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Year of publication
Subject
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Produktmanagement 2,400 Product management 2,007 Theorie 461 Theory 459 Innovation 343 Innovationsmanagement 304 Produktentwicklung 300 Innovation management 291 Deutschland 250 Germany 239 New product development 232 Produktlebenszyklus 216 Produktgestaltung 212 Consumer behaviour 193 Konsumentenverhalten 193 Product design 192 Product life cycle 191 Marketingmanagement 190 Marketing management 183 Brand management 153 Markenführung 153 USA 146 United States 140 Strategisches Management 124 Beziehungsmarketing 114 Relationship marketing 112 Strategic management 111 Marketing 110 Productivity 109 Produktivität 108 Industrie 102 Manufacturing industries 97 Preismanagement 97 Pricing strategy 97 Automotive industry 93 Kfz-Industrie 93 Produktdifferenzierung 93 Product differentiation 92 Portfolio selection 85 Portfolio-Management 85
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Online availability
All
Undetermined 376 Free 278 CC license 12
Type of publication
All
Book / Working Paper 1,284 Article 1,107 Journal 9
Subcategories
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Article in journal 713 Book section 364 Working paper 174 Case study 82 Textbook 67 Guidebook 26 Proceedings 25 Handbook 12 Glossary included 5 Reference work 5 Literature review 4 Government document 2 Introduction 2 Report 1
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Language
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English 1,513 German 825 Undetermined 44 French 8 Polish 5 Italian 4 Russian 3 Swedish 2 Dutch 1 Slovak 1
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Author
All
Herrmann, Andreas 28 Pepels, Werner 26 Bernard, Andrew B. 22 Huber, Frank 20 Melitz, Marc J. 20 Mayer, Thierry 14 Aumayr, Klaus J. 13 Schott, Peter K. 13 Ottaviano, Gianmarco I. P. 12 Redding, Stephen 12 Albers, Sönke 11 Gaubinger, Kurt 11 Harkonen, Janne 11 Hofbauer, Günter 11 Kairies, Peter 11 Haapasalo, Harri 9 Kahn, Kenneth B. 9 Okubo, Toshihiro 9 Wildemann, Horst 9 Cooper, Robert G. 8 Crawford, C. Merle 8 Di Benedetto, C. Anthony 8 Eckel, Carsten 8 Homburg, Christian 8 Lippmann, Herbert 8 Werani, Thomas 8 Bruhn, Manfred 7 Eppinger, Steven D. 7 Gierl, Heribert 7 Rabl, Michael 7 Rubik, Frieder 7 Bilbiie, Florin 6 Biçer, Işık 6 Blecker, Thorsten 6 Buffa, Elwood S. 6 Gorchels, Linda 6 Görg, Holger 6 Haines, Steven 6 Herstatt, Cornelius 6 Immonen, Anselmi 6
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Institution
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National Bureau of Economic Research 8 Springer Fachmedien Wiesbaden 8 Books on Demand GmbH <Norderstedt> 4 Duncker & Humblot 4 IGI Global 4 International Federation for Information Processing / Working Group Automation of Production Planning and Control 3 Arthur D. Little International Inc. <Wiesbaden> 2 Deutsches Institut für Normung 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Harvard Graduate School of Business Administration 2 Haufe-Lexware GmbH & Co. KG 2 International Association for the Study of Insurance Economics 2 NetLibrary, Inc 2 Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga 2 Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft / Arbeitskreis Integrationsmanagement im Produktentstehungsprozeß 2 Universität Stuttgart / Institut für Arbeitswissenschaft und Technologiemanagement 2 Universität Ulm 2 Universität Ulm / Institut für Technologie- und Prozessmanagement 2 Verlag Franz Vahlen 2 Working Conference on Knowledge Based Production Management Systems <1988, Galway> 2 expert-Verlag GmbH Fachverlag für Wirtschaft und Technik 2 Österreich / Bundesministerium für Verkehr, Innovation und Technologie 2 American Management Association / Research and Development Division 1 American Management Associations 1 Baden-Württemberg / Ministerium für Umwelt und Verkehr 1 British Institute of Management 1 Bundesstelle für Büroorganisation und Bürotechnik / Arbeitskreis Corporate Design in Vordrucken 1 Bureau of Economic and Business Research <Champaign, Ill.> 1 Center for Economic Research <Tilburg> 1 Center of Market Oriented Product and Production Management 1 Centre for Economic Performance 1 Circular Economy Initiative Deutschland 1 Commercial Development Association 1 Deutsche Landwirtschafts-Gesellschaft 1 Deutscher Betriebswirtschafter-Tag <45, 1991, Berlin> 1 Econometrisch Instituut <Rotterdam> 1 European Society for Opinion and Marketing Research 1 Europäische Kommission 1
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Published in...
