Firms can increase the demand for their products and consolidate their market power not only by increasing user utility but also by decreasing non-user utility. In this paper, we examine this mechanism by considering the case of smartphones. In particular, Apple has faced criticism for allegedly...

Mobile learning applications enable people to spend fragmented time to improve their knowledge and competitiveness. Enterprises aim to design innovative applications and create a new learning mode for the public, and the open innovation strategies may help companies achieve their goals. In the...

"The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological...

This paper takes stock of official statistics on AI use in firms collected through ICT usage surveys. Its aim is to highlight statistically sound data that can be used to guide policymakers and other stakeholders in the complex field of AI. It provides a cross-country comparison of official AI...

Einleitung -- Grundlagen -- Studie 1 – Markengeschlecht, Nutzen und Konsumentengeschlecht -- Studie 2 – Einfluss von Konsumentenheterogenität auf das Bedeutugsgewicht von Produktattributen -- Schlussbetrachtung. .

"Designed with flexibility and readers' needs in mind, this purpose driven book offers new UX practitioners succinct and complete intructions on how to conduct user research and rapidly design interfaces and products in the classroom or the office. With sixteen challenges to learn from, this...

Die vorliegende explorative Studie beschäftigt sich mit der Verbindung von Service-Design und Markenpersönlichkeit. Angesichts der Tatsache, dass der Service- bzw. Dienstleistungssektor immer wichtiger wird, rückt auch das Forschungsfeld Service-Design mehr in den Vordergrund. Dieser Artikel...

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Figures -- Acknowledgments -- Introduction -- Welcome to User Experience on the Go -- Defining User Experience -- Three Principles -- First Principle -- Second Principle -- Third Principle -- Good...

Die Verbreitung der Elektromobilität im Individualverkehr wird derzeit politisch gefördert, da sie als eine Maßnahme zur Senkung der Treibhausgasemissionen gesehen wird. Neben elektrisch angetriebenen Pkw bringen Automobilhersteller zunehmend auch elektrische Zweiräder auf den Markt. Diese...