The nature of influencers' relationships with their followers is attractive to brands. However, consumers' positive feelings for their favorite influencers are not cast in stone. If influencers become more secretive and less responsive, relationships can quickly sour and fandom can turn into...

Calls to boycott a foreign country aim to push a share of domestic consumers to cut their consumption of goods imported from the targeted country. How do boycotts differ from sanctions? Should boycotters target all of the country’s products, or should they focus on a restricted set of sectors?...

Purpose The purpose of this paper was identification and empirical assessment of the differentiation of consumers' attitudes in Ukraine and Poland to Russian brands and other brands offered on the Russian market after Russia's aggression against Ukraine on February 24, 2022....

Calls to boycott a foreign country aim to push a share of domestic consumers to cut their consumption of goods imported from the targeted country. How do boycotts differ from sanctions? Should boycotters target all of the country’s products, or should they focus on a restricted set of sectors?...

This paper evaluates young consumers' motivation in boycotting foreign products and brands in an emerging market. The study was conducted in Indonesia which is well-known for devout, religious citizens, using a mixed method. Twenty young people (aged 18-24 years old) interviewees with equal...

Novel research was conducted in 2020 to measure disparities between the U.S. News & World Report overall rankings and the peer rankings of law schools. The research uncovered a stark outlier—Howard University School of Law—whose peer rank was consistently twenty to forty spots higher than...

This study investigated social-media-based anti-brand communication. Guided by consumer boycotts and brand cancellation theory, the author conducted a qualitative study based on content analysis of tweets about 59 international brands that remained in Russia after the invasion in February 2022....

The caste system in India is one of the oldest systems of societal hierarchies in the world. It is a system of graded inequality of rights which necessarily means that all castes except the topmost caste face some form of inequality and discrimination. The problems of caste discrimination,...

Multinational firms face challenges as geopolitical tensions are rising when stakeholders such as customers, employees and owners may have divergent views on contentious issues. Sharply different attitudes toward the proposed extradition law by the Hong Kong SAR Government in 2019 and related...

This Essay analyzes expressive boycotts in the market for wigs and hair extensions, where consumers are primarily African Americans and producers are almost uniformly Korean Americans. This type of ethnically segmented and misaligned (“ESM”) market raises unique doctrinal and theoretical...

Brands increasingly face pressure from consumers to take a stance on political issues, but there is limited empirical evidence about the effect of political consumerism on sales. In this paper, we quantify the consequences of a brand taking a political stance. In July 2020, the CEO of Goya, a...

Activists denouncing firms for what they consider unethical conduct (e.g., poor treatment of labor or practices that are harmful to the environment) often pressure firms through consumer boycotts. This paper presents a model of international trade with heterogeneous firms and endogenous...

This paper presents a property rights model of the international organization of production, where heterogeneous headquarter firms source from suppliers in the Global South. Due to weak regulatory stringency in the Global South, suppliers can employ a cost-saving technology. Consumers, however,...

The fashion system constitutes one of the most unsustainable industries. In response, the majority of the sustainability research has concentrated on finding ways to boost acquisition of greener products, whereas more recent research has regarded anti-consumption as the pathway to sustainable...

This study empirically investigates the link between global companies' brand strength and consumers' actual purchase behaviors by considering online purchasability and the geographical area in the context of boycott campaigns. To test the hypotheses, we employed a hierarchical multiple...