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Year of publication
Subject
All
Marketing 34,996 Marketingmanagement 5,222 Marketing management 4,999 Consumer behaviour 2,874 marketing 2,767 Konsumentenverhalten 2,749 Theorie 2,690 Theory 2,677 Deutschland 2,156 Germany 1,811 Marktforschung 1,339 Management 1,304 Relationship marketing 1,296 Strategisches Management 1,287 Beziehungsmarketing 1,273 Online-Marketing 1,207 Internet marketing 1,197 Brand management 1,109 Agribusiness 1,108 Markenführung 1,102 Marketingtheorie 1,074 Marketing theory 1,063 Werbung 1,021 Market research 1,010 USA 986 Advertising 893 Social Web 857 Social web 854 Innovation 847 Economics 842 United States 815 Agricultural and Food Policy 728 Demand and Price Analysis 652 Crop Production/Industries 640 Absatz 608 Livestock Production/Industries 602 SME 598 Electronic Commerce 592 KMU 587 Strategic management 584
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Online availability
All
Free 9,574 Undetermined 8,233 CC license 305 Digitizable 10
Type of publication
All
Book / Working Paper 21,801 Article 14,715 Other 523 Journal 469
Subcategories
All
Article in journal 11,578 Working paper 4,348 Book section 1,994 Textbook 1,080 Proceedings 984 Case study 589 Guidebook 254 Reference work 201 Review 180 Handbook 174 Glossary included 137 Introduction 84 Government document 48 Report 46 Literature review 29 Statistics 23 Newspaper 18 Biography 12 Annual report 3 Law 2 Dissertation 1
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Language
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English 19,836 German 8,622 Undetermined 8,143 Hungarian 558 French 173 Russian 111 Polish 87 Spanish 60 Romanian 36 Italian 28 Ukrainian 24 Lithuanian 21 Portuguese 20 Dutch 13 Swedish 11 Finnish 9 Czech 7 Danish 6 Croatian 6 Slovak 6 Turkish 6 Serbian 3 Arabic 2 Bulgarian 2 Slovenian 2 Old English (ca. 450-1100) 1 Japanese 1 Kazakh 1 Macedonian 1 Multiple languages 1 Nepali 1 Norwegian 1 Chinese 1
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Author
All
Kotler, Philip 234 Meffert, Heribert 215 Bruhn, Manfred 179 Pepels, Werner 121 Irwin, Scott H. 98 Fritz, Wolfgang 73 Kaiser, Harry M. 68 Good, Darrel L. 65 Wiedmann, Klaus-Peter 64 Belz, Christian 62 Homburg, Christian 62 Wilson, William W. 62 Bauer, Hans H. 53 Jabbar, Mohammad A. 53 Sheth, Jagdish N. 52 Baker, Michael John 51 Reinecke, Sven 51 Kirchgeorg, Manfred 50 Armstrong, Gary 49 Jayne, Thomas S. 49 McDonald, Malcolm 49 Tomczak, Torsten 49 Zerres, Michael P. 48 Huber, Frank 45 Kreutzer, Ralf T. 43 Kuß, Alfred 43 Dichtl, Erwin 42 Kerin, Roger A. 42 Tadajewski, Mark 42 Garcia, Philip 41 Kleinaltenkamp, Michael 41 Brown, Stephen 40 Unger, Fritz 40 Backhaus, Klaus 37 Brorsen, B. Wade 37 Diller, Hermann 37 Griffith, Garry R. 37 Piercy, Nigel 36 Ahlert, Dieter 35 Mitev, Ariel Zoltán 35
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Institution
All
Agricultural and Applied Economics Association - AAEA 542 Department of Agricultural, Food and Resource Economics, Michigan State University 236 Charles H. Dyson School of Applied Economics and Management, Cornell University 188 Department of Agribusiness and Applied Economics, North Dakota State University 147 International Association of Agricultural Economists - IAAE 143 European Association of Agricultural Economists - EAAE 140 Southern Agricultural Economics Association - SAEA 134 Springer Fachmedien Wiesbaden 126 Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign 123 Economic Research Service, Department of Agriculture 111 American Marketing Association 106 African Association of Agricultural Economists - AAAE 98 NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management 97 Australian Agricultural and Resource Economics Society - AARES 94 Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences 94 Office of the Chief Economist, Department of Agriculture 72 Université Paris-Dauphine (Paris IX) 70 Department of Agricultural & Applied Economics, University of Wisconsin-Madison 51 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 49 Department of Agricultural and Resource Economics, University of California-Berkeley 47 International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR) 45 Sociedade Brasileira de Economia e Sociologia Rural - SOBER 40 Western Agricultural Economics Association - WAEA 40 Food Industry Center, College of Agricultural, Food, and Environmental Sciences 33 HAL 31 Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics 30 Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics 29 Edward Elgar Publishing 27 Department of Agricultural and Resource Economics, University of Maryland 26 Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA 23 Graduate School of Business and Economics (GSBE), School of Business and Economics 23 Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization 23 University of Western Sydney 23 Agricultural Marketing Service, Department of Agriculture 22 European Society for Opinion and Marketing Research 22 International European Forum on Innovation and System Dynamics in Food Networks 22 WorldFish Center, Consultative Group on International Agricultural Research (CGIAR) 22 Fördergesellschaft Marketing an der Universität Augsburg 21 EconWPA 20 National Bureau of Economic Research 20
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Published in...
