Search Results - subject_exact:"Mixed Reality"

Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age

Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-17

The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192343

Use of XR to revitalize and activate shop windows

Kueffmann, Karin - 2024

Virtual and augmented reality (VR/AR) that can be applied in many ways. A number of innovative immersive applications have already been created online commerce and in real retail. More VR/AR applications can be found in the fields of arts, fashion, real estate, architecture, city planning and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014480450

A systematic review of virtual reality in tourism and hospitality : the known and the paths to follow

Calisto, Maria de Lurdes; Sarkar, Soumodip - In: International journal of hospitality management 116 (2024), pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014457822

Einsatz von XR zur Belebung von Leerständen

Küffmann, Karin - In: HMD : Praxis der Wirtschaftsinformatik 61 (2024) 5, pp. 1317-1327

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015079921

MetaMoney : exploring the intersection of financial systems and virtual worlds

Kumar, Satish; Sureka, Riya; Lucey, Brian M.; Dowling, … - In: Research in international business and finance 68 (2024), pp. 1-12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014451854

Technikgestützte zahnmedizinische Hausbesuche durch nicht-ärztliches Fachpersonal zur Minderung des Ansteckungsrisikos

Kortekamp, Sarah-Sabrina; Ickerott, Ingmar; Teuteberg, Frank - In: HMD Praxis der Wirtschaftsinformatik 58 (2021) 4, pp. 754-764

Ziel des Beitrags ist die Identifikation von Problemen, Meta-Anforderungen und Designprinzipien für den Einsatz von Mixed und Virtual Reality Brillen zur Unterstützung nicht-ärztlichen Fachpersonals bei zahnmedizinischen Hausbesuchen. Im Rahmen von zwei Gruppendiskussionen und einem...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014501492

Einsatz von XR zur Belebung von Leerständen

Küffmann, Karin - In: HMD Praxis der Wirtschaftsinformatik 61 (2023) 5, pp. 1317-1327

Virtuelle und Augmented Reality (VR/AR) sind als innovative Technologien vielseitig einsetzbar. Sowohl im Online-, aber auch im stationären Handel sind schon etliche innovative immersive Anwendungen entstanden, die neue kognitive und affektive Interaktions- und Informationsmöglichkeiten...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015166237

A magic leap in tourism : intended and realized experience of head-mounted augmented reality in a museum context

Bird, Jonathan M.; Smart, Philip A.; Harris, David J.; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 7, pp. 1427-1447

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014368588

User-centered requirements for augmented reality as a cognitive assistant for safety-critical services

Bräker, Julia; Osterbrink, Anna; Semmann, Martin; … - In: Business & information systems engineering 65 (2023) 2, pp. 161-178

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014251582

User-Centered Requirements for Augmented Reality as a Cognitive Assistant for Safety-Critical Services

Bräker, Julia; Osterbrink, Anna; Semmann, Martin; … - In: Business & Information Systems Engineering 65 (2022) 2, pp. 161-178

Augmented reality (AR) is widely acknowledged to be beneficial for services with exceptionally high requirements regarding knowledge and simultaneous tasks to be performed and are safety-critical. This study explores the user-centered requirements for an AR cognitive assistant in the operations...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015178289

Immersive technologies for tourism : a systematic review

Pratisto, Eko Harry; Thompson, Nik; Potdar, Vidyasagar - In: Information technology & tourism 24 (2022) 2, pp. 181-219

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013433710

Smart operators : how augmented and virtual technologies are affecting the worker's performance in manufacturing contexts

Di Pasquale, Valentina; De Simone, Valentina; Miranda, … - In: Journal of industrial engineering and management : JIEM 15 (2022) 2, pp. 233-255

Purpose: The correct interaction between the workforce and augmented, virtual, and mixed reality technologies represents a crucial aspect of the success of the smart factory. This interaction is, indeed, affected by the variability of human behavior and its reliability, which can strongly...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013382366

Anforderungen sicherheitskritischer Dienste an Augmented Reality-Lösungen : Wassertiefenmessung in einem Seehafen

Bräker, Julia; Osterbrink, Anna; Wiesche, Manuel; … - In: HMD : Praxis der Wirtschaftsinformatik 59 (2022) 1, pp. 411-423

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013170088

X-reality film innovation circle framework and future directions

Rodrigues, Mariana Berga; Loureiro, Sandra Maria Correia - In: Creativity and innovation management 33 (2024) 3, pp. 338-368

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144142

Exploring relations among authentic tourism experience, experience quality, and tourist behaviours in phygital heritage with experimental design

Çiftçi, Şükrü Fırat; Çizel, Beykan - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-18

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076564

Immersive Technology and Experiences : Implications for Business and Society

Heggde, Githa (ed.); Patra, Santosh Kumar (ed.); … - International Communication Management Conference <10., … - 2024

1. Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environmen -- 2. Managing Professional Identities in the world of Immersive Technology: A study of healthcare professionals -- 3. I am confused: Coping with customer confusion in metaverse...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014443988

The role of immersive technologies in cultural contexts : future challenges from the literature

