Search Results - subject_exact:"Kundenbindungsprogramm"

From engagement to action in hospitality management : brand experience and value co-creation as dual engines of hotel loyalty

Karalazarou, Maria Magdalini; Christou, Evangelos; … - 2026

This study develops and tests an Engagement-Experience-Co-creation-Loyalty (EECL) framework explaining how hospitality brand engagement (HBE) is translated into multidimensional hotel loyalty through two parallel mechanisms: Hospitality brand experience (HBX) and hospitality value co-creation...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653637

Longitudinal perceptions of gamified loyalty programs (GLPs) : a mix of slot machines and entertainment toys

Lopes, José Varela; Casais, Beatriz - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015416699

The impact of customer boredom on the efficacy of a rewards program

Stock, Axel; Ashoori, Minoo Talebi - 2025

In this paper, we study utilizing a game theoretic model, how variety seeking triggered by customer boredom may affect a firm's rewards program, pricing strategy and profits. Customer Boredom is conceptualized as a utility loss resulting from the purchase of a previously consumed brand. We...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433615

What drives participation in green loyalty programmes? : examining reactance, guilt and staff attractiveness

Huang, Jingxi; Daryanto, Ahmad; Hogg, Margaret; Chan, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015608434

Competitive coupon promotions : a theory-based model for online retail platforms and third-party sellers

Li, Zonghuo; Leszczyc, Peter T. L. Popkowski - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595503

Coupon redemption in food and beverage businesses : situational effects of in-vehicle scenarios

Chen, Yong; Bianchi, Giuliano - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595790

Coupon redemption, churn, and customer lifetime value for a newly-launched noncontractual product : evidence from a large-scale field experiment in supermarkets

Tsujikawa, Rin; Hoshino, Takahiro - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015519565

Drivers of Chinese hotel employees' intentions to implement loyalty programme practices

Moller, Thorsten Robert; Touchstone, Ellen E. - 2025

This study examines Chinese hotel employees' understanding of customer relationship management (CRM) practices, with a focus on loyalty programme behaviour (LPB). Specifically, it investigates how three factors-loyalty programme (LP) awareness, LP knowledge, and LP concerns-shape employees'...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526640

Do loyalty programs actually build customer loyalty? : a service quality perspective from Indonesian e-commerce

Kosimwidjaja, Jonathan Farrel; Hadiprawoto, Triana Rahajeng - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638456

Green loyalty? : Unveiling consumer preferences in sustainable temporary loyalty programs

Krampe, Caspar; Groot, Anne-Jeth de; Hurst, William - 2025

Almost every food retailer offers them - temporary loyalty programs (TLPs). TLPs aim to enhance customer loyalty by offering enticing, product-based incentives. However, an emerging concern arises regarding the sustainability impact of these programs, and consumers have started questioning the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396753

Influence of personalisation on mobile loyalty programme confirmation among retail consumers in South African townships

Mahlangu, Eva Nkgome - 2025

This study investigated the influence of personalisation benefits on the confirmation of mobile loyalty programmes among retail consumers in South African township markets. A quantitative research design was employed using an online self-administered survey. Data were collected from 516 black...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639877

Factors affecting mobile coupon acceptance through smartphone app

Ahmed, K. A. Asraar; Damodharan, V. S.; Kumaraperumal, S. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015061828

Contextual integrity of loyalty programs, compromised? : interrogating consumer health data practices and networked actors in the U.S. retail sector

Baik, Jeeyun Sophia; Famularo, Jordan - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015069672

Exploring the importance of building strong customer relationships

Seturi, Maia - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014507363

Quantifying the short- and long-term effects of promotional incentives in a loyalty program : evidence from birthday rewards in a large retail company

Nishio, Kazuki; Hoshino, Takahiro - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116829

Using loyalty card data to understand the impact of weather on click & collect behaviours in UK retailing

Rose, Natalie; Dolega, Les; Rowe, Francisco - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193839

The BORIS experience : evaluating omnichannel returns and repurchase intention

Hao, Jianliang; Richey, Robert Glenn <Jr.>; Morgan, Tyler R. - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198510

Effects of the loyalty program on store loyalty : the moderating role of membership duration

Stanković, Jelena A.; Đukić, Suzana - 2024

Store loyalty is a key focus for companies that want to retain their customers. One strategy for building store loyalty is to develop a loyalty program. This study aims to examine the impact of economic and non-economic benefits of the program on store loyalty, with the mediating role of the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433371

Praxiswissen Kundenbindungsprogramme : Kundenloyalität ist kein Zufall, sondern Strategie

