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Year of publication
Subject
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Rezeptfreies Arzneimittel 78 OTC pharmaceuticals 61 Deutschland 26 Germany 19 Konsumentenverhalten 19 Consumer behaviour 17 Arzneimittel 16 Arzneimittelmarkt 16 Pharmaceuticals 15 Pharmaceutical industry 12 Pharmaindustrie 12 USA 12 United States 12 Advertising effects 9 Pharmaceutical market 9 Theorie 9 Werbewirkung 9 Schätzung 8 Theory 7 Bundling strategy 6 Estimation 6 Leistungsbündel 6 Marketingmanagement 6 Pharmahandel 6 Advertising 5 Advertising regulation 5 Arzneimittelrecht 5 Body weight 5 Competitive strategy 5 Körpergewicht 5 Marketing management 5 Pharmaceutical distributors 5 Pharmazeutische Industrie 5 Preis 5 Werbebeschränkung 5 Werbung 5 Wettbewerbsstrategie 5 Gesundheitsrisiko 4 Grenzkosten 4 Health risk 4
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Online availability
All
Free 23 Undetermined 4
Type of publication
All
Book / Working Paper 47 Article 30 Journal 1
Type of publication (narrower categories)
All
Article in journal 17 Aufsatz in Zeitschrift 17 Working Paper 17 Graue Literatur 14 Non-commercial literature 14 Arbeitspapier 12 Aufsatz im Buch 12 Book section 12 Hochschulschrift 7 Thesis 5 Case study 3 Fallstudie 3 Aufsatzsammlung 2 Bibliografie enthalten 2 Bibliography included 2 Dissertation u.a. Prüfungsschriften 2 Research Report 1
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Language
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English 42 German 31 Undetermined 3 Spanish 2 French 1
Author
All
Evans, David S. 8 Salinger, Michael A. 6 Breuer, Robert 5 Eisenberg, Matthew 5 Avery, Rosemary J. 4 Cawley, John H. 4 Begosh, Allan 3 Goldsmith, John 3 Hass, Ed 3 Huh, Jisu 3 Lutter, Randall W. 3 May, Uwe 3 Nardinelli, Clark 3 Abels, Carina 2 Akpalu, Wisdom 2 Bauer, Cosima 2 Bell, Valerie A. 2 Bergmann, Holger 2 Büchel, Daniela 2 Calonico, Sebastian 2 DeLorme, Denise E. 2 Di Tella, Rafael 2 Giulini-Limbach, Chiara 2 Goodwin, Geoffrey P. 2 Lopez del Valle, Juan Cruz 2 Lux, Gerald 2 Matusiewicz, David 2 Pfeifer, Jochen 2 Pichler, Eva 2 Reid, Leonard N. 2 Riis, Jason 2 Salinger, Michael 2 Santermans, Freddy 2 Schneider-Ziebe, Anissa 2 Simmons, Joseph P. 2 Vernon, John A. 2 Walendzik, Anke 2 Wasem, Jürgen 2 Abeeku Bamfo, Bylon 1 An, Soontae 1
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Institution
All
National Bureau of Economic Research 4 Axel-Springer-Verlag <Berlin> / Marketing Anzeigen 3 Axel-Springer-Verlag / Marketing Anzeigen 2 Axel-Springer-Verlag 1 Peter Lang GmbH 1 Tectum Verlag 1
Published in...
