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Year of publication
Subject
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Metaversum 85 Metaverse 71 Consumer behaviour 14 Konsumentenverhalten 14 Virtuelle Realität 12 Digitalisierung 10 Virtual reality 10 Digitization 9 Blockchain 8 Künstliche Intelligenz 7 Artificial intelligence 6 Marketing management 6 Marketingmanagement 6 Brand management 5 Impact assessment 5 Industrie 5 Markenführung 5 Wirkungsanalyse 5 Customer integration 4 Digital economy 4 Digitalökonomie 4 E-commerce 4 Einzelhandel 4 Electronic Commerce 4 Industrie 4.0 4 Industry 4.0 4 Internet marketing 4 Kundenintegration 4 Manufacturing industries 4 Marketing 4 Online-Marketing 4 Retail trade 4 Social Web 4 Social web 4 Virtual Reality 4 Advertising 3 Business start-up 3 Event marketing 3 Event-Marketing 3 Geschäftsmodell 3
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Online availability
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Undetermined 53 Free 16 CC license 1
Type of publication
All
Article 49 Book / Working Paper 36
Type of publication (narrower categories)
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Aufsatz im Buch 39 Book section 39 Article in journal 10 Aufsatz in Zeitschrift 10 Aufsatzsammlung 10 Graue Literatur 10 Non-commercial literature 10 Working Paper 5 Research Report 4 Arbeitspapier 3 Hochschulschrift 1 Interview 1
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Language
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English 63 German 21 Italian 1
Author
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Anderie, Lutz 4 Arora, Manpreet 2 Baker, Robin 2 Bansal, Ajit 2 Bauer, Stephan Richard 2 Busch, Malte 2 Catherine, S. 2 Duwe, Daniel 2 Hess, Thomas 2 Hönig, Michaela 2 Kiruthiga, V. 2 Klose, Sonja 2 Kreutzer, Ralf T. 2 Kumar, Jeetesh 2 Lee-Makiyama, Hosuk 2 Sharma, Kirti 2 Suganya, V. 2 Tarnanidis, Theodore 2 Tembelo, Havane 2 Weissenberger-Eibl, Marion A. 2 Adigüzel, Deniz Ünal 1 Agarwal, Sumit 1 Akbar, Khalida 1 AlRabiah, Sara 1 Angell, Robert J. 1 Arkontaky, John 1 Ayadi, Sawssen 1 Bala, Manju 1 Ball, Matthew 1 Bansal, Anu 1 Bansal, Divya 1 Baral, Sukanta Kumar 1 Bauer, Wilhelm 1 Bhasin, Cheryl 1 Bhattacharya, Naboshree 1 Borges, Ana Pinto 1 Borkmann, Vanessa 1 Braun, Steffen 1 Brouard, Myriam 1 Cardella, Per Luca 1
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Institution
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Weltwirtschaftsforum 4 Campus Verlag 1 Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Bürgerrechte und Konstitutionelle Angelegenheiten 1 Fraunhofer IRB-Verlag 1 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 1 Verlag Franz Vahlen 1
Published in...
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New business frontiers in the metaverse 15 Consumer experience and decision-making in the metaverse 8 Omnichannel approach to co-creating customer experiences through metaverse platforms 6 Transfer : Zeitschrift für Kommunikation und Markenmanagement 4 Premier reference source 3 AI-driven marketing research and data analytics 2 Journal of advertising research 2 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 2 Theory and practise finance 2 Working Papers 2 Working papers 2 A Productivity Press book 1 AI and data analytics applications in organizational management 1 Advances in Systems Analysis, Software Engineering, and High Performance Computing (ASASEHPC) book series 1 Advances in e-business research (AEBR) book series 1 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 1 Artificial intelligence for sustainable engineering and management 1 Briefing paper / World Economic Forum 1 Business Guides on the Go 1 ECIPE Occasional Paper 1 ECIPE occasional paper 1 Handbook of research on digital transformation management and tools 1 Human-centered approaches in Industry 5.0 : human-machine interaction, virtual reality training, and customer sentiment analysis 1 Insight report / [World Economic Forum] 1 KCMS Schriftenreihe 1 KCMS Schriftenreihe der FOM 1 L' ordinamento tributario italiano 1 Marketing innovation strategies and consumer behavior 1 New trends in marketing and consumer science 1 Reskilling the workforce for technological advancement 1 Routledge research in human resource management 1 Routledge studies in luxury management 1 Strategic change 1 TILEC discussion paper 1 Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung 1
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Source
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ECONIS (ZBW) 79 EconStor 6
Showing 1 - 50 of 85
Did you mean: subject_exact:"metaverse" (548 results)
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Wettbewerbsfähigkeit der deutschen Industrie und das Metaverse: German industrial competitiveness and the metaverse
Lee-Makiyama, Hosuk; Baker, Robin - 2024
Das Metaverse ist die nächste Stufe des Internets, das virtuelle 3D-Umgebungen schafft, in denen virtuelle Erlebnisse mithilfe von erweiterten Realität durchgeführt werden können. Es geht nicht nur um Headsets und virtuelle Spiele, sondern auch um die zunehmende Verbindung des Metaverses mit...
