Mit 64,3 Prozent arbeiten knapp zwei Drittel aller qualifizierten sozialversicherungspflichtig Beschäftigten in Deutschland in kleinen oder mittleren Unternehmen (KMU). Diese umfassen 99,3 Prozent aller Unternehmen und sind somit prägend für den Standort Deutschland. Eine neue Auswertung der...

Mit 64,3 Prozent arbeiten knapp zwei Drittel aller qualifizierten sozialversicherungspflichtig Beschäftigten in Deutschland in kleinen oder mittleren Unternehmen (KMU). Diese umfassen 99,3 Prozent aller Unternehmen und sind somit prägend für den Standort Deutschland. Eine neue Auswertung der...

Deutschland sieht sich mit einer verschärften Bedrohungslage konfrontiert. Infolge des russischen Angriffskriegs auf die Ukraine wurde bereits eine "Zeitenwende" ausgerufen. Die Steigerung der Verteidigungsfähigkeit beinhaltet auch einen deutlichen Personalaufbau bei der Bundeswehr. Die Zahl...

This research aims to examine whether employer branding (EB) activities are related to the ranking of the Most Desirable Employer in Bosnia and Herzegovina (BiH), and to explore the correlation between EB, corporate social responsibility (CSR), and organisational representation on social media....

Deutschland sieht sich mit einer verschärften Bedrohungslage konfrontiert. Infolge des russischen Angriffskriegs auf die Ukraine wurde bereits eine "Zeitenwende" ausgerufen. Die Steigerung der Verteidigungsfähigkeit beinhaltet auch einen deutlichen Personalaufbau bei der Bundeswehr. Die Zahl...

Despite evidence that internal marketing influences key employees and customer outcomes, its role in shaping employee agility, creativity, and engagement remains underexplored, limiting organizations' ability to develop a workforce that sustains competitiveness in dynamic environments. While...

The hospitality and tourism (H&T) sector, marked by intense employee-customer interactions, dynamic labor shifts, and high physical and emotional labor demands, faces chronic talent acquisition and retention. Therefore, tailored employer branding (EB) strategies that address the unique...

Purpose The purpose of this study is to understand the impact that Corporate Social Responsibility (CSR) practices have on the perceived attractiveness of companies in the eyes of their employees and potential candidates. Moreover, this study assesses the mediation role that Extrinsic (EA) and...

Objective: This study investigates the influence of internal marketing strategies on organizational talent retention at Jupiter Marina Hotel (JMH), a unit within the Jupiter Hotel Group. The aim is to explore how specific internal marketing practices, such as employee satisfaction, engagement,...

Objective: The objective is to examine how signals about the environmental pollution of a Small and Medium-sized Enterprise affect its perceived attractiveness as an employer, and whether higher pay can offset the negative effect of such signals. Research Design & Methods: To test our...

This research aims to explore the relationship between recruitment efficiency metrics and brand reputation (BR), with candidate experience (CE) serving as a mediating variable, using the HC BRidge Framework. Data were gathered from 344 professionals within the IT/ITES sector using purposive...

Employer Branding is a crucial strategy for attracting and retaining talent within an organization. This concept has garnered significant attention from scholars and practitioners, resulting in various conceptualizations of employer branding elements. Despite this interest, the field remains...

Service is a fast-increasing industry in the global economy in general and in Vietnam in particular. Therefore, service companies need to recognize the importance of employees in service and cultivate specialized manpower and systematic internal brand management. The current study aims to...

Aim/purpose - The study aims to investigate the role of organizational commitment as a mediator between internal marketing and job performance. Design/methodology/approach - For this purpose, data were collected from 239 personnel working in the textile sector in Turkiye's Organized Industrial...

The goal of this research is to identify the impact of IEB on employee engagement and retention in IT companies. The quantitative research involved 203 IT professionals. The significant relationship between IEB, employee engagement, employee retention and social identity was revealed. The study...

Objective The main goal of this research paper is to investigate the role of employer branding in endorsing diversity management among IT companies in Poland. Methodology Using a combination of research methods such as a critical review of literature and secondary data analysis, the author...

Der Artikel stellt die vorläufigen Ergebnisse des Forschungsprojekts "Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteten aus der Ukraine" vor. Untersucht werden Möglichkeiten und Herausforderungen für Beschäftigung ukrainischer Flüchtlinge, die nach...

The hospitality workforce is characterized by various generations working together, who share different values and expectations towards their employer. The purpose of the study was to examine which attitudes differentiate Generations X, Y and Z employed in SME family hotels. A quantitative...

Purpose This research aimed to explore the commonalities and differences in the type of information provided on corporate websites in relation to their employment brand equity. Design/methodology/approach Mixed methods of content analysis, ANOVA and regression analyses were employed to answer...

Generation Z is arriving on the labour scene. In the near future, this generation will dominate organisations’ recruitment and selection processes. Theories regarding the attraction and retention of talent were initially developed based on the characteristics of previous generations in the...

Attracting talent, particularly from Generation Z, remains a paramount concern for organizations across diverse industries. This paper aims to identify key variables influencing candidate attractiveness in joining organizations. Three variables-Corporate Social Responsibility (CSR), Employer...

Employer branding research has predominantly concentrated on cultivating a favorable image for prospective job applicants, with limited exploration of its effects on current employees. This study investigates how employer branding shapes the attitudes of existing employees-specifically job...

This research explores the complex relationship between perceived corporate social responsibility (CSR), sustainability self-identity and generational differences, focusing on their influence on employer brand attractiveness. Recognizing CSR's critical role in talent acquisition, the study...

"In today's fast-changing work environments, driven by digitalisation and hybrid work models, empathic design is essential in fostering emotional and cognitive alignment within the workforce. This book introduces the Employer Branding Relational Pillars framework, combined with feedback-sourced...

Es wird zunehmend schwieriger, den Fachkräftebedarf auf dem deutschen Arbeitsmarkt zu decken. Das gilt auch für Familienunternehmen. Die Studie untersucht die Personalarbeit von Familienunternehmen anhand von Karrierebereichen und Stellenanzeigen und zeigt Unterschiede zu...