EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Messe"
Narrow search

Narrow search

Year of publication
Subject
All
Messe 537 Trade fair 490 Deutschland 117 Germany 98 Marketingmanagement 58 Marketing management 57 Messebeteiligung 56 Trade fair participation 54 Messe <Wirtschaft> 50 Veranstaltungswirtschaft 47 Event sector 40 B-to-B-Marketing 35 Business-to-business marketing 35 Marketing 27 Consumer behaviour 26 Konsumentenverhalten 26 Theorie 23 Theory 23 Event-Marketing 21 Europa 20 Lieferantenmanagement 20 Supplier relationship management 20 Tourismus 20 Beziehungsmarketing 19 Innovation 19 Messemarketing 19 Relationship marketing 19 Welt 19 World 19 Europe 18 Knowledge transfer 18 Tourism 18 Wissenstransfer 18 Außenwirtschaftsförderung 17 Trade promotion 17 USA 17 United States 17 Kommunikation 16 Trade fairs 16 Beschäftigungseffekt 15
more ... less ...
Online availability
All
Undetermined 86 Free 68 CC license 5
Type of publication
All
Article 301 Book / Working Paper 229 Journal 7
Type of publication (narrower categories)
All
Article in journal 157 Aufsatz in Zeitschrift 157 Aufsatz im Buch 105 Book section 105 Graue Literatur 71 Non-commercial literature 71 Hochschulschrift 43 Thesis 30 Working Paper 27 Arbeitspapier 24 Bibliografie enthalten 21 Bibliography included 21 Collection of articles of several authors 19 Sammelwerk 19 Aufsatzsammlung 16 Konferenzschrift 15 Article 11 Amtsdruckschrift 9 Government document 9 Advisory report 8 Gutachten 8 Case study 7 Fallstudie 7 Conference proceedings 5 Conference paper 4 Konferenzbeitrag 4 No longer published / No longer aquired 4 Ratgeber 4 Wörterbuch 4 Dictionary (multilingual) 3 Guidebook 3 Handbook 3 Handbuch 3 Market information 3 Marktinformation 3 Statistics 3 Statistik 3 Bildband 2 Reprint 2 Amtliche Publikation 1
more ... less ...
Language
All
English 301 German 214 Undetermined 12 French 9 Italian 4 Hungarian 3 Russian 3 Czech 2 Spanish 2 Norwegian 1 Polish 1 Romanian 1 Serbian 1 Swedish 1
more ... less ...
Author
All
Penzkofer, Horst 24 Bathelt, Harald 13 Weitzel, Günter 13 Kirchgeorg, Manfred 10 Zanger, Cornelia 8 Moser, Petra 7 Täger, Uwe Christian 6 Farhangmehr, Minoo 5 Golfetto, Francesca 5 Moutinho, Victor Ferreira 5 Rinallo, Diego 5 Sarmento, Maria 5 Simões, Cláudia 5 Ziegler, Rainer 5 Gopalakrishna, Srinath 4 Kalka, Regine 4 Meffert, Heribert 4 Reis, Jose Guilherme Almeida dos 4 Silva, Pedro Mendonça 4 Stoeck, Norbert 4 Tafesse, Wondwesen 4 Varela, Gonzalo 4 Zeng, Gang 4 Birnbrich, Manuel 3 Cooper, Russell W. 3 Domini, Giacomo 3 Edwards, Jeremy S. S. 3 Eickelpasch, Alexander 3 Geldres-Weiss, Valeska V. 3 Gibson, Rachael 3 Gębarowski, Marcin 3 Haltiwanger, John C. 3 Koll, Robert 3 Kramer, Jens 3 Krähling, Sabrina 3 Luppold, Stefan 3 Martius, Theodor 3 Mortsiefer, Joachim 3 Müller, Klaus 3 Müller-Hagedorn, Lothar 3
more ... less ...
