Search Results - subject_exact:"Marktsegmentierung"

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Authenticity-driven motivations in oligopoly : efforts, pricing, and welfare

Semenov, Aggey; Tondji, Jean Baptiste - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015564578

Productivity dispersion and misallocation : industry vs. market

Kim, Seho - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015612420

Developing consumer segments in Canada for a shift towards sustainable diets

Mollaei, Sadaf; Dias, Goretty M.; Lynes, Jennifer K. - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620356

Is Gen Z willing to pay for sustainability? : an advanced market segmentation analysis

Rohm, Andrew; Namin, Aidin; Stefl, Matt - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620398

Segment and rule : modern censorship in authoritarian regimes

Heo, Kun; Zerbini, Antoine - 2026 - Version February 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015665408

Stablecoin flows and spillovers to FX markets

Aldasoro, Iñaki; Beltran, Paula; Grinberg, Federico - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015668201

Revisiting Airbnb's disruption of hotels : uneven impacts across markets, segments, and accommodation types

Yoong, Kimberly; Woltering, René-Ojas; Heo, Cindy Yoonjoung - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375128

Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting

Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334534

A market segmentation study of solo travel intentions and constraints

Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192992

Welfare of competitive price discrimination with captive consumers

Chen, Yanlin; Shi, Xianwen; Zhang, Jun - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015179470

On the return distributions of a basket of cryptocurrencies and subsequent implications

Börner, Christoph J.; Hoffmann, Ingo; Kürzinger, Lars; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325813

Non-discriminatory personalized pricing

Strack, Philipp; Yang, Kai Hao - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417535

On the drivers of customer needs and satisfaction in insurance : a small enterprises based study

Mussak, Pirmin; Stricker, Lukas - 2025

Das Segment der Kleinunternehmen, dem Unternehmen mit bis zu 49 Mitarbeitern angehören, wird von 70% der befragten Schweizer Schaden- und Lebensversicherungsunternehmen als wichtige strategische Zielgruppe in der Geschäftsentwicklung betrachtet. Trotz dieser Bedeutung wurde bisher...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015419471

Who stays loyal to transit? : Understanding preference-based heterogeneity in service satisfaction

Asharpour, Sina; Askari, Sajad; Mohammadian, Abolfazl Kouros - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450574

Fragmentation in European equity markets since 2019

Danieli, Lorenzo; Fruzza, Raoul; Le Moign, Caroline - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455059

Shadow banks on the rise : evidence across market segments

Cramer, Kim Fe; Ghosh, Pulak; Kulkarni, Nirupama; Vats, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455149

Arbitrage networks

Rahi, Rohit; Zigrand, Jean-Pierre - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015409210

Consumer preferences for super app services : e-commerce, social media, and banking dominate

Hasselwander, Marc; Weiss, Daniel - 2025

Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers' preferences for super app...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410594

FOMC news and segmented markets

Golez, Benjamin; Kelly, Peter; Matthies, Ben - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432423

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FOMC News and Segmented Markets

Golez, Benjamin; Kelly, Peter; Matthies, Ben - 2023

Book / Working Paper

Local institutional ownership and price discovery around extreme weather events

Bauer, Rob; Broeders, Dirk; De Carolis, Flavio - 2025

In this event study, we analyze the effect of market segmentation on stock returns in Europe amid extreme weather events. We show that local institutional ownership (LIO) mitigates the negative effect of the uncertainty from the occurrence of extreme weather events on stock prices. We assess...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015434031

Demographic capital and the conditional validity of servperf : rethinking tourist satisfaction models in an emerging market destination

Pérez-Campdesuñer, Reyner; Sánchez-Rodríguez, Alexander - 2025

Tourist satisfaction models typically assume that service performance dimensions carry the same weight for all travelers. Drawing on Bourdieu, we reconceptualize age, gender, and region of origin as demographic capital, durable resources that mediate how visitors decode service cues. Using a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015436046

Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets

Olota, Oluwayomi Omotayo; Balogun, Ebenezer Oluwadamilare; … - 2025

Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438769

Evolutions in the financial reporting quality : a comparative analysis of Romanian companies listed on the Bucharest Stock Exchange

Istrate, Costel - 2025

The permanent evolution of accounting and financial reporting standards, in particular for listed companies, is justified by the need to adapt these standards to economic, societal, financial, institutional and technological developments. The main objective of the standard setters is that the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457830

The influence of a hypothetical eco-score on purchase decisions : empirical evidence on consumer preferences and consumer segments for mobile phones

Jacobs, Kathleen; Bergener, Jens; Gossen, Maike - 2025

Multi-level eco-labels, such as an eco-score, combine various environmental product attributes into one overarching label and have the potential to effectively promote sustainable consumption and business practices. This study uses an adaptive choice-based conjoint analysis based on an online...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015458957

The capital structure of microfinance borrowers : a dynamic market segmentation analysis

