Purpose: The purpose of this research paper is to determine how factors affecting consumer preferences of bottled water in different cities of Pakistan.Design / Methodology: The is an exploratory research which is conducted through Smart Pls and collected data from the survey questionnaire which...

This article examines evidence for the private rationality of decisions to choose bottled water using a large, nationally representative sample. Consumers are more likely to believe that bottled water is safer or tastes better if they have had adverse experiences with tap water or live in states...

Given the broad range of products in food retailing, actors are increasingly aiming to differentiate their products by promoting certain features as added benefits. This means that any added (emotional) benefit, whichever way it is communicated, becomes significant. In this article we...

Die reichhaltige Angebotspalette im Lebensmittelhandel führt dazu, dass sich die Lebensmittelbranche zunehmend mit Produktdifferenzierung beschäftigt. In diesem Zusammenhang kommt dem (emotionalen) Zusatznutzen, der über unterschiedlichste Produkteigenschaften vermittelt werden kann, eine...

Packaging water -- From containers to contents : branding water -- Frequent sipping : assembling the subject of hydration -- Drinking water arrangements in Bangkok : accommodating bottles -- Enacting water scarcity in Chennai -- Practices of economization : recycling plastic bottles in Hanoi --...

"An NBER digest for this paper is available.The NBER Bulletin on Aging and Health provides summaries of publications like this. You can sign up to receive the NBER Bulletin on Aging and Health by email. In this paper, we examine the impact of poor water quality on avoidance behavior by...

Recent marketing and psychological studies have shown that more choice does not always benefit consumers. This excessive-choice effect (ECE) is examined empirically using food items in four experiments. The first experiment investigates whether people would voluntarily reduce their choice-set...

Effective global competitiveness is rare in the Pacific islands, yet FIJI Water has been a major success story since 1997, exporting bottled water to the USA and elsewhere. A bland commodity has been linked to an 'exotic' place, and sold to elite consumers, as a form of cultural capital. The...