All
NBER working paper series 4 International journal of pharmaceutical and healthcare marketing : IJPHM 3 NBER Working Paper 3 CESifo Working Paper 2 CESifo working papers 2 Diskussionsbeitrag 2 Gabler Edition Wissenschaft 2 Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln 2 IBES Diskussionsbeitrag 2 Märkte, Informationen für die Werbeplanung 2 Working paper / National Bureau of Economic Research, Inc. 2 ifgs Schriftenreihe der FOM 2 Bridging the gap between advertising academia and practice 1 CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute 1 CSR und Brand Management : Marken nachhaltig führen 1 Discussion paper series / IZA 1 Diskussionsarbeit 1 Economics of competition 1 Economie et statistique 1 Economía : revista del Departamento de Economía, Pontificia Universidad Católica del Perú 1 Gabler-Edition Wissenschaft 1 Gesundheitswirtschaft in Deutschland : die Zukunftsbranche ; Beispiele über alle wichtigen Bereiche des Gesundheitswesens in Deutschland zur Gesundheitswirtschaft 1 Global business and organizational excellence : a review of research & best practices 1 Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen 1 IZA Discussion Paper 1 Inclusive innovation for sustainable development : theory and practice 1 Indian pharmaceutical industry : strategies and challenges in formulations marketing 1 Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies 1 International journal of Indian culture and business management 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of advertising research 1 Journal of consumer research : JCR ; an interdisciplinary bimonthly 1 Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists 1 Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln / Sonderhefte 1 New technology-based firms in the new millennium 1 New technology-based firms in the new millennium ; Vol. 11 1 Nota di Lavoro 1 Papeles de economía española 1 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 1 Recent developments in antitrust : theory and evidence 1
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Source
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ECONIS (ZBW) 66 EconStor 6 USB Cologne (EcoSocSci) 6
Showing 1 - 50 of 78
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Der Einsatz der 4 (Marketing) Politiken im Markt für komplementäre und alternative Medizin - Eine Literaturanalyse mit Fallbeispielen und Empfehlungen
Bergmann, Holger - 2025
[Einleitung] "Vendidi ventum" (lateinisch für Ich habe Wind verkauft) lässt sich der Bader im "Medicus" von Noah Gordon auf seinen Grabstein schreiben. Dieses Papier befasst sich mit einem Teil des Gesundheitsmarktes, der allem Anschein nach noch aus der Zeit des Medicus zu stammen scheint....
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Der Einsatz der 4 (Marketing) Politiken im Markt für komplementäre und alternative Medizin - eine Literaturanalyse mit Fallbeispielen und Empfehlungen : Essay
Bergmann, Holger - 2025
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Causal Inference During a Pandemic : Evidence on the Effectiveness of Nebulized Ibuprofen as an Unproven Treatment for Covid-19 in Argentina
Calonico, Sebastian; Di Tella, Rafael; Lopez del Valle, … - 2022
Many medical decisions during the pandemic were made without the support of causal evidence obtained in clinical trials. We study the case of nebulized ibuprofen (NaIHS), a drug that was extensively used on COVID-19 patients in Argentina amidst wild claims about its effectiveness and without...
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Causal Inference During a Pandemic : Evidence on the Effectiveness of Nebulized Ibuprofen as an Unproven Treatment for COVID-19 in Argentina
Calonico, Sebastian; Di Tella, Rafael; Lopez del Valle, … - National Bureau of Economic Research - 2022
Many medical decisions during the pandemic were made without the support of causal evidence obtained in clinical trials. We study the case of nebulized ibuprofen (NaIHS), a drug that was extensively used on COVID-19 patients in Argentina amidst wild claims about its effectiveness and without...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013210112
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Preisbindung apothekenpflichtiger Arzneimittel in Deutschland : die EuGH-Rechtsprechung zu DocMorris : Analyse der Blockade eines frei(er)en Wettbewerbs
Huppertz, Paulina-Élissa - 2024
Wie können Kunden, Krankenkassen und Apotheken vom Ende der Arzneimittelfestpreise profitieren?Die Autorin wirft, ausgehend von einer Entscheidung des Europäischen Gerichtshofs über die Preisbindung verschreibungspflichtiger Arzneimittel aus dem Jahr 2016, einen aktuellen Blick auf den...
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Versorgungspolitische und gesundheitsökonomische Aspekte zum Regulierungsstatus homöopathischer Arzneimittel
Bauer, Cosima; Giulini-Limbach, Chiara; May, Uwe; … - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012592011
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Versorgungspolitische und gesundheitsökonomische Aspekte zum Regulierungsstatus homöopathischer Arzneimittel
Bauer, Cosima; Giulini-Limbach, Chiara; May, Uwe; … - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012588364
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Competition in Pricing Algorithms
Brown, Zach Y.; MacKay, Alexander - National Bureau of Economic Research - 2021
Increasingly, retailers have access to better pricing technology, especially in online markets. Using hourly data from five major online retailers, we show that retailers set prices at regular intervals that differ across firms. In addition, faster firms appear to use automated pricing rules...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012533409
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Curing Sinus Headaches and Tying Law : An Empirical Analysis of Bundling Decongestants and Pain Relievers
Salinger, Michael A.; Evans, David S. - 2021
We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would if they bought tablets...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013318290
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An Empirical Analysis of Bundling and Tying : Over-the-Counter Pain Relief and Cold Medicines
Salinger, Michael A.; Evans, David S. - 2021
We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004a) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would to buy tablets with...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013318945
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Strategische Allianzen zur Digitalisierung der Patient Journey im deutschen OTC-Pharmamarkt : ein Kategorisierungsmodell zur Evaluierung von Ausprägungen Strategischer Allianzen
Blachnik, Kerstin - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013382165
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Verbesserung der Therapietreue in Apotheken eine verhaltensökonomische Studie
Matusiewicz, David; Pfeifer, Jochen; Lux, Gerald; FOM … - 2017
Dem Apotheker kommt in der Gesundheitsversorgung eine wesentliche Bedeutung zu. Dieser steht in den kommenden Jahren vor verschiedenen Veränderungen. Durch die gestiegene Patientensouveränität, das ausgedehnte Bewusstsein für Selbstbestimmung sowie die neuen Möglichkeiten durch die digitale...
