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Year of publication
Subject
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Konsumentenverhalten 110,321 Consumer behaviour 109,449 Beziehungsmarketing 13,830 Relationship marketing 13,814 Theorie 13,456 Theory 13,229 Markenführung 9,591 Brand management 9,586 Online-Handel 9,447 Online retailing 9,428 Markenimage 8,397 Brand image 8,371 Social Web 7,798 Social web 7,796 Kundenzufriedenheit 7,678 Customer satisfaction 7,672 Markenartikel 7,349 Brand 7,326 Online-Marketing 6,141 Internet marketing 6,115 Experiment 5,665 Dienstleistungsqualität 5,492 Service quality 5,487 Einzelhandel 5,396 Retail trade 5,308 Werbewirkung 5,278 Advertising effects 5,237 Electronic Commerce 5,220 E-commerce 5,092 Emotion 4,773 USA 4,549 United States 4,312 Deutschland 4,203 Privater Konsum 4,138 Private consumption 4,124 Werbung 4,001 Marketingmanagement 3,997 Marketing management 3,976 Advertising 3,933 Virales Marketing 3,885
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Online availability
All
Undetermined 44,045 Free 28,904 CC license 2,970 Digitizable 45
Type of publication
All
Article 77,279 Book / Working Paper 34,885 Journal 181
Type of publication (narrower categories)
All
Article in journal 69,175 Aufsatz in Zeitschrift 69,175 Graue Literatur 9,301 Non-commercial literature 9,301 Working Paper 8,214 Arbeitspapier 7,728 Aufsatz im Buch 5,936 Book section 5,936 Hochschulschrift 2,781 Thesis 1,841 Collection of articles of several authors 1,199 Sammelwerk 1,199 Aufsatzsammlung 894 Conference paper 711 Konferenzbeitrag 711 Konferenzschrift 370 Bibliografie enthalten 363 Bibliography included 363 Collection of articles written by one author 318 Sammlung 318 Dissertation u.a. Prüfungsschriften 262 Case study 256 Fallstudie 256 Lehrbuch 249 Textbook 205 Reprint 197 Conference proceedings 164 Amtsdruckschrift 159 Government document 159 Statistik 89 Statistics 73 Systematic review 73 Übersichtsarbeit 73 Forschungsbericht 61 Article 60 Ratgeber 59 Guidebook 53 Handbook 53 Handbuch 53 Market information 52
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Language
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English 105,333 German 6,024 French 339 Undetermined 263 Polish 117 Spanish 85 Italian 74 Swedish 35 Russian 33 Danish 29 Norwegian 22 Dutch 21 Portuguese 20 Hungarian 16 Finnish 15 Slovak 10 Czech 6 Croatian 5 Romanian 4 Bulgarian 3 Slovenian 3 Arabic 2 Multiple languages 2 Serbian 2 Chinese 2 Bosnian 1 Lithuanian 1 Macedonian 1 Malay (macrolanguage) 1 Turkish 1
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Author
All
Han, Heesup 159 Belk, Russell W. 142 Mattila, Anna S. 132 Grunert, Klaus G. 114 Phau, Ian 104 Loureiro, Sandra Maria Correia 97 Lusk, Jayson L. 97 Septianto, Felix 97 Dwivedi, Yogesh K. 92 Agarwal, Sumit 90 Wansink, Brian 90 Huber, Frank 89 Grewal, Dhruv 86 Law, Rob 83 Foxall, Gordon R. 82 Gierl, Heribert 82 Sheth, Jagdish N. 81 Wiedmann, Klaus-Peter 81 Bauer, Hans H. 80 Nayga, Rodolfo M. <Jr.> 80 Bagozzi, Richard P. 79 Herrmann, Andreas 79 Paul, Justin 79 Usman, Osly 78 Cherchye, Laurens 75 Kim, Jungkeun 75 Chintagunta, Pradeep K. 73 Hollebeek, Linda D. 73 Ko, Eunju 72 Janssen, Maarten C. W. 71 Khare, Arpita 71 Rock, Bram de 71 Stavins, Joanna 71 Verhoef, Peter C. 71 Woodside, Arch G. 70 Kim, Seongseop 69 Krishna, Aradhna 68 Sutter, Matthias 68 Thaichon, Park 68 Jang, Soocheong 63
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Institution
All
National Bureau of Economic Research 671 Springer Fachmedien Wiesbaden 130 OECD 80 European Commission / Joint Research Centre 64 European Commission / Directorate-General for Justice and Consumers 60 London Economics 50 IPSOS 47 American Marketing Association 39 Consumers, Health, Agriculture and Food Executive Agency 37 European Commission / Directorate-General for Health and Food Safety 36 IGI Global 35 Deloitte consortium 32 Verlag Dr. Kovač 32 International Energy Agency 30 Edward Elgar Publishing 26 GFK 26 Institut für Demoskopie Allensbach 26 Books on Demand GmbH <Norderstedt> 22 Friedrich-Schiller-Universität Jena 20 Information Resources Management Association 19 Nordic Council of Ministers 18 European Parliament / Directorate-General for Internal Policies of the Union 16 INSEAD 15 Center Data 14 Deloitte 14 Nomos Verlagsgesellschaft 14 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 14 Wageningen Economic Research 14 Christian-Albrechts-Universität zu Kiel 13 Europäische Kommission / Gemeinsame Forschungsstelle 12 Rheinisch-Westfälische Technische Hochschule Aachen 12 Universität Mannheim 12 European Commission / Directorate General for Maritime Affairs and Fisheries 11 European Commission / Directorate-General for Health and Consumers 11 Gesellschaft für Ökologische Kommunikation mbH 11 Organisation for Economic Co-operation and Development 11 World Bank 11 Österreichisches Institut für Wirtschaftsforschung 11 European Central Bank 10 Deutscher Dialogmarketing Verband 9
