The nature of influencers' relationships with their followers is attractive to brands. However, consumers' positive feelings for their favorite influencers are not cast in stone. If influencers become more secretive and less responsive, relationships can quickly sour and fandom can turn into...

This study explores how Turkish Generation Z adapts their fashion consumption behaviours in response to economic crises, particularly focusing on involuntary anti-consumerism. Through a qualitative methodology using semi-structured interviews and purposive sampling, the research captures the...

Manuscript type: Quantitative paper Research Aims: This study aims to examine the effects of religiosity animosity, consumer eficacy, and xenocentrism on consumer participation in product boycotts. Design/methodology/approach: A survey method was employed, collecting data from 255 young...

Consumer boycotts are vital tools for shaping corporate and socio-political landscapes. Despite extensive research, the influence of individual and sociocultural factors on boycott participation across diverse European nations remains unclear. This study addresses this gap by applying machine...

This study aimed to understand the motivations behind consumers’ decisions to boycott greenwashing practices.We conducted a quantitative survey with a sample of 1,251 consumers, using a questionnaire composed of four main constructs: perception of greenwashing practices, skepticism toward...

Calls to boycott a foreign country aim to push a share of domestic consumers to cut their consumption of goods imported from the targeted country. How do boycotts differ from sanctions? Should boycotters target all of the country’s products, or should they focus on a restricted set of sectors?...

This paper evaluates young consumers' motivation in boycotting foreign products and brands in an emerging market. The study was conducted in Indonesia which is well-known for devout, religious citizens, using a mixed method. Twenty young people (aged 18-24 years old) interviewees with equal...

Calls to boycott a foreign country aim to push a share of domestic consumers to cut their consumption of goods imported from the targeted country. How do boycotts differ from sanctions? Should boycotters target all of the country’s products, or should they focus on a restricted set of sectors?...

Purpose The purpose of this paper was identification and empirical assessment of the differentiation of consumers' attitudes in Ukraine and Poland to Russian brands and other brands offered on the Russian market after Russia's aggression against Ukraine on February 24, 2022....

Novel research was conducted in 2020 to measure disparities between the U.S. News & World Report overall rankings and the peer rankings of law schools. The research uncovered a stark outlier—Howard University School of Law—whose peer rank was consistently twenty to forty spots higher than...

This study investigated social-media-based anti-brand communication. Guided by consumer boycotts and brand cancellation theory, the author conducted a qualitative study based on content analysis of tweets about 59 international brands that remained in Russia after the invasion in February 2022....

The caste system in India is one of the oldest systems of societal hierarchies in the world. It is a system of graded inequality of rights which necessarily means that all castes except the topmost caste face some form of inequality and discrimination. The problems of caste discrimination,...

This article explores the moral permissibility of sweatshop boycotts. We build explicitly on Tomhave and Vopat's (2018) framework for evaluating the moral permissibility of boycotts in general for the specific case of sweatshop labor. We argue that sweatshop boycotts are more likely to be...

The fashion system constitutes one of the most unsustainable industries. In response, the majority of the sustainability research has concentrated on finding ways to boost acquisition of greener products, whereas more recent research has regarded anti-consumption as the pathway to sustainable...