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Verbesserung der Therapietreue in Apotheken eine verhaltensökonomische Studie
Matusiewicz, David; Pfeifer, Jochen; Lux, Gerald - 2017
Insbesondere im Bereich der Selbstmedikation ist der Apotheker als erste Anlaufstelle für den Patienten/Kunden zu sehen. Aus der Literatur sind verhaltensökonomische Ansätze bekannt, die darauf hinweisen, dass sich das Verhalten von Menschen hinsichtlich ihrer Zielsetzung als auch der...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011703466
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Essays on applied microeconometrics
Stockburger, Mirjam - 2020
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40 años del autocuidado en España : un sector consolidado y emergente
Pey, Jaume - In: Papeles de economía española 160 (2019), pp. 204-206
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The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes : The Case of Over-the-Counter Weight Loss Products
Cawley, John H. - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013085070
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The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes : the Case of Over-the-Counter Weight Loss Products
Cawley, John H. - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013085499
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The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products
Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013
This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised product and its substitutes. We study the market for over-the-counter (OTC) weight-loss products, a market in which deceptive advertising is rampant and products are generally...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009717705
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The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes : The Case of Over-the-Counter Weight Loss Products
Cawley, John - 2013
Our estimates indicate that exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume OTC weight loss products. We find evidence of spillovers; exposure to deceptive print ads is associated with a higher probability of dieting...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012459798
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Preferences for Enhancement Pharmaceuticals : The Reluctance to Enhance Fundamental Traits
Riis, Jason - 2013
Four studies examined young healthy individuals' willingness to take drugs intended to enhance their own social, emotional, and cognitive traits. We found that people were much more reluctant to enhance traits believed to be more fundamental to self-identity (e.g., social comfort) than traits...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012753682
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Black Box Warnings and Drug Safety : Examining the Determinants and Timing of Fda Warning Labels
Begosh, Allan - 2013
Comparing the safety of prescription drugs over time is difficult due to the paucity of reliable quantitative measures of drug safety. Both the academic literature and popular press have focused on drug withdrawals as a proxy for breakdowns in the drug safety system. This metric, however, is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012754051
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Bridging the gap between advertising academia and practice, (pp. 266-280). 2017
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GSK in Africa : an inclusive strategy case study for low-income market segments
Ismail, Tashmia; Powell, Philip T. - In: Inclusive innovation for sustainable development : …, (pp. 129-147). 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011545088
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Investing in durable assets to achieve superior performance : restoring Tiger Balm's roar
Pangarkar, Nitin - In: Global business and organizational excellence : a … 35 (2015/2016) 2, pp. 6-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011437288
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Der Selbstmedikationsmarkt im Umbruch : von Monopolrenten, wohlerworbenen Rechten und (noch) ungenutzten Deregulierungsspielräumen
Böheim, Michael; Pichler, Eva - In: Wirtschaftspolitische Blätter : österreichische … 62 (2015) 3, pp. 499-519
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Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: Journal of advertising research 55 (2015) 4, pp. 401-415
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Acquisition of knowledge in networking for internationalisation
Bell, Valerie A.; Cooper, Sarah - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011391942
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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011410179
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Chapter 3 Acquisition of Knowledge in Networking for Internationalisation
Bell, Valerie A.; Cooper, Sarah Y. - In: New technology-based firms in the new millennium, (pp. 29-53). 2015
Business networks are of critical importance to firms and essential to the internationalisation of born-global and international new venture firms. Networking literature focuses on what are, generally, co-operative relationships and their effects between actors, activities and resources and...