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Published in...
All
Journal of retailing and consumer services 2,615 Journal of business research : JBR 2,565 International journal of hospitality management 1,078 International journal of consumer studies 995 Psychology & marketing 954 NBER working paper series 668 Journal of consumer research : JCR ; an interdisciplinary bimonthly 624 Asia Pacific journal of marketing and logistics 603 The journal of product & brand management 498 International journal of contemporary hospitality management 491 Tourism management : research, policies, practice 491 NBER Working Paper 487 Management science : journal of the Institute for Operations Research and the Management Sciences 471 Cogent business & management 467 Marketing science 445 Working paper / National Bureau of Economic Research, Inc. 443 Journal of travel and tourism marketing 419 The journal of brand management : an international journal 414 Journal of marketing research : JMR 411 Journal of marketing 403 Journal of retailing 403 Marketing letters : a journal of research in marketing 403 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 401 Journal of the Academy of Marketing Science 396 European journal of marketing : EJM 394 Journal of consumer behaviour 389 Journal of international consumer marketing 387 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 385 Journal of marketing communications 384 Journal of fashion marketing and management 376 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 364 Journal of marketing management : MM 362 Marketing intelligence & planning 355 Technological forecasting & social change : an international journal 355 SpringerLink / Bücher 354 The journal of services marketing 343 The international review of retail, distribution and consumer research 341 Journal of hospitality marketing & management 327 Journal of Islamic marketing 320 Young consumers : insight and ideas for responsible marketers 315
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Source
All
ECONIS (ZBW) 110,548 USB Cologne (EcoSocSci) 1,148 EconStor 579 OLC EcoSci 43 RePEc 20 BASE 3 ArchiDok 3 USB Cologne (business full texts) 1
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Showing 1 - 50 of 112,345
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Purchase and production optimization in a meat processing plant
Vlk, Marek; Šůcha, Přemysl; Rudy, Jarosław; … - In: International transactions in operational research : a … 33 (2026) 2, pp. 1016-1051
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Bidder opportunism, familiarity, and the M&A payment choice
Lohmeier, Nils; Schneider, Christoph - In: Journal of banking and finance 182 (2026), pp. 1-22
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Effects of product online reviews on product returns : a review and classification of the literature
Wang, Yun; Yu, Bo; Chen, Jing - In: International transactions in operational research : a … 33 (2026) 1, pp. 143-176
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Long-term consumer selection strategies for a heterogeneous consumer base when demand depends on purchase and advertising histories
Nordemann, Oliver; Schlosser, Rainer - In: International transactions in operational research : a … 33 (2026) 1, pp. 457-488
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Do eco-labels pay off? : causal evidence from Japanese firms
Okajima, Shigeharu; Okajima, Hiroko; Shirao, Naohiro; … - 2026
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Victim and online financial scams : understanding heterogeneity in susceptibility to online financial scams
Nattanicha Chairassamee; Kanokwan Chancharoenchai; … - 2026
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Effect of consumer brand involvement on brand advocacy : a moderated mediation model
Cheung, Fung Yi Millissa; To, Wai Ming - In: Journal of marketing theory and practice : JMTP 34 (2026) 1, pp. 201-216
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Perceived greenwashing and its impact on consumer behavior in the cosmetic industry
Suphasomboon, Tawalhathai; Vassanadumrongdee, Sujitra - In: Cleaner and responsible consumption 20 (2026), pp. 1-15
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Towards an ethical chocolate supply chain : matching Swiss consumer preferences with policy instruments
Rudolf, Max; Olschewski, Roland - In: Cleaner and responsible consumption 20 (2026), pp. 1-14
The chocolate supply chain exemplifies the social and environmental challenges within global food systems. Growing awareness of environmental impact and ethical production practices is increasingly shaping consumer choices and influencing food policy. This highlights the need for an integrated...
