Search Results - subject_exact:"Messe"

What happens in Paris, does not stay in Paris : trade fairs and search and matching frictions

Békés, Gábor; Molnár, Mátyás; Steinwender, Claudia - 2026

Search and matching frictions prevent firms from forming international trade linkages. Despite trade fairs being a common and often subsidized tool to overcome these frictions, we lack causal evidence on how they facilitate link formation. We exploit a unique feature of Hungarian firms'...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015654349

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What happens in Paris, does not stay in Paris : trade fairs and search and matching frictions

Békés, Gábor; Molnár, Mátyás; Steinwender, Claudia - 2026

Book / Working Paper

What happens in Paris, does not stay in Paris : trade fairs and search and matching frictions

Békés, Gábor; Molnár, Mátyás; Steinwender, Claudia - 2026

Book / Working Paper

The future of B2B trade shows : drivers of transformation from a process view

Mora Cortez, Roberto; Clarke, Ann Højbjerg; Freytag, Per V. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455003

China IP SME helpdesk : guide to trade fairs in China : 2024 update

2024

China's convention and exhibition industry has shown a steady growth over the years. From only six international events held in 1978, the number of conventions and exhibitions in China surpassed 10,000 already in 2017, with a total rentable exhibiting area largely exceeding 10 million square...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015276403

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China IP SME helpdesk : guide to trade fairs in China : 2024 update

2024

Book / Working Paper

Structural determinants of trade fair attendance : evidence from European exhibition tourism

Kourkouridis, Dimitris; Salepaki, Asimenia - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015641379

Is Trade Justice? Is Fair Trade Fair?

Booth, Philip - 2023

This paper discusses issues related to the fair trade and trade justice movements. It finds the arguments of the trade justice movement unconvincing and their policies damaging. It suggests that Christian clergy should be careful when discussing such issues

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014347861

B2B value co-creation influence on engagement : Twitter analysis at international trade show organizer

Geldres-Weiss, Skania; Küster, Inés; Vila-López, Natalia - 2023

Purpose This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective is to analyze the influence of value co-creation practices on...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014318814

The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors

Silva, Pedro Mendonça; Paço, Arminda; Moutinho, … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290354

Exhibitionist Japan : the spectacle of modern development

Lockyer, Angus - 2025

From the second half of the nineteenth century, Japan has been a particularly enthusiastic user of exhibitions. Large-scale international exhibitions, including Osaka 2025, form only the tip of an iceberg comprising over 1,300 industrial, regional, and local exhibitions held in Japan over the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357490

Messen : Wahrnehmung und Erlebnis : Management-Ansätze für die Live-Kommunikation

2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015445551

How does a B2B trade show satisfy visitors' needs? : a literature review of visitor satisfaction : research approaches, themes and future research directions

Wang, Jing; Yin, Xiaolan; Wang, Yi; Zhu, Zhangxiang; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015608400

Have trade fairs recovered in the post-COVID era? : a comparative analysis of bleisure trends in Thessaloniki's trade fairs

Kourkouridis, Dimitris; Salepaki, Asimenia; Angelou, Ioannis - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415157

What is the value of entrepreneurial orientation on the network and performance? : an examination in trade fairs context

Silva, Pedro; Vale, Vera Teixeira; Moutinho, Victor Ferreira - 2022

Purpose - The purpose of this paper is to examine the influence of entrepreneurial orientation on the network and exhibitor's performance. The entrepreneurial orientation is seen as a highly competitive factor for the company, which can foster its trade fair business. Design/methodology/approach...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013177500

The effects of timing and order of government support mechanisms for SME exports

Tinits, Priit; Fey, Carl F. - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013272945

Trade show visitors and key technological trends : from a literature review to a conceptual framework

Vitali, Veronica; Bazzani, Claudia; Gimigliano, Annamaria; … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013538986

Fairness perceptions, happiness, and behavioral intentions in trade fairs : an investigation from the relational model of justice

Rai, Shivam; Narwal, Preeti - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014574590

Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities

Jung, Shinyong; Park, Kwangsoo; Lee, Yoon Joo - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513619

Innovations in arts marketing : from art sensationalism to experiential art Fairs

Kumorowski, Sandra - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015098627

Absagen von Veranstaltungen im Messezentrum Nürnberg: Bundesweite Umsatzeinbußen von 1,55 Milliarden Euro

