This is the study about the international business strategy of TVS Motor Company for their two wheeler motorcycle. As a part of this study, it has been investigated the sales & marketing strategy, brand strategy, primary target customers, marketing communication strategy and advertisement...

"Since the doi moi reforms in 1986, Vietnam has experienced a dramatic socioeconomic transformation. Lim examines the role of the state and its interaction with market forces in bringing this change about. Taking the motorcycle and banking industries as case studies, this book explores the...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication Page -- Contents -- List of figures -- List of tables -- About the author -- Foreword -- Preface -- Acknowledgments -- 1 Rent management as development -- 1.1 Economic development in transitional economies -- 1.2...

Purpose – The purpose of this paper is to investigate empirically the relative emphasis accorded by members of a brand community to identification with that community and identification with the brand-owner, and thereby close a gap in the literature to date. Design/methodology/approach –...

Bajaj Auto Ltd., which commenced production of scooters in 1960, is the longest surviving player in the Indian two-wheeler industry. At the time of its completing 50 years of two-wheeler manufacturing in 2010, its annual turnover had crossed 120 bn. Bajaj Auto has survived and is doing well,...

Introduction -- The Motorcycle Industry: The Global Context and the Vietnamese Case -- Literature Review -- Conceptual Framework -- Methodology -- Local Suppliers' Capability Building: Attainment and Trajectory -- Learning Models in Japanese and Vietnamese-Chinese Chains up to the Early 2000s:...

For decades the crown jewels of Japan's postwar manufacturing industry, motorcycles remain one of Japan's top exports. Japan's Motorcycle Wars assesses the historical development and societal impact of the motorcycle industry, from the influence of motor sports on vehicle sales in the early...

This paper extends organizational ecology by making an attempt to disentangle the consequences of scale and scope economies for organizational survival under different product market configurations. We test our hypotheses by analyzing the mortality rates of 643 UK motorcycle producers during the...