The chocolate supply chain exemplifies the social and environmental challenges within global food systems. Growing awareness of environmental impact and ethical production practices is increasingly shaping consumer choices and influencing food policy. This highlights the need for an integrated...

Sustainable fashion consumption can be promoted only by understanding the motivation behind consumers' decision to purchase sustainable clothing. This study explores the determinants of consumers' purchasing intentions for two clothing items with different functions, characterized by different...

Objective:To determine whether the production and consumption of plant-based dairy alternatives (PBDAs) aligns with sustainable development policy and to identify challenges on the path to achieving Sustainable Development Goals (SDGs).Research Design & Methods: A review and critical analysis of...

This study examines the differences in food consumption behaviors between generations Y and Z to support the strategy development for a generational transition towards sustainable food consumption. Empirical data for the study is collected through an online survey with the participation of 175...

In recent years, the fashion industry invested a reasonable amount of resources into sustainable processes and marketing. However, among consumers, questions persist about the credibility of sustainability communication in online fashion retail. Third-party certification offers a way for fashion...

Sustainability is imperative today, where climate change and environmental degradation pose existential threats. The United Nations' Sustainable Development Goal (SDG) 12 identifies that a large share of the world population consumes too little to meet their basic needs. Also, two-thirds of...

This systematic literature review investigates how marketing strategies focused on sustainability affect consumer trust and sustainable branding in emerging economies, where environmental regulations are often weak or inconsistently enforced. Although interest in green business practices is...

The COVID-19 pandemic has significantly altered consumer habits, particularly in relation to food choices. In this context, plant-based diets have gained prominence, driven by health, environmental, and ethical considerations. This study investigates the primary motivational and inhibitory...

The clothing industry greatly impacts the global economy by producing billions of pieces of clothing and employing millions. However, it negatively impacts the environment, as it is one of the most polluting sectors in the world. This bibliometric review aims to identify influential authors and...

The objective of this article was to detect green and non-green consumer profiles in Finland, Sweden, and the United Kingdom (UK), based on the perceived importance of product criteria (e.g. green production, price, quality, fashionability) in consumers' purchase decisions. We also examined...

Meat consumption has come under scrutiny due to its significant ecological footprint. Understanding the determinants of meat consumption is crucial for designing effective interventions to promote sustainable diets. Thus, using results from the representative survey conducted in Latvia, in 2023...

Since various food date labeling (FDL) systems exist worldwide, consumers' confusion and misunderstanding of FDL are unavoidable, which may result in a large amount of food waste at the consumer stage. To what extent consumers' FDL cognition affects their food waste behaviors and intentions has...

In response to increasing environmental demands and evolving consumer expectations, Reverse Supply Chain Capabilities (RSCC) have emerged as a strategic tool to foster ethical consumption, especially in the Fast-Moving Consumer Goods (FMCG) sector. Grounded in the Resource-Based View (RBV) and...

Verbraucher*innen stehen im digitalen Raum vor vielfältigen Herausforderungen, wenn es um nachhaltigen Konsum geht. Ziel des Forschungsprojekts war es, den Status quo und die Nutzung digitaler Verbraucherinformationen zu nachhaltigem Konsum, nachhaltiger Produktwahl und Angebote der...

Nachhaltiger Konsum spielt eine zentrale Rolle bei der Transformation von Wirtschaft und Gesellschaft hin zur Erreichung der globalen Nachhaltigkeitsziele. Schlüsselprodukte mit hohem Diffusionspotenzial können dabei einen bedeutenden Beitrag leisten, indem sie Elemente eines nachhaltigen...

Today's consumers are increasingly aware of social issues in developing countries. When making purchases, they take into account the production and transportation methods of goods. Particularly, younger individuals actively display their commitment to promoting social values through their...

Global consumption patterns are increasingly unsustainable, driving climate change and biodiversity loss; however, comprehensive tools for measuring and tracking environmentally sustainable consumer behaviors (ESCB) are lacking. This study addresses this gap by developing and validating the...

In welchem Zusammenhang stehen Nachhaltigkeitsbewusstsein und Bereitschaft zum nachhaltigen Konsum bei der jungen Generation? Die quantitative Studie zeigt: Das Nachhaltigkeitsbewusstsein ist hoch, führt aber nicht immer zu entsprechendem Verhalten. Eine Schlüsselrolle spielt hier die...

Many people are shifting towards plant-based diets due to health and ethical considerations about climate change and animal welfare. Changes in dietary patterns are increasing rapidly in some countries, while this trend is just emerging in others. The present study reviews plant-based food...

Prior research has highlighted that negative emotions have motivational features toward positive changes; however, findings are mixed and rather limited when it comes to the consumption domain. The present research expands existing perspectives on the motivational role of the negative emotion of...

As environmental concerns intensify globally, understanding the psychological drivers of sustainable consumption has become increasingly critical, particularly in emerging markets where behavioral norms are still evolving. While the Norm Activation Model (NAM) has been widely applied in...

Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...

This study looks at how people who discourage certain products might help in sustainable purchasing decisions. It does this by looking at credibility, authenticity, and altruism. The aim of this study is to differentiate the impact of homophily and sustainable lifestyle commitment on behavioral...

The dynamic field of marketing plays a pivotal role in shaping consumer behavior and influencing product choices. Integrating sustainability into marketing education can provide students with a deeper understanding of sustainable consumption and its broader implications for the marketplace....

Current consumption patterns in the Global North are unsustainable across environmental, social, and economic dimensions. To promote more sustainable consumer behavior, emotional priming on social media has become an increasingly popular tool. In this paper, we mimic social media content to test...