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SpringerLink / Bücher 44 The PDMA handbook of new product development 39 International journal of product lifecycle management : IJPLM 31 International journal of production research 22 Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen 18 International journal of technology management : IJTM 17 Marketing science 17 International journal of production economics 16 Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle 15 Europäische Hochschulschriften / 5 13 Springer eBook Collection / Business and Economics 13 Discussion paper / Centre for Economic Policy Research 12 Harvard business review : HBR 11 Journal of business research : JBR 11 Die besten Case Studies zum Thema Wachstum : Produkte entwickeln, Märkte erschließen, M&A-Deals managen ; ausführliche Fallstudien schildern typische Managementprobleme - renommierte Experten geben Rat 10 Produktportfoliomanagement 10 Strategic management journal 10 Harvard-Business-Manager : das Wissen der Besten 9 International journal of manufacturing technology and management 9 Journal of economics & management strategy : JEMS 9 Journal of the Academy of Marketing Science 9 Management science : journal of the Institute for Operations Research and the Management Sciences 9 Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten 9 The journal of product innovation management : an international publication of the Product Development & Management Association 9 European journal of marketing : EJM 8 Gabler Edition Wissenschaft 8 IEEE transactions on engineering management : EM 8 Kontakt & Studium 8 NBER working paper series 8 The journal of product & brand management 8 Working paper / National Bureau of Economic Research, Inc. 8 Beiträge zum Produkt-Marketing 7 Faculty & research / Insead : working paper series 7 International journal of automotive technology and management : IJATM 7 International journal of product development : IJPD 7 Journal of business strategy 7 Journal of marketing 7 NBER Working Paper 7 Product lifecycle management : emerging solutions and challenges for global networked enterprise ; [proceedings of the International Conference on Product Life Cycle Management (PLM' 05) held at the Lumière University in the city of Lyon, France during the 11 - 13th July 2005] 7 Springer eBook Collection 7
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Source
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ECONIS (ZBW) 2,143 USB Cologne (EcoSocSci) 231 EconStor 18 USB Cologne (business full texts) 6 BASE 1 RePEc 1
Showing 1 - 50 of 2,071
 
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Implementierung von Design Thinking bei Hidden Champions : eine praxisorientierte Fallstudie mit dem Unternehmen EWM GmbH
Rosbach, Johannes; Pur, Sabine; Bozyasi, Esin - 2026
This discussion paper examines how Design Thinking can be implemented as a user-centred innovation method within the product and innovation management of an industrial-technical company. Using the case of EWM GmbH, a manufacturer of comprehensive welding system solutions, the study explores how...
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Import competition, product switching, and r&d activities
Matsuura, Toshiyuki; Saito, Hisamitsu - 2025
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Import competition, product switching, and R&D activities
Matsuura, Toshiyuki; Saito, Hisamitsu - 2024
Book / Working Paper
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The evolving role of product manager : a systematic review
Parikh, Nishant - 2025
This systematic review examines the evolving role of product manager (PM), from its inception in the early 20th century to its current state, with a focus on how technological advancements, shifting market dynamics, and evolving company's strategy have shaped the profession. While numerous...