Penzkofer, Horst - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012882716

Accounting for sources of information in trade fairs: evidence from Portuguese exhibitors

Silva, Pedro M. da; Santos, J. F.; Moutinho, Victor Ferreira - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013533784

Autos and the National Industrial Recovery Act : Evidence on Industry Complementarities

Cooper, Russell W.; Haltiwanger, John C. - 2021

This paper investigates the motivations for, and implications of, the Automobile Industry code under the National Industrial Recovery Act. The amended code contained a provision calling for automobile producers to alter the timing of new model introductions and the annual automobile show as a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013239961

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Autos and the National Industrial Recovery Act : Evidence on Industry Complementarities

Cooper, Russell - 1992

Book / Working Paper

Study on the exhibition performance and efficiency of exhibitors in overseas trade show : company characteristics and exhibition participation

Lee, Hee Yeon; Park, Chang Won; Kim, Bong-Seok - 2021

Purpose: This study aims to analyze the efficiency of performance of exhibitors in overseas trade shows and identify the causes of inefficiency and differences according to their characteristics. Design/methodology/approach: This study employed a theoretical approach based on a literature...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012695810

Role of Trade Show Event Experiences on Participants’ Happiness and Their Behavioural Intentions

Rai, Shivam - 2020

Trade show events are $100bn industry, with more than 24500 trade shows are organized each year across the world (Singh et al., 2017). Asian exhibition market is growing at a pace of over 5.6% each year, and with an annual growth rate of more than 7.8%, Indian exhibition market is showing...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014089881

The impact of export promotion with matchmaking on exports and service outsourcing

Makioka, Ryo - 2020 - Revised: April 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014365761

A configurational approach to the impact of trade fairs and trade missions on firm export activity

Monreal-Pérez, Joaquín; Geldres-Weiss, Valeska V. - 2020

Export promotion programmes (EPPs) are argued to support firms' export activity. However, the empirical evidence for the link between EPPs and exporting is inconclusive. We argue and demonstrate by using fuzzy set methods one can uncover configurations that combine the firm's participation in...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012169802

Trade fair fee as a source of income for the budgets of municipalities in Poland on selected examples

Szydłowski, Cezary - 2020

The public finance system in force in Poland provides for a trade fair fee (Polish - "opłata targowa") as part of municipalities' own revenues. The trade fair fee is collected from persons selling at marketplaces located in the municipality. It constitutes own income for the commune's budget...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012284887

Eventforschung : Events und ‚The New Normal'

2023

„ZÄHL DAZU“ -- Next Level Marketing -- BOCOM -- Wie funktionieren Messen und Veranstaltungen in fünf Jahren?; Messestand der Zukunft -- Die RECHTLICHE Normalität bei anlogen, hybriden und digitalen Events -- Digitale Konferenzformate -- Sind digitale Events per se nachhaltiger…oder...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013518311

Socio-economic effects of trade fairs on host cities from a citizens' perspective : the case of Thessaloniki, Greece

Kourkouridis, Dimitris; Frangopoulos, Yannis; … - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014319915

Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?

Anguera-Torrell, Oriol; Nicolau, Juan Luis - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014304487

Services weiterdenken: App, CO₂-Ermittlung und Supply Chain Management für Veranstaltungen : Management-Ansätze für die Live-Kommunikation

Grimm, Valerie I.; Kreuser, Kim; Reil, Lena - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446940

Veranstaltungen in der Messe Dortmund und den Westfalenhallen generieren starke wirtschaftliche Impulse

Penzkofer, Horst - 2019

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012206815

The influence of trade show selection criteria on re-participation intention of exhibitors

Chun, Chang-Suk - 2016

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011795384

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The Influence of Trade Show Selection Criteria on Re-Participation Intention of Exhibitors

Chun, Chang-Suk - 2019

Book / Working Paper

Generating intangible resource and international performance: insights into enterprises organizational behavior and capability at trade shows

Shih, Tsui-Yii; Yang, Chien-Ching - 2019

This paper helps to achieve a better understanding of the relationships among organizational behaviors, capabilities and the intangible resources of firms as a micro-level origin of the internationalization of enterprises. The resource-based view, strategic management theory, knowledge...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012175996

Die wirtschaftliche Bedeutung von Veranstaltungen der Olympia Sport- und Veranstaltungszentrum Innsbruck GmbH und der Congress und Messe Innsbruck GmbH