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From baseline expectations to high-barrier signals : mapping Indonesian generation Z's sustainable food consumption through item response theory and motive-based segmentation
Kristia Kristia; Kovács, Sándor; Sándor, Nádasi Levente - In: Cleaner and responsible consumption 20 (2026), pp. 1-16
This study aims to evaluate the strength of various indicators related to seven types of food consumption motives, sustainable food choices, and food waste management variables in distinguishing the motivation and latent behaviour of Generation Z Indonesia through Item Response Theory analysis....
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Who You Text Matters : Gendered Effects of Text Message Framing and Social Influence on Youth Training Enrollment
Anna, Jeannie; Boa, Patrice; Delavallade, Clara; Evans, … - 2026
This study evaluates a randomized trial in Côte d’Ivoire, implemented by the Africa Gender Innovation Lab (GIL), which tested whether varying the content and recipient of SMS reminders can increase enrollment among young people who had pre-registered for a skills training program. Messages...
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The impact of behavioral design and users’ choice on smartphone app usage and willingness to pay : a framed field experiment
Timko, Christina; Adena, Maja - 2026
Behavioral design in smartphone apps aims at inducing certain, monetizable behavior, mainly increased engagement, measurable by usage time. Such design is rarely transparent and often restricts users' ability to make alternative choices. In a framed field experiment, we document that behavioral...
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AI images, labels and news demand
Adena, Maja; Alabrese, Eleonora; Capozza, Francesco; … - 2026
We test whether AI-generated news images affect outlet demand and trust. In a preregistered experiment with 2,870 UK adults, the same article was paired with a wireservice photo (with/without credit) or a matched AI image (with/without label). Average newsletter demand changes little. Ex-post...
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Perceived personal and societal data harms shape users’ data control preferences
Gagrčin, Emilija; Toth, Roland; Schaetz, Nadja; Naab, … - In: Internet policy review : journal on internet regulation 15 (2026) 1, pp. 1-26
Platformisation and the growing adoption of AI-driven systems have intensified pervasive data extraction and appropriation that bring distinct harms for both individuals and societies at large. Yet, little is known about how distinct harm perceptions shape citizens' preferences for different...
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Development of a scale for assessing animal welfare literacy in tourism
Fennell, David A.; De Grosbois, Danuta - In: Journal of travel research : a quarterly publication of … 65 (2026) 2, pp. 542-556
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Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy
Pelech, Pavel; Dědková, Jaroslava - In: Electronic commerce research 26 (2026) 1, pp. 605-643
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Shaping the causes of product returns : topic modeling on online customer reviews
Mor, Andrea; Orsenigo, Carlotta; Soto Gomez, Mauricio; … - In: Electronic commerce research 26 (2026) 1, pp. 747-781
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Sound in mode on : how sound stimuli influence customer engagement?
Valenzuela-Gálvez, E. Sophía; González-Benito, Óscar; … - In: Electronic commerce research 26 (2026) 1, pp. 783-804
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Selling on recommender platforms : demand boost versus customer migration
Karle, Heiko; Preuß, Marcel; Reisinger, Markus - 2026
Platforms that provide product recommendations to consumers, such as marketplaces like Amazon or online travel agencies like Expedia, govern a substantial part of transactions in many markets. In addition to selling via platforms, most firms, however, also operate a direct channel. This paper...
