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Year of publication
Subject
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Semiotik 424 Semiotics 326 Konsumentenverhalten 87 Consumer behaviour 86 Markenführung 70 Brand management 69 Theorie 44 Theory 41 Brand 40 Markenartikel 40 semiotics 35 Kommunikation 32 Werbung 32 Markenimage 30 Brand image 29 Werbewirkung 29 Advertising 27 Advertising effects 27 Communication 21 Marketing 21 Marketing management 18 Marketingmanagement 18 Visualisierung 16 Sprache 15 Visualization 15 Wissensmanagement 15 Discourse theory 14 Diskurstheorie 14 Knowledge management 14 Kongress 13 Language 13 Zielgruppe 13 Luxury goods 12 Luxusgüter 12 Market research 12 Marktforschung 12 Unternehmenskultur 12 Betriebliches Informationssystem 11 Linguistik 11 Target group 11
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Online availability
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Undetermined 107 Free 76 CC license 3
Type of publication
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Article 223 Book / Working Paper 197 Journal 4
Subcategories
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Article in journal 141 Book section 71 Working paper 21 Case study 9 Proceedings 9 Reference work 3 Introduction 1
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Language
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English 331 German 73 Undetermined 16 French 5 Russian 3 Spanish 1
Author
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Liu, Kecheng 14 Rossolatos, George 14 Henselmann, Klaus 8 Klein, Martin 8 Herrmann-Pillath, Carsten 6 Oswald, Laura R. 6 Sebeok, Thomas Albert 5 Veg-Sala, Nathalie 5 Lassus, Christel de 4 Lawes, Rachel 4 Leeuwen, Theo van 4 Maier, Christian 4 Petras, André 4 Raschdorf, Florian 4 Sugumaran, Vijayan 4 Conejo, Francisco 3 Crowther, David 3 Heilbrunn, Benoît 3 Hunter, William Cannon 3 Höllerer, Markus A. 3 Jancsary, Dennis 3 Mick, David Glen 3 Omoteso, Kamil 3 Pasquier, Martial 3 Ritson, Mark 3 Schroeder, Jonathan E. 3 Silhouette-Dercourt, Virginie 3 Smith, Robert 3 Tarasova, Natalija A. 3 Wooliscroft, Ben 3 Ackermann, Carsten 2 Adegbite, Emmanuel 2 Amler, Robert W. 2 Andersen, Thomas Hestbæk 2 Bazil, Vazrik 2 Bechstein, Gabriele 2 Bettany, Shona 2 Breton, Gaétan 2 Cardoso, Flavia 2 Celhay, Franck 2
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Institution
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Deutsche Gesellschaft für Semiotik 2 Wirtschafts- und Sozialwissenschaftliche Fakultät, Friedrich-Alexander-Universität Erlangen-Nürnberg 2 kassel university press 2 Arbeitskreis für Internationale Wissenschaftskommunikation 1 Copenhagen Symposium <1, 1989> 1 IGI Global 1 International Association for Semiotic Studies 1 International Workshop on Organisational Semiotics <3, 2000, Stoke-on-Trent; Stafford> 1 Schweizerische Gesellschaft für Kulturtheorie und Semiotik 1 Schweizerische Gesellschaft für Semiotik 1 Semiotisches Kolloquium <3, 1981, Hamburg> 1 Staffordshire University <Stoke-on-Trent; Stafford> 1 Summer School of Critical Semiotics <1, 1984, Utrecht> 1 Österreichische Gesellschaft für Semiotik 1
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Published in...
