Artificial intelligence (AI) is rapidly reshaping society, including the music industry. Recent advancements in generative AI enable users to create music from text-based prompts, raising questions about public perception and valuation of AI-generated music. We conducted three studies with...

This study examines how psychological, educational, and financial factors shape students' entrepreneurial intention and their willingness to use digital crowdfunding platforms. The study develops an integrated framework grounded in the Theory of Needs, Self-Determination Theory, and Human...

Generative AI is revolutionizing the marketing industry by producing high-quality, cost-effective and time-efficient content. This study investigates the potential of AI-generated music in digital advertising. Two studies, a survey and a real-world A/B test, evaluate the different songs on...

Does music sound all the same nowadays? This article revives the Frankfurt School's critique of the culture industry by recontextualizing it within contemporary financialized platform capitalism. We argue that Digital Streaming Platforms (DSPs) like Spotify showcase the proliferation of the...

This paper estimates the long-term causal effects of music proficiency on emotional intelligence and mental health. Leveraging the staggered rollout of a school orchestra program as a quasi-experimental setting, we identify the causal impact of adolescent musical engagement. Our findings reveal...

This study examines the willingness to pay (WTP) for fully-simulated virtual reality (VR) concerts. The results indicate that the intention to purchase (IP) concert tickets is strongly influenced by payment attitudes, followed by perceived behavioral control (PBC) and subjective norms (SN)....

This study investigates the factors influencing older adults' willingness to subscribe to music streaming services, focusing on ownership inclination as a mediator. While the adoption of music streaming services among older adults has grown, research on their subscription behaviors remains...

Copyright infringement remains a significant challenge for rightsholders in the European Union. The complexity of this issue has increased with technological advancements, necessitating a deeper understanding of piracy mechanisms to develop efficient countermeasures. The first analysis by the...

Digitization has importantly expanded the scope for reusing music in movies, a process known as music synchronization. We use panel data on Netflix and Shazam to estimate the causal effect of music synchronization on the discovery of reused songs. Our results show that songs are substantially...

Purpose: This study meticulously explored the complexities of online fan engagement, placing a spotlight on the transformative influence of YouTube content produced by the renowned K-pop group, Aespa, and its subsequent impact on user interactions and the group's prevailing image....

This study examines the impact of Brett Kavanaugh's Supreme Court appointment on U.S. music consumption, specifically exploring changes in streaming patterns on Spotify. With a difference-in-differences approach, we analyze the streaming data of the top 200 songs, revealing a significant...