Fritz, Oliver; Streicher, Gerhard - 2019

Im Mittelpunkt dieser Studie stehen die volkwirtschftlichen Effekte von Veranstaltungen, die von Olympia Sport- und Veranstaltungszentrum Innsbruck GmbH ("Olympiaworld"), Congress und Messe Innsbruck GmbH und Tiroler Landestheater ausgerichtet werden. Neben den für spezifische Veranstaltungen...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012025420

Exhibitions, patents, and innovation in the early twentieth century : evidence from the Turin 1911 international exhibition

Domini, Giacomo - 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012313360

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Exhibitions, patents, and innovation in the early twentieth century : evidence from the Turin 1911 international exhibition

Domini, Giacomo - 2019

Book / Working Paper

Massenmagnet oder Publikumskiller? : eine experimentelle online-Studie zum Einfluss von Hintergrundmusik und Persönlichkeit auf die subjektive Bewertung des präsentierenden Unternehmens eines Messestandes

Herr, Julia; Georgi, Richard von; Starcke, Katrin - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013163172

A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs

Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013165190

Messen als Dialogmarketing-Medium der Zukunft? : Publikumsmessen auf dem Weg zur Live-Communication 4.0

Kirchgeorg, Manfred; Manß, Rico; Stehr, Melanie - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013165911

Driving participation and investment in B2B trade shows : the organizer view

Mora Cortez, Roberto; Johnston, Wesley J.; … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013169501

Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows

Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013277286

Preparing an exhibition in the post-pandemic era : evidence from an O2O-based exhibition of B2B firms

Kim, Yaeri; Roh, Taewoo - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014233661

Exhibitors' performance at international trade shows : does export firms' experience matter?

Geldres-Weiss, Valeska V.; Monreal-Pérez, Joaquin; … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012821543

Exhibits

2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015392481

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Exhibits

1916

Book / Working Paper

Olivetti identities : spaces and languages 1933-1983

2022

Über die visuelle Identität und Markenbildung bei Olivetti - Beispiele aus Showrooms, Messen, Weltausstellungen - Kulturelle Aktivitäten und Werbemassnahmen des weltweit einzigartigen Unternehmens. Die Schreibmaschinenklassiker sind der bekannteste Ausdruck des industriellen Vermächtnisses...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422732

Kommunikations-Booster durch hybride, interkulturelle und digitale Konzepte : Management-Ansätze für die Live-Kommunikation

Wenzel, Ann-Kathrin; Straub, Benjamin; Renz, Mariell; … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446939

Chapter 14. Trade shows in the business marketing communications mix

Gopalakrishna, Srinath; L. Lilien, Gary; Donsbach, Andrew - 2022

For many B2B firms, trade show participation is a major element of their marketing mix, often second only to the cost of the salesforce. Trade shows involve three sets of stakeholders - exhibitors, attendees and show organizers and perform multiple functions, three of which we highlight here:...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015496050

International trade fairs and inter-firm knowledge flows : understanding patterns of convergence-divergence in the technological specializations of firms

Gibson, Rachael - 2022

Against a backdrop of economic uncertainty caused by a shift toward protectionism and the COVID-19 pandemic among other issues, this book suggests that international trade fairs (ITFs) represent a vital source of economic dynamism that can support national and regional economies by creating...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014476595

Trade fairs and exhibitions in the Ghanaian public sector : meaning, relevance, and requirements

Agyapong, Gloria Kakrabah-Quarshie; Light, Osman; Twum, … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013415092

Trade shows in the 21st century : the role of events in structuring careers and professions

2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013489709

Veranstaltungen der Messe Frankfurt lösen 3,6 Milliarden Euro Umsatz jährlich aus

Penzkofer, Horst - 2018

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011795695

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Veranstaltungen der Messe Frankfurt lösen 3,6 Milliarden Euro Umsatz jährlich aus

Penzkofer, Horst - 2018

Article

Trade Fairs and Their Relationship with Egyptian Exports in the Contexts of Globalization

Saleh, Khaled Ahmed Elsayed Elsaid - 2018

THESIS TITLE: The title of this thesis is & ldquo; Trade Fairs and Their Relation-Ship with Egyptian Exports in the Contexts of Globalization& rdquo, the total number of the thesis pages are 120 page, Arabic is the official writing language of this thesis. THESIS STRUCTURE: This study content is...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014115085