: Journal of business research : JBR 131 (2021), pp. 673-685

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012545101

Effects of sponsorship quality and quantity on employee brand behavior

Batt, Verena; Holzer, Matthias; Bruhn, Manfred; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 495-509

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012601205

Chapter 23 Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate

Aljarah, Ahmad; Bayram, Pelin - In: New challenges for future sustainability and wellbeing, (pp. 441-462). 2021

Purpose: The purpose of this study is to explore the role of internal branding (IB) in fostering branding citizenship behavior in the hospitality context as well as the mechanisms underlying the relationship. Design/methodology/approach: This study obtained empirical evidence from 377 hotel...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015087458