"Isaly's grew from horse-drawn milk wagons to become the world's largest family-owned dairy company. Stores in hundreds of towns and neighborhoods popularized products like Chipped Ham, Skyscraper Cones, and the Klondike Bar. Learn the fascinating histories behind these products and more in this...

In this paper, we take a first step toward exploring empirically the product assortment strategies of oligopolistic firms. Our starting point is a discrete-choice demand model for differentiated products. We incorporate the demand model into an equilibrium supply model, in which firms compete by...

Hokey Pokey, a popular "super premium" ice cream retailer, has over a dozen outlets based in India. Hokey Pokey offers "customized mix-in" flavors and realizes the importance of social media platforms to connect with its target consumers and create an engaging brand experience. However, with a...