Souza, Lucas Lopes Ferreira de; Bassi, Francesca; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015462498

Tailoring customer segmentation strategies for luxury brands in the NFT market : the case of SUPERGUCCI

Chen, Qiuying; Choi, Beom-Jin; Lee, Sang-Joon - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441209

From consumers to consumption : the socio-technical assemblage of the persona in market segmentation

Syrjälä, Henna; Diaz Ruiz, Carlos; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425727

Strategic arbitrage in segmented markets

Bryzgalova, Svetlana; Pavlova, Anna; Sikorskaya, Taisiya - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015564576

Differential access to dark markets and execution outcomes

Brugler, James; Comerton-Forde, Carole - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015571161

From market segmentation to consumption growth : how does digital-real integration strengthen the consumption stimulation effect in a unified national market?

Huo, Xiuzhen; Dong, Yuanyuan - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015506526

Show one more version 1

From market segmentation to consumption growth : how does digital-real integration strengthen the consumption stimulation effect in a unified national market?

Huo, Xiuzhen; Dong, Yuanyuan - 2025

Article

Using segmentation to co-design a healthy eating program

Kitunen, Anna; Carins, Julia; Isbanner, Sebastian; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015519560

From consuming food away from home to on-the-go consumption : a multi-study exploration using focus groups and fsQCA

Lim, Weng Marc; Das, Manish; Saha, Victor - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526543

A machine learning framework for uplift modeling through customer segmentation

Pinheiro, Paulo; Cavique, Luis - 2025

In uplift modeling, the goal is to identify high-value customers based on persuadable customers, those who make a purchase only if contacted. To achieve this, uplift modeling combines machine learning techniques with causal inference, allowing businesses to refine their customer targeting...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015586630

Segmentation and strategy for promoting benefit corporation certification

Borden, D. Scott; Fones, Madeline - 2025

This research investigates consumer segments based on their attitudes, knowledge, and intentions of purchasing Benefit Corporation Certified goods and services. Surveys of 1040 consumers in the United States reported low recognition of the certification (12.69%) and its logo (29.71%). Cluster...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015588443

An automated machine learning framework for interpretable customer segmentation in financial services

Grigorova, Iveta; Efremov, Aleksandar; Karamfilov, … - 2025

Customer segmentation is essential in financial services for designing targeted interventions, managing dormant portfolios, and supporting marketing re-engagement strategies. Traditional approaches such as Recency-Frequency-Monetary (RFM) analysis offer interpretability but often lack the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591090

The role of political stability, government effectiveness and voice and accountability on cross-listing destination premium : evidence of BRICS firms

Adeyanju, Adebiyi Sunday; Vengesai, Edson; Akande, … - 2025

While international cross-listing locations in host countries have been identified as integral to firm valuation gains, the influence of the home country information environment on firm financial market integration remains underexplored. This study examined how political stability, government...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015580691

Omnichannel usage influence on webrooming-showrooming : the moderating influence of consumer segment and product price

Sharma, Neeru; Fatima, Johra Kayeser - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015620299

Intermediaries and information aggregation in fragmented markets : experimental evidence

Choo, Lawrence; Kaplan, Todd R.; Zhou, Xiaoyu - 2025

Markets have the ability to aggregate information even under difficult conditions. What is not known is whether fragmented markets can also achieve information aggregation when differently-informed traders do not participate in the same market. We experimentally test this by extending the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637715

Disclosure of segment reporting in financial statements of polish listed companies before and after Covid-19 pandemic

Dynowska, Joanna; Wrona, Grzegorz - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015641727

Monopoly, multi-product quality, consumer heterogeneity, and market segmentation

Gayer, Amit - 2025

This paper introduces a novel ratio-based framework for analyzing how consumer heterogeneity translates into product differentiation in vertically structured monopoly markets. We consider a monopolist facing a continuum of consumers and a strictly convex production cost function and identify...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015475372

The liquidity state dependence of monetary policy transmission

Ashtari-Tafti, Oliver; Guimaraes, Rodrigo; Pinter, Gabor; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015476813

A segmentation study on how Czech consumers make household food purchases

Velčovská, Šárka; Prokopová, Vendula - 2025

Understanding consumer behaviour is crucial for companies operating in the food products market, which has undergone numerous changes in recent years. Consumer typology plays a vital role in the development of effective marketing strategies and in catering to diverse consumer needs. The article...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415167

Segment profit/loss and the limitations of a "management approach"

Durney, Michael T.; Gee, Kurt H.; Wiebe, Zac - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015532521

Applying knowledge transfer in data augmentation to improve online advertising performance of entrepreneurs

Huertas-Garcia, Ruben; Sáez-Ortuño, Laura; Coll, … - 2025

Artificial intelligence (AI) is transforming the way businesses operate, enabling entrepreneurs to achieve diagnoses that were once only possible for large companies. This transformation is evident in digital advertising, where AI not only enables advanced analytics, but also offers the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015533569