Institution
All
Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft 7 Springer Fachmedien Wiesbaden 5 Deutschland / Bundesministerium für Wirtschaft 3 Ifo-Institut für Wirtschaftsforschung 3 European Innovation Council and SMEs Executive Agency 2 Europäische Kommission / Statistisches Amt 2 Forschungsstelle für den Handel Berlin 2 National Bureau of Economic Research 2 Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre 2 Wissenschaftliche Konferenz Eventforschung <11., 2019, Chemnitz> 2 Wissenschaftliche Konferenz Eventforschung <5, 2013, Chemnitz> 2 Brněnské Veletrhy a Výstavy AS 1 Bundesarbeitsgemeinschaft Schule Wirtschaft 1 Bundesstelle für Außenhandelsinformation <Köln> 1 Deutscher Industrie- und Handelstag 1 Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln> 1 Europäische Kommission 1 Europäische Kommission / Direktion Wissenschaft und Gesellschaft 1 Europäische Kommission / Generaldirektion Forschung 1 Fachhochschule <Düsseldorf> / Fachbereich Wirtschaft 1 Geographisches Institut Hannover / Abteilung Wirtschaftsgeographie 1 Hamburgische Landesbank 1 Ifo-Institut für Wirtschaftsforschung / Abteilung Mittelständische Wirtschaft und Warendistribution 1 Institut für Congress- und Event-Marktforschung <Berlin; Hamburg> 1 Institut für Mittelstandsforschung Bonn 1 Institut für Wirtschafts- und Sozialforschung <Wien> 1 Istituto Internazionale di Storia Economica F. Datini 1 Leipziger Messe 1 MCDP International UG (haftungsbeschränkt) 1 Međunarodni Sajam Knjiga 1 Munich (Germany) / Direktorium Wirtschaftsamt 1 Münsteraner Führungsgespräch <16, 1989, Hannover> 1 Poslovna Zajednica Izdavača i Knjižara Jugoslavije 1 Projektgruppe Informationssysteme <Berlin, West> 1 Technische Universität Braunschweig / Institut für Marketing 1 Technische Universität Chemnitz 1 Ungarn / Központi Statisztikai Hivatal 1 United States / Federal Trade Commission 1 University of Toronto / Department of Economics 1 Wissenschaftlicher Verlag Berlin 1
more ... less ...
Published in...
All
Trade show management : planning, implementing and controlling of trade shows, conventions and events 42 Ifo Schnelldienst 14 Ifo-Schnelldienst 14 Industrial marketing management : the international journal for industrial and high-tech firms 11 The journal of business & industrial marketing 10 ifo Schnelldienst 10 Intereconomics : review of European economic policy 8 Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region 8 SpringerLink / Bücher 7 International journal of hospitality management 6 Research 6 Europäische Hochschulschriften / 5 5 Journal of business-to-business marketing 5 Markenkommunikation und Beziehungsmarketing 5 Commmercial intelligence journal / Apple supplement 4 Economic geography 3 European journal of marketing : EJM 3 Global spaces for local entrepreneurship : stretching clusters through networks and international trade fairs 3 Ifo-Studien zu Handels- und Dienstleistungsfragen 3 Journal of business research : JBR 3 Journal of economic geography 3 Journal of promotion management : JPM 3 Schriftenreihe der HHL Leipzig Graduate School of Management 3 Springer eBook Collection 3 Tourism management : research, policies, practice 3 Working paper / National Bureau of Economic Research, Inc. 3 Zeitschrift für Wirtschaftsgeographie 3 Advances in business marketing : a research annual 2 Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag 2 BMWI-Dokumentation 2 Contributions to Economics 2 Cosmopolitan canvases : the globalization of markets for contemporary art 2 Customer Experience : Forum Dienstleistungsmanagement 2 DUV : Wirtschaftswissenschaft 2 Diskussionspapiere des Instituts für Messewirtschaft und Distributionsforschung / Universität zu Köln, Institut für Messewirtschaft und Distributionsforschung 2 Edition / AUMA 2 Events und Erlebnis : Stand und Perspektiven der Eventforschung 2 Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...] 2 Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven 2 Field guide to case study research in business-to-business marketing and purchasing 2
more ... less ...
