The chocolate supply chain exemplifies the social and environmental challenges within global food systems. Growing awareness of environmental impact and ethical production practices is increasingly shaping consumer choices and influencing food policy. This highlights the need for an integrated...

The aim of this study is to examine the level of ecological awareness and to indicate determinants of consumers' sustainable purchasing choices in the cosmetics market. The study applies the perspective of consumers and concentrates on sustainability of the packaging. The study covers research...

Part 1. Everyday food practices in 40 European families : about sustainable sayings and doings -- from the Strength2food project -- Part 2. Sustainable gaze to food consumption in households -- Part 3. "Imagine all the people Sharing all the world"- Further thoughts on transition and research...

Sustainability has become a critical paradigm in consumer behavior; however, the mechanism through which personal cultural values translate into consumer-perceived value via sustainability perceptions remains underexplored. Grounded in the Value-Belief-Norm (VBN) framework, this study...

Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...

This study examines the differences in food consumption behaviors between generations Y and Z to support the strategy development for a generational transition towards sustainable food consumption. Empirical data for the study is collected through an online survey with the participation of 175...

In recent years, the fashion industry invested a reasonable amount of resources into sustainable processes and marketing. However, among consumers, questions persist about the credibility of sustainability communication in online fashion retail. Third-party certification offers a way for fashion...

Sustainability is imperative today, where climate change and environmental degradation pose existential threats. The United Nations' Sustainable Development Goal (SDG) 12 identifies that a large share of the world population consumes too little to meet their basic needs. Also, two-thirds of...

This systematic literature review investigates how marketing strategies focused on sustainability affect consumer trust and sustainable branding in emerging economies, where environmental regulations are often weak or inconsistently enforced. Although interest in green business practices is...

Current consumption patterns in the Global North are unsustainable across environmental, social, and economic dimensions. To promote more sustainable consumer behavior, emotional priming on social media has become an increasingly popular tool. In this paper, we mimic social media content to test...

Sustainable fashion consumption can be promoted only by understanding the motivation behind consumers' decision to purchase sustainable clothing. This study explores the determinants of consumers' purchasing intentions for two clothing items with different functions, characterized by different...

In response to increasing environmental demands and evolving consumer expectations, Reverse Supply Chain Capabilities (RSCC) have emerged as a strategic tool to foster ethical consumption, especially in the Fast-Moving Consumer Goods (FMCG) sector. Grounded in the Resource-Based View (RBV) and...

Today's consumers are increasingly aware of social issues in developing countries. When making purchases, they take into account the production and transportation methods of goods. Particularly, younger individuals actively display their commitment to promoting social values through their...

Meat consumption has come under scrutiny due to its significant ecological footprint. Understanding the determinants of meat consumption is crucial for designing effective interventions to promote sustainable diets. Thus, using results from the representative survey conducted in Latvia, in 2023...

The objective of this article was to detect green and non-green consumer profiles in Finland, Sweden, and the United Kingdom (UK), based on the perceived importance of product criteria (e.g. green production, price, quality, fashionability) in consumers' purchase decisions. We also examined...

Many countries are currently facing the challenges of demographic aging and the transition to sustainable development. Under these conditions, promoting a sustainable model of food consumption among the elderly appears to be a desirable direction for policy intervention. The aim of the study is...

The high cost of repair services is a major barrier to consumer goods repair in Europe. This study aims to explore the ways policy interventions, such as state subsidies, for instance, in the form of repair vouchers, can increase consumer participation in electronic device repairs - crucial for...

The green consumption research field has grown significantly, yet its overall landscape remains in the shadows. To explain further, the understanding is limited regarding existing discoveries in this field, key supporting and opposing views surrounding them, methods used to derive these...

The clothing industry greatly impacts the global economy by producing billions of pieces of clothing and employing millions. However, it negatively impacts the environment, as it is one of the most polluting sectors in the world. This bibliometric review aims to identify influential authors and...

The COVID-19 pandemic has significantly altered consumer habits, particularly in relation to food choices. In this context, plant-based diets have gained prominence, driven by health, environmental, and ethical considerations. This study investigates the primary motivational and inhibitory...

Many people are shifting towards plant-based diets due to health and ethical considerations about climate change and animal welfare. Changes in dietary patterns are increasing rapidly in some countries, while this trend is just emerging in others. The present study reviews plant-based food...

Prior research has highlighted that negative emotions have motivational features toward positive changes; however, findings are mixed and rather limited when it comes to the consumption domain. The present research expands existing perspectives on the motivational role of the negative emotion of...

This study looks at how people who discourage certain products might help in sustainable purchasing decisions. It does this by looking at credibility, authenticity, and altruism. The aim of this study is to differentiate the impact of homophily and sustainable lifestyle commitment on behavioral...

The dynamic field of marketing plays a pivotal role in shaping consumer behavior and influencing product choices. Integrating sustainability into marketing education can provide students with a deeper understanding of sustainable consumption and its broader implications for the marketplace....