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A decision analysis framework for the identification and performance preservation of strategic products in the supply chain
Abbasnia, Fatemeh; Zandieh, Mostafa; Bahrami, Farzad; … - 2025
Background: This study develops a decision-making framework for the identification and performance preservation of strategic products using a non-parametric analysis of items within the product portfolio. Methods: Data Envelopment Analysis (DEA) and the sensitivity analysis of Inverted Data...
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Resilient product design : effective product development for the circular economy
Pfletschinger, Thilo; Stölzle, Merlin; Kreimeyer, Matthias - 2025
Companies are currently facing the challenge of having to transform their linear approach to product design into a circular one in order to remain competitive. The reason for this is the increasing pressure in the supply of primary resources, consumer and employee expectations, as well as...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015555143
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Product and price competition with selection of unique and common features and different quality levels
Çelik, Burak; Schwarz, Justus Arne; Tan, Barış - 2025
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Good practice for product management decision-making : using Amazon's dataset and ChatGPT
Bervar, Mitja; Bertoncel, Tine - 2025
This study examines how Chat Generative Pre-trained Transformer (ChatGPT) can be effectively utilised as a good practice to analyse Amazon reviews within the creative and cultural industry category of Design, particularly Arts, Crafts & Sewing. By focusing on specific products and reviews...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015415239
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Digital twin application for smart product management and production engineering and deployment in China
Hofbauer, Günter; Ting, Zhang; Maier, Daniel; Zhi, Li - 2024
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An exploration of the applications, challenges, and success factors in AI-driven product development and management
Witkowski, Aron; Wodecki, Andrzej - 2024
While extensive research studies exist on the influence of AI solutions on organizations as a whole, there is a paucity of comprehensive studies examining the adoption of these solutions in product development and subsequent management processes. This article presents an exploratory...
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Designing and developing a platform called ‘rest at restaurant’ to support the basic needs of senior adults
Suchada Rianmora; Laddanon Sukjitsakunchai; Tonnam … - 2024
This study proposes an alternative technique to support the design and development of products, specifically focusing on creating a new design and platform for restaurants tailored to the needs of senior adults, ensuring easy-to-access experiences. The primary aim is to effectively identify and...
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An introduction to product essentiality : conceptualisation and measurement
Nunes, Breno; Alamino, Roberto C.; Bennett, David; … - 2024
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Product portfolio adjustments and the bullwhip effect : the impact of product introduction and retirement
Jalali, Hamed; Menezes, Mozart B. C. - 2024
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How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas; Pečornik, Nina; Hoyer, Wayne D. - 2024
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Product renewal in platform-based ecosystems : the impact of product portfolio complexity in global derivative exchanges
Su, Yiyi; Fan, Di; Rao-Nicholson, Rekha; Wu, Sihong; … - 2026
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Product portfolio management for performance
Baisya, Rajat K.; Burke, James E. - 2026
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Produktmanagement : Kontinuierliche Innovation digitaler Produkte
Göcke, Lutz; Schultheiß, Michael - 2026
Digitales Produktmanagement ist komplex, dynamisch und voller Herausforderungen. Dieses Buch zeigt anhand zahlreicher Beispiele die Grundlagen digitaler Produkte, kombiniert bewährte Methoden mit innovativen Ansätzen und ermöglicht eine klare Orientierung. Es bietet einen strukturierten...
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Technology in luxury brands : always a bridesmaid, never a bride
Kwan, Victor; Wong, Jimmy; Wong, Amy; Pichler, Bernd - 2026
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Methodology for the development of sustainable products
Lachmayer, Roland; Wurst-Köster, Johanna; Thelemann, Jorin - 2026
Preface -- Introduction -- Systems and Business Models -- Compliance, Rules and Guidelines -- Product Life Cycle and Circular Economy -- Footprint and Assessment -- Creativity Techniques -- Task Clarification and Requirements Management -- Product Architecture and 9R Strategy -- Effects and...
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Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs : criticism of the BCG matrix and its alternatives
García-Vidal, Gelmar; Sánchez-Rodríguez, Alexander; … - 2023
Product portfolio analysis is a critical aspect of small and medium-sized enterprises (SMEs) strategic planning and decision-making. It helps SMEs assess their existing product offerings, identify areas for improvement, and make well informed decisions about which products to keep, discontinue,...