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Navigating the industrial metaverse : a blueprint for future innovations
Weltwirtschaftsforum - 2024
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From TikTok to uber to the metaverse : digital services, servicification and international investment law
Delimatsis, Panagiotis - 2024
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Wettbewerbsfähigkeit der deutschen Industrie und das Metaverse : German industrial competitiveness and the metaverse
Lee-Makiyama, Hosuk; Baker, Robin - 2024
Das Metaverse ist die nächste Stufe des Internets, das virtuelle 3D-Umgebungen schafft, in denen virtuelle Erlebnisse mithilfe von erweiterten Realität durchgeführt werden können. Es geht nicht nur um Headsets und virtuelle Spiele, sondern auch um die zunehmende Verbindung des Metaverses mit...
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The metaverse and career development : applications, implications and future directions
Priyashantha, K. G. - 2026
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Untersuchungen zum Potenzial von Metaverse
Anderie, Lutz; Hönig, Michaela - 2023
Das Metaverse ist eine neue Art von Plattform, die eine intuitive und natürliche Benutzererfahrung bietet. Es nutzt intelligente Technologien wie KI, Machine Learning und Datenanalyse, um Benutzer mit Content, Diensten und Erlebnissen zu verbinden. Das Metaverse ist eine vollständig immersive,...
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Das Metaversum heute: Chancen, Risiken und Erfolgsfaktoren für deutsche Unternehmen
Bauer, Stephan Richard; FOM Hochschule für Oekonomie & … - 2023
Der Begriff Metaversum hat durch die Umfirmierung von Facebook Inc. in Meta Inc. im Oktober 2021 einen Hype erfahren. Doch seitdem ist unklar, was das Metaversum heute überhaupt ist und in welche Richtung sich das Metaversum entwickelt. Damit einhergehend ist ungewiss, welche Chancen, Risiken...
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NFTs (Non-Fungible Tokens) - Funktion und Potenzialanalyse
Anderie, Lutz - 2023
Das vorliegende Working Paper erläutert die aktuelle Relevanz von NFTs (Non-Fungible Tokens) und dem Metaverse in der Forschung und Industrie. Dabei wird betont, dass diese Begriffe häufig als "Buzzwords" dienen und sowohl bei professionellen Investoren als auch bei jungen Menschen eine...
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Untersuchungen zum Potenzial von Metaverse
Anderie, Lutz; Hönig, Michaela - 2023
Das Metaverse ist eine neue Art von Plattform, die eine intuitive und natürliche Benutzererfahrung bietet. Es nutzt intelligente Technologien wie KI, Machine Learning und Datenanalyse, um Benutzer mit Content, Diensten und Erlebnissen zu verbinden. Das Metaverse ist eine vollständig immersive,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014305596
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Das Metaversum heute : Chancen, Risiken und Erfolgsfaktoren für deutsche Unternehmen
Bauer, Stephan Richard - 2023
Der Begriff Metaversum hat durch die Umfirmierung von Facebook Inc. in Meta Inc. im Oktober 2021 einen Hype erfahren. Doch seitdem ist unklar, was das Metaversum heute überhaupt ist und in welche Richtung sich das Metaversum entwickelt. Damit einhergehend ist ungewiss, welche Chancen, Risiken...
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Exploring the industrial metaverse : a roadmap to the future
Weltwirtschaftsforum - 2023
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Social implications of the metaverse
Weltwirtschaftsforum - 2023
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Demystifying the consumer metaverse
Weltwirtschaftsforum - 2023
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Metaverse : study requested by the JURI committee
Maciejewski, Mariusz - Europäisches Parlament / Generaldirektion Interne … - 2023
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NFTs (Non-Fungible Tokens) - Funktion und Potenzialanalyse
Anderie, Lutz - 2023
Das vorliegende Working Paper erläutert die aktuelle Relevanz von NFTs (Non-Fungible Tokens) und dem Metaverse in der Forschung und Industrie. Dabei wird betont, dass diese Begriffe häufig als "Buzzwords" dienen und sowohl bei professionellen Investoren als auch bei jungen Menschen eine...
