Paulus, Moritz; Jordanow, Slawka; Heidenreich, Sven; … - In: Creativity and Innovation Management 34 (2025) 4, pp. 944-962
Lead user theory has gained traction in both academia and practice, given that involving lead users (LUs) can yield more innovative and commercially successful products. Yet, measurement inconsistencies have hindered consensus on how to reliably assess lead userness. This paper develops and...