All
European Journal of Marketing 444 SpringerLink / Bücher 403 Journal of business research : JBR 252 Journal of Food Distribution Research 208 Marketing Intelligence & Planning 199 Industrial marketing management : the international journal for industrial and high-tech firms 161 Springer eBook Collection 137 Europäische Hochschulschriften / 5 134 Management Science 132 Journal of Agricultural and Applied Economics 130 Journal of marketing education : JME 123 Journal of Consumer Marketing 110 Journal of historical research in marketing 96 Journal of the Academy of Marketing Science 96 Journal of marketing 95 International Food and Agribusiness Management Review 94 Journal of marketing management : MM 91 Journal of macromarketing 88 Springer eBook Collection / Business and Economics 87 European journal of marketing : EJM 85 Agricultural Economics Reports 80 Amber Waves 80 2007 Second International Conference, August 20-22, 2007, Accra, Ghana 79 International Journal of Bank Marketing 79 Journal of macromarketing : examining the interactions among markets, marketing, and society 79 Lehrbuch 78 Marketing theory 75 Management science : journal of the Institute for Operations Research and the Management Sciences 74 farmdoc daily 74 Journal of strategic marketing 73 Review of Marketing and Agricultural Economics 72 International Marketing Review 71 Journal of Business & Industrial Marketing 71 Marketing intelligence & planning 71 Agricultural and Resource Economics Review 70 Journal of Product & Brand Management 69 Economics Papers from University Paris Dauphine 68 Gabler Edition Wissenschaft 66 Journal of Agribusiness 65 EB Series 64
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Source
All
ECONIS (ZBW) 19,630 USB Cologne (EcoSocSci) 6,950 RePEc 6,387 Other ZBW resources 2,112 BASE 1,896 EconStor 296 USB Cologne (business full texts) 163 OLC EcoSci 70 ArchiDok 4
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Showing 1 - 50 of 32,084
 
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The disconnect in sustainable fashion marketing : retailers' perceptions of consumer drivers and their marketing tactics
Toebast-Wensink, Annuska; Timmerman, Tijs; Hekkert, Marko P. - 2025
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The bright and dark side of metaverse marketing
Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; Singh, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332434
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Marketing's boundary-work with IT in the digital age
Bourne, Clea - 2025
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Unveiling sora open AI's impact : a review of transformative shifts in marketing and advertising employment
Bijalwan, Priya; Gupta, Ashulekha; Johri, Amar; Wasiq, … - 2025
Marketing and advertising are two of the many industries that are significantly impacted by rapid advancements in artificial intelligence (AI). With the launch of Sora, AI has changed the game of video captioning and generating text-based videos. Sora is an advanced Generative Artificial...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607148
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The challenge to be different in influencer marketing : why and when negative meanings of influencers transfer to brands
Kunz, Sonja; Florack, Arnd; Leri, Ifigeneia; Schmied, Andrea - 2025
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The importance of promotion in the tourism development strategy
Busuioc, Marian Florin; Budacia, Andreea Elisabeta - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015120767
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AI in marketing management : executive perspectives from companies
Maldonado-Canca, Luis-Alfonso; Cabrera-Sanchez, Juan-Pedro - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015196754
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Study regarding the Romanian consumers behavior on the forest fruit market
Pop, Ruxandra-Eugenia - 2024
Encouraging the consumption of fresh food products, with a reduced degree of processing and processing, represents one of the sustainable global targets found both at the level of the 2030 Agenda for Sustainable Development and within the European directives and strategy, components of the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015411460
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Study regarding the Romanian consumers behavior on the forest fruit market
Pop, Ruxandra-Eugenia - 2024
Book / Working Paper
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Marketing through alternative methods of agrifood products : bibliometric analysis
Giucă, Andreea-Daniela - 2024