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On the economics of rational self-medication
Akpalu, Wisdom - 2008
It has been established in the medical literature that self-medicating with imperfect information about either the use of a genuine or counterfeit drug or based on wrong self-diagnosis of ailment, which is predominant especially in developing countries, is a risky investment in health capital....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010270943
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Salus : Naturarzneimittel-Hersteller zwischen Tradition und Moderne
Greither, Otto - In: CSR und Brand Management : Marken nachhaltig führen, (pp. 153-165). 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010394014
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Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya; Doniger, Glen M.; Hanoch, Yaniv - In: Innovation and marketing in the pharmaceutical industry …, (pp. 345-363). 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010353556
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Black Box Warnings and Drug Safety : Examining the Determinants and Timing of FDA Warning Labels
Begosh, Allan - 2006
Comparing the safety of prescription drugs over time is difficult due to the paucity of reliable quantitative measures of drug safety. Both the academic literature and popular press have focused on drug withdrawals as a proxy for breakdowns in the drug safety system. This metric, however, is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012465856
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The market for self-medication in Austria : the competition economist's point of view
Boeheim, Michael H.; Pichler, Eva - In: Economics of competition, (pp. 19-32). 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009754997
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The effect of deceptive advertising on consumption of the advertised good and its substitutes : the case of over-the-counter weight loss products
Cawley, John H.; Avery, Rosemary J.; Eisenberg, Matthew - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009730820
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Curing sinus headaches and tying law : an empirical analysis of bundling decongestants and pain relievers
Evans, David S.; Salinger, Michael - 2005
We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would if they bought tablets...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010261315
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Curing sinus headaches and tying law : an empirical analysis of bundling decongestants and pain relievers
Evans, David S. (contributor);  … - 2005
We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would if they bought tablets...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003113334
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Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele; Owusu, Richard; Abeeku … - In: International journal of pharmaceutical and healthcare … 6 (2012) 3, pp. 230-249
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Which factors drive product sales in OTC markets?
Huber, Monika; Dippold, Katrin; Forsthofer, Rudolf - In: International journal of pharmaceutical and healthcare … 6 (2012) 4, pp. 291-309
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009699716
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An empirical analysis of bundling and tying : over-the-counter pain relief and cold medicines
Evans, David S.; Salinger, Michael - 2004
We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004a) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would to buy tablets with...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010261277
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An empirical analysis of bundling and tying : over-the-counter pain relief and cold medicines : presented at CESifo Venice Summer Institute, Workshop on Recent Developments in Antitrust Analysis, July 2004
Evans, David S.; Salinger, Michael A. - 2004
We apply and extend the cost-based approach to bundling and tying under competition developed in Evans and Salinger (2004a) to over-the-counter pain relievers and cold medicines. We document that consumers pay much less for tablets with multiple ingredients than they would to buy tablets with...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011451375
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Market-Access : Hürdenlauf auch für OTC-Produkte?
Thom, Peter Michael - In: Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen, (pp. 175-188). 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008859751
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The state of public research on over-the-counter drug advertising
DeLorme, Denise E.; Huh, Jisu; Reid, Leonard N.; An, Soontae - In: International journal of pharmaceutical and healthcare … 4 (2010) 3, pp. 208-231
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008667686
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Der zweite Gesundheitsmarkt als notwendige Ergänzung des Ersten
Kartte, Joachim; Neumann, Karsten - In: Gesundheitswirtschaft in Deutschland : die …, (pp. 760-770). 2009
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003813917
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An empirical analysis of consumer's attitude towards OTC health supplements in India
Verma, Sanjeev - In: International journal of Indian culture and business … 2 (2009) 1, pp. 1-10
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The economic dynamics of antibiotic efficacy under open access
Herrmann, Markus; Gaudet, Gérard - In: Journal of environmental economics and management : … 57 (2009) 3, pp. 334-350
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003849924
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Preferences for enhancement pharmaceuticals: the reluctance to enhance fundamental traits
Riis, Jason; Simmons, Joseph P.; Goodwin, Geoffrey P. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 3, pp. 495-508
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003768688
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Consumers' attitude towards pharma OTC products
Srivastava, R. K. - In: Indian pharmaceutical industry : strategies and …, (pp. 134-143). 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003852096
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On the economics of rational self-medication
Akpalu, Wisdom (contributor) - 2008
It has been established in the medical literature that self-medicating with imperfect information about either the use of a genuine or counterfeit drug or based on wrong self-diagnosis of ailment, which is predominant especially in developing countries, is a risky investment in health capital....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003659939
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Curing sinus headaches and tying law : an empirical analysis of bundling decongestants and pain relievers
Evans, David S.; Salinger, Michael A. - In: Recent developments in antitrust : theory and evidence, (pp. 91-124). 2007
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003412792
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