Colamatteo, Annarita; Sansone, Marcello; Pagnanelli, … - In: Italian journal of marketing : ITJM 2024 (2024) 1, pp. 113-142

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014512453

Turning digital technology to immersive marketing strategy : a strategic perspective on flexibility, agility and adaptability for businesses

Kritcha Yawised; Darlin Apasrawirote; Maneerut Chatrangsan - In: Journal of entrepreneurship in emerging economies 16 (2024) 3, pp. 742-766

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014525420

Combined use of neuroscience and virtual reality for business applications

Bigné Alcañiz, J. Enrique - In: Biometrics and neuroscience research in business and …, (pp. 295-315). 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014560409

Anforderungen sicherheitskritischer Dienste an Augmented Reality-Lösungen – Wassertiefenmessung in einem Seehafen

Bräker, Julia; Osterbrink, Anna; Wiesche, Manuel; … - In: HMD Praxis der Wirtschaftsinformatik 59 (2021) 1, pp. 411-423

Augmented Reality ist eine zunehmend weiter verbreitete Technologie. Die Potenziale in Bereichen außergewöhnlich hoher kognitiver Anforderungen in sicherheitskritischen Kontexten sind bisher allerdings wenig untersucht. Insbesondere Dienstleistungen, die umfassendes Fachwissen voraussetzen,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014501989

Technikgestützte zahnmedizinische Hausbesuche durch nicht-ärztliches Fachpersonal zur Minderung des Ansteckungsrisikos

Kortekamp, Sarah-Sabrina; Ickerott, Ingmar; Teuteberg, Frank - In: HMD : Praxis der Wirtschaftsinformatik 58 (2021) 4, pp. 754-764

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012616748

Machine learning and mixed reality for smart aviation : applications and challenges

Jiang, Yirui; Tran, Trung Hieu; Williams, Leon - In: Journal of air transport management 111 (2023), pp. 1-16

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014323102

Immersive Unternehmenswelten : wie Virtual, Augmented und Mixed Reality die Wirtschaft verändern können

Dalton, Jeremy; Acker, Olaf - 2023 - 1. Auflage

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013201840

Metaverse as a driver for customer experience and value co-creation : implications for hospitality and tourism management and marketing

Buhalis, Dimitrios; Lin, Michael S.; Leung, Daniel - In: International journal of contemporary hospitality management 35 (2023) 2, pp. 701-716

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013546075

Extended Reality in Wirtschaft, Wissenschaft, Gesellschaft und Medien : Immersive Technologien und virtuelle Welten: Grundlagen, Status quo, Ein- und Ausblicke

Likafu, Bolela (ed.); Malterer, Christian (ed.) - 2023

Grundlagen und Einordnung -- Lehre und Forschung -- XR und Kommunikation -- Gesellschaftliche Aspekte -- Perspektive der Medienbranche und Kreativwirtschaft -- VR und Kunst -- Extended Reality im Zusammenhang mit Blockchain und NFTs -- Insights in verschiedene Branchen.

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014467020

Metaverse in marketing and logistics : the state of the art and the path forward

Tan, Garry Wei-Han; Aw, Eugene Cheng-Xi; Cham, Tat Huei; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2932-2946

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014486550

Phygital technologies and environments for breakthrough innovation in customers' and citizens' journey : a critical literature review and future agenda

Del Vecchio, Pasquale; Secundo, Giustina; Garzoni, Antonello - In: Technological forecasting & social change : an … 189 (2023), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014266260

Comparing pick-by-vision to pick-by-paper : an experimental assessment of pick times, error rates and user satisfaction

Li, Fang; Kunze, Oliver - 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013554861

Integrating IoT modern communication architectures into the new generation of VR/MR environments

Cristea, Dragos Sebastian; Cantarero Navarro, Ruben; … - In: Analele Universitătii Dunărea de Jos Galaţi 25 (2019) 2, pp. 172-180

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012285690

Reinforcing customer journey through artificial intelligence : a review and research agenda

Rana, Jyoti; Gaur, Loveleen; Gurmeet Singh; Awan, Usama; … - In: International journal of emerging markets 17 (2022) 7, pp. 1738-1758

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013363334

Immersive technology : a meta-analysis of augmented/virtual reality applications and their impact on tourism experience

Fan, Xiaojun; Jiang, Xinyu; Deng, Nianqi - In: Tourism management : research, policies, practice 91 (2022), pp. 1-17

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013271572

Impact of multisensory extended reality on tourism experience journey

Santoso, Halim Budi; Wang, Jyun-Cheng; Windasari, Nila … - In: Journal of Hospitality and Tourism Technology 13 (2022) 3, pp. 356-385

Purpose The use of extended reality (XR) to create memorable experiences has attracted considerable attention, especially in tourism. Multisensory XR offers a new way of virtually previewing a destination before physical holidays. This study aims to explore how multisensory XR can be used at...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014874026