Source
All
ECONIS (ZBW) 500 RePEc 16 EconStor 14 USB Cologne (EcoSocSci) 4 USB Cologne (business full texts) 2 Other ZBW resources 1
Showing 1 - 50 of 537
Did you mean: subject_exact:"messen" (26,090 results)
Cover Image
China IP SME helpdesk : guide to trade fairs in China : 2024 update
European Innovation Council and SMEs Executive Agency - 2024
China's convention and exhibition industry has shown a steady growth over the years. From only six international events held in 1978, the number of conventions and exhibitions in China surpassed 10,000 already in 2017, with a total rentable exhibiting area largely exceeding 10 million square...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015276403
Saved in:
Cover Image
China IP SME helpdesk : guide to trade fairs in China : 2024 update
European Innovation Council and SMEs Executive Agency - 2024
China's convention and exhibition industry has shown a steady growth over the years. From only six international events held in 1978, the number of conventions and exhibitions in China surpassed 10,000 already in 2017, with a total rentable exhibiting area largely exceeding 10 million square...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015276550
Saved in:
Cover Image
Is Trade Justice? Is Fair Trade Fair?
Booth, Philip - 2023
This paper discusses issues related to the fair trade and trade justice movements. It finds the arguments of the trade justice movement unconvincing and their policies damaging. It suggests that Christian clergy should be careful when discussing such issues
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014347861
Saved in:
Cover Image
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça; Paço, Arminda; Moutinho, … - In: Journal of business-to-business marketing 30 (2023) 1, pp. 15-31
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290354
Saved in:
Cover Image
B2B value co-creation influence on engagement : Twitter analysis at international trade show organizer
Geldres-Weiss, Skania; Küster, Inés; Vila-López, Natalia - In: European journal of management and business economics : … 32 (2023) 3, pp. 257-275
Purpose This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective is to analyze the influence of value co-creation practices on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014318814
Saved in:
Cover Image
Exhibitionist Japan : the spectacle of modern development
Lockyer, Angus - 2025
From the second half of the nineteenth century, Japan has been a particularly enthusiastic user of exhibitions. Large-scale international exhibitions, including Osaka 2025, form only the tip of an iceberg comprising over 1,300 industrial, regional, and local exhibitions held in Japan over the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357490
Saved in:
Cover Image
The effects of timing and order of government support mechanisms for SME exports
Tinits, Priit; Fey, Carl F. - In: Management international review : MIR ; journal of … 62 (2022) 2, pp. 285-323
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013272945
Saved in:
Cover Image
What is the value of entrepreneurial orientation on the network and performance? : an examination in trade fairs context
Silva, Pedro; Vale, Vera Teixeira; Moutinho, Victor Ferreira - In: Innovation & management review 19 (2022) 1, pp. 62-83
Purpose - The purpose of this paper is to examine the influence of entrepreneurial orientation on the network and exhibitor's performance. The entrepreneurial orientation is seen as a highly competitive factor for the company, which can foster its trade fair business. Design/methodology/approach...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013177500
Saved in:
Cover Image
Trade show visitors and key technological trends : from a literature review to a conceptual framework
Vitali, Veronica; Bazzani, Claudia; Gimigliano, Annamaria; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 142-166
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013538986
Saved in:
Cover Image
Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities
Jung, Shinyong; Park, Kwangsoo; Lee, Yoon Joo - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 128-141
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513619
Saved in:
Cover Image
Fairness perceptions, happiness, and behavioral intentions in trade fairs : an investigation from the relational model of justice
Rai, Shivam; Narwal, Preeti - In: Journal of business-to-business marketing 31 (2024) 2, pp. 243-259
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014574590
Saved in:
Cover Image
Innovations in arts marketing : from art sensationalism to experiential art Fairs
Kumorowski, Sandra - In: Marketing innovation strategies and consumer behavior, (pp. 215-242). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015098627
Saved in:
Cover Image
Absagen von Veranstaltungen im Messezentrum Nürnberg: Bundesweite Umsatzeinbußen von 1,55 Milliarden Euro
Penzkofer, Horst - In: ifo Schnelldienst 74 (2021) 08, pp. 32-36