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The AI metaverse revolution : transforming multi-business scenarios; volume 2
Kumar, Jeetesh (ed.); Arora, Manpreet (ed.) - 2025 - First edition
The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 2) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses...
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The AI metaverse revolution : transforming multi-business scenarios; volume 1
Kumar, Jeetesh (ed.); Arora, Manpreet (ed.) - 2025 - First edition
The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 1) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015453575
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Das Ökosystem "Industrielles Metaversum" : Fallbeispiel Produktion & Logistik
Hausladen, Iris - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 54 (2025) 5/6, pp. 11-16
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Building a thriving future : navigating the metaverse and multiverse
Cecchi-Dimeglio, Paola - 2025
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Enabling the Metaverse. Whitepaper zu internationalen Nutzerpräferenzen, Geschäftsmodellen und Innovationsprozessen im Metaverse
Duwe, Daniel; Busch, Malte; Weissenberger-Eibl, Marion A. - 2022
Das Metaverse ist in aller Munde. Schließlich wird es als der Nachfolger des Internets gehandelt. Unternehmen investieren weltweit Millionen in dessen Entwicklung. Doch bislang ist unklar, ob die Vorstellungen von Menschen aus unterschiedlichen Räumen der Welt in Bezug auf das Metaverse...
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Enabling the Metaverse. Whitepaper on international user preferences, business models and innovation processes in the Metaverse
Duwe, Daniel; Busch, Malte; Weissenberger-Eibl, Marion A. - 2022
The Metaverse is on everyone's lips. After all, it is being treated as the successor to the Internet. Companies around the world are investing millions in its development. But so far it is unclear whether the preferences of people from different parts of the world about the Metaverse coincide or...
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The Metaverse : an exploration from the consumer consumption and economic viability perspectives
Bhasin, Cheryl; Dilawari, Hritik; Yuvaa, Prasath K.; … - In: New trends in marketing and consumer science, (pp. 404-418). 2024
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Redesigning consumer engagement through Metaverse strategies : blockchain and Web 3.0 technologies
Dube, Mercy; Tshuma, Sinothando - In: AI-driven marketing research and data analytics, (pp. 309-324). 2024
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The metaverse marketing revolution : how virtual worlds are redefining digital advertising and paving the way for corporate success
Hussain, Muhammad Hamdan; Khalil, Shahid; Raza Hasan; … - In: AI-driven marketing research and data analytics, (pp. 360-377). 2024
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Safety for digital immersive environments and social economic dynamics based on designing the metaverse
Kumar, S. Vinoth; Kaliappan, Vishnu Kumar; Suresh, A.; … - In: Human-centered approaches in Industry 5.0 : …, (pp. 281-309). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014560592
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Events im Metaverse : Erfolgsstrategien für unvergessliche digitale Erlebnisse - Praxisbeispiele und Tipps
Puchner, Georg; Münch, Christian; Müller, Axel - 2024
Ein Event im Metaverse 2030 -- Der Status Quo des Metaverse (Bedeutung / Konzept / Technologie / Ökosystem / Mehrwerte und Geschäftsmodelle / Risiken / rechtliche und steuerliche Aspekte) -- Chancen und Risiken von Events im Metaverse -- Veranstaltungen im Metaverse (Konferenzen und Tagungen /...
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Determining consensus on the acceptance and actions of Metaverse marketing in the Portuguese market
Teixeira, Sara; Oliveira, Zaila - In: Marketing innovation strategies and consumer behavior, (pp. 84-107). 2024
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The business of the metaverse : how to maintain the human element within this new business reality
Kannan, Hemachandran (ed.); Villamarin Rodriguez, Raul (ed.) - 2024
Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Preface -- Contributors -- 1. Introduction to the Metaverse in Business Applications -- 2. Evaluation and Future Impact of a Metaverse in Business -- 3. Re-wilding Natural Habitats with Flying Robots, AI, and Metaverse Ecosystems...
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Metaverse platforms : new age revolution in digital world
Taneja, Sanjay; Shukla, Rishi Prakash - In: New business frontiers in the metaverse, (pp. 1-13). 2024
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Introduction to metaverse : concept and evolution
Chakraborty, Oindrila - In: New business frontiers in the metaverse, (pp. 14-33). 2024
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Why should businesses care about the metaverse
Selvakumar, J. Joshua; Pachiyappan, Sathish; Suganya, G. - In: New business frontiers in the metaverse, (pp. 34-50). 2024
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How is metaverse impacting consumers' behaviour?
