This study investigates the impact of artificial intelligence (AI) capabilities on brand management and value creation, proposing a comprehensive competitiveness framework for firms. Utilizing a panel dataset spanning 26 years across 30 countries, Arellano-Bond and Blundell-Bond System GMM...

This study reviews the recent literature on Automated Emotion Recognition (AER), focusing on image and video-based methods applied in marketing research. The literature overview highlights the transformative potential of AER, including real-time, unobtrusive, and scalable applications. It...

Apps are transforming mobility market research. This study explores how app-based technologies and AI are empowering mobility providers to gather and analyze data. Using case studies from SBB, it highlights innovative strategies for understanding customer behavior and fostering sustainable...

Current consumption patterns in the Global North are unsustainable across environmental, social, and economic dimensions. To promote more sustainable consumer behavior, emotional priming on social media has become an increasingly popular tool. In this paper, we mimic social media content to test...

Generative artificial intelligence (GAI) is rapidly transforming the marketing industry with its capabilities in data analysis, personalisation, strategic optimisation, and content generation, providing powerful tools for businesses aiming to establish or maintain a strong brand position. This...

From a global perspective, the pork and poultry markets are fairly balanced. Poultry meat production and demand both increased. In contrast, there was a strong excess of demand on the beef market, which led to significant price increases worldwide. In Germany, demand for meat and meat products...

Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...

Die Studie "Bestandsanalyse des deutschen Ökostrommarktes und des Herkunftsnachweissystems: Identifikation und Bewertung statistischer Trends" ist ein vorabveröffentlichter Zwischenbericht der Marktanalyse Ökostrom III. Die Marktanalyse Ökostrom III analysiert Trends und zukünftige...

From a global perspective, the pork and poultry markets are fairly balanced. Poultry meat production and demand both increased. In contrast, there was a strong excess of demand on the beef market, which led to significant price increases worldwide. In Germany, demand for meat and meat products...

Understanding how digital technologies can support more transparent food choices is essential for driving sustainability in agri-food systems. In this context, this study explores the role of blockchain technology (BCT) in shaping consumer preferences for tomato puree featuring credence...

This research explores how phenomenology can enrich consumer research as a philosophical and methodological approach by illuminating the emotional, symbolic and experiential dimensions of consumer behavior that are often overlooked in traditional models. It advocates for a paradigm shift that...

The digital ecosystem continues to expand around the world and is revolutionising the way markets are researched. Indeed, consumer experiences are advertised and disseminated through so many channels and media that it has become a major challenge for researchers and marketing practitioners to...