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"Airbnb be like…" : examining the impact of memetic doppelgängers on meme virality and brand image
Kolar, Tomaž; Gidaković, Petar; Culiberg, Barbara - In: Journal of travel research : a quarterly publication of … 65 (2026) 1, pp. 99-120
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Navigating uncertainty in the presence of negative word of mouth : how different consumer modes impact innovation diffusion
Dawid, Herbert; Kohlweyer, Dirk; Schleef, Melina; … - 2026
Negative word of mouth (NWoM) can be a major factor in new product diffusion, as indicated by Goldenberg et al. (2007). We extend their work by accounting for the role of consumer uncertainty for NWoM's impact on adoption dynamics. Using an agent-based simulation framework we compare three...
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History-dependent preferences : an axiomatic perspective
Dolgopolov, Arthur; Karos, Dominik; Lehrer, Ehud - 2026
This paper develops an axiomatic framework for decision making when preferences depend not only on the current alternative but also on the past frequency with which alternatives have been chosen. We identify key independence axioms that characterize frequency-dependent preferences. In addition,...
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Exploring the interplay of psychological need satisfaction, well-being, and behavioral intentions in tourism : a self-determination theory perspective
Kim, Youngsoo - In: Journal of travel research : a quarterly publication of … 65 (2026) 1, pp. 222-241
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Will I be the same? : enhancing academic tourism through transformative tourism experiences
Amaro, Dina; Caldeira, Ana Maria; Seabra, Cláudia - In: Journal of travel research : a quarterly publication of … 65 (2026) 1, pp. 265-284
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Impacts of copayment reform on health behaviors among older people in Japan : evidence from a national household survey
Wong, Chun Yee; Shinohara, Shugo - 2026
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The role of social media in online shopper behavior : insights from South Africa
Wiese, Melanie - In: Journal of African business 27 (2026) 1, pp. 22-43
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Involvement as moderator between the antecedents and outcomes of brand avoidance
Mostert, Pierre; Steyn, Derik - In: Journal of African business 27 (2026) 1, pp. 65-86
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Social influence and carbon dioxide mitigation
Ganguli, Jayant Vivek; Mengel, Friederike - In: Journal of public economics 253 (2026), pp. 1-8
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The art of not being raided : beliefs, learning, and consumption under immigration enforcement
Ciancio, Alberto; García Jimeno, Camilo - 2026
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Nudging the last mile : combining behavioral insights and monetary incentives for sustainable delivery choices
Rizzitello, Eleonora; Lo Nigro, Giovanna; Mancini, Simona; … - In: International journal of production economics 291 (2026), pp. 1-18
Last-mile delivery, the final leg of the supply chain to consumers, significantly impacts the environment, particularly in the grocery sector, due to the perishable nature of food items often necessitating expedited delivery methods. The role of consumer behavior in this process has been...
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Dynamic expiration date-based discounting of fresh food products
Haijema, Rene; Duijvestijn, Lisan; Akkerman, Renzo; … - In: International journal of production economics 292 (2026), pp. 1-16
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Proposing a multi-level perspective of the influencing factors of repair behaviours of household electrical appliances
Brumley, Lauren; Boulet, Mark; Smith, William H. C. - In: Cleaner and responsible consumption 20 (2026), pp. 1-11
Within the framework of the circular economy, extending the lifespan of electrical products through repairing them is a promising approach, particularly against the backdrop of growing e-waste levels. Consumers play a key role in facilitating repair and multiple studies have suggested their...
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Is financial knowledge really declining? : randomized evidence on the effects of smartphone responses
Burke, Jeremy; Urban, Carly; Valdes, Olivia - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015604158
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Quantifying welfare costs of relative income concerns : a revealed preference approach
Cherchye, Laurens; Cosaert, Sam - 2026
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Perceived realism, place attachment, and residents' support and involvement : towards resident-centric film tourism development
Castro, Deborah; Kim, Sangkyun; Rasoolimanesh, S. Mostafa; … - In: Tourism Management Perspectives 60 (2026), pp. 1-13
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Windfall income shocks with finite planning horizons
Boutros, Michael - In: Journal of financial economics 176 (2026), pp. 1-19
I study how the cognitive demands of financial planning shape household decisionmaking with respect to consumption out of windfall income shocks. I build a quantitative model of bounded rationality in which reoptimization is costly. Households respond to windfall income shocks by choosing a...