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Renewal of companies through product switching
Kuosmanen, Natalia; Valmari, Nelli - 2023
The past few decades have witnessed a slowdown in productivity growth in many advanced economies, including Finland. Against this backdrop, this study investigates product switching in Finnish manufacturing firms during the period of 2009-2019. The findings indicate a growing trend towards...
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Renewal of Companies Through Product Switching
Kuosmanen, Natalia - 2023
Book / Working Paper
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Revenue management in a refurbishing duopoly with cannibalization
Kurdhi, Nughthoh Arfawi; Dabadghao, Shaunak S.; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014293332
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Research of scientific approaches to assessing the effectiveness of corporate enterprise product strategy
Derzhavska, Anna - 2023
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Productivity
2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014372829
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Productivity
Broadberry, Stephen N.; Giordano, Claire; Zollino, Francesco - 2013
Article
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Productivity
2006
Book / Working Paper
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Productivity
1979
Book / Working Paper
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Productivity
20XX
Book / Working Paper
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The Capacitated Product Portfolio Mix-and-Allocation Problem with Integrity Constraints
Pinto, Roberto; Ruiz-Hernández, Diego; Menezes, Mozart - 2023
In this paper, we address the capacitated product portfolio mix-and-allocation problem (CPPMA), which arises where a decision maker has to determine simultaneously (a) the optimal product mix; (b) its allocation to different production facilities; and (c) the capacities of the facilities given...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014359912
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When the Monopoly is the Limit : Product Portfolio Depth in Competitive Environments
Jradi, Sleiman; Lamas, Alejandro; Menezes, Mozart - 2023
We study the problem of defining the product-variety portfolio of a firm in a competitive environment. Large portfolios have become prevalent in many industries supported by competitive pressures and the expectations of increasing revenues due to a wider offer. Such practice, however, is often...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360418
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Building Cloud Software Products : Innovation, Technology, and Product Management
2025
Chapter1: Motivation and Chapter Overview -- Chapter2: Cloud product strategy, vision, market positioning, and pricing -- Chapter3:Understanding Product Strategy and Roadmaps -- Chapter4: The Challenges of User Research in Product Management -- Chapter5: Integrating the Voice of the Customer in...
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Product line strategy and supply chain structures for mass customized production using 3D printing
Li, Bing; Zhang, Qing; Lu, Shouwang - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015202278
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Agile Innovation : Mit neuem Schwung zum Erfolg
Glück, Markus - 2025 - 2. Auflage
Innovation sichert Zukunft -- Märkte und Trends – Ende der Gewissheiten? -- Agilität und agile Innovation -- Agile Rahmensetzung: Vision und Strategie -- Innovationsfreundlicher Rahmen -- Agiles Arbeiten -- Agile Innovation: Mit Schwung zum akzeptierten Produkt! -- Kreativität und...
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Strategic integration of big data analytics in R&D : impact on new product success in turbulent markets
Shirazi, Farid; Tajvidi, Mina; Adegbite, Olu; Hajli, Nick; … - 2025
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Product development
Shehab, Saadeddine; Switzky, Rachel; Jahnke, Keilin - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357810
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Introduction to product management : theory and practice
Pingali, Srinivas; Prakash, Shankar; Korem, Jyothi R.; … - 2025
Introduction to product management -- Market and product planning -- Market scanning -- Product proposition and financial planning -- Product design -- Digital product development -- Data strategy -- Supply chain management and production management -- Marketing enablement -- Promotions --...
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Partner similarity and crossover product development : evidence from the PC game market
Jeong, Seongkyoon; Oke, Adegoke; Chen, Yi-Su; … - 2025
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Leveraging blockchain to optimize online strategies for remanufactured products with cannibalization
Wang, Chen; You, Yuting; Dai, Shufen; Shang, Jennifer; … - 2025
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Zielorientierte Produktwechsel- und Produktionsanlaufplanung innerhalb des Change Managements
Schulz, Pascal - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015412032
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Logistische Produktportfoliobereinigung
Kämpfer, Tim - 2025
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How is a product manager-designer relationship in a professional setting stimulated to generate a creative outcome?