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Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse] 8 Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009 6 International journal of market research : JMRS ; the journal of the Market Research Society 6 Journal of macromarketing : examining the interactions among markets, marketing, and society 5 Journal of retailing and consumer services 5 Tourism management : research, policies, practice 5 Advances in brand semiotics & discourse analysis 4 Approaches to semiotics 4 Consumer culture theory 4 International journal of market research 4 Research in consumer behavior 4 Working Papers in Accounting Valuation Auditing 4 Working papers in accounting valuation auditing 4 Economics and semiotics 3 Intelligent, adaptive and reasoning technologies : new developments and applications 3 International journal of retail & distribution management 3 Journal of business research : JBR 3 Journal of economic issues : jei 3 Marketing theory 3 Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies 3 Preprint / Centralʹnyj Ėkonomiko-Matematičeskij Institut 3 Society and business review 3 SpringerLink / Bücher 3 The journal of brand management : an international journal 3 The journal of product & brand management 3 Working paper series / Frankfurt School of Finance & Management 3 Annals of tourism research : ATR ; a social sciences journal 2 Asia Pacific journal of marketing and logistics 2 Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication 2 Dynamics and change in organizations : studies in organizational semiotics 2 E-consumers in the era of new tourism 2 Europäische Hochschulschriften / 5 2 Handbook of qualitative research methods in marketing 2 Homo oeconomicus 2 Innovative Unternehmensführung : Planung, Durchführung und Kontrolle von Innovationen 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 Journal of advertising : official publication of the American Academy of Advertising 2 Journal of historical research in marketing 2 Journal of sport management : the official journal of the North American Society of Sport Management 2 Mind & society : adaptive behaviours under risk and uncertainty 2
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Source
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ECONIS (ZBW) 336 USB Cologne (EcoSocSci) 81 EconStor 5 RePEc 2
Showing 1 - 50 of 402
 
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Exploring authenticity meanings in the global-local continuum : semiotic insights from the Måneskin case
Corciolani, Matteo - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015202379
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Pre-cycling contemplation : an explanation on the interplay between recycling consideration and purchase intention, and the role of semiotic knowledge
Nguyen, Dung Trung; D'Souza, Clare - 2024
The waste crisis in Australia has been exacerbated in recent years, emphasising the need to investigate consumer recycling. Purchasing intention of products with recyclable packaging, or recycling shopping behaviour, is identified as a more relevant touchpoint to improve overall recycling...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015443650
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Semiotic protocols for cultural trend analysis in strategic communication : brand cases from the telecommunications sector
Grunfeld, Manuel Pinto; Gomes, Nelson Pinheiro - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015562224
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Sensitizing social interaction with a mode-enhanced transcribing process
Li, Qian - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014581617
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Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555716
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Marketing semiotics research : consumer trends, AI, and the economics of experience
2026
"The book aims to present the state of semiotic research in marketing, advertising, and consumption, while also providing direction for future research. It will focus on how social change is reflected in the consumption system, aiming to describe the reciprocal exchange between objects of study...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015624495
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The semiotics of political leadership : examining the symbolic nature of Imran Khan's political leadership
Suddahazai, Imran Hussain Khan - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015652875
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Paper, finance and semiotics: The symbolic economy of knowledge in the early modern Mediterranean
Pérez Fernández, José María; Sabatini, Gaetano - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206825
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Paper, finance and semiotics : the symbolic economy of knowledge in the early modern Mediterranean
Pérez Fernández, José María; Sabatini, Gaetano - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014507099
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The escalation of organizational moral failure in public discourse : a semiotic analysis of Nokia’s Bochum plant closure
Wessel, Lauri; Ruotsalainen, Riku; Schildt, Henri; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014287006
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City governance and visual impression management : visual semiotics and the Biccherna panels of Siena
Davison, Jane; Giovannoni, Elena - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014430098
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Barossa be consumed : a semiotic smorgasbord for Southeast Asians
Shaw, Michael; Bandara, Priyantha; Khan, Sardana Islam - 2023
Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South Australian Barossa Valley as a tourist destination. Design/methodology/approach - A survey was submitted to a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014424540
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Cross-cultural studies in entrepreneurship : a note on culture and language
Brännback, Malin; Lång, Stefan; Carsrud, Alan L.; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015421225
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Economics and semiotics
Myrogiannēs, Stratos; Repapis, Constantinos - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455514
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Non-financial indicators and sustainability reporting : an ethnographic investigation of dilemmas
Boucaud, Lucas; Letiche, Hugo K. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015611870
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Authenticity always wins : investigating the influence of semiotic product packaging on cognitive legitimacy
Amani, David - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015549532
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The semiotics of taste : economies of pleasure and consumption in Brillat-Savarin, Balzac, Barthes and Roidis
Lika, Foteini - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015481588
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Economics, semiotics, and psychoanalysis as meaning-making : the case for an interpretive science of economics
Braddock, Louise - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015481595
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The sign in the current of history : a semiotics history of comparative advantage
Repapis, Constantinos - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015481629
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The hybrid identity of second-hand luxury : a semiotic approach
Dimassi, Ichraf; Smaoui, Fatma - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015575648
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Seeing through signs : on economic imagination and semiotic speculation
Porsfelt, Robin - 2022 - First edition
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013257360
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A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools : Barthes’ and Greimas’
Cian, Luca - 2022