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Competitive price discrimination, imperfect information, and consumer search
Groh, Carl-Christian - In: Journal of economic theory : JET 231 (2026), pp. 1-24
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Strategic approaches to sustainable supply chains : green products, circular programs, and consumer behavior
Haşiloğlu-Çiftçiler, Melda - 2026
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The influence of perceived commercialization and authenticity on fan engagement : insights from men’s and women's elite football leagues in Sweden
Winell, Erik; Lundberg, Erik; Nilsson, Jonas - In: European Sport management quarterly : ESMQ 26 (2026) 1, pp. 66-89
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The response of debtors to rate changes
Fuster, Andreas; Gianinazzi, Virginia; Hackethal, Andreas; … - 2026
How borrowers respond to future changes in the interest rate on their debt matters for the transmission of monetary policy and for household financial stability. Combining bank data, a letter RCT, and a survey, we study this question in the context of the German mortgage market, where since 2022...
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AI, security, and trust in the digital wallet : evidence from current Romanian FinTech users
Bodorin, Bianca-Eugenia; Ciobanu, Eliza - In: International Journal of Financial Studies : open … 14 (2026) 1, pp. 1-29
The digitalization of finance has accelerated the diffusion of FinTech and raised new questions about how AI, data security and blockchain shape consumer behaviour. This article examines current FinTech users, focusing on mobile banking, security perceptions, AI-enabled personalisation and trust...
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Psychological reactance theory and tax evasion intentions
Falsetta, Diana; Spilker, Brian Clark - In: Journal of business ethics : JBE 203 (2026) 3, pp. 593-610
This study experimentally examines how tax administration service inefficiencies in the form of tax return processing delays from paper-filed tax returns indirectly affect taxpayer tax evasion intentions through taxpayers’ psychological reactance to the delay. We further consider whether this...
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Mapping customer-to-customer helping behaviour in financial services and digital platforms : a bibliometric and content analysis
Mpinganjira, Mercy - In: International journal of bank marketing 44 (2026) 1, pp. 56-76
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Michelin matters? : examining perceived value, skepticism, and dining intentions
Lau, Kong Cheen; Lee, Sean; Phau, Ian - In: Journal of international consumer marketing 38 (2026) 1, pp. 1-15
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Revising the concept of a perceived brand globalness : beyond broad market reach
Jadach, Robert; Tłuczak, Agnieszka - In: Journal of international consumer marketing 38 (2026) 1, pp. 37-55
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The impact of social media influencers on customers' perceived brand equity in the Bahraini automobile industry
Abdulla, Anas; Saberi, Maria - In: Journal of business and socio-economic development 6 (2026) 1, pp. 36-53
Purpose - Social media has transformed brand communication and how consumers perceive brands. While social media influencers (SMIs) have emerged as key players in digital marketing, their impact on brand equity within the automobile sector remains underexplored. This study examines the impact of...
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The allure of foreignness : exploring the impact of foreign language labels and the mediating effects of consumer xenocentrism on consumer perceptions
Shehu, Erion; Vollmann, Ralf; Taban, Azin; Çera, Gentjan; … - In: Journal of international consumer marketing 38 (2026) 1, pp. 56-75
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Extending green technology adoption models : determinants of MSMEs' purchase intention for a hybrid solar-electric cart in urban Indonesia
Purwanto, Edi; Nugraha, Hari; Siregar, Ismail Alif - In: International Journal of Energy Economics and Policy : IJEEP 16 (2026) 1, pp. 566-576
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Economic impact of consumer determinants on household energy use : evidence from Kazakhstan
Kaliyeva, Assem; Turarov, Dauren; Ristić, Lela; … - In: International Journal of Energy Economics and Policy : IJEEP 16 (2026) 2, pp. 342-349
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Perceptions of safety, fairness and risk in road spaces shared by pedestrians, cyclists and drivers
Fox, Celine; Timmons, Shane; Lunn, Pete - 2026
Designing shared road spaces that accommodate multiple modes of transport is central to promoting active travel, but engagement can be hindered by perceptions of danger and unfairness, especially among groups more worried about navigating shared spaces. This study used an online randomised...
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