Sameti, Ardalan; Mashhady, Arash; Khalili, Hamidreza; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446112
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Standing out while fitting in : an objective measure of visual branding cohesion across a product portfolio
Ward, Ella; Trinh, Giang; Beal, Virginia; Dawes, John; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015562802
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The intelligent production line configuration strategy
Gong, Qiguo; Zhang, Yanyu; Chen, Guohui; Wang, Hui - 2025
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A processes-based methodology for product design assessment
Lazoi, Mariangela; Del Vecchio, Vito; Scialpi, Angelo; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015640357
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Chapter 3. Generative AI in the Service of Product Management: How Generative Technologies Innovate the Product Processes
Witkowski, Aron; Wodecki, Andrzej - 2025
This study explores the advancements and applications of Generative Artificial Intelligence (GenAI) in product management, emphasizing its transformative role in driving innovation and efficiency. GenAI demonstrates significant utility in diverse applications, including idea generation,...
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Product Ownership in der Praxis : Herausforderungen und Lösungen für die Verantwortung über ein Produkt
Winter, Dominique; Schön, Eva-Maria - 2025
Einleitung -- Product Ownership -- Aufgaben der Product Ownership -- Ebenen der Product Ownership -- Umsetzung der Product Ownership -- Herausforderungen in der Praxis -- Werkzeuge für eine erfolgreiche Product Ownership -- Product Ownership und Unternehmenskultur -- Fazit.
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The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance
Park, Soo Hyung; Griffith, David A. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509051
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Technology differentiation and firm performance
Arts, Sam; Cassiman, Bruno; Hou, Jianan - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013175319
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Technology Differentiation and Firm Performance
Arts, Sam; Cassiman, Bruno; Hou, Jianan - 2021
Book / Working Paper
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From traditional product lifecycle management systems to blockchain-based platforms
Hayat, Mubashir; Winkler, Herwig - 2022
Background: Several product lifecycle management systems (PLMs) have been implemented in the industrial sector for managing the data of the product from the design up to the disposal or recycling stage. However, these PLMs face certain challenges in managing the complex and decentralized product...
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Omnia Juncta in Uno: foreign powers and trademark protection in Shanghai's concession era
Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022
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Omnia Juncta in Uno : foreign powers and trademark protection in Shanghai's concession era
Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022
Book / Working Paper
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Omnia Juncta in Uno : Foreign Powers and Trademark Protection in Shanghai's Concession Era
Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022
Book / Working Paper
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Omnia Juncta in Uno : Foreign Powers and Trademark Protection in Shanghai's Concession Era
Alfaro, Laura; Bao, Ge; Chen, Maggie Xiaoyang; Hong, Junjie - 2022
Book / Working Paper
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Product Portfolio Size Strategy in Markets for Fast-Moving Consumer Goods : Theory and Evidence
Kaiser, Ulrich; Reisinger, Markus - 2022
The optimal number of products to offer consumers constitutes one of the core strategic problems that firms face. While the existing literature has studied this question mainly in markets with long-lived goods, little is known for markets in which firms sell fast-moving consumer goods---i.e.,...
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An analytical hierarchy process-based decision making for sustainable medical devices development
Duangpun Kritchanchai; Siti Norida Wahab; Tan, Albert; … - 2022
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Customer participation in new product development : an Industry 4.0 perspective
Naeem, Hafiz Muhammad; Di Maria, Eleonora - 2022
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How product managers use senseshaping to drive the front-end of digital product innovation
Nagaraj, Varun - 2022
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Aligned : stakeholder management for product leaders
McCarthy, Bruce; Appel, Melissa - 2024 - First edition
Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products. But how often do you apply those same skills to your relationships with people in your company? By breaking the art of stakeholder management into simple...
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