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Year of publication
Subject
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Metaversum 90 Metaverse 76 Consumer behaviour 14 Konsumentenverhalten 14 Virtuelle Realität 12 Digitalisierung 11 Digitization 10 Virtual reality 10 Blockchain 9 Künstliche Intelligenz 9 Artificial intelligence 8 Marketing management 6 Marketingmanagement 6 Brand management 5 Impact assessment 5 Industrie 5 Internet marketing 5 Markenführung 5 Non-Fungible Token 5 Online-Marketing 5 Wirkungsanalyse 5 Customer integration 4 Digital economy 4 Digitalökonomie 4 E-commerce 4 Einzelhandel 4 Electronic Commerce 4 Geschäftsmodell 4 Industrie 4.0 4 Industry 4.0 4 Kundenintegration 4 Manufacturing industries 4 Marketing 4 Retail trade 4 Social Web 4 Social web 4 Virtual Reality 4 Advertising 3 Business model 3 Business start-up 3
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Online availability
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Undetermined 55 Free 16 CC license 1
Type of publication
All
Article 49 Book / Working Paper 41
Subcategories
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Book section 39 Article in journal 10 Working paper 5 Proceedings 1
Language
All
English 65 German 24 Italian 1
Author
All
Anderie, Lutz 4 Arora, Manpreet 2 Baker, Robin 2 Bansal, Ajit 2 Bauer, Stephan Richard 2 Busch, Malte 2 Catherine, S. 2 Duwe, Daniel 2 Hess, Thomas 2 Hönig, Michaela 2 Kiruthiga, V. 2 Klose, Sonja 2 Kreutzer, Ralf T. 2 Kumar, Jeetesh 2 Lee-Makiyama, Hosuk 2 Sharma, Kirti 2 Suganya, V. 2 Tarnanidis, Theodore 2 Tembelo, Havane 2 Weissenberger-Eibl, Marion A. 2 Adigüzel, Deniz Ünal 1 Agarwal, Sumit 1 Akbar, Khalida 1 AlRabiah, Sara 1 Angell, Robert J. 1 Arkontaky, John 1 Ayadi, Sawssen 1 Bala, Manju 1 Ball, Matthew 1 Bansal, Anu 1 Bansal, Divya 1 Baral, Sukanta Kumar 1 Bauer, Wilhelm 1 Bhasin, Cheryl 1 Bhattacharya, Naboshree 1 Borges, Ana Pinto 1 Borkmann, Vanessa 1 Braun, Steffen 1 Brouard, Myriam 1 Cardella, Per Luca 1
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Institution
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Weltwirtschaftsforum 4 Campus Verlag 1 Erich Schmidt Verlag 1 Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Bürgerrechte und Konstitutionelle Angelegenheiten 1 Fraunhofer IRB-Verlag 1 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 1 Linde Verlag 1 Verlag Franz Vahlen 1
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Published in...
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New business frontiers in the metaverse 15 Consumer experience and decision-making in the metaverse 8 Omnichannel approach to co-creating customer experiences through metaverse platforms 6 Transfer : Zeitschrift für Kommunikation und Markenmanagement 4 Premier reference source 3 AI-driven marketing research and data analytics 2 Journal of advertising research 2 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 2 Theory and practise finance 2 Working Papers 2 Working papers 2 A Productivity Press book 1 AI and data analytics applications in organizational management 1 Advances in Systems Analysis, Software Engineering, and High Performance Computing (ASASEHPC) book series 1 Advances in e-business research (AEBR) book series 1 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 1 Artificial intelligence (AI) : Elementary to advanced practices 1 Artificial intelligence for sustainable engineering and management 1 Briefing paper / World Economic Forum 1 Business Guides on the Go 1 ECIPE Occasional Paper 1 ECIPE occasional paper 1 Handbook of research on digital transformation management and tools 1 Human-centered approaches in Industry 5.0 : human-machine interaction, virtual reality training, and customer sentiment analysis 1 Insight report / [World Economic Forum] 1 KCMS Schriftenreihe 1 KCMS Schriftenreihe der FOM 1 L' ordinamento tributario italiano 1 Marketing innovation strategies and consumer behavior 1 New trends in marketing and consumer science 1 Reskilling the workforce for technological advancement 1 Routledge research in human resource management 1 Routledge studies in luxury management 1 Strategic change 1 TILEC discussion paper 1 Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung 1
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Source
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ECONIS (ZBW) 84 EconStor 6
Showing 1 - 50 of 89
 
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Wettbewerbsfähigkeit der deutschen Industrie und das Metaverse: German industrial competitiveness and the metaverse
Lee-Makiyama, Hosuk; Baker, Robin - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014560181
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Wettbewerbsfähigkeit der deutschen Industrie und das Metaverse : German industrial competitiveness and the metaverse
Lee-Makiyama, Hosuk; Baker, Robin - 2024
Das Metaverse ist die nächste Stufe des Internets, das virtuelle 3D-Umgebungen schafft, in denen virtuelle Erlebnisse mithilfe von erweiterten Realität durchgeführt werden können. Es geht nicht nur um Headsets und virtuelle Spiele, sondern auch um die zunehmende Verbindung des Metaverses mit...
