We estimate consumer preferences for "Buy Now, Pay Later" (BNPL) using a large-scale probabilistic stated choice survey experiment. Average willingness to pay (WTP) for the standard BNPL bundle is negative, but younger, lower-income, and less credit-worthy consumers exhibit higher demand. The...

BNPL can lead to an expansion of consumption, but also to household over-indebtedness. The aim of the article is to define the profile of the BNPL user in Poland based on responses to a sur-vey conducted using the CAWI technique among BNPL clients in Poland in August 2024. The rela-tions are...

Product placement has become an integral part of contemporary marketing communication, aiming to influence consumer attitudes and purchasing behaviour through subtle brand exposure in audiovisual media. Despite its growing prevalence, the effectiveness of product placement in shaping purchase...

This paper extends the CES model of monopolistic competition to the case where varieties are both horizontally and vertically differentiated. A distinctive feature of our model is the presence of a network externality, which operates through the number of varieties available at each quality...

Hosting mega-sports events generates optimistic projections of economic benefits, yet empirical evidence on actual local returns remains mixed. Focusing on the UEFA EURO 2024 in Germany, this paper provides causal evidence on the short-term local consumption effects of hosting mega-events. We...

In markets for experience goods where sellers cannot build reputations, buyers may refrain from purchasing, leading to low efficiency. A product testing institution can mitigate this problem by offering buyers a noisy but informative signal about product quality for a fee before they decide...

This study investigates the psychological and relational pathways through which Generation Z consumers' value consciousness fosters store loyalty toward private labels (PLs) in Turkey's hard-discount retail sector. Grounded in social exchange theory (SET), the study explores the dual mediating...

This study examines how customer satisfaction and their repurchase intentions are shaped by chatbot interactions in online shopping experience. Three human-like chatbot attributes, i.e., responsiveness, anthropomorphism, and social presence, are examined for their influence on customer...

his paper investigates how immigration affects consumer prices. Using scanner data and instrumenting county-level immigration with historical ancestry patterns, we find that an inflow of 10,000 immigrants lowers four-year price growth by 0.58 percentage points. Leveraging variation in firm...

Green FinTech involves facilitating sustainable payments, banking, and investment; nevertheless, it is subject to consumer trust and perceptions of 'green' value. The literature on this topic is fragmented, with information systems literature typically considering trust as a broad acceptance...

Research on users' switching intentions in peer-to-peer (P2P) mobile payment systems, particularly in developing markets, remains limited. This study examines how two satisfaction dimensions, transaction-based satisfaction and experience-based satisfaction, influence switching intentions through...

The impact of environmental factors on consumer impulsive buying behavior in the context of e-commerce live streaming: Role of celebrity endorsements and moderating effects of live streaming frequency and shopping experience This study examined the effect of environmental factors like perceived...

The purpose of this research is to investigate and explain the extent to which artificial intelligence stimuli and social behavior determinants influence online impulse buying in Pakistan's e-retail sector positioning brand trust as central pathway mechanism among generation Z. Drawing on the...

This study aims to discuss the driving forces and obstacles that influence the usage of ChatGPT among higher education postgraduate research scholars. The data analysis was conducted using the partial least squares structural equation modeling (PLS-SEM) with the consideration of 436 valid...

Ceremonies are central to social life, yet the pressure to conform to community spending norms traps households in a collectively suboptimal equilibrium, imposing severe financial burdens. Using nationally and regionally representative longitudinal data from Tajikistan and Kyrgyzstan, we...

The digitalization of global supply chains and the increasing complexity of international trade have created both opportunities and challenges for customs administrations. The European Union has responded to these dynamics through the new EU customs reform, which aims to achieve full digital...

We examine tail dependence between consumer sentiment and spending during crises, focusing on COVID-19 and the Global Financial Crisis. Using copula models on U.S. monthly data from 2003-2024, we quantify extreme co-movements and find asymmetric tail dependence that intensifies during crises:...

This study explores how visitors' push motivations-novelty and prestige, Relaxation, and relationship enhancement-influence emotional involvement and overall Satisfaction within the context of sustainable farm tourism in Wayanad, Kerala. Primary data were collected from 385 visitors across five...

In recent years, consumer preference for sustainable food product attributes has increased. This research aims to investigate the moderating influence of consumers' shopping motives on the interplay among gender, preferences for sustainable attributes, and brand loyalty. An online...

Interest in organic food has grown steadily, driven by its health and environmental benefits and concerns about conventional production. Yet organic rice remains largely overlooked, while imported, low-cost inorganic rice dominates the market. This study addresses that gap by extending the...

Background: Street food vending plays a central role in urban nutrition and informal employment across South Africa; however, its sustainability largely depends on consumer trust, which is strongly influenced by perceptions of hygiene. Objectives: This paper investigates customer expectations,...

This study investigates why companies sponsor individual athletes in sports with low media coverage and how such athletes secure sponsorship agreements. While sport sponsorship research has predominantly focused on mainstream sports and event-based contexts, limited attention has been given to...

This study investigates car sharing participation in Sweden within the broader context of sharing economy platforms. Its objective is to explore the relationship between internet use and car sharing, while accounting for residential area, gender, and age. The analysis is based on nationally...

This study examines associations between socio-demographic characteristics and online shopping risk determinants of consumers in Bulgaria. It focuses on nine risk determinants grouped into four domains-technological, logistical, legal and geographical, and other risks. The analysis is based on...