The aim of this paper is to analyze a specific printed advertisement from two different semiotic points of view. First, we apply the interpretative instruments provided by the Barthes’ school of thinking (focused on the description of explicit signs taken in isolation). We then attempt to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014146798
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Selling gender through kids' sport team merchandise : a multimodal critical discourse analysis
Sveinson, Katherine; Macaulay, Charles D. T. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014633197
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Leveraging emojis as visual semiotics for enhanced engagement in destination marketing
Yu, Joanne; Dickinger, Astrid; Egger, Roman - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077014
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The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531208
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Labyrinth of feminine beauty : onnagata in modern Japanese advertising
Minowa, Yuko - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015207247
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How semiotic product packaging, brand image, perceived brand quality influence brand loyalty and purchase intention : a stimulus-organism-response perspective
Ur Rehman, Anis; Elahi, Yasir Arafat - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210861
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A comprehensive framework of visual elements in brand logos : content analysis of top 500 global brands
Trehan, Shruti; Kalro, Arti D. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173302
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Hybridisation as organisational design in visuals on "Fortes" advertisement : a semiotic analysis
Rudrakumar, Sathvika; Venkatraman, Rajasekaran - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015394857
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Reading the identity of dark heritage sites : a Peircean semiotic methodology
Dimache, Alexandru; Qiu, Zhuolin - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014582458
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The Poetics of Travel Through Unravelling Visual Representations on Postcards : A Critical Semiotics Analysis
Bonarou, Christina - 2021
Purpose: Visual representations, as the mechanism of tourism discourses, are vital to the constructed realities of tourism. This paper aims to contribute to ongoing research on tourist postcards and tourist imagery, exploring how contemporary photographic tourist postcards act as narratives of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013246955
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The Semiotics of Visual Communication in Print Advertisements : How to Read between the Lines
Chauhan, Gajendra Singh - 2021
Advertising being a study of human behavior and responses is subject to unpredictability and lack of clear answers. Its answers are at best probabilistic and never ever universal truths. As advertising is a lot about strong images and perceptions, the intensity of the imagery is quite...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014088151
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The poetics of travel through unravelling visual representations on postcards : a critical semiotics analysis
Mponaru, Christina - 2021
Purpose: Visual representations, as the mechanism of tourism discourses, are vital to the constructed realities of tourism. This paper aims to contribute to ongoing research on tourist postcards and tourist imagery, exploring how contemporary photographic tourist postcards act as narratives of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012506905
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CSR Communication Research : A Theoretical Cum-Methodological Perspective from Semiotics
2020
Despite the proliferation of studies on corporate social responsibility (CSR) communication, there is lack of consensus and a cardinal methodological base for research on the quality of CSR communication. Over the decades, studies on the subject have remained conflicting, unintegrated and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012844971
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Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima; Misra, Richa; Singh, Deepak - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013553050
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Methodological challenges in the empirical application of semiotically informed multimodality theory to branding research
Bateman, John A. - 2023
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Accounting semiotically for new forms of textuality and narrativity in digital brand storytelling
Bianchi, Cinzia; Ragonese, Ruggero - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015066346
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The intimate relationship between food and place branding : a cultural semiotic approach
Mangiapane, Francesco; Puca, Davide - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015066360
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Branding industrial heritage in the wake of the cultural turn : the case of Santralistanbul
Doğan, Evinç - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015066362
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Is the representation of beneficiaries by international nongovernmental organizations (INGOs) still pornographic?
Bhati, Abhishek - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014438732
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Organizational semiotics : multimodal perspectives on organization studies
2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014470072
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Advances in brand semiotics & discourse analysis
2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014315991
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Beyond the business model canvas universe : a critical exploration of the BMC language
Nybye, Nicolai; Ellborg, Katarina - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014281783
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Recovering the divide : a review of the big data analytics-strategy relationship
Talaoui, Yassine; Kohtamäki, Marko; Ranta, Mikko; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014282090
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An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh; Kohli, Chiranjeev; Acharya, Manaswini - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014283815
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A figure is worth a thousand words : the role of visualization in paradox theorizing
Pradies, Camille; Berti, Marco; Cunha, Miguel Pina e; … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014325669
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Typographic design of outdoor signage, restaurant authenticity, and consumers' willingness to dine : extending semiotic theory
Song, Hanqun; Ding, Qing Shan; Xu, Jing Bill; Kim, … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014314784
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Können wir die Recognition-Werte in der Anzeigenwerbung mittels semiotischer Attraktoren vorhersagen?
Schwarzfischer, Klaus - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014342143
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Chapter 16 Semiotic Analysis of Public Service Announcement on Energy Efficiency
Gezmen, Başak; Yazıcı, Merve - 2023
Energy, as the most valuable concept of today, works with all disciplines, gains momentum, and increases all kinds of studies on energy and consciousness on the subject. The media provides the most rapid and effective awareness of energy, the requirements for efficient energy use, energy...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015491689
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Mobilizing a nation : persuasive appeals in Vietnamese war posters
Nguyen, Hieu P. - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014294173
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