Castaldi, Laura; Augurio, Alessandro; Mazzoni, Clelia; … - In: Sinergie: Italian journal of management : official … 43 (2025) 1, pp. 269-311
Framing of the research: The global smartphone market may be entering a phase of commoditization, where consumers are well-informed, perceive products as (almost) interchangeable, face low switching costs, and make rational choices. Purpose of the paper: This paper investigates whether the...