Aufgrund der andauernden Pandemie wird 2021 erneut ein schwieriges Jahr für die gesamte deutsche Messewirtschaft. Etwa 60% der für das Jahr 2021 geplanten Messen wurden bisher abgesagt oder ins nächste Jahr verschoben, und auch die NürnbergMesse GmbH musste in diesem Jahr schon viele...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012882716
Saved in:
Cover Image
Autos and the National Industrial Recovery Act : Evidence on Industry Complementarities
Cooper, Russell W.; Haltiwanger, John C. - 2021
This paper investigates the motivations for, and implications of, the Automobile Industry code under the National Industrial Recovery Act. The amended code contained a provision calling for automobile producers to alter the timing of new model introductions and the annual automobile show as a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013239961
Saved in:
Cover Image
Accounting for sources of information in trade fairs: evidence from Portuguese exhibitors
Silva, Pedro M. da; Santos, J. F.; Moutinho, Victor Ferreira - In: Economic and business review : EBR 23 (2021) 1, pp. 15-25
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013533784
Saved in:
Cover Image
Study on the exhibition performance and efficiency of exhibitors in overseas trade show : company characteristics and exhibition participation
Lee, Hee Yeon; Park, Chang Won; Kim, Bong-Seok - In: Global business and finance review 26 (2021) 2, pp. 49-66
Purpose: This study aims to analyze the efficiency of performance of exhibitors in overseas trade shows and identify the causes of inefficiency and differences according to their characteristics. Design/methodology/approach: This study employed a theoretical approach based on a literature...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012695810
Saved in:
Cover Image
Eventforschung : Events und ‚The New Normal'
Zanger, Cornelia (ed.) - 2023
„ZÄHL DAZU“ -- Next Level Marketing -- BOCOM -- Wie funktionieren Messen und Veranstaltungen in fünf Jahren?; Messestand der Zukunft -- Die RECHTLICHE Normalität bei anlogen, hybriden und digitalen Events -- Digitale Konferenzformate -- Sind digitale Events per se nachhaltiger…oder...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013518311
Saved in:
Cover Image
Socio-economic effects of trade fairs on host cities from a citizens' perspective : the case of Thessaloniki, Greece
Kourkouridis, Dimitris; Frangopoulos, Yannis; … - In: International journal of event and festival management 14 (2023) 1, pp. 113-133
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014319915
Saved in:
Cover Image
Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol; Nicolau, Juan Luis - In: Tourism management : research, policies, practice 98 (2023), pp. 1-10
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014304487
Saved in:
Cover Image
The impact of export promotion with matchmaking on exports and service outsourcing
Makioka, Ryo - 2020 - Revised: April 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014365761
Saved in:
Cover Image
Trade fair fee as a source of income for the budgets of municipalities in Poland on selected examples
Szydłowski, Cezary - In: Financial internet quarterly 16 (2020) 2, pp. 37-48
The public finance system in force in Poland provides for a trade fair fee (Polish - "opłata targowa") as part of municipalities' own revenues. The trade fair fee is collected from persons selling at marketplaces located in the municipality. It constitutes own income for the commune's budget...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012284887
Saved in:
Cover Image
A configurational approach to the impact of trade fairs and trade missions on firm export activity
Monreal-Pérez, Joaquín; Geldres-Weiss, Valeska V. - In: Business research quarterly : BRQ 23 (2020) 1, pp. 1-19
Export promotion programmes (EPPs) are argued to support firms' export activity. However, the empirical evidence for the link between EPPs and exporting is inconclusive. We argue and demonstrate by using fuzzy set methods one can uncover configurations that combine the firm's participation in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012169802
Saved in:
Cover Image
Role of Trade Show Event Experiences on Participants’ Happiness and Their Behavioural Intentions
Rai, Shivam - 2020
Trade show events are $100bn industry, with more than 24500 trade shows are organized each year across the world (Singh et al., 2017). Asian exhibition market is growing at a pace of over 5.6% each year, and with an annual growth rate of more than 7.8%, Indian exhibition market is showing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014089881
Saved in:
Cover Image
Veranstaltungen in der Messe Dortmund und den Westfalenhallen generieren starke wirtschaftliche Impulse
Penzkofer, Horst - In: ifo Schnelldienst 72 (2019) 24, pp. 24-26
Im Auftrag der Westfalenhallen Unternehmensgruppe Dortmund hat das ifo Institut nach 2009 zum zweiten Mal eine Untersuchung zu den wirtschaftlichen Effekten durchgeführt, die in einem durchschnittlichen Veranstaltungsjahr – u.a. Messen, Kongresse, Tagungen, Konzerte – durch die...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012206815