In the context of changing consumption trends of the population, diversifying the ways of marketing agro-food products becomes a priority for the needs, preferences and satisfaction of consumers. The present study aims to identify some of the alternative methods, found in the specialized...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015411462
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Marketing through alternative methods of agrifood products: Bibliometric analysis
Giucă, Andreea-Daniela - 2024
Book / Working Paper
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Use of the Internet of Things in marketing
Peštek, Almir; Ejubović, Hatidža - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435500
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Artificial intelligence in marketing : exploring current and future trends
Labib, Ebtisam - 2024
Artificial Intelligence (AI) has revolutionized marketing domain, driving rapid digital transformation by enhancing processes, accelerating growth, and transforming the business landscape. Despite the growing attention towards artificial intelligence review studies, there remains a dearth of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015426838
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Artificial intelligence in marketing: exploring current and future trends
Labib, Ebtisam - 2024
Article
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Invented market traditions : the marketing of Italian breakfast (1973-1996)
Pirani, Daniela - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580218
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Understanding the role of brand attachment in the automotive luxury brand segment
Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - 2024
The automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the greatest challenges in the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580796
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Introduction: international knowledge transfer and circulation within the brewing industry
Weiß, Jana; Bodden, Nancy - 2024
This special issue follows our conference, which was held in October 2021 and attended by beer historians and sociologists from the U.S., Europe and Australia. By taking beer as a lens to approach questions of knowledge transfer and circulation, we seek to refine our historical understanding of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555638
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Clash between law power and code power: The case of Norway vs. Meta
Spilker, Hendrik Storstein; Reppen, Maria - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609265
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Potential of digital marketing and determinants of the 5A marketing strategy : a case in Thailand
Pimolwan Katepan; Rungtip Thaisom; Thamrong Mekhora; … - 2026
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Tailoring the ideal customer : a methodological framework for buyer persona design in the tailoring industry
Ospina-Agudelo, Juan Camilo; Suárez-Rodríguez, Carlos … - 2026
Amid rapid digital transformation and shifting consumption models, the tailoring industry faces a dual challenge: preserving its artisanal essence while adapting to the expectations of an increasingly digital-oriented clientele. This study introduces a methodological framework for designing...
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Hemp for health : a historical perspective on the marketing of cannabis-based foods in Sweden
Runefelt, Leif; O'Hagan, Lauren Alex - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015594929
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Clash between law power and code power : the case of Norway vs. Meta
Spilker, Hendrik Storstein; Reppen, Maria - 2026
In this article, we analyse the controversies leading up to and following Meta's introduction of the infamous "pay or okay model" for Facebook and Instagram users in the European Union/European Economic Area (EU/EEA) region. In particular, we focus on the central role of the Norwegian data...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607278
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Marketing im digitalen Wandel : zwischen Effizienz, Automatisierung & Wettbewerb : Lagebild der Marketingpraxis in deutschen Unternehmen 2026
2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620468
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Entrepreneurial marketing effects on sustainable social performance of SMEs : the mediating role of entrepreneurial ecosystem policy
Kankam-Kwarteng, Collins; Dzansi, Dennis Yao; Atiase, … - 2026
The Ghanaian economy faces significant challenges in providing robust policy support and cohesive ecosystem structures that enable small- and medium-sized enterprises (SMEs) operating in the country to effectively convert entrepreneurial marketing activities into sustainable social outcomes. The...
