Voluntary sustainability standards (VSS) have gained prominence in the agri-food sector as marketbased tools to address environmental and social concerns in global supply chains. While third-party certifications like Rainforest Alliance and Fairtrade have been extensively studied, company-led...

Historically, agricultural credit programs have been used as a policy instrument to improve agricultural productivity and livelihoods of smallholder farmers. The effectiveness of such credit programs has been widely deliberated with an opaque unanimity being reached since yield is stochastic....

The productivity of smallholder coffee cultivation is declining due to ageing trees, making the rejuvenation of coffee trees with superior seeds essential. This rejuvenation process requires the support and participation of various stakeholders, including the government, banks, investors,...

Purpose: This paper aims to develop a coffee supply chain traceability system based on Blockchain (BC) and Machine Learning (ML) with the aim of ensuring the quality of coffee beans production. BC functions to ensure supply chain performance, while the ML model ensures product...

Ninety-five percent of Kenyan coffee is exported as green coffee in the international market in Europe. As a spot market, this presents a problem in that the currency of the foreign market differs from that of the domestic country (Kenya), resulting in an exchange rate problem. Kenya has a...

This study investigates the impact of market engagement strategies-specifically market involvement, customer centricity, employee empowerment, and market innovation-on consumer behavior and business growth within the Thai coffee industry. Recognizing the pivotal role these factors play in...

Purpose This paper aims to identify the antecedents and postcedents of customer satisfaction, including utilitarian, social and emotional factors, in a fair trade (FT) coffee consumption context. Design/methodology/approach This paper is based on a broad range of 177 consumers of FT coffee in...

This study investigates the impact levels of determinants on Vietnam’s coffee exports by applying the Spatial Gravity Model and panel data to consider the spatial dependence in the gravity model. The Spatial Gravity Model was employed to spatially examine influencing factors among trading...

Background: The coffee industry is one of the most important world supply chains, with an estimated consumption of two billion cups daily, making it the most consumed beverage worldwide. Coffee beans are primarily grown in tropical countries, with Brazil accounting for almost 50% of the...

According the Resource Based View (RBV) theory and the sustainable development goals (SDG) framework, this study investigates the structural relationships between sustainable development goals, supply chain collaboration, and sustained competitive advantage. Data were collected from a survey of...

The Environmental Sustainability Performance (ESP) in Agricultural Activity (AA) is a topic of great interest due to its essential role in the future of society. Efficient resource management and capacity building among people engaged in AA are essential for reducing environmental impact and...

Increasing food demand will most likely be met with agricultural intensification and land clearing, exacerbating environmental consequences associated with food supply. The mechanisms and trade-offs between agriculture and the environment are heterogeneous and not well understood, yet key to...

Sustainability standards promise not only to promote environmentally friendly production, but also to improve farmers' livelihoods by linking them to high-value markets. While there has been extensive research on how sustainability standards affect farmers' incomes, much less attention has been...

This research aimed to study the relationships between the 4 dimensions of brand equity-brand awareness, perceived quality, brand association, and brand loyalty, company image and customer satisfaction toward repurchase intention of Starbucks Coffee Corporation in Bangkok Business District. The...

The rapid expansion of coffee plantations in tropical area at the cost of natural forest may suppress the methane (CH4) uptake and change the soil fertility. However, observations on soil CH4 uptake rates and the ecological consequence studies on coffee-based plantations are sparse. The...

The purpose of this study was to determine the relationship and influence between social media marketing activities, brand awareness, brand image and consumer loyalty. The information used in this study came from survey responses distributed to 250 visitors to the Cosan coffee shop in...

A grand challenge under climate change is water management, particularly in intensively farmed areas. This paper draws on the case of Robusta coffee farming in the Central Highlands of Vietnam to illustrate a water saving innovative tool that supports high productivity and sustainable farming....

Coffee is one of the most important internationally traded commodities. Most of the ca. USD 200 billion value that coffee generates globally accrues to brands, retailers, and supply chain operators; yet most of the risks are borne by the producers at origin countries. Intangibles associated with...

This paper analyzes the global value chains (GVC) of the coffee industry, particularly in the emerging economies of Vietnam, Colombia, and Brazil, which are the largest producers and exporters of unprocessed coffee in the world. However, value added or processed coffee exports are equally...

The research paper aims to provide a better understanding of the export dynamics and competitiveness of Indian Agricultural Commodities. The study analyses the export data of the last 35 years for APEDA products and the last 35 years of Tobacco exports, as well as the last 10 years of Spices,...

Over the past two decades, Rwanda has positioned itself as a leading producer of specialty coffee. The shift away from ordinary coffee began in the early 2000s and was buoyed by international donors, NGOs and the government. They all supported the nascent specialty coffee industry by providing a...

Businesses often engage in long-term relationships with firms and people they trust and know, in which they informally sell and exchange information and services (Baker, Gibbons, & Murphy, 2002). As postulated by Arrow (1972, p. 357), "virtually every commercial trans-action has within itself an...

Devaluation of the currency has been stipulated and utilized increasingly as a stabilization device in developing countries. The Ethiopian government employed a devaluation policy to improve the export performance of the country. However, various literature demonstrates that the devaluation of...

This paper employs an input-output modelling approach to quantify the impact of decreases in coffee exports between 2019 and 2020 resulting from the implementation of various COVID-19 policies in Lao PDR. The analysis was undertaken at two levels in investigating the effects of these policies on...

Adapting to climate change in vulnerable coffee regions is crucial to maintain rural livelihoods. Among the solutions, coffee breeding strategies aim to produce coffee varieties with higher output performance than traditional varieties while reducing competition for land. This paper investigates...

Coffee tree replanting is needed in Indonesia, yet a financing scheme is not available at the moment due to its economic feasibility and farmers' reluctance to reinvest. This research aims to design contract farming for coffee tree replanting in Indonesia to support coffee farmer welfare. The...

This study measures the impact of traceability attributes on international buyers' willingness to pay for coffee produced in Ethiopia and the impact of accurate information on the production location of the coffee on the pricing according to its type and grade. Two sets of regressions models...

In the Central Highlands of Vietnam, coffee (Coffea canephora) and pepper (Peper nigrum) farmers have started transitioning from monoculture practices towards intercropping and agroforestry practices. Interviews of 220 farmers were conducted in the three provinces of Dak Lak, Dak Nong and Gia...