Saved in:
Cover Image
The Influence of Trade Show Selection Criteria on Re-Participation Intention of Exhibitors
Chun, Chang-Suk - 2019
The satisfaction of exhibitors has a huge influence on the intention of re-participation of exhibitors. Re-visitation of exhibitors are more profitable to the trade show organizers (TSO) and the trade show destinations (TSD) through various ways, including longer stay, ground transportation,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012901910
Saved in:
Cover Image
Generating intangible resource and international performance: insights into enterprises organizational behavior and capability at trade shows
Shih, Tsui-Yii; Yang, Chien-Ching - In: Journal of business economics and management 20 (2019) 6, pp. 1022-1044
This paper helps to achieve a better understanding of the relationships among organizational behaviors, capabilities and the intangible resources of firms as a micro-level origin of the internationalization of enterprises. The resource-based view, strategic management theory, knowledge...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012175996
Saved in:
Cover Image
Exhibitions, patents, and innovation in the early twentieth century : evidence from the Turin 1911 international exhibition
Domini, Giacomo - 2019
This paper investigates the relevance for innovation of international exhibitions. While the first of these events, i.e. London's 1851 Great Exhibition, was an "exhibition of innovations", many of the subsequent ones, following the model of industrial exhibitions developed in France, did not...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011961469
Saved in:
Cover Image
Die wirtschaftliche Bedeutung von Veranstaltungen der Olympia Sport- und Veranstaltungszentrum Innsbruck GmbH und der Congress und Messe Innsbruck GmbH
Fritz, Oliver; Streicher, Gerhard - Österreichisches Institut für Wirtschaftsforschung - 2019
Im Mittelpunkt dieser Studie stehen die volkwirtschftlichen Effekte von Veranstaltungen, die von Olympia Sport- und Veranstaltungszentrum Innsbruck GmbH ("Olympiaworld"), Congress und Messe Innsbruck GmbH und Tiroler Landestheater ausgerichtet werden. Neben den für spezifische Veranstaltungen...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012025420
Saved in:
Cover Image
Trade shows in the 21st century : the role of events in structuring careers and professions
Béliard, Anne-Sophie (ed.); Naulin, Sidonie (ed.) - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013489709
Saved in:
Cover Image
Preparing an exhibition in the post-pandemic era : evidence from an O2O-based exhibition of B2B firms
Kim, Yaeri; Roh, Taewoo - In: Technological forecasting & social change : an … 185 (2022), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014233661
Saved in:
Cover Image
Exhibitors' performance at international trade shows : does export firms' experience matter?
Geldres-Weiss, Valeska V.; Monreal-Pérez, Joaquin; … - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 288-308
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012821543
Saved in:
Cover Image
Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 559-583
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013277286
Saved in:
Cover Image
Trade fairs and exhibitions in the Ghanaian public sector : meaning, relevance, and requirements
Agyapong, Gloria Kakrabah-Quarshie; Light, Osman; Twum, … - In: Public Sector Marketing Communications Volume I : …, (pp. 177-197). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013415092
Saved in:
Cover Image
International trade fairs and inter-firm knowledge flows : understanding patterns of convergence-divergence in the technological specializations of firms
Gibson, Rachael - 2022
Against a backdrop of economic uncertainty caused by a shift toward protectionism and the COVID-19 pandemic among other issues, this book suggests that international trade fairs (ITFs) represent a vital source of economic dynamism that can support national and regional economies by creating...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014476595
Saved in:
Cover Image
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto; Johnston, Wesley J.; … - In: Journal of business research : JBR 142 (2022), pp. 1092-1105
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013169501
Saved in:
Cover Image
Massenmagnet oder Publikumskiller? : eine experimentelle online-Studie zum Einfluss von Hintergrundmusik und Persönlichkeit auf die subjektive Bewertung des präsentierenden Unternehmens eines Messestandes
Herr, Julia; Georgi, Richard von; Starcke, Katrin - In: Events und Wege aus der Krise : "The New Normal" aus …, (pp. 139-158). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013163172
Saved in:
Cover Image
A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs
Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - In: The journal of business & industrial marketing 37 (2022) 3, pp. 509-528
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013165190
Saved in:
Cover Image
Messen als Dialogmarketing-Medium der Zukunft? : Publikumsmessen auf dem Weg zur Live-Communication 4.0
Kirchgeorg, Manfred; Manß, Rico; Stehr, Melanie - In: Transfer : Zeitschrift für Kommunikation und … 68 (2022) 1, pp. 24-31
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013165911
Saved in:
Cover Image
Exhibits
In: AI in fashion industry, (pp. 133-142). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015392481
Saved in:
Cover Image
Veranstaltungen der Messe Frankfurt lösen 3,6 Milliarden Euro Umsatz jährlich aus
Penzkofer, Horst - In: ifo Schnelldienst 71 (2018) 02, pp. 25-29
Im Auftrag der Messe Frankfurt GmbH hat das ifo Institut im Jahr 2017 die durch die Ausgaben von Ausstellern und Besuchern auf inländischen Messen, Kongressen und sonstigen Veranstaltungen ausgelösten wirtschaftlichen Wirkungen ermittelt. Auf Basis empirischer Erhebungen ausgewählter...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011795695
Saved in:
Cover Image
Trade Fairs and Their Relationship with Egyptian Exports in the Contexts of Globalization
Saleh, Khaled Ahmed Elsayed Elsaid - 2018
THESIS TITLE: The title of this thesis is & ldquo; Trade Fairs and Their Relation-Ship with Egyptian Exports in the Contexts of Globalization& rdquo, the total number of the thesis pages are 120 page, Arabic is the official writing language of this thesis. THESIS STRUCTURE: This study content is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014115085
Saved in:
Cover Image
Temporary Restraining Orders to Enforce Intellectual Property Rights at Trade Shows : An Empirical Study
Trimble, Marketa - 2018
Infringements of intellectual property (“IP”) rights by exhibitors at trade shows (also called trade fairs or exhibitions), such as infringements committed through exhibitions of or offers to sell infringing products, can be extremely damaging to IP right owners because of the wide exposure...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014118201
Saved in:
Cover Image
Veranstaltungen der Messe Frankfurt lösen 3,6 Milliarden Euro Umsatz jährlich aus
Penzkofer, Horst - In: Ifo-Schnelldienst 71 (2018) 2, pp. 25-29
Im Auftrag der Messe Frankfurt GmbH hat das ifo Institut nach 2000 und 2011 im Jahr 2017 erneut die durch die Ausgaben von Ausstellern und Besuchern auf inländischen Messen1, Kongressen und sonstigen Veranstaltungen ausgelösten wirtschaftlichen Wirkungen ermittelt. Auf Basis empirischer...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011789863
Saved in:
Cover Image
Der Einfluss von Humankapital auf die Kaufabsicht von Messeausstellern: Eine Analyse anhand einer Ausstellerbefragung auf der Fachmesse Best of Events 2018
Winnen, Lothar; Rühle, Alexander; Piepiorka, Christine; … - In: Zeitschrift für Tourismuswissenschaft 13 (2021) 1, pp. 125-144
Zusammenfassung Unter der Prämisse, dass das Humankapital ein entscheidender Faktor für die erneute Buchung einer Messe durch einen Aussteller ist, wurde im Januar 2018 eine Befragung von 129 Messeausstellern auf der Fachmesse Best of Events (BoE) durchgeführt. Ziel war die Identifikation des...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014624560
Saved in:
Cover Image
Virtual trade show : past assessment, present status, and future prospects
Gani, Mohammad Osman; Takahashi, Yoshi; Faroque, Anisur … - In: Journal for international business and entrepreneurship … 13 (2021) 3/4, pp. 286-310
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012887816
Saved in:
Cover Image
Exhibitions, trade fairs and industrial events
Frost, Warwick (ed.); Laing, Jennifer (ed.) - 2021 - First issued in paperback
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012705093
Saved in:
Cover Image
Book trade catalogues in early modern Europe
Weduwen, Arthur der (ed.); Pettegree, Andrew (ed.);  … - 2021
"This edited collection offers in seventeen chapters the latest scholarship on book catalogues in early modern Europe. Contributors discuss the role that these catalogues played in bookselling and book auctions, as well as in guiding the tastes of book collectors and inspiring some of the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012505326
Saved in:
Cover Image
Handbuch Messe-, Kongress- und Eventmanagement
Dinkel, Michael (ed.); Luppold, Stefan (ed.);  … - 2021 - Zweite, aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012666141
Saved in:
Cover Image
Die Zukunft von Messen, Kongressen und Events
Borstel, Peter (ed.) - 2021 - Erste Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012667187
Saved in:
Cover Image
Examination in B2B trade show : the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
Silva, Pedro Mendonça - In: Journal of marketing analytics : JMA 9 (2021) 3, pp. 228-241
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012614796
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...