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Investigating the role of influencer marketing in shaping luxury brand perceptions
Akter, Salma; Khan, Raihan Ahamed - 2026
This study aims to determine how influencer marketing affects consumer perceptions of luxury brands. It investigates how social media influence customer perception, paying special attention to how exclusivity, desirability, and authenticity are important factors in consumers' perceptions of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653884
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Omnichannel Retail : A Strategic Approach for Planning and Decision Making
Lindblom, Arto; Kautto, Matti; Mitronen, Lasse - 2026
1. Introduction to the Omnichannel Retail -- 2. Core Principles of Omnichannel Retail -- 3. Begin with Strategic Analyses -- 4. Define Core Strategic Statements -- 5. Make Long Term Strategic Choices -- 6. Choose Your Business Model -- 7. Consider Your Revenue Streams -- 8. Define Who You Servce...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015587551
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The Corporate Gaze : The Impact of Data Collection on Consumer Behaviour
Lefkeli, Deniz - 2026
Chapter 1: Introduction -- Chapter 2: How has being observed in the marketplace changed over time? -- Chapter 3: Who feels more observed? -- Chapter 4: What is the sentiment about being observed? -- Chapter 5: What are some of the consequences of being observed? -- Chapter 6: Concluding remarks.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015605262
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The Romanian consumer's perception on the whole grains market : opportunities and barriers consumption
Pop, Ruxandra-Eugenia; Rusu, Alecsandra - 2023
Within the internal research plan of the Research Institute for Agrarian Economy and Rural Development, runs the project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European Strategy from farm to Fork objectives context". This paper...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014547032
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How sexualised images in advertisements influence the attention and preference of consumers with a modern view
Pentus, Kristian; Ruusu, Mariia; Kuusik, Andres; … - 2023
This paper aims to determine how using sexualised images in advertisements influences the attention and preference of consumers with a modern attitude towards gender stereotypes. This research used a methodological approach based on eye tracking of the perception of advertising images - an...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014534826
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Analysis of the marketing impact on the market and the end user of vegetable production
Maistrenko, Volodymyr - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014497288
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290859
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Agility in marketing : a bibliometric analysis
Thümler, Nico - 2023
Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research contributes to the literature by examining the basis of different intellectual frameworks and by identifying relevant references, authors, topics, and journals for the matter....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014371889
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Revolutionizing marketing : unveiling the quantum theory of consumer engagement
Torres, Camila Dayanna Torres; Maussa, Andrés Juan Patiño - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015398967
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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - 2023
Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale das Metaverse bietet. Es besteht jedoch noch große Unsicherheit über effektive Strategien in dieser neuen "Welt". Da die Forschung noch am Anfang steht, möchten wir zu einem...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516198
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Az influenszermarketing szerepe az egészségtudatosságban
Buglyó-Nyakas, Erzsébet; Gál, Tímea - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373625
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The impact of customer involvement of innovation outcomes : The role of moderator variables
Pörzse, Gábor; Katona, Ádám; Keszey, Tamara - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376166
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Porból lettünk, pixellé leszünk – A marketingcélú antropomorf virtuális karakterekről alkotott nézői attitűdök vizsgálata [védés előtt]
Horváth, Evelin - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331457
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International product adaptation and performance : a systematic analysis of the literature and agenda for future research
Tsougkou, Eleni; Cadogan, John W.; Boso, Nathaniel; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015138915
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A kávé érzékszervi hatásainak megjelenése a közösségimédia-marketingben
Szommer, Bianka; Bence-Kiss, Krisztina; Szente, Viktória - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015181122
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Children Preferences for Global and Local Brands : An Empirical Study Drawing on Symbolic Self-Completion Theory
Filipovic, Jelena; Gorton, Matthew; Markovic, Stefan - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210048
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Implications between Financial Literacy and Credit Card use among Retirees in Bosnia and Herzegovina
Palić, Mirko; Najdanović, Zoran; Tutek, Natalia - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015403921
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Marketing als zentraler Bestandteil des Übergangs von "Green Economy" zu "Green Entrepreneurship" im Lebensmitteleinzelhandel (LEH)
Breyer-Mayländer, Thomas; Zerres, Christopher - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438192
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Paradoxe Werbung - Eine Analyse zum bewussten Einsatz von Widersprüchen in der Werbung - Teil 1
Daube, Carl Heinz; Loewen, Howard - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015448192
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Marketing in the anthropocene: A future agenda for research and practice
Bocken, Nancy M. P.; Niessen, Laura; Gossen, Maike; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015506608
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Fulfilment of sport consumption motives, fan commitment and loyal fan behaviour
Godbersen, Hendrik; Roß, Nina; Rebeggiani, Luca; FOM … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015553937
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The sustainability marketing canvas : from conceptual chaos to coherence
Fuduric, Nikolina - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015617989
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Functional top management teams and marketing organization : exploring strategic decision-making
Eriksson, Theresa; Robertson, Jeandri; Näppä, Anna - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546807
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Entrepreneurial marketing and firm performance : scale development, validation, and empirical test
Alqahtani, Nasser; Uslay, Can; Yeniyurt, Sengun - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015547106
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Beyond the 4Ps : how marketing can influence strategy in a changing landscape
Germann, Frank - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015547486
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Aspirations in marketing? : pick the right company!
McAlister, Leigh - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015547542
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(Re)claiming marketing’s strategic role : get the board on board!
Ebbes, Peter - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015547544
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The AI-enabled marketer : reclaiming strategic influence in the age of AI
Hartman, Kevin - 2025
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Marketing as a silo-breaker : how to turn organizational constraints into opportunities for strategic influence
Buder, Fabian; Di Napoli, Stefano; Gasser, Florian - 2025
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