Agarwal, Sumit; Gupta, Vandana; Varma, Neha; Bansal, Ajit - In: New business frontiers in the metaverse, (pp. 51-66). 2024
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Metaverse and Industry 4.0 : an effective integration for disruption in varied sectors and business services
Gupta, Palak; Verma, Mini - In: New business frontiers in the metaverse, (pp. 67-79). 2024
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ArchiVerse: a symbiotic relationship between architecture and metaverse
Singh, Jashandeep - In: New business frontiers in the metaverse, (pp. 80-90). 2024
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Metaverse and brand : a futuristic approach of digital marketing strategy for luxury brand - India's hidesign
Sahdev, Supriya Lamba; Krishnan, Chitra - In: New business frontiers in the metaverse, (pp. 91-99). 2024
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Metaverse in higher education : reshaping pedagogies and entrepreneurial ventures
Akbar, Khalida; Mbonye, Vicent; Govender, Trisha - In: New business frontiers in the metaverse, (pp. 100-117). 2024
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Metaverse as the new challenge of tourism in the Phygital age : state of the art and research agenda
Ayadi, Sawssen; Zouari, Abir - In: New business frontiers in the metaverse, (pp. 118-134). 2024
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Metaverse-driven advances in immersive VR experiences for behaviour analysis and skill development
Gupta, Nidhi; Sharma, Kirti; Kumar, Shivam; Kumar, Priyanshu - In: New business frontiers in the metaverse, (pp. 135-154). 2024
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Challenges of a metaverse shaping the future of entrepreneurship
Tariq, Muhammad Usman - In: New business frontiers in the metaverse, (pp. 155-173). 2024
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Role of blockchain technology for user data security in metaverse
Jha, Babita; Garg, Sushant; Singhal, Tushar - In: New business frontiers in the metaverse, (pp. 174-196). 2024
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The metaverse revolution : digital strategies for Indian industries in post-COVID-19 era
Sharma, Kirti; Dev, Sachin; Dey, Nomita - In: New business frontiers in the metaverse, (pp. 197-208). 2024
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Exploring the metaverse : future pathway for digital marketing
Sharma, Puneet; Mahindru, Bhavuk - In: New business frontiers in the metaverse, (pp. 209-217). 2024
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Prospects and difficulties for the Industry 4.0 era in the realm of the metaverse
Bansal, Ajit; Bansal, Anu - In: New business frontiers in the metaverse, (pp. 218-228). 2024
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Two sides of the medallion in the global workforce as the Metaverse evolves : new job opportunities and technological unemployment
Şanlısoy, Selim; Çiloğlu, Tuğberk - In: Reskilling the workforce for technological advancement, (pp. 111-140). 2024
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Marketing and Sales in the Metaverse : Understanding and Profiting from the Metaverse: An Introduction for Businesses
Kohne, Andreas; Komor, Ralf H. - 2024
Introduction -- Basics -- Why We Are Not Yet in the Metaverse -- Why It Is Still Worth Engaging with the Metaverse Today -- Impact of the Metaverse on Sales and Marketing -- Jump-Start Guides for Businesses in the Metaverse -- Opportunities and Risks -- Information, Links, and Checklists.
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Consumer experience and decision-making in the metaverse
Tarnanidis, Theodore (ed.) - 2024
"The focus of this book is on how technology advances have expanded the service economy and improved customer relationships. Through a collection of research, the book presents insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and other topics"--
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What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers
Marder, Ben; Yau, Amy; Yule, Jennifer; Osadchaya, Elena; … - In: Journal of advertising research 64 (2024) 3, pp. 255-283
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Immersive advertising : a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements
Sands, Sean; Ferraro, Carla; Demsar, Vlad; Cohen, Justin; … - In: Journal of advertising research 64 (2024) 3, pp. 284-300
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New business frontiers in the metaverse
Inder, Shivani (ed.); Dawra, Shuchi (ed.);  … - 2024
The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. New Business Frontiers in the Metaverse aims to demystify the metaverses complexities. Moving beyond speculative buzz, it unfolds as a dynamic exploration of the relationship between...
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Implications of the technological revolution on human life in the digital future : a metaverse perspective
Suganya, V.; Kalaivani, M. - In: Omnichannel approach to co-creating customer …, (pp. 1-15). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531438
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