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From TikTok to uber to the metaverse : digital services, servicification and international investment law
Delimatsis, Panagiotis - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014536150
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Navigating the industrial metaverse : a blueprint for future innovations
2024
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The metaverse and career development : applications, implications and future directions
Priyashantha, K. G. - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015589303
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Expanding the digital frontiers of business with AI, gamification, and metaverse marketing
2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015634395
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Untersuchungen zum Potenzial von Metaverse
Anderie, Lutz; Hönig, Michaela - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014309901
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Das Metaversum heute: Chancen, Risiken und Erfolgsfaktoren für deutsche Unternehmen
Bauer, Stephan Richard; FOM Hochschule für Oekonomie & … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014377035
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NFTs (Non-Fungible Tokens) - Funktion und Potenzialanalyse
Anderie, Lutz - 2023
Das vorliegende Working Paper erläutert die aktuelle Relevanz von NFTs (Non-Fungible Tokens) und dem Metaverse in der Forschung und Industrie. Dabei wird betont, dass diese Begriffe häufig als "Buzzwords" dienen und sowohl bei professionellen Investoren als auch bei jungen Menschen eine...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014383933
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NFTs (Non-Fungible Tokens) - Funktion und Potenzialanalyse
Anderie, Lutz - 2023
Book / Working Paper
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Exploring the industrial metaverse : a roadmap to the future
2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014465123
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Social implications of the metaverse
2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014465209
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Demystifying the consumer metaverse
2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014465252
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Untersuchungen zum Potenzial von Metaverse
Anderie, Lutz; Hönig, Michaela - 2023
Das Metaverse ist eine neue Art von Plattform, die eine intuitive und natürliche Benutzererfahrung bietet. Es nutzt intelligente Technologien wie KI, Machine Learning und Datenanalyse, um Benutzer mit Content, Diensten und Erlebnissen zu verbinden. Das Metaverse ist eine vollständig immersive,...
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Das Metaversum heute : Chancen, Risiken und Erfolgsfaktoren für deutsche Unternehmen
Bauer, Stephan Richard - 2023
Der Begriff Metaversum hat durch die Umfirmierung von Facebook Inc. in Meta Inc. im Oktober 2021 einen Hype erfahren. Doch seitdem ist unklar, was das Metaversum heute überhaupt ist und in welche Richtung sich das Metaversum entwickelt. Damit einhergehend ist ungewiss, welche Chancen, Risiken...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014279059
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Metaverse : study requested by the JURI committee
Maciejewski, Mariusz - 2023
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Das Ökosystem "Industrielles Metaversum" : Fallbeispiel Produktion & Logistik
Hausladen, Iris - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015407321
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Building a thriving future : navigating the metaverse and multiverse
Cecchi-Dimeglio, Paola - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432012
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Die Bilanzierung im Metaverse nach HGB und IFRS
Gawenko, Wladislav; Hinz, Michael; Khalili, Sepideh - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444871
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Metaverse in der Unternehmenspraxis : Einführung, Strategie, Use Cases, KI & Skalierung
Würdemann, Michael - 2025 - 1. Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015573667
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Tokenizing the Future : A Guide to Web3 and the Metaverse
2025
Introduction -- Web3 Fundamentals -- Metaverse: A New Virtual World -- Tokenization: Unlocking the Digital Potential.-Web3 and Metaverse Use Cases -- Challenges and Opportunities -- Shaping the Future: Trends and Predictions -- Conclusion.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015548819
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The AI metaverse revolution : transforming multi-business scenarios; volume 2
2025 - First edition
The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 2) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015453566
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The AI metaverse revolution : transforming multi-business scenarios; volume 1
2025 - First edition
The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 1) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015453575
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Digitale Transformation & Tax Technology : New Technologies, Ethik, Nachhaltigkeit
2025
Aktuelle Entwicklungen und zukunftsorientierte Lösungen Im Steuer- und Rechnungswesen sind die digitale Transformation und Tax Technology mittlerweile entscheidende Treiber. Diese Entwicklung bedeutet jedoch mehr als nur technologischen Fortschritt - sie erfordert einen grundlegenden Wandel in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591111
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Enabling the Metaverse. Whitepaper zu internationalen Nutzerpräferenzen, Geschäftsmodellen und Innovationsprozessen im Metaverse
Duwe, Daniel; Busch, Malte; Weissenberger-Eibl, Marion A. - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013349231
