Introduction (Bo Florin, Patrick Vonderau, and Yvonne Zimmermann), 1. Early Cinema, Process Films, and Screen Advertising (Yvonne Zimmermann), Part I. Approaches and Methods, 2. Advertising and Modernity: A Critical Reassessment (Patrick Vonderau), 3. Advertising and Avantgardes: A History of...

This article argues that there are parallels between developments in modern science and in art and culture, including the culture of finance, and that these developments can be tracked by a notion of volatility not just as change, but as how change itself has changed . Describing this paradigm...

This study is the first to explore the linear relationship between lunar phases and Indian Cinema revenue. Building on the Lunar Hypothesis and theories of consumer preference to explain Indian Cinema patronage, this study focuses on the impact of external factors, like lunar phases, on Indian...

FlixTime is a movie recommendation web application that recommends a group of friends having different interests in movie genres, some movies that most of them will enjoy. The system uses Hybrid approach to recommend movies due to the downsides of using only content based approach or...

"This book aims to be an indispensable resource for scholars, filmmakers, industry professionals, and cinephiles alike. By offering a nuanced understanding of the multifaceted nature of Asian cinema's global journey, the objective of this book is to illuminate the past, present, and future of...

Transforming Cinema with Artificial Intelligence is a comprehensive examination of the various applications of AI technologies in the cinema industry. It covers AI's role in scriptwriting, shooting processes, post-production, sound editing, film restoration, and marketing strategies, and details...

Aim/purpose - This study explores how the content feature and source of eWOM affect people's intentions and further analyses the effectiveness of eWOM on people's intention to watch movies. Design/methodology/approach - The study considers two dimensions of movie reviews, including the source...

Using a uniquely collected dataset on Chinese movies, we investigate the impact of studios’ profit orientation on their movie themes under censorship. The Value Adjustment Mechanism (VAM), which links executives’ incomes with studios’ box office within 5 years after the studios are...

We investigate the welfare effects of vertical integration in China's movie industry. We leverage data covering all theaters and 423 popular movies in China during 2014-2018. Integrated theaters show their movies for longer, allocate more screenings, and charge lower prices. There is no evidence...

Consumers often rely on product rankings to make purchase decisions. Using data from China’s movie market, we examined the demand effects of opening-week box office rankings. We allowed two potential channels through which such rankings affect consumer demand: quality signaling and information...

This study intended to broaden the research on brand-extended film and contribute to the generalization of the theory by applying the concept of brand extension to the film industry. By applying multiple regression analysis, we can grasp the effect of movie performance predictors on the...

Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core values and beliefs? These questions drive our investigation into the relationship between a society's oral tradition and the financial success of films. We combine...

The aim of the research is to examine the social media activities of film promoters and the factors that have an impact on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate public perception, social media tracking and...

Unprecedented opportunities have been brought by advancements in machine learning in the prediction of the economic success of movies. The analysis of movie title keywords is one promising but rarely investigated direction of study. To address this gap, we performed a text mining and exploratory...

Movie studios’ film distribution practices have undergone radical changes over the past decade with the rise of digital channels including Electronic-Sell-Through (EST) and Video-on-demand (VOD). However, one aspect of the release schedule has been remarkably stable. Most Hollywood movies are...

In this article, I empirically examine whether the performance of a chain-affiliated establishment is affected by its organizational form. Using cross-sectional data on the movie theater industry, I find evidence that performance is higher in a company-owned theater than in a franchised one,...

Product placement is the incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. This paper aims to study the memory effects of Product Placement in Bollywood movies, with simultaneous comparison between...

This research uncovers the critical deficiencies of the current genre-based movie categorization practice in the film industry and introduces a new method to classify movies. Using a large scale audience survey data, the authors cluster movies into nine distinct types based on eight...

Discusses film and screenplay copyright infringement under Indian and English law, including liability in "altered copying" cases. Argues that suing Bollywood filmmakers for copyright infringement can indirectly help non-Bollywood filmmakers in India who do not ape Hollywod storylines

This paper utilizes the substantial and rapid increase in the number of Brazilian theater screens experienced between 2002 and 2005 to empirically examine how entry reshapes the competitive landscape. Using a large database containing daily information on box office performance and attendance by...

Ideas are connected. New ideas are often seen as creative combinations of previous ideas. I study these connections in the context of motion pictures. A network of 4,445 movies is constructed to indicate which movies are similar. I first examine the properties of the network using descriptive...