This research study highlighted the factors that influence the brand equity strategy of halal food products. In this study, the researchers have chosen to address the gap in the literature pertaining to non-majority Muslim country. The study aimed to identify the influence of consumer behavior,...

The growth of halal tourism has attracted attention globally, with numerous countries expanding their tourism infrastructure to support economic development. Despite the increasing interest in halal tourism, the existing literature primarily comprises theoretical background research found in...

This research investigates the antecedents of tourist loyalty in the Muslim-friendly tourism context. It examines the link between Islamic tourism destination attributes, service quality, customer engagement, value co-creation, and loyalty. It also highlights the moderating roles of Islamic...

Tourism is a money-spinning industry that is worth mentioning in Malaysia. The main concern of this research is to identify does Halal Tourism has an encouraging impression the economic growth of the Malaysian state while studying the means to cultivate or promote halal tourism more in Malaysia...

The future of Islamic law in an environment dominated by nation states is difficult to visualize. This paper identifies the areas in which this law will grow. This future was was visible since the birth of Islamic law

Youths prefer an autonomous and independent life that is free from adult control, thereby engaging in various delinquent acts like substance abuse, rape, robbery, cultism, hooliganism and vandalism that are dangerous to the home, community, school and the nation at large. The effect of thuggery...