Apart we ride together : the motivations behind users of mixed-reality sports

Westmattelmann, Daniel; Grotenhermen, Jan-Gerrit; … - In: Journal of business research : JBR 134 (2021), pp. 316-328

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012643767

Digitale Geschäftsmodell-Innovation mit Augmented Reality und Virtual Reality : erfolgreich für die Industrie entwickeln und umsetzen

Grothus, André; Thesing, Theo; Feldmann, Carsten - 2021

Geschäftsmodell-Innovation mit Mixed Reality -- Mixed Reality: Anwendungsbereiche, Prozess zur AR-/VR-Anwendung, Nutzen und Grenzen -- Geschäftsmodell-Innovationen: Wert für den Kunden und Erträge für das Unternehmen -- Geschäftsmodell-Innovationen im Bereich Mixed Reality --...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012694997

Multi robots interactive control using mixed reality

Ostanin, M.; Yagfarov, R.; Devitt, D.; Akhmetzyanov, A.; … - In: International journal of production research 59 (2021) 23, pp. 7126-7138

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012697480

Virtual reality and mixed reality for second chance tourism

Bec, Alexandra; Moyle, Brent; Schaffer, Vikki; Timms, Ken - In: Tourism management : research, policies, practice 83 (2021), pp. 1-5

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012417984

Digitale Geschäftsmodell-Innovation mit Augmented Reality und Virtual Reality : erfolgreich für die Industrie entwickeln und umsetzen

Grothus, André; Thesing, Theo; Feldmann, Carsten - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012521312

Key trends in business-to-business services marketing strategies : developing a practice-based research agenda

Jong, Ad de; Ruyter, Ko de; Keeling, Debbie Isobel; … - In: Industrial marketing management : the international … 93 (2021), pp. 1-9

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012501917

Extended reality in practice : 100+ amazing ways virtual, augmented and mixed reality are changing business and society

Marr, Bernard - 2021

Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Why Xr Is a Trend on the Rise -- Why This Book, and Why Now? -- In the pandemic, our lives moved further online -- Work, as we know it, may never be the same -- Evolving relationships with customers -- A "perfect storm" of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014494581

What we know about the greenability of reality technologies : a systematic literature review

Khakpour, Alireza; Sánchez-Gordón, Mary; … - In: Entrepreneurship and organizational change : managing …, (pp. 89-113). 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012165395

Virtual Reality und Augmented Reality in der digitalen Produktion

Orsolits, Horst (ed.); Lackner, Maximilian (ed.); … - 2020

Technische Grundlagen zur Darstellung von virtuellen Inhalten -- Historische Entwicklung von Virtual und Augmented Reality -- Aktueller Überblick über Hardware und Software und den Stand der Technik -- Im Markt erfolgreiche Anwendungen in verschiedensten Bereichen digitaler Produktion und...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012402752

Virtual and augmented realities in emerging and advanced markets

Karadimitriou, Christina; Trihas, Nikolaos - In: Emerging human and techno-human business management …, (pp. 61-80). 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012522226

Virtual reality

Wohlgenannt, Isabell; Simons, Alexander; Stieglitz, Stefan - In: Business & information systems engineering 62 (2020) 5, pp. 455-461

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012308202

Virtual Reality und Augmented Reality in der digitalen Produktion

Orsolits, Horst (ed.); Lackner, Maximilian (ed.); … - 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012139512

User experience design for mixed reality : a case study of HoloLens in museum

Hammady, Ramy; Ma, Minhua; Strathearn, Carl - In: International journal of technology marketing : IJTMkt 13 (2019) 3/4, pp. 354-375

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012209486

Augmented reality marketing : how mobile AR-apps can improve brands through inspiration

Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris - In: Journal of retailing and consumer services 49 (2019), pp. 43-53

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012025827

Advanced Mixed Heritage: A Visual Turn Through Digitality and Reality of Architecture

Brusaporci, Stefano - In: International Journal of Computational Methods in … 2 (2018) 1, pp. 40-60

Aim of the article is to reflect on how digital technologies and ICT are changing the way to analyze, visualize, and communicate architectural heritage. In particular, mixed reality apps favor the constant and ubiquitous combination of reality and virtuality. A new kind of advanced heritage...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012043736

Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks

Rauschnabel, Philipp A.; He, Jun; Ro, Young Kyun - In: Journal of business research : JBR 92 (2018), pp. 374-384

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011925497

Virtually enhancing the real world with holograms : an exploration of expected gratifications of using augmented reality smart glasses

Rauschnabel, Philipp A. - In: Psychology & marketing 35 (2018) 8, pp. 557-572

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011970128

Augmented und Mixed Reality : für Marketing, Medien und Public Relations

Schart, Dirk; Tschanz, Nathaly - 2018 - 2., überarbeitete und erweiterte Auflage

Augmented Reality (AR) und Mixed Reality (MR) verschmelzen reale und digitale Welten zu einem interaktiven und immersiven Erlebnis. Ob Information oder Entertainment - die neuen Realitäten verändern die Art wie wir mit Content interagieren vollständig. Für Unternehmen und Agenturen ergeben...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011718982