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Enabling the Metaverse. Whitepaper on international user preferences, business models and innovation processes in the Metaverse
Duwe, Daniel; Busch, Malte; Weissenberger-Eibl, Marion A. - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013349232
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Consumer experience and decision-making in the metaverse
2024
"The focus of this book is on how technology advances have expanded the service economy and improved customer relationships. Through a collection of research, the book presents insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and other topics"--
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015061163
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Smart tourism narratives : maturity matrix and digital transformation
Sandhya, H.; Varghese, Bindi - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014562981
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Green metaverse for greener economies
2024 - First edition
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015068705
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Technology and luxury hospitality : AI, blockchain and the metaverse
2024
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What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers
Marder, Ben; Yau, Amy; Yule, Jennifer; Osadchaya, Elena; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015071674
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Immersive advertising : a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements
Sands, Sean; Ferraro, Carla; Demsar, Vlad; Cohen, Justin; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015071676
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New business frontiers in the metaverse
2024
The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. New Business Frontiers in the Metaverse aims to demystify the metaverses complexities. Moving beyond speculative buzz, it unfolds as a dynamic exploration of the relationship between...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014526819
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Implications of the technological revolution on human life in the digital future : a metaverse perspective
Suganya, V.; Kalaivani, M. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531438
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Economic implications of virtual goods and digital assets in the scope of metaverse : an analysis
Suganya, V.; Sasirekha, V. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531449
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Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.; Kiruthiga, V.; Suresh, N. V.; Gabriel, Reena - 2024
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An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.; Catherine, S. - 2024
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Creator's economy in the metaverse : how stakeholders in the retail industry will benefit
Khanal, Krishna; Khanal, Pushkar; Bala, Manju - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531561
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Metaverse's significance for smart cities and the retail sector : facilitating technologies and upcoming approaches
Parmar, Hemlata; Murari, Utsav Krishan - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531564
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Omnichannel approach to co-creating customer experiences through metaverse platforms
2024
Demystifies the complexities of integrating metaverse platforms into omnichannel business models. The book offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences
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The business of the metaverse : how to maintain the human element within this new business reality
2024
Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Preface -- Contributors -- 1. Introduction to the Metaverse in Business Applications -- 2. Evaluation and Future Impact of a Metaverse in Business -- 3. Re-wilding Natural Habitats with Flying Robots, AI, and Metaverse Ecosystems...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515262
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Marketing 6.0 : die Zukunft ist immersiv
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516306
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Two sides of the medallion in the global workforce as the Metaverse evolves : new job opportunities and technological unemployment
Şanlısoy, Selim; Çiloğlu, Tuğberk - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014520064
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Consumer experience and decision-making in the Metaverse : Marketing 2.0 beyond traditional boundaries
Tyagi, Mani; Tyagi, Shenki - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125271
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Ethical considerations in the Metaverse and augmented retail reality era
Kour, Manjit - 2024
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Firm and consumer interactions in the Metaverse : a case study of Indian firms
Mukherjee, Sonia - 2024
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Influencer marketing in the age of Metaverse
Yadav, Anuradha; Manda, Vijaya Kittu; Jitta, … - 2024
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Leveraging marketing strategies to help consumers make decisions using Metaverse technologies
Tarnanidis, Theodore; Gkiouzepas, Lampros - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125318
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Navigating consumer choices in the Metaverse : virtual and augmented reality's impact on purchasing decisions and experiences
Bhattacharya, Naboshree; Bansal, Divya - 2024
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The Metaverse within the SWOT framework
Adigüzel, Deniz Ünal - 2024
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The presence of brands in the Metaverse
Oliveira, Joana; Rocha, Catarina; Borges, Ana Pinto; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125369
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