Ranzinger, Alexandra - 2026 - 3. überarbeitete Auflage

Dieses Buch bietet eine praxisorientierte Entscheidungsgrundlage für die Auswahl und Umsetzung erfolgreicher Kundenbindungsprogramme. Die Vielfalt ist groß: Ob Bonus- oder Rabattprogramme, Couponing oder Punkteklebe-Aktionen – nicht jedes Modell bedeutet langfristigen Erfolg. Alexandra...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015624395

Competitor Coupons : A Remedy for Residual Collusion

Harrington Jr, Joseph E. - 2023

There are well-documented episodes for which prices remained at supracompetitive levels even after a cartel had been shut down by the competition authority. As long as market conditions remain reasonably stable, it is quite possible that collusive prices will still be incentive compatible so the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014347659

Loyalty programmes and their specifics in the Chinese hospitality industry : qualitative study

Gubíniová, Katarína; Moller, Thorsten Robert; … - 2023

Instead of aiming to achieve as many members as possible, it is important to focus on retaining customers, which is achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors in the world, hotels have realised the potential to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014319270

Price promotions, beneficiary framing, and mental accounting

Fisher, Geoffrey; McGranaghan, Matthew; Liaukonyte, Jura; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014333875

Loyalty program benefits and their effect on relationship quality and loyalty to the retailer

Corbishley, Karen M.; Meintjes, Corné; Mason, Roger B. - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014285172

Evolution of loyalty programs offered to customers and investors

Dziawgo, Danuta - 2023

The subject of this study is loyalty programs, The aim of the article is to draw attention to loyalty in the current economy, The purpose of the article is to examine the evolution of loyalty pro- grams offered to consumers and investors, The study will cover the issue of building a loyal base...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014281311

Dare If You Can : Offering Subscription Discounts, Loyalty Rewards, and Deep Promotions to Your (Grocery) Customers

Wolters, Jannik; Huchzermeier, Arnd - 2023

Subscription programs, which offer customers access to exclusive benefits and discounts for a recurring membership fee, are experiencing a surge in popularity in the retail sector. Most new subscription programs are launched by retailers already offering their customers free loyalty programs...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014343727

How desirable is the medium? : effect of point accumulation scheme on consumer loyalty toward reward program

Park, Eujin - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013555708

Framework for measuring usage intention of digital coupons : a SPADM approach

Nayal, Preeti; Pandey, Neeraj - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546835

How to achieve targeted advertising with the e-commerce platform's membership system?

Li, Hu; Zhang, Weiyi; Du, Shaofu; Sun, Xiahui - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015085380

Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values

Balabanis, George; Stathopoulou, Anastasia; Balabanis, John - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015340302

Loyalty Programs and the Currency Effect : A Comprehensive Guide to Realizing the Power of Points

Boer, Evert R. de; Chin, Xiao Yao - 2025

Chapter 1: Introducing the currency effect -- Chapter 2: Designing the best currency for your loyalty program -- Chapter 3: Designing an optimal currency redemption strategy for your loyalty program -- Chapter 4: Creating a marketplace for your loyalty program currency -- Chapter 5: Optimizing...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189957

All about social coupons! : evolution, review and research directions

Ram, Pappu Kalyan; Pandey, Neeraj; Paul, Justin - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015201430

Loyalty management : driving engagement with loyalty programs and customer experience

Ziliani, Cristina; Ieva, Marco - 2025 - Second edition

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325628

Nonlinear reward gradient behavior in customer reward and loyalty programs : evidence from the restaurant industry

Ko, Woo Li; Song, Tae Ho - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015421757

Extra coupons and unexpected loss : the effect of unstackable coupons on consumer purchases and satisfaction

Gu, Chenyan; Jia, Shuyue; Li, Litong; Chen, Jiahan; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464056

How group consumption affects coupon acquisition and redemption : the moderating role of offline agglomeration in online group buying

Chen, Xiayu; Ding, Ruolin; Wei, Shaobo; Lu, Guanyi - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015466418

Breakage analysis for profitability management in high-value, low-frequency loyalty programs

Goić, Marcel; Montoya, Ricardo; Troncoso, Isamar - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435846

The effects of mobile coupons on consumer buying behavior : a dynamic perspective based on hidden markov model

Zhang, Hongchao; Zhou, Kunlu; Zhu, Tengteng; Qin, Yinggao - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457512

Use of gamification and hyper-personalization in the coupon industry : does it impact the consumer’s intention to redeem?

Nayal, Preeti; Sharma, Arun; Pandey, Neeraj; Shankar, Amit - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015462900

Investigating the responses of bystanding customers to loyalty programs : a moderated-mediation model

Noble, Matthew; Arli, Denni; Rajaguru, Rajesh - 2025

The purpose of this study is to provide insight as to how middle-tier frequent flyers react to witnessing the preferential treatment of a top-tier customer, how rule clarity concerning the top tier impacts this effect and which mediators are present.This study used a single between subjects'...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015462934