This article explores the quantitative and qualitative dimensions of volatility and their implications for cultural analysis in a range of fields. From quantitative finance, it takes the notion of 'delta-hedging', the suspension or neutralization of directionality to get access to volatility,...

Purpose This paper aims to argue that Economics is not a neutral science. Design/methodology/approach Post-structuralist perspective of Lyotard (1984), alongside the Pragmatics of Searle (1979) and Travis (1981) are useful for analyzing enunciations in mainstream Economics. Findings Economists...

We provide novel evidence on how right-wing (populist) rhetoric spreads. Using several thousand speeches from the German parliament, we show that exposure to politicians from the right-wing populist Alternative for Germany (AfD) leads mainstream politicians to adopt a more distinctively...

In The Rhetoric of Reaction, published in 1991, Albert Hirschman identified three standard objections to reform proposals: perversity, futility, and jeopardy. In Hirschman’s account, these objections define reactionary rhetoric. As Hirschman had it, a proposal would be “perverse” if it...

What are the functions of conspiracy theory rhetoric used by leaders of populist movements? Whereas many scholars have demonstrated a consistent relationship between conspiracy theory beliefs and support for populist candidates, the mechanisms that explain this relationship remain...

Rhetoric is increasingly seen as an archaic concern for writers. Yet, the structure of sentences and word choice is proving progressively crucial to modern marketing campaigns. Hence, it can be said that capitalism has created a new revival of rhetoric in the modern era. More importantly, the...

Despite strong evidence on the effectiveness of advertising rhetoric, the extant literature has not theorized or empirically assessed conditions under which this effectiveness may be nullified. The present research argues that the application of rhetoric in advertisements grounded in...

This paper develops the notion of responsible legal rhetoric: a form of rhetoric that is not aimed at getting more, at obtaining a better deal for limited interests, at ‘victory’ against an opponent, but that is aimed at ‘taking care of our common world’. The language of international...

The corporate governance role of institutional investors has long been stressed and culminated in recent emphasis on shareholder stewardship, the new buzzword in corporate circles. Today, it is becoming widely accepted that institutional shareholders not only have rights that can be used...

Kommunikation allgemein: erster Eindruck, überzeugende Körpersprache, Selbstvertrauen und Umgang mit Spannungen -- Verhandlungstechnik: Verhandlungsstile, praktisches Vorbereitungsschema, Angriffe abwehren und erfolgreicher Abschluss -- Präsentationstechnik und Rhetorik: Publikumsausrichtung,...

This paper theorizes a new discipline, comparative legal rhetoric, which can accomplish two important goals. First, in a society broken down by intractable polarization and win/lose dichotomies, comparative legal rhetoric identifies alternative, nontraditional and non-Western ways to communicate...

Scientific rhetoric can have a profound impact on the perception of research; it can also drive and direct further research efforts. What determines whether results are discussed in a neutral or a judgmental way? How precise and convincing must results be so that authors call for significant...

Kommunikation allgemein: erster Eindruck, überzeugende Körpersprache, Selbstvertrauen und Umgang mit Spannungen -- Verhandlungstechnik: Verhandlungsstile, praktisches Vorbereitungsschema, Angriffe abwehren und erfolgreicher Abschluss -- Präsentationstechnik und Rhetorik: Publikumsausrichtung,...

1. Introduction: A New Framework for Green Marketing -- 2. A Constructive Turn: Towards Harnessing the Potential of Green Promises -- 3. Institutional Theory and Green Legitimation -- 4. Attempts at Co-Reading Institutional and Rhetorical Theory -- 5. Revisiting the Rhetorical Tradition and...

The need to understand, explain and define the traits and tools of the organization of our societies continuously brought to the creation of mechanisms such as merit and competence, structuration and stratification, spheres of right or colonization in the name of the civilization.The final scope...

The promise of prosperity: transplanting the 'new realities' -- Communicating the 'practical faith ': the historical neoliberal and PR nexus -- 'We need a new narrative': neoliberalism and PR language practice -- Happiness, plastic truth, and the story of climate -- 'Borderlands': PR and the...

Kommunikation im Berufsalltag verlangt eigene rhetorische Fähigkeiten. Auf was Hochschulabsolvent:innen dabei achten sollten, vermitteln Harald und Burkhard Schäfer: Sie gehen auf Vortrag, direktes Gespräch mit Vorgesetzten sowie auf Verkaufsgespräche mit Kund:innen ein. Übungen helfen, die...